The table below looks at the statistics for SEO skills in IT jobs advertised for the Macclesfield region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 28 42 36
Rank change year-on-year
+14 -6
Permanent jobs citing SEO 3 2 5
As % of all permanent IT jobs located in Macclesfield 2.16% 1.14% 2.67%
As % of the Processes & Methodologies category 3.09% 1.57% 3.47%
Number of salaries quoted 3 2 4
Average salary £25,000 £37,500 £30,000
Average salary % change year-on-year
-33.33% +25.00%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Cheshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Macclesfield region.

Processes & Methodologies Category
Macclesfield
Permanent IT job ads with a match in the
Processes & Methodologies category
97 127 144
As % of all permanent IT jobs located in Macclesfield 69.78% 72.16% 77.01%
Number of salaries quoted 73 111 126
Average salary £35,000 £35,000 £32,500
Average salary % change year-on-year
- +7.69%
90% offered a salary of more than £23,000 £25,000 £23,700
10% offered a salary of more than £42,500 £60,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Macclesfield

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Macclesfield region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Macclesfield

SEO
Salary Trend in Macclesfield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Macclesfield region.

SEO Salary Trend in Macclesfield

SEO
Top 30 Related IT Skills in Macclesfield

For the 6 months to 20 August 2014, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 8 (72.73%) HTML
1 8 (72.73%) CSS
2 7 (63.64%) Fireworks
2 7 (63.64%) JavaScript
2 7 (63.64%) Photoshop
3 6 (54.55%) jQuery
4 5 (45.45%) Adobe
4 5 (45.45%) Adobe Illustrator
4 5 (45.45%) Google
5 4 (36.36%) Dreamweaver
5 4 (36.36%) Analytics
5 4 (36.36%) Digital Media
6 3 (27.27%) Information Architecture
6 3 (27.27%) Google Analytics
6 3 (27.27%) Digital Marketing
6 3 (27.27%) Pay per click
6 3 (27.27%) Marketing
6 3 (27.27%) Flash
6 3 (27.27%) XHTML
6 3 (27.27%) Web Design
7 2 (18.18%) Telecoms
7 2 (18.18%) Finance
7 2 (18.18%) Automotive
7 2 (18.18%) Advertising
7 2 (18.18%) PHP
7 2 (18.18%) ActionScript
7 2 (18.18%) Web Development
7 2 (18.18%) Competitor Analysis
7 2 (18.18%) Time Management
7 2 (18.18%) Web Marketing

SEO
Top Related IT Skills in Macclesfield by Category

For the 6 months to 20 August 2014, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) WordPress
Applications
1 7 (63.64%) Photoshop
1 7 (63.64%) Fireworks
2 5 (45.45%) Adobe Illustrator
3 1 (9.09%) PaintShop Pro
Business Applications
1 3 (27.27%) Google Analytics
2 1 (9.09%) WebTrends
Communications & Networking
1 1 (9.09%) DNS
Database & Business Intelligence
1 1 (9.09%) SQL Server
Development Applications
1 4 (36.36%) Dreamweaver
2 1 (9.09%) Git (software)
General
1 3 (27.27%) Marketing
2 2 (18.18%) Telecoms
2 2 (18.18%) Finance
2 2 (18.18%) Automotive
2 2 (18.18%) Advertising
Job Titles
1 5 (45.45%) Web Designer
1 5 (45.45%) Designer
2 2 (18.18%) PPC Manager
2 2 (18.18%) PPC Analyst
2 2 (18.18%) PPC Executive
2 2 (18.18%) PPC Specialist
2 2 (18.18%) Developer
3 1 (9.09%) Analyst
3 1 (9.09%) Web Developer
3 1 (9.09%) Senior Analyst
3 1 (9.09%) Graphic Designer
3 1 (9.09%) Trainee Developer
3 1 (9.09%) Trainee Web Developer
3 1 (9.09%) Trainee
3 1 (9.09%) SEO Analyst
3 1 (9.09%) SEO Executive
3 1 (9.09%) Front-End Developer
Libraries, Frameworks & Software Standards
1 8 (72.73%) CSS
1 8 (72.73%) HTML
2 6 (54.55%) jQuery
3 3 (27.27%) Flash
3 3 (27.27%) XHTML
4 1 (9.09%) Ajax
4 1 (9.09%) Symfony
4 1 (9.09%) Google Maps API
4 1 (9.09%) HTML5
4 1 (9.09%) CSS3
4 1 (9.09%) Sass
4 1 (9.09%) LESS
4 1 (9.09%) .NET
4 1 (9.09%) ASP.NET
4 1 (9.09%) DHTML
Miscellaneous
1 4 (36.36%) Digital Media
2 2 (18.18%) Social Media
Processes & Methodologies
1 4 (36.36%) Analytics
2 3 (27.27%) Information Architecture
2 3 (27.27%) Web Design
2 3 (27.27%) Pay per click
2 3 (27.27%) Digital Marketing
3 2 (18.18%) Time Management
3 2 (18.18%) Web Development
3 2 (18.18%) Competitor Analysis
3 2 (18.18%) Web Marketing
3 2 (18.18%) Responsive Web Design
4 1 (9.09%) Progressive Enhancement
4 1 (9.09%) B2B
4 1 (9.09%) B2C
4 1 (9.09%) Online Marketing
Programming Languages
1 7 (63.64%) JavaScript
2 2 (18.18%) PHP
2 2 (18.18%) ActionScript
3 1 (9.09%) C#
Vendors
1 5 (45.45%) Adobe
1 5 (45.45%) Google
2 1 (9.09%) Facebook
2 1 (9.09%) Twitter
2 1 (9.09%) Yahoo!