The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 61 69 67
Rank change year-on-year
+8 -2
Permanent jobs citing Digital Marketing 5 4 7
As % of all permanent IT jobs located in Merseyside 0.84% 0.63% 1.11%
As % of the Processes & Methodologies category 1.04% 0.80% 1.47%
Number of salaries quoted 2 4 5
Average salary £24,000 £43,750 £30,000
Average salary % change year-on-year
-45.14% +45.83%
UK excluding London average salary £40,000 £32,500 £32,500
% change year-on-year
+23.07% -
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
479 502 476
As % of all permanent IT jobs located in Merseyside 80.23% 78.68% 75.32%
Number of salaries quoted 397 443 442
Average salary £40,000 £40,000 £38,500
Average salary % change year-on-year
- +3.89%
90% offered a salary of more than £30,500 £30,000 £27,500
10% offered a salary of more than £57,500 £60,000 £50,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Merseyside

Digital Marketing
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Merseyside region.

Digital Marketing Salary Trend in Merseyside

Digital Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Merseyside region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +10 5 £24,000 -45.14%
Digital Marketing
North West

Digital Marketing
Top 26 Related IT Skills in Merseyside

For the 6 months to 22 September 2014, IT jobs across the Merseyside region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 13 (100.00%) Google
1 13 (100.00%) Pay per click
1 13 (100.00%) Marketing
2 10 (76.92%) SEO
3 9 (69.23%) Advertising
3 9 (69.23%) Social Media
3 9 (69.23%) Twitter
4 8 (61.54%) Facebook
5 5 (38.46%) Google Analytics
5 5 (38.46%) Analytics
6 4 (30.77%) Competitor Analysis
6 4 (30.77%) Time Management
6 4 (30.77%) Data Modelling
7 1 (7.69%) B2B
7 1 (7.69%) HTML
7 1 (7.69%) CSS
7 1 (7.69%) Multimedia
7 1 (7.69%) Content Management
7 1 (7.69%) Blog
7 1 (7.69%) Law
7 1 (7.69%) Degree
7 1 (7.69%) Marketing Strategy
7 1 (7.69%) Social Media Marketing
7 1 (7.69%) Online Marketing
7 1 (7.69%) Web Marketing
7 1 (7.69%) Mobile App

Digital Marketing
Top Related IT Skills in Merseyside by Category

For the 6 months to 22 September 2014, IT jobs across the Merseyside region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Business Applications
1 5 (38.46%) Google Analytics
General
1 13 (100.00%) Marketing
2 9 (69.23%) Advertising
3 1 (7.69%) Multimedia
3 1 (7.69%) Law
Job Titles
1 8 (61.54%) Marketing Executive
1 8 (61.54%) SEO Executive
2 4 (30.77%) PPC Executive
2 4 (30.77%) PPC Manager
2 4 (30.77%) PPC Analyst
2 4 (30.77%) PPC Specialist
3 1 (7.69%) Marketing Manager
3 1 (7.69%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
1 1 (7.69%) CSS
Miscellaneous
1 9 (69.23%) Social Media
2 1 (7.69%) Blog
2 1 (7.69%) Mobile App
Processes & Methodologies
1 13 (100.00%) Pay per click
2 10 (76.92%) SEO
3 5 (38.46%) Analytics
4 4 (30.77%) Competitor Analysis
4 4 (30.77%) Time Management
4 4 (30.77%) Data Modelling
5 1 (7.69%) B2B
5 1 (7.69%) Content Management
5 1 (7.69%) Marketing Strategy
5 1 (7.69%) Social Media Marketing
5 1 (7.69%) Online Marketing
5 1 (7.69%) Web Marketing
Qualifications
1 1 (7.69%) Degree
Vendors
1 13 (100.00%) Google
2 9 (69.23%) Twitter
3 8 (61.54%) Facebook