The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Marketing
Rank 249 240 271
Rank change year-on-year
-9 +31
Permanent jobs citing Web Marketing 1 4 5
As % of all permanent IT jobs located in the North West 0.014% 0.059% 0.063%
As % of the Processes & Methodologies category 0.016% 0.073% 0.079%
Number of salaries quoted 0 2 5
Average salary - £24,750 £40,500
Average salary % change year-on-year
- -38.88%
UK excluding London average salary £31,250 £35,250 £32,500
% change year-on-year
-11.34% +8.46%
Web Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6113 5485 6366
As % of all permanent IT jobs located in the North West 82.98% 80.76% 79.82%
Number of salaries quoted 5259 4570 5624
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £62,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the North West

Web Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the North West region.

Web Marketing Salary Trend in the North West

Web Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -16 1 - -
Web Marketing
England

Web Marketing
Top 25 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT jobs across the North West region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 5 (100.00%) Marketing
2 3 (60.00%) SEO
3 2 (40.00%) Pay per click
3 2 (40.00%) Google
3 2 (40.00%) Analytics
3 2 (40.00%) .NET
3 2 (40.00%) E-Commerce
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Google Analytics
4 1 (20.00%) Advertising
4 1 (20.00%) Time Management
4 1 (20.00%) SharePoint
4 1 (20.00%) Mobile App
4 1 (20.00%) User Experience
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Mobile Application Development
4 1 (20.00%) Mentoring
4 1 (20.00%) JavaScript
4 1 (20.00%) HTML
4 1 (20.00%) CRM
4 1 (20.00%) Microsoft
4 1 (20.00%) Salesforce.com
4 1 (20.00%) Web Development
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Competitor Analysis

Web Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT jobs across the North West region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SharePoint
Business Applications
1 2 (40.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 1 (20.00%) Advertising
Job Titles
1 2 (40.00%) Marketing Manager
1 2 (40.00%) Development Manager
2 1 (20.00%) Team Leader
2 1 (20.00%) Development Team Leader
2 1 (20.00%) Web Development Manager
2 1 (20.00%) Web Manager
2 1 (20.00%) PPC Specialist
2 1 (20.00%) Digital Marketing Manager
2 1 (20.00%) Web Marketing Manager
2 1 (20.00%) PPC Manager
2 1 (20.00%) PPC Analyst
2 1 (20.00%) PPC Executive
Libraries, Frameworks & Software Standards
1 2 (40.00%) .NET
2 1 (20.00%) HTML
Miscellaneous
1 1 (20.00%) Mobile App
1 1 (20.00%) User Experience
1 1 (20.00%) Analytical Skills
Processes & Methodologies
1 3 (60.00%) SEO
2 2 (40.00%) E-Commerce
2 2 (40.00%) Pay per click
2 2 (40.00%) Digital Marketing
2 2 (40.00%) Analytics
3 1 (20.00%) Mobile Application Development
3 1 (20.00%) Mentoring
3 1 (20.00%) Time Management
3 1 (20.00%) Web Development
3 1 (20.00%) CRM
3 1 (20.00%) Stakeholder Management
3 1 (20.00%) Competitor Analysis
Programming Languages
1 1 (20.00%) JavaScript
Vendors
1 2 (40.00%) Google
2 1 (20.00%) Microsoft
2 1 (20.00%) Salesforce.com