The table below looks at the statistics for SEO skills in IT jobs advertised for the Macclesfield region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 23 40 24
Rank change year-on-year
+17 -16
Permanent jobs citing SEO 3 7 1
As % of all permanent IT jobs located in Macclesfield 4.41% 4.38% 1.08%
As % of the Processes & Methodologies category 4.76% 4.76% 1.18%
Number of salaries quoted 3 5 1
Average salary £25,000 £32,500 £32,500
Average salary % change year-on-year
-23.07% -
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Cheshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Macclesfield region.

Processes & Methodologies Category
Macclesfield
Permanent IT job ads with a match in the
Processes & Methodologies category
63 147 85
As % of all permanent IT jobs located in Macclesfield 92.65% 91.88% 91.40%
Number of salaries quoted 53 124 73
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,000 £32,500 £28,500
10% offered a salary of more than £54,000 £60,000 £52,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Macclesfield

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Macclesfield region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Macclesfield

SEO
Salary Trend in Macclesfield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Macclesfield region.

SEO Salary Trend in Macclesfield

SEO
Top 30 Related IT Skills in Macclesfield

For the 6 months to 10 February 2016, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (100.00%) HTML
1 4 (100.00%) JavaScript
1 4 (100.00%) PHP
1 4 (100.00%) CSS
2 3 (75.00%) MySQL
2 3 (75.00%) HTML5
3 2 (50.00%) Social Media
3 2 (50.00%) Web Development
3 2 (50.00%) Smarty
3 2 (50.00%) Responsive Web Design
3 2 (50.00%) Advertising
3 2 (50.00%) Adobe
3 2 (50.00%) Adobe Illustrator
3 2 (50.00%) Web Design
4 1 (25.00%) Salesforce.com
4 1 (25.00%) CMS
4 1 (25.00%) Photoshop
4 1 (25.00%) Flash
4 1 (25.00%) SharePoint
4 1 (25.00%) Dreamweaver
4 1 (25.00%) Microsoft
4 1 (25.00%) Joomla!
4 1 (25.00%) Computer Science
4 1 (25.00%) Google Analytics
4 1 (25.00%) Drupal
4 1 (25.00%) jQuery
4 1 (25.00%) WordPress
4 1 (25.00%) Multimedia
4 1 (25.00%) Content Management
4 1 (25.00%) MS PowerPoint

SEO
Top Related IT Skills in Macclesfield by Category

For the 6 months to 10 February 2016, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
1 1 (25.00%) Joomla!
1 1 (25.00%) SharePoint
1 1 (25.00%) WordPress
Applications
1 2 (50.00%) Adobe Illustrator
2 1 (25.00%) Adobe Creative Suite
2 1 (25.00%) MS PowerPoint
2 1 (25.00%) Photoshop
Cloud Services
1 1 (25.00%) Adobe Creative Cloud
1 1 (25.00%) AdWords
1 1 (25.00%) Google Analytics
Database & Business Intelligence
1 3 (75.00%) MySQL
Development Applications
1 1 (25.00%) Dreamweaver
General
1 2 (50.00%) Advertising
2 1 (25.00%) Marketing
2 1 (25.00%) Multimedia
Job Titles
1 4 (100.00%) Developer
1 4 (100.00%) Web Developer
2 3 (75.00%) PHP Developer
2 3 (75.00%) PHP Web Developer
3 2 (50.00%) Junior
3 2 (50.00%) Junior Developer
3 2 (50.00%) Junior PHP Developer
3 2 (50.00%) Junior PHP Web Developer
3 2 (50.00%) Junior Web Developer
Libraries, Frameworks & Software Standards
1 4 (100.00%) CSS
1 4 (100.00%) HTML
2 3 (75.00%) HTML5
3 2 (50.00%) Smarty
4 1 (25.00%) CSS3
4 1 (25.00%) Flash
4 1 (25.00%) jQuery
Miscellaneous
1 2 (50.00%) Social Media
2 1 (25.00%) Animation
2 1 (25.00%) Computer Science
2 1 (25.00%) Mobile App
2 1 (25.00%) User Experience
2 1 (25.00%) Video Editing
Processes & Methodologies
1 2 (50.00%) Responsive Web Design
1 2 (50.00%) Web Design
1 2 (50.00%) Web Development
2 1 (25.00%) Analytics
2 1 (25.00%) Content Management
2 1 (25.00%) Marketing Automation
2 1 (25.00%) Pay per click
Programming Languages
1 4 (100.00%) JavaScript
1 4 (100.00%) PHP
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Google
2 1 (25.00%) Microsoft
2 1 (25.00%) Salesforce.com