The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
North West / Merseyside
Rank - 64 58
Permanent jobs citing Google Analytics 0 2 1
As % of all permanent IT jobs located in Merseyside - 0.38% 0.22%
As % of the Cloud Services category - 6.25% 4.76%
Number of salaries quoted 0 2 1
Median salary - £26,500 £19,000
Median salary % change year-on-year
- +39.47%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Merseyside region.

Cloud Services Category
Merseyside
Permanent IT job ads with a match in the
Cloud Services category
101 32 21
As % of all permanent IT jobs located in Merseyside 16.95% 6.06% 4.68%
Number of salaries quoted 66 22 19
Median salary £50,000 £46,250 £52,500
Median salary % change year-on-year
+8.10% -11.90%
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Merseyside

Google Analytics
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Merseyside region.

Google Analytics Salary Trend in Merseyside

Google Analytics
Top 15 Related IT Skills in Merseyside

For the 6 months to 21 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google Analytics.

1 2 (100.00%) SEO
1 2 (100.00%) Games
1 2 (100.00%) Strategic Planning
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Web Development
1 2 (100.00%) Blog
1 2 (100.00%) Social Media
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
1 2 (100.00%) Analytics
1 2 (100.00%) Campaign Management
1 2 (100.00%) AdWords
1 2 (100.00%) Affiliate Marketing

Google Analytics
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (100.00%) AdWords
General
1 2 (100.00%) Games
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) PPC Manager
Miscellaneous
1 2 (100.00%) Blog
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Affiliate Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Campaign Management
1 2 (100.00%) Pay per click
1 2 (100.00%) SEO
1 2 (100.00%) Strategic Planning
1 2 (100.00%) Web Development
Vendors
1 2 (100.00%) Facebook
1 2 (100.00%) Google
1 2 (100.00%) Twitter