The first table below looks at the demand for Search Engine Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Search Engine Marketing
Rank 252 237 230
Rank change year-on-year
-15 -7
Permanent jobs citing Search Engine Marketing 2 8 2
As % of all permanent IT jobs located in the North West 0.028% 0.113% 0.030%
As % of the Processes & Methodologies category 0.036% 0.155% 0.043%
Number of salaries quoted 2 7 2
Average salary £23,750 £30,000 £51,250
Average salary % change year-on-year
-20.83% -41.46%
90% offered a salary of more than £21,950 £22,400 £28,250
10% offered a salary of more than £25,550 £33,500 £74,250
UK excluding London average salary £25,000 £29,500 £30,000
% change year-on-year
-15.25% -1.66%
All Processes & Methodologies
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5509 5172 4636
As % of all permanent IT jobs located in the North West 76.38% 72.99% 68.49%
Number of salaries quoted 4624 4529 4067
Average salary £37,500 £36,500 £37,500
Average salary % change year-on-year
+2.73% -2.66%
90% offered a salary of more than £26,000 £25,000 £25,500
10% offered a salary of more than £55,000 £57,500 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Search Engine Marketing
England

Search Engine Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West Search Engine Marketing Jobs Demand Trend

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the North West region.

North West Search Engine Marketing Salary Trend

Search Engine Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the North West region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Cheshire +5 1 £26,000 +13.04%
Lancashire +5 1 £21,500 -28.33%
Search Engine Marketing
England

Search Engine Marketing
Top 25 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 6 (85.71%) Google Analytics
2 6 (85.71%) SEO
2 6 (85.71%) Google
3 5 (71.43%) Pay per click
3 5 (71.43%) Online Marketing
4 3 (42.86%) Microsoft
4 3 (42.86%) MS Office
4 3 (42.86%) MS Excel
5 2 (28.57%) MS Project
5 2 (28.57%) Web Design
5 2 (28.57%) MS PowerPoint
5 2 (28.57%) Email Marketing
5 2 (28.57%) Digital Marketing
5 2 (28.57%) Time Management
6 1 (14.29%) Data Protection
6 1 (14.29%) Marketing Strategy
6 1 (14.29%) Social Media
6 1 (14.29%) Data Protection Act
6 1 (14.29%) Copywriting
6 1 (14.29%) Web Analytics
6 1 (14.29%) HTML
6 1 (14.29%) CRM
6 1 (14.29%) Legal

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Development
1 1 (14.29%) HTML
Applications
1 3 (42.86%) MS Office
1 3 (42.86%) MS Excel
2 2 (28.57%) MS Project
2 2 (28.57%) MS PowerPoint
Business Applications
1 6 (85.71%) Google Analytics
General
1 7 (100.00%) Marketing
2 1 (14.29%) Legal
Job Titles
1 2 (28.57%) SEO Executive
1 2 (28.57%) PPC Specialist
1 2 (28.57%) PPC Manager
1 2 (28.57%) PPC Analyst
1 2 (28.57%) PPC Executive
1 2 (28.57%) SEO Specialist
2 1 (14.29%) SEO Consultant
2 1 (14.29%) Marketing Executive
2 1 (14.29%) Consultant
2 1 (14.29%) Account Manager
Miscellaneous
1 1 (14.29%) Social Media
1 1 (14.29%) Data Protection Act
1 1 (14.29%) Copywriting
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) SEO
3 5 (71.43%) Pay per click
3 5 (71.43%) Online Marketing
4 2 (28.57%) Web Design
4 2 (28.57%) Email Marketing
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Time Management
5 1 (14.29%) Data Protection
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Web Analytics
5 1 (14.29%) CRM
Vendors
1 6 (85.71%) Google
2 3 (42.86%) Microsoft