The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Merseyside region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 54 - 67
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 2 0 5
As % of all permanent IT jobs located in Merseyside 0.448% - 1.073%
As % of the Business Applications category 9.091% - 9.259%
Number of salaries quoted 0 0 5
Average salary - - £27,000
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
Merseyside
Permanent IT job ads with a match in the
Business Applications category
22 52 54
As % of all permanent IT jobs located in Merseyside 4.933% 7.715% 11.59%
Number of salaries quoted 17 50 44
Average salary £40,000 £42,500 £41,250
Average salary % change year-on-year
-5.88% +3.03%
90% offered a salary of more than £32,500 £26,500 £28,350
10% offered a salary of more than £65,500 £61,500 £64,700
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
North West

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Merseyside region as a proportion of the total demand within the Business Applications category.

Merseyside Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Merseyside region.

Merseyside Google Analytics Salary Trend

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Merseyside region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
St Helens - 2 - -
Google Analytics
North West

Google Analytics
Top 21 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Merseyside region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 3 (100.00%) SEO
1 3 (100.00%) MS PowerPoint
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Email Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Adobe
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Social Media
2 2 (66.67%) B2B
2 2 (66.67%) Direct Marketing
2 2 (66.67%) Copywriting
2 2 (66.67%) Blog
3 1 (33.33%) Search Engine Marketing
3 1 (33.33%) Microsoft
3 1 (33.33%) Pay per click
3 1 (33.33%) HTML
3 1 (33.33%) MS Project
3 1 (33.33%) MS Office
3 1 (33.33%) MS Excel

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Merseyside region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 1 (33.33%) HTML
Applications
1 3 (100.00%) MS PowerPoint
2 1 (33.33%) MS Project
2 1 (33.33%) MS Office
2 1 (33.33%) MS Excel
General
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Marketing Executive
1 2 (66.67%) Digital Marketing Executive
2 1 (33.33%) SEO Executive
Miscellaneous
1 2 (66.67%) Copywriting
1 2 (66.67%) Blog
1 2 (66.67%) Social Media
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Email Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) B2B
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Direct Marketing
3 1 (33.33%) Search Engine Marketing
3 1 (33.33%) Pay per click
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Adobe
3 1 (33.33%) Microsoft