The table below looks at the statistics for WebTrends skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited WebTrends over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 May 2016
Same period 2015 Same period 2014
WebTrends
Rank 215 245 245
Rank change year-on-year
+30 0
Permanent jobs citing WebTrends 9 1 9
As % of all permanent IT jobs located in the North West 0.16% 0.016% 0.13%
As % of the Business Applications category 1.70% 0.19% 1.33%
Number of salaries quoted 9 1 9
Median salary £37,500 £55,000 £25,000
Median salary % change year-on-year
-31.81% +120.00%
UK excluding London median salary £37,500 £41,250 £35,000
% change year-on-year
-9.09% +17.85%
WebTrends
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
528 533 679
As % of all permanent IT jobs located in the North West 9.66% 8.73% 9.90%
Number of salaries quoted 419 431 536
Median salary £47,000 £45,000 £50,000
Median salary % change year-on-year
+4.44% -10.00%
90% offered a salary of more than £35,000 £27,500 £30,000
10% offered a salary of more than £60,500 £69,250 £60,000
UK excluding London median salary £50,000 £50,000 £50,000

WebTrends
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing WebTrends as a proportion of all IT jobs with a match in the Business Applications category.

WebTrends Jobs Demand Trend in the North West

WebTrends
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the North West region.

WebTrends Salary Trend in the North West

WebTrends
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing WebTrends within the North West region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 8 £37,500 -31.81%
Merseyside - 1 £37,500 -
WebTrends
England

WebTrends
Top 30 Related IT Skills in the North West

For the 6 months to 24 May 2016, IT jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for WebTrends.

1 14 (93.33%) Google
1 14 (93.33%) Google Analytics
1 14 (93.33%) Analytics
2 9 (60.00%) Analytical Skills
2 9 (60.00%) AdWords
3 8 (53.33%) Tealium
3 8 (53.33%) Tag Management
3 8 (53.33%) Google Tag Manager
3 8 (53.33%) Tableau
3 8 (53.33%) HTML
3 8 (53.33%) JavaScript
3 8 (53.33%) CSS
4 6 (40.00%) Marketing
5 5 (33.33%) Banking
5 5 (33.33%) Retail
5 5 (33.33%) SAS
5 5 (33.33%) SQL
6 1 (6.67%) MS Project
6 1 (6.67%) MS Office
6 1 (6.67%) Microsoft
6 1 (6.67%) CRM
6 1 (6.67%) Data Management
6 1 (6.67%) Agile Software Development
6 1 (6.67%) SEO
6 1 (6.67%) Advertising
6 1 (6.67%) Scrum
6 1 (6.67%) Omniture
6 1 (6.67%) Pay per click
6 1 (6.67%) Display Advertising
6 1 (6.67%) Digital Marketing

WebTrends
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (33.33%) SAS
Applications
1 1 (6.67%) MS Office
1 1 (6.67%) MS Project
Cloud Services
1 14 (93.33%) Google Analytics
2 9 (60.00%) AdWords
3 8 (53.33%) Google Tag Manager
General
1 6 (40.00%) Marketing
2 5 (33.33%) Banking
2 5 (33.33%) Retail
3 1 (6.67%) Advertising
Job Titles
1 8 (53.33%) Analytics Consultant
1 8 (53.33%) Consultant
2 6 (40.00%) Analyst
3 5 (33.33%) SAS Analyst
3 5 (33.33%) Web Analyst
3 5 (33.33%) Web Analytics Analyst
4 1 (6.67%) Business Analyst
4 1 (6.67%) Head of Digital
Libraries, Frameworks & Software Standards
1 8 (53.33%) CSS
1 8 (53.33%) HTML
Miscellaneous
1 9 (60.00%) Analytical Skills
Processes & Methodologies
1 14 (93.33%) Analytics
2 8 (53.33%) Tag Management
3 1 (6.67%) Agile Software Development
3 1 (6.67%) CRM
3 1 (6.67%) Data Management
3 1 (6.67%) Digital Marketing
3 1 (6.67%) Display Advertising
3 1 (6.67%) Issue Tracking
3 1 (6.67%) Online Marketing
3 1 (6.67%) Pay per click
3 1 (6.67%) Scrum
3 1 (6.67%) SDLC
3 1 (6.67%) SEO
3 1 (6.67%) User Acceptance Testing
3 1 (6.67%) User Stories
Programming Languages
1 8 (53.33%) JavaScript
2 5 (33.33%) SQL
Qualifications
1 1 (6.67%) Degree
Vendors
1 14 (93.33%) Google
2 8 (53.33%) Tableau
2 8 (53.33%) Tealium
3 1 (6.67%) Microsoft
3 1 (6.67%) Omniture
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