The table below looks at the statistics for SEO skills in IT jobs advertised for the Macclesfield region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 8 29 38
Rank change year-on-year
+21 +9
Permanent jobs citing SEO 9 3 2
As % of all permanent IT jobs located in Macclesfield 12.86% 2.24% 1.14%
As % of the Processes & Methodologies category 15.52% 2.78% 1.72%
Number of salaries quoted 4 3 2
Average salary £33,750 £25,000 £37,500
Average salary % change year-on-year
+35.00% -33.33%
90% offered a salary of more than £27,500 £17,000 £31,500
10% offered a salary of more than £40,000 £25,000 £43,500
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Cheshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Macclesfield region.

Processes & Methodologies Category
Macclesfield
Permanent IT job ads with a match in the
Processes & Methodologies category
58 108 116
As % of all permanent IT jobs located in Macclesfield 82.86% 80.60% 66.29%
Number of salaries quoted 42 67 100
Average salary £35,000 £35,500 £32,500
Average salary % change year-on-year
-1.40% +9.23%
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £45,000 £55,000 £42,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

SEO
Jobs Demand Trend in Macclesfield

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Macclesfield region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Macclesfield

SEO
Salary Trend in Macclesfield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Macclesfield region.

SEO Salary Trend in Macclesfield

SEO
Salary Histogram in Macclesfield

This chart provides a salary histogram for IT jobs citing SEO across the Macclesfield region over the 3 months to 31 July 2015.

SEO Salary Histogram in Macclesfield

SEO
Top 30 Related IT Skills in Macclesfield

For the 6 months to 31 July 2015, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 9 (69.23%) Marketing
1 9 (69.23%) Digital Marketing
2 8 (61.54%) Pay per click
3 5 (38.46%) Algorithms
4 4 (30.77%) HTML5
4 4 (30.77%) CSS3
4 4 (30.77%) Analytics
4 4 (30.77%) Mentoring
4 4 (30.77%) Adobe Creative Suite
4 4 (30.77%) jQuery
4 4 (30.77%) WordPress
4 4 (30.77%) MS PowerPoint
4 4 (30.77%) Google
4 4 (30.77%) CMS
4 4 (30.77%) Adobe Illustrator
4 4 (30.77%) Retail
4 4 (30.77%) Multimedia
4 4 (30.77%) Content Management
4 4 (30.77%) Web Development
4 4 (30.77%) Animation
4 4 (30.77%) Video Editing
4 4 (30.77%) Joomla!
4 4 (30.77%) Google Analytics
4 4 (30.77%) Drupal
4 4 (30.77%) Email Marketing
4 4 (30.77%) HTML
4 4 (30.77%) JavaScript
4 4 (30.77%) PHP
4 4 (30.77%) MySQL
4 4 (30.77%) CSS

SEO
Top Related IT Skills in Macclesfield by Category

For the 6 months to 31 July 2015, IT jobs across the Macclesfield region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (30.77%) CMS
1 4 (30.77%) Joomla!
1 4 (30.77%) Drupal
1 4 (30.77%) WordPress
Applications
1 4 (30.77%) Adobe Illustrator
1 4 (30.77%) MS PowerPoint
1 4 (30.77%) Adobe Creative Suite
Cloud Services
1 4 (30.77%) Google Analytics
Database & Business Intelligence
1 4 (30.77%) MySQL
General
1 9 (69.23%) Marketing
2 4 (30.77%) Retail
2 4 (30.77%) Multimedia
Job Titles
1 5 (38.46%) SEO Manager
2 4 (30.77%) Developer
2 4 (30.77%) PHP Developer
3 2 (15.38%) PHP Web Developer
3 2 (15.38%) Web Developer
3 2 (15.38%) Designer
3 2 (15.38%) Digital Designer
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
1 4 (30.77%) CSS
1 4 (30.77%) Flash
1 4 (30.77%) jQuery
1 4 (30.77%) HTML5
1 4 (30.77%) CSS3
Miscellaneous
1 5 (38.46%) Algorithms
2 4 (30.77%) Animation
2 4 (30.77%) Video Editing
Processes & Methodologies
1 9 (69.23%) Digital Marketing
2 8 (61.54%) Pay per click
3 4 (30.77%) Web Development
3 4 (30.77%) Email Marketing
3 4 (30.77%) Analytics
3 4 (30.77%) Mentoring
3 4 (30.77%) Content Management
Programming Languages
1 4 (30.77%) JavaScript
1 4 (30.77%) PHP
Vendors
1 4 (30.77%) Adobe
1 4 (30.77%) Google