The table below looks at the statistics for WebTrends skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
WebTrends
Rank 244 240 270
Rank change year-on-year
-4 +30
Permanent jobs citing WebTrends 6 4 6
As % of all permanent IT jobs located in the North West 0.081% 0.059% 0.075%
As % of the Business Applications category 0.95% 0.56% 0.64%
Number of salaries quoted 5 0 6
Average salary £30,000 - £44,000
UK excluding London average salary £35,000 £30,000 £37,500
% change year-on-year
+16.66% -20.00%
WebTrends
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
631 709 932
As % of all permanent IT jobs located in the North West 8.57% 10.44% 11.69%
Number of salaries quoted 517 568 781
Average salary £45,000 £50,000 £45,000
Average salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £28,000 £29,000 £30,000
10% offered a salary of more than £65,000 £64,750 £65,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

WebTrends
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the North West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the North West

WebTrends
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the North West region.

WebTrends Salary Trend in the North West

WebTrends
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester - 2 £36,000 -
Merseyside - 2 £30,000 -
Lancashire - 1 £30,000 -
WebTrends
England

WebTrends
Top 30 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT jobs across the North West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 7 (70.00%) Analytics
2 6 (60.00%) Google
2 6 (60.00%) Google Analytics
3 5 (50.00%) Marketing
3 5 (50.00%) ClickTale
3 5 (50.00%) Web Analytics
4 4 (40.00%) SEO
4 4 (40.00%) User Experience
5 3 (30.00%) Degree
5 3 (30.00%) Statistical Modelling
5 3 (30.00%) Economics
5 3 (30.00%) Statistics
5 3 (30.00%) Mathematics
5 3 (30.00%) Physics
5 3 (30.00%) Visualisation
5 3 (30.00%) Benchmarking
5 3 (30.00%) Pay per click
5 3 (30.00%) Digital Marketing
5 3 (30.00%) Multivariate Testing
6 2 (20.00%) User Acceptance Testing
6 2 (20.00%) HTML
6 2 (20.00%) CSS
6 2 (20.00%) Agile Software Development
6 2 (20.00%) Workflow
6 2 (20.00%) E-Commerce
6 2 (20.00%) Maxymiser
6 2 (20.00%) Social Media
6 2 (20.00%) JavaScript
7 1 (10.00%) PHP
7 1 (10.00%) SMS

WebTrends
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT jobs across the North West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 1 (10.00%) Photoshop
1 1 (10.00%) Fireworks
1 1 (10.00%) Adobe Illustrator
1 1 (10.00%) Adobe Creative Suite
Business Applications
1 6 (60.00%) Google Analytics
Communications & Networking
1 1 (10.00%) SMS
1 1 (10.00%) DNS
Development Applications
1 1 (10.00%) Dreamweaver
1 1 (10.00%) Subversion
1 1 (10.00%) Git (software)
General
1 5 (50.00%) Marketing
Job Titles
1 3 (30.00%) Web Manager
1 3 (30.00%) Designer
1 3 (30.00%) Web Analytics Manager
2 2 (20.00%) UX Designer
3 1 (10.00%) Front-End Developer
3 1 (10.00%) Developer
3 1 (10.00%) Web Designer
3 1 (10.00%) Graphic Designer
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
1 2 (20.00%) CSS
2 1 (10.00%) XHTML
2 1 (10.00%) Ajax
2 1 (10.00%) jQuery
2 1 (10.00%) HTML5
2 1 (10.00%) Sass
2 1 (10.00%) LESS
2 1 (10.00%) DHTML
Miscellaneous
1 4 (40.00%) User Experience
2 3 (30.00%) Economics
2 3 (30.00%) Statistics
2 3 (30.00%) Mathematics
2 3 (30.00%) Physics
2 3 (30.00%) Visualisation
3 2 (20.00%) Social Media
4 1 (10.00%) Analytical Skills
4 1 (10.00%) IVR
Processes & Methodologies
1 7 (70.00%) Analytics
2 5 (50.00%) Web Analytics
3 4 (40.00%) SEO
4 3 (30.00%) Benchmarking
4 3 (30.00%) Pay per click
4 3 (30.00%) Digital Marketing
4 3 (30.00%) Multivariate Testing
4 3 (30.00%) Statistical Modelling
5 2 (20.00%) E-Commerce
5 2 (20.00%) User Acceptance Testing
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Workflow
6 1 (10.00%) Stakeholder Management
6 1 (10.00%) Web Design
6 1 (10.00%) Content Management
6 1 (10.00%) Project Management
6 1 (10.00%) Responsive Web Design
6 1 (10.00%) People Management
Programming Languages
1 2 (20.00%) JavaScript
2 1 (10.00%) PHP
Qualifications
1 3 (30.00%) Degree
Vendors
1 6 (60.00%) Google
2 5 (50.00%) ClickTale
3 2 (20.00%) Maxymiser
4 1 (10.00%) Adobe