The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Social Media Marketing
Rank 592 593 601
Rank change year-on-year
+1 +8
Permanent jobs citing Social Media Marketing 15 45 23
As % of all permanent IT jobs located in London 0.034% 0.084% 0.040%
As % of the Processes & Methodologies category 0.043% 0.108% 0.053%
Number of salaries quoted 4 45 22
Average salary £72,500 £35,000 £37,500
Average salary % change year-on-year
+107.14% -6.66%
90% offered a salary of more than £43,250 £22,900 £26,650
10% offered a salary of more than £107,000 £55,000 £42,500
UK excluding London average salary £35,000 £47,000 £47,500
% change year-on-year
-25.53% -1.05%
All Processes & Methodologies
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34969 41533 43276
As % of all permanent IT jobs located in London 79.53% 77.10% 76.09%
Number of salaries quoted 29032 35702 36057
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,000 £35,000 £35,000
10% offered a salary of more than £80,000 £85,000 £80,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Social Media Marketing
England

Social Media Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Social Media Marketing Jobs Demand Trend

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the London region.

London Social Media Marketing Salary Trend

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the London region over the 3 months to 21 May 2013.

London Social Media Marketing Salary Histogram

Social Media Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the London region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
City of London +9 10 £100,000 +150.00%
Bromley - 1 - -
Social Media Marketing
England

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the London region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 30 (100.00%) Marketing
1 30 (100.00%) Social Media
2 13 (43.33%) Analytics
2 13 (43.33%) Digital Marketing
3 12 (40.00%) XML
4 9 (30.00%) JavaScript
4 9 (30.00%) Google
5 8 (26.67%) E-Commerce
5 8 (26.67%) SEO
6 7 (23.33%) XHTML
6 7 (23.33%) Java
6 7 (23.33%) MySQL
6 7 (23.33%) Facebook
6 7 (23.33%) Twitter
6 7 (23.33%) SaaS
7 6 (20.00%) Competitor Analysis
7 6 (20.00%) Customer Engagement
7 6 (20.00%) Online Marketing
7 6 (20.00%) SQL
7 6 (20.00%) J2EE
7 6 (20.00%) UNIX
7 6 (20.00%) Windows
7 6 (20.00%) Linux
7 6 (20.00%) CRM
8 5 (16.67%) Apple
8 5 (16.67%) RDBMS
8 5 (16.67%) Web Services
8 5 (16.67%) Oracle
8 5 (16.67%) Blog
8 5 (16.67%) Content Management

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the London region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Development
1 12 (40.00%) XML
2 7 (23.33%) XHTML
3 6 (20.00%) J2EE
4 5 (16.67%) Web Services
5 3 (10.00%) CSS
6 2 (6.667%) jQuery
6 2 (6.667%) HTML
7 1 (3.333%) ASP
7 1 (3.333%) Flash
7 1 (3.333%) CSS3
7 1 (3.333%) HTML5
7 1 (3.333%) WebSphere
Application Platforms
1 1 (3.333%) WebLogic
1 1 (3.333%) Apache
1 1 (3.333%) ColdFusion
Applications
1 3 (10.00%) MS Excel
2 1 (3.333%) Fireworks
2 1 (3.333%) Photoshop
2 1 (3.333%) MS Office
Business Applications
1 3 (10.00%) Google Analytics
2 1 (3.333%) Summit
Communications & Networking
1 1 (3.333%) Intranet
1 1 (3.333%) Internet
1 1 (3.333%) LDAP
1 1 (3.333%) SSL
Database & Business Intelligence
1 7 (23.33%) MySQL
2 5 (16.67%) RDBMS
3 1 (3.333%) DB2
Development Applications
1 1 (3.333%) InterDev
1 1 (3.333%) GoLive
1 1 (3.333%) Dreamweaver
1 1 (3.333%) Axure RP
General
1 30 (100.00%) Marketing
2 4 (13.33%) Advertising
2 4 (13.33%) Games
3 3 (10.00%) Retail
4 2 (6.667%) Music
4 2 (6.667%) Finance
5 1 (3.333%) Publishing
Job Titles
1 6 (20.00%) Consultant
2 5 (16.67%) Account Manager
2 5 (16.67%) Marketing Manager
3 3 (10.00%) Software Engineer
3 3 (10.00%) Software Consultant
3 3 (10.00%) Search Manager
3 3 (10.00%) Online Marketing Manager
4 2 (6.667%) Technical Consultant
5 1 (3.333%) Sales Executive
5 1 (3.333%) Project Manager
5 1 (3.333%) Recruitment Consultant
5 1 (3.333%) Developer
5 1 (3.333%) IT Consultant
5 1 (3.333%) Web Developer
5 1 (3.333%) SAP Consultant
5 1 (3.333%) Implementation Consultant
5 1 (3.333%) IT Recruitment Consultant
5 1 (3.333%) Software Project Manager
5 1 (3.333%) CRM Consultant
5 1 (3.333%) Software Implementation Consultant
Miscellaneous
1 30 (100.00%) Social Media
2 7 (23.33%) SaaS
3 5 (16.67%) Blog
4 3 (10.00%) Mobile App
4 3 (10.00%) Copywriting
5 2 (6.667%) Online Games
6 1 (3.333%) Social Network
6 1 (3.333%) Learning Management System
6 1 (3.333%) Statistics
6 1 (3.333%) Animation
Operating Systems
1 6 (20.00%) UNIX
1 6 (20.00%) Windows
1 6 (20.00%) Linux
Processes & Methodologies
1 13 (43.33%) Analytics
1 13 (43.33%) Digital Marketing
2 8 (26.67%) E-Commerce
2 8 (26.67%) SEO
3 6 (20.00%) Competitor Analysis
3 6 (20.00%) Customer Engagement
3 6 (20.00%) Online Marketing
3 6 (20.00%) CRM
4 5 (16.67%) Content Management
5 4 (13.33%) Pay per click
5 4 (13.33%) Web Development
5 4 (13.33%) Marketing Strategy
5 4 (13.33%) Benchmarking
6 3 (10.00%) B2C
6 3 (10.00%) Customer Insight
7 2 (6.667%) Software Engineering
7 2 (6.667%) Email Marketing
7 2 (6.667%) Mobile Marketing
7 2 (6.667%) Game Development
8 1 (3.333%) Project Management
Programming Languages
1 9 (30.00%) JavaScript
2 7 (23.33%) Java
3 6 (20.00%) SQL
4 3 (10.00%) PHP
5 2 (6.667%) Ruby
5 2 (6.667%) Python
6 1 (3.333%) ActionScript
Qualifications
1 3 (10.00%) Degree
2 1 (3.333%) MBA
Vendors
1 9 (30.00%) Google
2 7 (23.33%) Facebook
2 7 (23.33%) Twitter
3 5 (16.67%) Apple
3 5 (16.67%) Oracle
4 2 (6.667%) Cisco
4 2 (6.667%) Sybase
5 1 (3.333%) SAP
5 1 (3.333%) JBoss
5 1 (3.333%) Adobe
London
Search and Social Media Manger, Incredible Agency (e-com/fashion/FMCG), London, £30-40K!... Moving forwards, the Lead SEO will also have the opportunity to incorporate multi-channel...
FIRST POINT IT RESOURCING
Salary: £30000 - £40000 per annum
Posted: 17 May 2013
London
Role Responsibilities: Social Media Marketing, Email Marketing, Media Relations, Marketing Strategy, Building the Brand, Growing New Business, Management of Interns and trainees. Requirements: My client are looking for...
MBN Recruitment Solutions
Salary: Up to £28,000 per annum
Posted: 16 May 2013