The table below looks at the statistics for WebTrends skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
WebTrends
Rank - 245 249
Permanent jobs citing WebTrends 0 4 10
As % of all permanent IT jobs located in the North West - 0.057% 0.14%
As % of the Business Applications category - 0.63% 1.46%
Number of salaries quoted 0 4 9
Average salary - £25,000 £29,500
Average salary % change year-on-year
- -15.25%
UK excluding London average salary £45,000 £35,000 £29,500
% change year-on-year
+28.57% +18.64%
WebTrends
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
573 639 684
As % of all permanent IT jobs located in the North West 8.98% 9.17% 9.24%
Number of salaries quoted 458 519 554
Average salary £45,000 £50,000 £47,000
Average salary % change year-on-year
-10.00% +6.38%
90% offered a salary of more than £27,500 £30,000 £30,000
10% offered a salary of more than £62,500 £65,000 £67,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the North West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the North West

WebTrends
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the North West region.

WebTrends Salary Trend in the North West

WebTrends
Top 30 Related IT Skills in the North West

For the 6 months to 6 July 2015, IT jobs across the North West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 2 (66.67%) Web Analytics
1 2 (66.67%) Google
1 2 (66.67%) Google Analytics
1 2 (66.67%) Finance
1 2 (66.67%) Retail
1 2 (66.67%) Analytics
2 1 (33.33%) Mobile App
2 1 (33.33%) Business Analysis
2 1 (33.33%) Validation
2 1 (33.33%) Mobile Games
2 1 (33.33%) Games
2 1 (33.33%) Web Design
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Email Marketing
2 1 (33.33%) Market Research
2 1 (33.33%) Customer Engagement
2 1 (33.33%) Learning Management System
2 1 (33.33%) ClickTale
2 1 (33.33%) Adobe Analytics
2 1 (33.33%) Sass
2 1 (33.33%) LESS
2 1 (33.33%) Coremetrics
2 1 (33.33%) Pay per click
2 1 (33.33%) Marketing
2 1 (33.33%) Web Development
2 1 (33.33%) Degree
2 1 (33.33%) Computer Science
2 1 (33.33%) Social Network
2 1 (33.33%) HTML
2 1 (33.33%) JavaScript

WebTrends
Top Related IT Skills in the North West by Category

For the 6 months to 6 July 2015, IT jobs across the North West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Cloud Services
1 2 (66.67%) Google Analytics
2 1 (33.33%) Adobe Analytics
Communications & Networking
1 1 (33.33%) Intranet
General
1 2 (66.67%) Finance
1 2 (66.67%) Retail
2 1 (33.33%) Marketing
2 1 (33.33%) Games
Job Titles
1 1 (33.33%) Developer
1 1 (33.33%) Analyst
1 1 (33.33%) Web Developer
1 1 (33.33%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) CSS
1 1 (33.33%) Sass
1 1 (33.33%) LESS
Miscellaneous
1 1 (33.33%) Mobile Games
1 1 (33.33%) Computer Science
1 1 (33.33%) Social Network
1 1 (33.33%) Learning Management System
1 1 (33.33%) Mobile App
Processes & Methodologies
1 2 (66.67%) Web Analytics
1 2 (66.67%) Analytics
2 1 (33.33%) Pay per click
2 1 (33.33%) Web Development
2 1 (33.33%) Email Marketing
2 1 (33.33%) Market Research
2 1 (33.33%) Customer Engagement
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) MVC
2 1 (33.33%) SEO
2 1 (33.33%) Validation
2 1 (33.33%) Web Design
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Business Analysis
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Coremetrics
2 1 (33.33%) ClickTale
2 1 (33.33%) Adobe