The table below looks at the statistics for Customer Insight skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Customer Insight over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Customer Insight
Rank 243 228 245
Rank change year-on-year
-15 +17
Permanent jobs citing Customer Insight 7 9 8
As % of all permanent IT jobs located in the North West 0.094% 0.13% 0.11%
As % of the Processes & Methodologies category 0.11% 0.17% 0.14%
Number of salaries quoted 7 4 8
Average salary £37,500 £37,500 £32,500
Average salary % change year-on-year
- +15.38%
90% offered a salary of more than £30,500 £32,500 £24,950
10% offered a salary of more than £57,000 £54,750 £59,889
UK excluding London average salary £39,000 £42,500 £39,000
% change year-on-year
-8.23% +8.97%
Customer Insight
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6237 5435 5779
As % of all permanent IT jobs located in the North West 84.00% 80.28% 79.59%
Number of salaries quoted 5235 4561 4974
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Customer Insight
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Customer Insight across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the North West

Customer Insight
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the North West region.

Customer Insight Salary Trend in the North West

Customer Insight
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Customer Insight across the North West region over the 3 months to 22 October 2014.

Customer Insight Salary Histogram in the North West

Customer Insight
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Insight within the North West region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Merseyside +16 2 £55,000 +29.41%
Manchester -13 2 £43,750 +34.61% 2
Cheshire - 1 £32,500 - 1
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the North West

For the 6 months to 22 October 2014, IT jobs across the North West region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight.

1 17 (80.95%) SQL
2 14 (66.67%) Degree
3 12 (57.14%) Analytics
4 11 (52.38%) Marketing
4 11 (52.38%) SAS
4 11 (52.38%) Analytical Skills
5 9 (42.86%) SPSS
6 7 (33.33%) Finance
7 6 (28.57%) Stakeholder Management
8 5 (23.81%) Data Analysis
8 5 (23.81%) Business Analysis
8 5 (23.81%) IBM
8 5 (23.81%) SQL Server
8 5 (23.81%) Mathematics
8 5 (23.81%) Statistics
8 5 (23.81%) Direct Marketing
8 5 (23.81%) Stakeholder Engagement
8 5 (23.81%) Propensity Modelling
8 5 (23.81%) SQL Server 2008
9 4 (19.05%) Marketing Strategy
9 4 (19.05%) Operations Research
9 4 (19.05%) MS Excel
9 4 (19.05%) Business Intelligence
9 4 (19.05%) Economics
9 4 (19.05%) Visualisation
10 3 (14.29%) Retail
10 3 (14.29%) Data Warehouse
10 3 (14.29%) Data Mining
10 3 (14.29%) Risk Management
10 3 (14.29%) QlikView

Customer Insight
Top Related IT Skills in the North West by Category

For the 6 months to 22 October 2014, IT jobs across the North West region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Application Platforms
1 11 (52.38%) SAS
Applications
1 9 (42.86%) SPSS
2 4 (19.05%) MS Excel
3 1 (4.76%) FastStats
Business Applications
1 1 (4.76%) Google Analytics
1 1 (4.76%) SiteCatalyst
Database & Business Intelligence
1 5 (23.81%) SQL Server
1 5 (23.81%) SQL Server 2008
2 3 (14.29%) Data Warehouse
2 3 (14.29%) Data Mining
2 3 (14.29%) QlikView
2 3 (14.29%) Relational Database
3 1 (4.76%) MS Access
3 1 (4.76%) SAS Enterprise Guide
3 1 (4.76%) SAS Data Integration Studio
General
1 11 (52.38%) Marketing
2 7 (33.33%) Finance
3 3 (14.29%) Retail
Job Titles
1 15 (71.43%) Analyst
2 11 (52.38%) Insight Analyst
3 7 (33.33%) Business Analyst
3 7 (33.33%) Senior Analyst
3 7 (33.33%) Senior Insight Analyst
4 6 (28.57%) Customer Insight Analyst
4 6 (28.57%) Customer Analyst
5 5 (23.81%) Senior Business Analyst
6 4 (19.05%) SAS Customer Insight Analyst
7 3 (14.29%) Data Scientist
7 3 (14.29%) Consultant
8 2 (9.52%) Senior Customer Insight Analyst
9 1 (4.76%) Senior Consultant
9 1 (4.76%) Business Intelligence Analyst
9 1 (4.76%) Data Analyst
9 1 (4.76%) SAS Consultant
9 1 (4.76%) Web Analyst
9 1 (4.76%) Senior SAS Consultant
9 1 (4.76%) Risk Consultant
Miscellaneous
1 11 (52.38%) Analytical Skills
2 5 (23.81%) Mathematics
2 5 (23.81%) Statistics
3 4 (19.05%) Economics
3 4 (19.05%) Visualisation
4 3 (14.29%) Credit Risk
5 1 (4.76%) Mainframe
5 1 (4.76%) Management Information System
5 1 (4.76%) Data Structures
Operating Systems
1 1 (4.76%) UNIX
Processes & Methodologies
1 12 (57.14%) Analytics
2 6 (28.57%) Stakeholder Management
3 5 (23.81%) Data Analysis
3 5 (23.81%) Business Analysis
3 5 (23.81%) Direct Marketing
3 5 (23.81%) Stakeholder Engagement
3 5 (23.81%) Propensity Modelling
4 4 (19.05%) Marketing Strategy
4 4 (19.05%) Operations Research
4 4 (19.05%) Business Intelligence
5 3 (14.29%) Risk Management
6 2 (9.52%) Financial Modelling
6 2 (9.52%) Business Development
6 2 (9.52%) Project Management
7 1 (4.76%) B2B
7 1 (4.76%) CRM
7 1 (4.76%) Web Analytics
7 1 (4.76%) Performance Management
7 1 (4.76%) Data Cleansing
7 1 (4.76%) Test Strategy
Programming Languages
1 17 (80.95%) SQL
2 3 (14.29%) R
Qualifications
1 14 (66.67%) Degree
Vendors
1 5 (23.81%) IBM
2 1 (4.76%) Adobe
2 1 (4.76%) Omniture
2 1 (4.76%) Google
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Salary: £48000 - £53000 per annum + excellent benefits scheme
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