The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised for the Luton region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the Luton region.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Google
Rank 42 47 35
Rank change year-on-year
+5 -12
Permanent jobs citing Google 5 2 5
As % of all permanent IT jobs located in Luton 1.441% 0.557% 1.767%
As % of the Vendors category 2.674% 0.943% 4.854%
Number of salaries quoted 1 2 5
Average salary £30,000 £27,500 £35,000
Average salary % change year-on-year
+9.09% -21.42%
UK excluding London average salary £34,000 £32,500 £32,500
% change year-on-year
+4.61% -
All Vendors
Luton
Permanent IT job ads with a match in the
Vendors category
187 212 103
As % of all permanent IT jobs located in Luton 53.89% 59.05% 36.40%
Number of salaries quoted 163 161 94
Average salary £47,500 £42,500 £37,500
Average salary % change year-on-year
+11.76% +13.33%
90% offered a salary of more than £33,000 £28,000 £32,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £40,000 £40,000 £40,000
Google
Bedfordshire

Google
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Luton region as a proportion of the total demand within the Vendors category.

Luton Google Jobs Demand Trend

Google
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Luton region.

Luton Google Salary Trend

Google
Top 24 Related IT Skills

For the 6 months to 19 June 2013, IT jobs across the Luton region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 12 (100.00%) Marketing
2 11 (91.67%) Omniture
2 11 (91.67%) Stakeholder Management
2 11 (91.67%) HTML
2 11 (91.67%) JavaScript
2 11 (91.67%) CSS
2 11 (91.67%) Adobe
2 11 (91.67%) Google Analytics
2 11 (91.67%) SiteCatalyst
2 11 (91.67%) Analytics
3 10 (83.33%) E-Commerce
4 9 (75.00%) Degree
4 9 (75.00%) Waterfall
4 9 (75.00%) Project Management
4 9 (75.00%) PRINCE2
5 2 (16.67%) Web Development
6 1 (8.333%) Yahoo!
6 1 (8.333%) Pay per click
6 1 (8.333%) Web Analytics
6 1 (8.333%) Online Marketing
6 1 (8.333%) Search Engine Marketing
6 1 (8.333%) Digital Marketing
6 1 (8.333%) Continuous Improvement
6 1 (8.333%) Marketing Strategy

Google
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT jobs across the Luton region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Development
1 11 (91.67%) HTML
1 11 (91.67%) CSS
Business Applications
1 11 (91.67%) Google Analytics
1 11 (91.67%) SiteCatalyst
General
1 12 (100.00%) Marketing
Job Titles
1 7 (58.33%) Project Manager
1 7 (58.33%) Junior
1 7 (58.33%) Junior Project Manager
1 7 (58.33%) Digital Project Manager
2 2 (16.67%) Web Analyst
2 2 (16.67%) Analyst
3 1 (8.333%) PPC Manager
3 1 (8.333%) PPC Analyst
3 1 (8.333%) PPC Specialist
3 1 (8.333%) PPC Executive
Processes & Methodologies
1 11 (91.67%) Stakeholder Management
1 11 (91.67%) Analytics
2 10 (83.33%) E-Commerce
3 9 (75.00%) Waterfall
3 9 (75.00%) Project Management
3 9 (75.00%) PRINCE2
4 2 (16.67%) Web Development
5 1 (8.333%) Pay per click
5 1 (8.333%) Web Analytics
5 1 (8.333%) Online Marketing
5 1 (8.333%) Search Engine Marketing
5 1 (8.333%) Digital Marketing
5 1 (8.333%) Continuous Improvement
5 1 (8.333%) Marketing Strategy
Programming Languages
1 11 (91.67%) JavaScript
Qualifications
1 9 (75.00%) Degree
Vendors
1 11 (91.67%) Omniture
1 11 (91.67%) Adobe
2 1 (8.333%) Yahoo!
Luton, Bedfordshire
Familiarity with web analytics tools and other online marketing technologies... Keywords: SEO, Search Engine Optimisation, Campaign Reporting, Link Development, Link Building, Search, Search Marketing, SEM, PPC, Organic, Google...
Intelligent People
Salary: £25000 - £35000 per annum + benefits
Posted: 14 June 2013
Luton, Bedfordshire
Implement monitoring and reporting processes and best practice PPC... "Experience managing search engines other than Google and be highly competent managing and optimising campaigns within Facebook... Keywords: Pay-...
Intelligent People
Salary: £30000 - £35000 per annum + benefits
Posted: 13 June 2013