The table below looks at the statistics for SEO skills in IT jobs advertised for the Luton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank - 43 57
Permanent jobs citing SEO 0 8 5
As % of all permanent IT jobs located in Luton - 2.33% 1.20%
As % of the Processes & Methodologies category - 2.77% 1.59%
Number of salaries quoted 0 8 5
Average salary - £26,000 £30,000
Average salary % change year-on-year
- -13.33%
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
SEO
Bedfordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Luton region.

Processes & Methodologies Category
Luton
Permanent IT job ads with a match in the
Processes & Methodologies category
278 289 314
As % of all permanent IT jobs located in Luton 80.81% 84.26% 75.30%
Number of salaries quoted 186 267 268
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £32,000 £27,500 £30,000
10% offered a salary of more than £62,500 £62,500 £67,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Luton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Luton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Luton

SEO
Salary Trend in Luton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Luton region.

SEO Salary Trend in Luton

SEO
Top 18 Related IT Skills in Luton

For the 6 months to 21 October 2014, IT jobs across the Luton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (50.00%) CMS
1 4 (50.00%) Content Management
1 4 (50.00%) Marketing
1 4 (50.00%) Degree
1 4 (50.00%) Digital Marketing
1 4 (50.00%) Social Media
1 4 (50.00%) Link Building
2 3 (37.50%) Analytics
2 3 (37.50%) Continuous Improvement
2 3 (37.50%) Blog
2 3 (37.50%) Umbraco
2 3 (37.50%) HTML
2 3 (37.50%) B2B
3 1 (12.50%) GAP Analysis
3 1 (12.50%) Migration
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) UML
3 1 (12.50%) BPMN

SEO
Top Related IT Skills in Luton by Category

For the 6 months to 21 October 2014, IT jobs across the Luton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) CMS
2 3 (37.50%) Umbraco
General
1 4 (50.00%) Marketing
Job Titles
1 3 (37.50%) SEO Manager
1 3 (37.50%) Digital Marketing Manager
1 3 (37.50%) Marketing Manager
2 1 (12.50%) Business Analyst
2 1 (12.50%) Analyst
2 1 (12.50%) SEO Executive
2 1 (12.50%) UML Business Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
Miscellaneous
1 4 (50.00%) Social Media
2 3 (37.50%) Blog
Processes & Methodologies
1 4 (50.00%) Content Management
1 4 (50.00%) Digital Marketing
1 4 (50.00%) Link Building
2 3 (37.50%) Analytics
2 3 (37.50%) Continuous Improvement
2 3 (37.50%) B2B
3 1 (12.50%) GAP Analysis
3 1 (12.50%) Migration
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) UML
3 1 (12.50%) BPMN
Qualifications
1 4 (50.00%) Degree