The first table below looks at the demand for SEO skills in IT jobs advertised for the Middlesex region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Middlesex region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 45 42 53
Rank change year-on-year
-3 +11
Permanent jobs citing SEO 3 11 11
As % of all permanent IT jobs located in Middlesex 0.82% 2.28% 2.11%
As % of the Processes & Methodologies category 1.12% 2.95% 2.69%
Number of salaries quoted 3 2 11
Average salary £40,000 £50,000 £47,500
Average salary % change year-on-year
-20.00% +5.26%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
Middlesex
Permanent IT job ads with a match in the
Processes & Methodologies category
268 373 409
As % of all permanent IT jobs located in Middlesex 73.02% 77.23% 78.50%
Number of salaries quoted 215 304 337
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,900 £37,000 £32,500
10% offered a salary of more than £67,500 £66,500 £72,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
South East

SEO
Jobs Demand Trend in Middlesex

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Middlesex region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Middlesex

SEO
Salary Trend in Middlesex

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Middlesex region.

SEO Salary Trend in Middlesex

SEO
Top 28 Related IT Skills in Middlesex

For the 6 months to 18 April 2014, IT jobs across the Middlesex region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (100.00%) Analytics
2 13 (92.86%) Social Media
3 12 (85.71%) Pay per click
4 11 (78.57%) Marketing
4 11 (78.57%) B2B
5 9 (64.29%) Web Analytics
6 8 (57.14%) Digital Marketing
7 7 (50.00%) Campaign Management
8 6 (42.86%) Publishing
9 5 (35.71%) CMS
9 5 (35.71%) CRM
9 5 (35.71%) Marketing Strategy
9 5 (35.71%) Email Marketing
9 5 (35.71%) Online Marketing
10 3 (21.43%) Multivariate Testing
10 3 (21.43%) Web Development
10 3 (21.43%) Degree
10 3 (21.43%) Social Media Monitoring
10 3 (21.43%) SiteCatalyst
10 3 (21.43%) Business Intelligence
10 3 (21.43%) Omniture
10 3 (21.43%) Google
10 3 (21.43%) B2C
10 3 (21.43%) Finance
10 3 (21.43%) SQL
10 3 (21.43%) SQL Server
10 3 (21.43%) Crystal Reports
10 3 (21.43%) Business Objects

SEO
Top Related IT Skills in Middlesex by Category

For the 6 months to 18 April 2014, IT jobs across the Middlesex region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (35.71%) CMS
Business Applications
1 3 (21.43%) SiteCatalyst
Database & Business Intelligence
1 3 (21.43%) SQL Server
1 3 (21.43%) Crystal Reports
General
1 11 (78.57%) Marketing
2 6 (42.86%) Publishing
3 3 (21.43%) Finance
Job Titles
1 8 (57.14%) Marketing Manager
1 8 (57.14%) Digital Marketing Manager
2 3 (21.43%) Senior Web Analyst
2 3 (21.43%) Senior Analyst
2 3 (21.43%) Web Analyst
2 3 (21.43%) Analyst
Miscellaneous
1 13 (92.86%) Social Media
Processes & Methodologies
1 14 (100.00%) Analytics
2 12 (85.71%) Pay per click
3 11 (78.57%) B2B
4 9 (64.29%) Web Analytics
5 8 (57.14%) Digital Marketing
6 7 (50.00%) Campaign Management
7 5 (35.71%) CRM
7 5 (35.71%) Marketing Strategy
7 5 (35.71%) Email Marketing
7 5 (35.71%) Online Marketing
8 3 (21.43%) Multivariate Testing
8 3 (21.43%) Web Development
8 3 (21.43%) Social Media Monitoring
8 3 (21.43%) Business Intelligence
8 3 (21.43%) B2C
Programming Languages
1 3 (21.43%) SQL
Qualifications
1 3 (21.43%) Degree
Vendors
1 3 (21.43%) Omniture
1 3 (21.43%) Google
1 3 (21.43%) Business Objects