The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank - 242 263
Permanent jobs citing Search Engine Marketing 0 7 5
As % of all permanent IT jobs located in the North West - 0.11% 0.071%
As % of the Processes & Methodologies category - 0.12% 0.083%
Number of salaries quoted 0 7 4
Average salary - £35,000 £28,250
Average salary % change year-on-year
- +23.89%
UK excluding London average salary £25,000 £37,500 £29,500
% change year-on-year
-33.33% +27.11%
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4916 5703 6044
As % of all permanent IT jobs located in the North West 86.63% 87.50% 85.85%
Number of salaries quoted 4143 4534 4883
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Search Engine Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the North West

Search Engine Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the North West region.

Search Engine Marketing Salary Trend in the North West

Search Engine Marketing
Top 19 Related IT Skills in the North West

For the 6 months to 29 April 2016, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 1 (100.00%) HTML
1 1 (100.00%) Photoshop
1 1 (100.00%) CSS
1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Finance
1 1 (100.00%) Advertising
1 1 (100.00%) Data Analysis
1 1 (100.00%) Web Analytics
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Web Development
1 1 (100.00%) Blog
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) WordPress
1 1 (100.00%) Web Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics

Search Engine Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 29 April 2016, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) WordPress
Applications
1 1 (100.00%) Photoshop
Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Advertising
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Executive
1 1 (100.00%) Digital Marketing Executive
1 1 (100.00%) Digital Marketing Specialist
1 1 (100.00%) Marketing Executive
1 1 (100.00%) Marketing Specialist
1 1 (100.00%) Web Content Executive
1 1 (100.00%) Web Content Specialist
1 1 (100.00%) Web Marketing Executive
1 1 (100.00%) Web Marketing Specialist
1 1 (100.00%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Data Analysis
1 1 (100.00%) Digital Marketing
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
1 1 (100.00%) Web Development
1 1 (100.00%) Web Marketing
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Google