The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Web Marketing
Rank 243 238 -
Rank change year-on-year
-5 -
Permanent jobs citing Web Marketing 2 6 0
As % of all permanent IT jobs located in the North West 0.031% 0.083% -
As % of the Processes & Methodologies category 0.036% 0.100% -
Number of salaries quoted 2 1 0
Average salary £37,500 £23,500 -
Average salary % change year-on-year
+59.57% -
UK excluding London average salary £37,500 £46,250 £27,500
% change year-on-year
-18.91% +68.18%
Web Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5613 6004 5788
As % of all permanent IT jobs located in the North West 86.06% 83.44% 80.14%
Number of salaries quoted 4561 4777 4921
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Web Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the North West

Web Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the North West region.

Web Marketing Salary Trend in the North West

Web Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the North West region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +6 2 £37,500 -
Web Marketing
England

Web Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 3 August 2015, IT jobs across the North West region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 17 (100.00%) Marketing
2 16 (94.12%) HTML
2 16 (94.12%) PHP
2 16 (94.12%) CSS
3 15 (88.24%) JavaScript
3 15 (88.24%) CMS
3 15 (88.24%) Web Design
3 15 (88.24%) jQuery
4 14 (82.35%) User Experience
4 14 (82.35%) Web Development
4 14 (82.35%) Linux
4 14 (82.35%) XHTML
4 14 (82.35%) W3C
4 14 (82.35%) Salesforce.com
4 14 (82.35%) Internet
5 12 (70.59%) Finance
6 3 (17.65%) HTML5
6 3 (17.65%) CSS3
7 2 (11.76%) Analytics
7 2 (11.76%) SEO
7 2 (11.76%) Google
7 2 (11.76%) Pay per click
7 2 (11.76%) Google Analytics
7 2 (11.76%) Competitor Analysis
8 1 (5.88%) Web Analytics
8 1 (5.88%) Yahoo!
8 1 (5.88%) Digital Marketing
8 1 (5.88%) Search Engine Marketing
8 1 (5.88%) Advertising
8 1 (5.88%) Intranet

Web Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 3 August 2015, IT jobs across the North West region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (88.24%) CMS
2 1 (5.88%) WordPress
2 1 (5.88%) MODX
Applications
1 1 (5.88%) Photoshop
Cloud Services
1 2 (11.76%) Google Analytics
Communications & Networking
1 14 (82.35%) Internet
2 1 (5.88%) Intranet
General
1 17 (100.00%) Marketing
2 12 (70.59%) Finance
3 1 (5.88%) Advertising
Job Titles
1 16 (94.12%) Developer
2 15 (88.24%) Web Developer
3 14 (82.35%) PHP Developer
3 14 (82.35%) PHP Web Developer
4 1 (5.88%) PPC Specialist
4 1 (5.88%) Front-End Developer
4 1 (5.88%) PPC Manager
4 1 (5.88%) PPC Analyst
4 1 (5.88%) PPC Executive
4 1 (5.88%) Junior Web Developer
4 1 (5.88%) Junior Developer
4 1 (5.88%) Junior
Libraries, Frameworks & Software Standards
1 16 (94.12%) HTML
1 16 (94.12%) CSS
2 15 (88.24%) jQuery
3 14 (82.35%) XHTML
4 3 (17.65%) HTML5
4 3 (17.65%) CSS3
Miscellaneous
1 14 (82.35%) W3C
1 14 (82.35%) User Experience
Operating Systems
1 14 (82.35%) Linux
Processes & Methodologies
1 15 (88.24%) Web Design
2 14 (82.35%) Web Development
3 2 (11.76%) Competitor Analysis
3 2 (11.76%) SEO
3 2 (11.76%) Pay per click
3 2 (11.76%) Analytics
4 1 (5.88%) B2B
4 1 (5.88%) Web Analytics
4 1 (5.88%) Search Engine Marketing
4 1 (5.88%) Digital Marketing
4 1 (5.88%) Time Management
4 1 (5.88%) Link Building
Programming Languages
1 16 (94.12%) PHP
2 15 (88.24%) JavaScript
Vendors
1 14 (82.35%) Salesforce.com
2 2 (11.76%) Google
3 1 (5.88%) Adobe
3 1 (5.88%) Yahoo!