The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 67 56 56
Rank change year-on-year
-11 0
Permanent jobs citing Google Analytics 6 2 4
As % of all permanent IT jobs located in Merseyside 0.88% 0.46% 0.69%
As % of the Cloud Services category 8.00% 8.33% 18.18%
Number of salaries quoted 6 1 1
Median salary £32,500 £26,000 £28,500
Median salary % change year-on-year
+25.00% -8.77%
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Merseyside region.

Cloud Services Category
Merseyside
Permanent IT job ads with a match in the
Cloud Services category
75 24 22
As % of all permanent IT jobs located in Merseyside 11.05% 5.57% 3.82%
Number of salaries quoted 48 19 18
Median salary £32,500 £50,000 £64,000
Median salary % change year-on-year
-35.00% -21.87%
90% offered a salary of more than £21,500 £27,350 £39,500
10% offered a salary of more than £55,000 £72,500 £65,250
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Merseyside

Google Analytics
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Merseyside region.

Google Analytics Salary Trend in Merseyside

Google Analytics
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Merseyside region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 6 £32,500 -
Google Analytics
North West

Google Analytics
Top 22 Related IT Skills in Merseyside

For the 6 months to 28 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Pay per click
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
1 8 (100.00%) AdWords
2 7 (87.50%) Games
3 6 (75.00%) Social Media
3 6 (75.00%) Campaign Management
3 6 (75.00%) Facebook
3 6 (75.00%) Twitter
3 6 (75.00%) Web Development
3 6 (75.00%) Blog
3 6 (75.00%) SEO
3 6 (75.00%) Affiliate Marketing
3 6 (75.00%) Strategic Planning
4 2 (25.00%) Digital Marketing
5 1 (12.50%) Advertising
5 1 (12.50%) MS Excel
5 1 (12.50%) Microsoft
5 1 (12.50%) Analytical Skills
5 1 (12.50%) Retail
5 1 (12.50%) Actionable Insight

Google Analytics
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (12.50%) MS Excel
Cloud Services
1 8 (100.00%) AdWords
General
1 8 (100.00%) Marketing
2 7 (87.50%) Games
3 1 (12.50%) Advertising
3 1 (12.50%) Retail
Job Titles
1 5 (62.50%) PPC Manager
2 2 (25.00%) PPC Executive
3 1 (12.50%) Search Manager
Miscellaneous
1 6 (75.00%) Blog
1 6 (75.00%) Social Media
2 1 (12.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) Analytics
1 8 (100.00%) Pay per click
2 6 (75.00%) Affiliate Marketing
2 6 (75.00%) Campaign Management
2 6 (75.00%) SEO
2 6 (75.00%) Strategic Planning
2 6 (75.00%) Web Development
3 2 (25.00%) Digital Marketing
4 1 (12.50%) Actionable Insight
Vendors
1 8 (100.00%) Google
2 6 (75.00%) Facebook
2 6 (75.00%) Twitter
3 1 (12.50%) Microsoft
Liverpool
Searchability
Posted: 2 days ago
Liverpool
ECOM
Salary: £37500 - £45000 per annum
Posted: 20 days ago