The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank - 244 249
Permanent jobs citing Search Engine Marketing 0 5 2
As % of all permanent IT jobs located in the North West - 0.073% 0.028%
As % of the Processes & Methodologies category - 0.088% 0.034%
Number of salaries quoted 0 4 2
Average salary - £18,750 £23,750
Average salary % change year-on-year
- -21.05%
UK excluding London average salary £40,000 £30,000 £25,000
% change year-on-year
+33.33% +20.00%
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5251 5667 5828
As % of all permanent IT jobs located in the North West 85.15% 82.72% 81.11%
Number of salaries quoted 4206 4564 4909
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £44,750 £42,500 £40,000
% change year-on-year
+5.29% +6.25%

Search Engine Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the North West

Search Engine Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the North West region.

Search Engine Marketing Salary Trend in the North West

Search Engine Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 27 May 2015, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 14 (100.00%) SEO
1 14 (100.00%) Marketing
2 13 (92.86%) Google
2 13 (92.86%) B2B
3 11 (78.57%) Pay per click
3 11 (78.57%) Analytics
4 10 (71.43%) Google Analytics
4 10 (71.43%) Digital Marketing
4 10 (71.43%) Finance
5 9 (64.29%) B2C
5 9 (64.29%) Microsoft
5 9 (64.29%) Marketing Management
5 9 (64.29%) Strategic Planning
5 9 (64.29%) MS Office
5 9 (64.29%) Logistics
5 9 (64.29%) Campaign Management
6 3 (21.43%) Business Development
7 2 (14.29%) Intranet
8 1 (7.14%) Internet
8 1 (7.14%) CMS
8 1 (7.14%) Web Design
8 1 (7.14%) Adobe
8 1 (7.14%) Salesforce.com
8 1 (7.14%) HTML
8 1 (7.14%) JavaScript
8 1 (7.14%) PHP
8 1 (7.14%) Photoshop
8 1 (7.14%) Degree
8 1 (7.14%) Web Marketing
8 1 (7.14%) Social Media

Search Engine Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 27 May 2015, IT jobs across the North West region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (7.14%) CMS
1 1 (7.14%) WordPress
1 1 (7.14%) MODX
Applications
1 9 (64.29%) MS Office
2 1 (7.14%) Photoshop
Cloud Services
1 10 (71.43%) Google Analytics
Communications & Networking
1 2 (14.29%) Intranet
2 1 (7.14%) Internet
2 1 (7.14%) WebEx
General
1 14 (100.00%) Marketing
2 10 (71.43%) Finance
Job Titles
1 9 (64.29%) PPC Specialist
1 9 (64.29%) PPC Manager
1 9 (64.29%) PPC Analyst
1 9 (64.29%) PPC Executive
2 1 (7.14%) Junior
2 1 (7.14%) Developer
2 1 (7.14%) Web Developer
2 1 (7.14%) Junior Developer
2 1 (7.14%) Junior Web Developer
2 1 (7.14%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
1 1 (7.14%) CSS
1 1 (7.14%) jQuery
Miscellaneous
1 1 (7.14%) Social Media
Processes & Methodologies
1 14 (100.00%) SEO
2 13 (92.86%) B2B
3 11 (78.57%) Pay per click
3 11 (78.57%) Analytics
4 10 (71.43%) Digital Marketing
5 9 (64.29%) Marketing Management
5 9 (64.29%) Campaign Management
5 9 (64.29%) B2C
5 9 (64.29%) Logistics
5 9 (64.29%) Strategic Planning
6 3 (21.43%) Business Development
7 1 (7.14%) Web Marketing
7 1 (7.14%) Marketing Strategy
7 1 (7.14%) Social Media Marketing
7 1 (7.14%) Link Building
7 1 (7.14%) Web Analytics
7 1 (7.14%) Competitor Analysis
7 1 (7.14%) Web Design
7 1 (7.14%) CRM
Programming Languages
1 1 (7.14%) JavaScript
1 1 (7.14%) PHP
Qualifications
1 1 (7.14%) Degree
Vendors
1 13 (92.86%) Google
2 9 (64.29%) Microsoft
3 1 (7.14%) Adobe
3 1 (7.14%) Salesforce.com
3 1 (7.14%) Yahoo!