The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 253 - 249
Rank change year-on-year
- 0
Permanent jobs citing Search Engine Marketing 1 0 4
As % of all permanent IT jobs located in the North West 0.014% - 0.055%
As % of the Processes & Methodologies category 0.016% - 0.070%
Number of salaries quoted 1 0 4
Average salary £42,500 - £27,500
UK excluding London average salary £31,000 £30,000 £23,000
% change year-on-year
+3.33% +30.43%
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6178 5330 5730
As % of all permanent IT jobs located in the North West 84.35% 79.56% 79.19%
Number of salaries quoted 5091 4475 4898
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Search Engine Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the North West

Search Engine Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the North West region.

Search Engine Marketing Salary Trend in the North West

Search Engine Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the North West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire - 1 £42,500 -
Search Engine Marketing
England

Search Engine Marketing
Top 26 Related IT Skills in the North West

For the 6 months to 1 October 2014, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 5 (100.00%) Pay per click
1 5 (100.00%) Marketing
2 3 (60.00%) Google Analytics
2 3 (60.00%) SEO
2 3 (60.00%) Analytics
2 3 (60.00%) Google
2 3 (60.00%) Social Media
3 2 (40.00%) Degree
3 2 (40.00%) Xbox
4 1 (20.00%) Campaign Management
4 1 (20.00%) Online Marketing
4 1 (20.00%) Eloqua
4 1 (20.00%) Finance
4 1 (20.00%) Advertising
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Web Analytics
4 1 (20.00%) MS PowerPoint
4 1 (20.00%) Digital Marketing
4 1 (20.00%) MS Excel
4 1 (20.00%) CRM
4 1 (20.00%) E-Commerce
4 1 (20.00%) Microsoft
4 1 (20.00%) RequisitePro
4 1 (20.00%) Salesforce.com
4 1 (20.00%) Project Management
4 1 (20.00%) Telecoms

Search Engine Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 1 October 2014, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS PowerPoint
1 1 (20.00%) MS Excel
Business Applications
1 3 (60.00%) Google Analytics
Development Applications
1 1 (20.00%) RequisitePro
General
1 5 (100.00%) Marketing
2 1 (20.00%) Finance
2 1 (20.00%) Advertising
2 1 (20.00%) Telecoms
Job Titles
1 4 (80.00%) PPC Manager
1 4 (80.00%) PPC Analyst
1 4 (80.00%) PPC Executive
1 4 (80.00%) PPC Specialist
2 2 (40.00%) Telesales Executive
3 1 (20.00%) Marketing Manager
3 1 (20.00%) Marketing Executive
Miscellaneous
1 3 (60.00%) Social Media
2 2 (40.00%) Xbox
Processes & Methodologies
1 5 (100.00%) Pay per click
2 3 (60.00%) SEO
2 3 (60.00%) Analytics
3 1 (20.00%) Campaign Management
3 1 (20.00%) Online Marketing
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Web Analytics
3 1 (20.00%) Digital Marketing
3 1 (20.00%) CRM
3 1 (20.00%) E-Commerce
3 1 (20.00%) Project Management
Qualifications
1 2 (40.00%) Degree
Vendors
1 3 (60.00%) Google
2 1 (20.00%) Eloqua
2 1 (20.00%) Microsoft
2 1 (20.00%) Salesforce.com