The table below looks at the statistics for SEO skills in IT jobs advertised for the Luton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 47 48 45
Rank change year-on-year
+1 -3
Permanent jobs citing SEO 2 4 5
As % of all permanent IT jobs located in Luton 0.58% 0.98% 1.43%
As % of the Processes & Methodologies category 0.66% 1.17% 1.79%
Number of salaries quoted 2 4 5
Average salary £43,750 £50,000 £26,000
Average salary % change year-on-year
-12.50% +92.30%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Bedfordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Luton region.

Processes & Methodologies Category
Luton
Permanent IT job ads with a match in the
Processes & Methodologies category
305 343 279
As % of all permanent IT jobs located in Luton 88.41% 84.07% 79.71%
Number of salaries quoted 262 259 245
Average salary £45,000 £47,500 £45,000
Average salary % change year-on-year
-5.26% +5.55%
90% offered a salary of more than £33,500 £39,000 £28,500
10% offered a salary of more than £70,000 £70,000 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Luton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Luton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Luton

SEO
Salary Trend in Luton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Luton region.

SEO Salary Trend in Luton

SEO
Top 30 Related IT Skills in Luton

For the 6 months to 31 August 2015, IT jobs across the Luton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (100.00%) HTML
1 3 (100.00%) CMS
2 2 (66.67%) Content Management
2 2 (66.67%) JavaScript
2 2 (66.67%) .NET
2 2 (66.67%) Marketing
2 2 (66.67%) Analytics
3 1 (33.33%) Digital Content Management
3 1 (33.33%) C#
3 1 (33.33%) Web Development
3 1 (33.33%) Degree
3 1 (33.33%) Google Analytics
3 1 (33.33%) Drupal
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Umbraco
3 1 (33.33%) TeamCity
3 1 (33.33%) Git (software)
3 1 (33.33%) Microsoft Azure
3 1 (33.33%) ASP.NET MVC
3 1 (33.33%) Software Architecture
3 1 (33.33%) HTML5
3 1 (33.33%) BDD
3 1 (33.33%) CSS3
3 1 (33.33%) SQL Server
3 1 (33.33%) ASP.NET
3 1 (33.33%) COM
3 1 (33.33%) CSS
3 1 (33.33%) E-Commerce
3 1 (33.33%) Microsoft
3 1 (33.33%) Project Management

SEO
Top Related IT Skills in Luton by Category

For the 6 months to 31 August 2015, IT jobs across the Luton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) CMS
2 1 (33.33%) Drupal
2 1 (33.33%) Umbraco
Cloud Services
1 1 (33.33%) Google Analytics
1 1 (33.33%) Microsoft Azure
Database & Business Intelligence
1 1 (33.33%) SQL Server
Development Applications
1 1 (33.33%) TeamCity
1 1 (33.33%) Git (software)
General
1 2 (66.67%) Marketing
2 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Digital Marketing Manager
1 1 (33.33%) Developer
1 1 (33.33%) Web Developer
1 1 (33.33%) Senior Developer
1 1 (33.33%) Web Editor
1 1 (33.33%) Web Content Editor
1 1 (33.33%) Content Editor
1 1 (33.33%) Senior Web Developer
1 1 (33.33%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (100.00%) HTML
2 2 (66.67%) .NET
3 1 (33.33%) ASP.NET MVC
3 1 (33.33%) HTML5
3 1 (33.33%) CSS3
3 1 (33.33%) ASP.NET
3 1 (33.33%) COM
3 1 (33.33%) CSS
Processes & Methodologies
1 2 (66.67%) Content Management
1 2 (66.67%) Analytics
2 1 (33.33%) Digital Content Management
2 1 (33.33%) Web Development
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Software Architecture
2 1 (33.33%) BDD
2 1 (33.33%) E-Commerce
2 1 (33.33%) Project Management
2 1 (33.33%) MVC
2 1 (33.33%) Scrum
2 1 (33.33%) Agile Software Development
2 1 (33.33%) TDD
Programming Languages
1 2 (66.67%) JavaScript
2 1 (33.33%) C#
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Microsoft
1 1 (33.33%) Google