The table below looks at the statistics for knowledge and experience of SmartFocus products and/or services in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SmartFocus over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within SmartFocus (formerly Emailvision).

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
SmartFocus
Rank - 241 263
Permanent jobs citing SmartFocus 0 4 2
As % of all permanent IT jobs located in the North West - 0.059% 0.025%
As % of the Vendors category - 0.13% 0.055%
Number of salaries quoted 0 4 2
Average salary - £42,500 £29,500
Average salary % change year-on-year
- +44.06%
UK excluding London average salary - £32,250 £31,500
% change year-on-year
- +2.38%
SmartFocus
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the North West region.

Vendors Category
North West
Permanent IT job ads with a match in the
Vendors category
3238 3090 3644
As % of all permanent IT jobs located in the North West 44.26% 45.49% 45.70%
Number of salaries quoted 2756 2595 3211
Average salary £39,000 £40,000 £37,500
Average salary % change year-on-year
-2.49% +6.66%
90% offered a salary of more than £24,000 £25,000 £25,000
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London average salary £40,000 £40,000 £40,000

SmartFocus
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SmartFocus across the North West region as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in the North West

SmartFocus
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus across the North West region.

SmartFocus Salary Trend in the North West

SmartFocus
Top 30 Related IT Skills in the North West

For the 6 months to 22 December 2014, IT jobs across the North West region citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus.

1 6 (100.00%) SQL
1 6 (100.00%) T-SQL
1 6 (100.00%) SQL Server
1 6 (100.00%) Business Intelligence
2 5 (83.33%) Microsoft
2 5 (83.33%) SPSS
2 5 (83.33%) CHAID
2 5 (83.33%) Minitab
2 5 (83.33%) MS Office
2 5 (83.33%) MS Excel
2 5 (83.33%) SAS
2 5 (83.33%) Data Analysis
2 5 (83.33%) Statistics
2 5 (83.33%) Marketing
2 5 (83.33%) Electronic Design Automation
2 5 (83.33%) Degree
2 5 (83.33%) Cluster Analysis
2 5 (83.33%) Mathematics
2 5 (83.33%) FastStats
2 5 (83.33%) Predictive Modelling
2 5 (83.33%) Lync
2 5 (83.33%) Statistical Modelling
2 5 (83.33%) MS PowerPoint
2 5 (83.33%) Statistical Analysis
2 5 (83.33%) Analytical Skills
3 3 (50.00%) Analytics
4 1 (16.67%) Relational Database
4 1 (16.67%) Oracle OLAP
4 1 (16.67%) OLAP Cube
4 1 (16.67%) SQL Server Integration Services

SmartFocus
Top Related IT Skills in the North West by Category

For the 6 months to 22 December 2014, IT jobs across the North West region citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 5 (83.33%) SAS
1 5 (83.33%) Lync
Applications
1 5 (83.33%) MS Office
1 5 (83.33%) MS Excel
1 5 (83.33%) SPSS
1 5 (83.33%) MS PowerPoint
1 5 (83.33%) FastStats
Database & Business Intelligence
1 6 (100.00%) SQL Server
2 1 (16.67%) OLAP
2 1 (16.67%) SQL Server Reporting Services
2 1 (16.67%) SQL Server Integration Services
2 1 (16.67%) Oracle OLAP
2 1 (16.67%) Relational Database
2 1 (16.67%) OLAP Cube
General
1 5 (83.33%) Marketing
Job Titles
1 5 (83.33%) Business Analyst
1 5 (83.33%) Analyst
1 5 (83.33%) Insight Analyst
2 1 (16.67%) SQL Developer
2 1 (16.67%) Business Intelligence Developer
2 1 (16.67%) Developer
Miscellaneous
1 5 (83.33%) Statistics
1 5 (83.33%) Mathematics
1 5 (83.33%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) Business Intelligence
2 5 (83.33%) CHAID
2 5 (83.33%) Data Analysis
2 5 (83.33%) Statistical Analysis
2 5 (83.33%) Electronic Design Automation
2 5 (83.33%) Cluster Analysis
2 5 (83.33%) Predictive Modelling
2 5 (83.33%) Statistical Modelling
3 3 (50.00%) Analytics
Programming Languages
1 6 (100.00%) SQL
1 6 (100.00%) T-SQL
Qualifications
1 5 (83.33%) Degree
Vendors
1 5 (83.33%) Microsoft
1 5 (83.33%) Minitab
2 1 (16.67%) Teradata
2 1 (16.67%) Oracle