The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 59 71 62
Rank change year-on-year
+12 -9
Permanent jobs citing Google Analytics 1 2 1
As % of all permanent IT jobs located in Merseyside 0.21% 0.32% 0.19%
As % of the Business Applications category 1.82% 2.53% 3.45%
Number of salaries quoted 0 1 1
Average salary - £21,500 £26,000
Average salary % change year-on-year
- -17.30%
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Merseyside region.

Business Applications Category
Merseyside
Permanent IT job ads with a match in the
Business Applications category
55 79 29
As % of all permanent IT jobs located in Merseyside 11.29% 12.46% 5.64%
Number of salaries quoted 45 68 26
Average salary £46,250 £40,000 £35,000
Average salary % change year-on-year
+15.62% +14.28%
90% offered a salary of more than £30,000 £30,000 £27,900
10% offered a salary of more than £66,000 £70,000 £55,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Merseyside region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Merseyside

Google Analytics
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Merseyside region.

Google Analytics Salary Trend in Merseyside

Google Analytics
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Merseyside region over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +10 1 - -
Google Analytics
North West

Google Analytics
Top 9 Related IT Skills in Merseyside

For the 6 months to 30 March 2015, IT jobs across the Merseyside region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) SAS
2 1 (50.00%) SPSS
2 1 (50.00%) Competitor Analysis
2 1 (50.00%) Pay per click
2 1 (50.00%) Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Time Management

Google Analytics
Top Related IT Skills in Merseyside by Category

For the 6 months to 30 March 2015, IT jobs across the Merseyside region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Applications
1 1 (50.00%) SPSS
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Data Analyst
1 1 (50.00%) PPC Specialist
1 1 (50.00%) PPC Manager
1 1 (50.00%) PPC Analyst
1 1 (50.00%) PPC Executive
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Competitor Analysis
2 1 (50.00%) Pay per click
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Time Management
Vendors
1 2 (100.00%) Google