The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Web Marketing
Rank 585 617 616
Rank change year-on-year
+32 -1
Permanent jobs citing Web Marketing 25 18 10
As % of all permanent IT jobs located in London 0.056% 0.040% 0.021%
As % of the Processes & Methodologies category 0.068% 0.047% 0.025%
Number of salaries quoted 19 15 8
Average salary £47,500 £37,500 £33,000
Average salary % change year-on-year
+26.66% +13.63%
90% offered a salary of more than £35,000 £31,000 £22,500
10% offered a salary of more than £62,500 £45,000 £60,000
UK excluding London average salary £31,250 £35,250 £32,500
% change year-on-year
-11.34% +8.46%
Web Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
36936 38008 39307
As % of all permanent IT jobs located in London 83.10% 83.52% 82.03%
Number of salaries quoted 31218 30941 33527
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in London

Web Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the London region.

Web Marketing Salary Trend in London

Web Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Web Marketing across the London region over the 3 months to 18 December 2014.

Web Marketing Salary Histogram in London

Web Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the London region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +23 10 £62,500 +51.51%
Web Marketing
England

Web Marketing
Top 30 Related IT Skills in London

For the 6 months to 18 December 2014, IT jobs across the London region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 46 (100.00%) Marketing
2 29 (63.04%) E-Commerce
3 23 (50.00%) SEO
4 22 (47.83%) Pay per click
4 22 (47.83%) Analytics
5 18 (39.13%) Web Analytics
5 18 (39.13%) HTML
6 17 (36.96%) User Experience
7 15 (32.61%) Flash
8 14 (30.43%) CRM
8 14 (30.43%) JavaScript
8 14 (30.43%) Digital Marketing
9 13 (28.26%) CSS
10 12 (26.09%) Social Media
11 11 (23.91%) PHP
12 10 (21.74%) SQL Server
13 9 (19.57%) .NET
13 9 (19.57%) MVC
13 9 (19.57%) CMS
13 9 (19.57%) jQuery
14 8 (17.39%) Subversion
14 8 (17.39%) OO
15 7 (15.22%) Windows
15 7 (15.22%) B2C
15 7 (15.22%) Law
15 7 (15.22%) Agile Software Development
15 7 (15.22%) Product Management
16 6 (13.04%) JSON
16 6 (13.04%) Online Marketing
16 6 (13.04%) Ajax

Web Marketing
Top Related IT Skills in London by Category

For the 6 months to 18 December 2014, IT jobs across the London region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (19.57%) CMS
2 6 (13.04%) Apache
3 5 (10.87%) Sitecore CMS
4 3 (6.52%) Umbraco
5 2 (4.35%) WordPress
5 2 (4.35%) Kentico
5 2 (4.35%) Node.js
6 1 (2.17%) EPiServer CMS
Applications
1 6 (13.04%) Photoshop
2 2 (4.35%) MS Office
3 1 (2.17%) MS Excel
3 1 (2.17%) MS PowerPoint
3 1 (2.17%) MS Project
Business Applications
1 4 (8.70%) Google Analytics
Cloud Services
1 2 (4.35%) SaaS
2 1 (2.17%) Microsoft Azure
Communications & Networking
1 3 (6.52%) SMTP
2 2 (4.35%) DNS
Database & Business Intelligence
1 10 (21.74%) SQL Server
2 6 (13.04%) MySQL
3 2 (4.35%) DB2
3 2 (4.35%) OLAP
3 2 (4.35%) SQL Server 2008
3 2 (4.35%) Hadoop
4 1 (2.17%) SQL Server 2012
Development Applications
1 8 (17.39%) Subversion
2 1 (2.17%) Team Foundation Server
General
1 46 (100.00%) Marketing
2 7 (15.22%) Law
3 4 (8.70%) Publishing
4 2 (4.35%) Banking
4 2 (4.35%) Retail
4 2 (4.35%) Finance
5 1 (2.17%) Telecoms
Job Titles
1 16 (34.78%) Web Manager
2 15 (32.61%) Developer
3 14 (30.43%) Web Analytics Manager
4 8 (17.39%) PHP Developer
5 7 (15.22%) E-Commerce Manager
6 5 (10.87%) Marketing Executive
6 5 (10.87%) Digital Marketing Executive
6 5 (10.87%) PHP LAMP Developer
7 4 (8.70%) .NET Developer
8 2 (4.35%) C# Developer
8 2 (4.35%) ASP.NET Developer
8 2 (4.35%) Senior Developer
8 2 (4.35%) Senior PHP Developer
8 2 (4.35%) C# ASP.NET Developer
8 2 (4.35%) Front-End Developer
8 2 (4.35%) Report Manager
8 2 (4.35%) C# .NET Developer
9 1 (2.17%) Web Marketing Manager
9 1 (2.17%) OO PHP Developer
9 1 (2.17%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (39.13%) HTML
2 15 (32.61%) Flash
3 13 (28.26%) CSS
4 9 (19.57%) .NET
4 9 (19.57%) jQuery
5 6 (13.04%) Ajax
5 6 (13.04%) ASP.NET
5 6 (13.04%) JSON
6 5 (10.87%) LAMP
6 5 (10.87%) Smarty
7 4 (8.70%) Twitter Bootstrap
8 2 (4.35%) WAMP
8 2 (4.35%) XML
9 1 (2.17%) J2EE
9 1 (2.17%) Web Services
9 1 (2.17%) RESTful
9 1 (2.17%) .NET Framework
9 1 (2.17%) ASP.NET MVC
9 1 (2.17%) HTML5
9 1 (2.17%) CSS3
Miscellaneous
1 17 (36.96%) User Experience
2 12 (26.09%) Social Media
3 4 (8.70%) Analytical Skills
4 2 (4.35%) Graphic Design
Operating Systems
1 7 (15.22%) Windows
2 3 (6.52%) UNIX
3 2 (4.35%) Linux
Processes & Methodologies
1 29 (63.04%) E-Commerce
2 23 (50.00%) SEO
3 22 (47.83%) Pay per click
3 22 (47.83%) Analytics
4 18 (39.13%) Web Analytics
5 14 (30.43%) CRM
5 14 (30.43%) Digital Marketing
6 9 (19.57%) MVC
7 8 (17.39%) OO
8 7 (15.22%) B2C
8 7 (15.22%) Agile Software Development
8 7 (15.22%) Product Management
9 6 (13.04%) Online Marketing
10 5 (10.87%) Marketing Strategy
10 5 (10.87%) Web Development
10 5 (10.87%) OOP
11 4 (8.70%) Search Engine Marketing
11 4 (8.70%) Email Marketing
12 3 (6.52%) OO PHP
12 3 (6.52%) Project Planning
Programming Languages
1 14 (30.43%) JavaScript
2 11 (23.91%) PHP
3 5 (10.87%) SQL
3 5 (10.87%) C#
4 2 (4.35%) Java
Qualifications
1 1 (2.17%) Degree
Quality Assurance & Compliance
1 1 (2.17%) Data Quality
Vendors
1 5 (10.87%) Sitecore
2 4 (8.70%) Google
3 3 (6.52%) EPiServer
3 3 (6.52%) Adobe
4 2 (4.35%) Omniture
4 2 (4.35%) Hitwise
4 2 (4.35%) Facebook
5 1 (2.17%) Twitter
5 1 (2.17%) Microsoft
London
Big Wednesday Digital Ltd
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