The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Online Marketing
Rank 89 76 104
Rank change year-on-year
-13 +28
Permanent jobs citing Online Marketing 2 19 5
As % of all permanent IT jobs located in North Yorkshire 0.21% 1.81% 0.42%
As % of the Processes & Methodologies category 0.24% 2.02% 0.47%
Number of salaries quoted 0 8 4
Average salary - £27,500 £25,000
Average salary % change year-on-year
- +9.99%
UK excluding London average salary £34,250 £25,000 £32,500
% change year-on-year
+37.00% -23.07%
Online Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North Yorkshire region.

Processes & Methodologies Category
North Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
831 940 1060
As % of all permanent IT jobs located in North Yorkshire 87.84% 89.61% 89.60%
Number of salaries quoted 703 833 754
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £28,500 £25,000 £29,000
10% offered a salary of more than £50,000 £50,000 £50,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in North Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in North Yorkshire

Online Marketing
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North Yorkshire region.

Online Marketing Salary Trend in North Yorkshire

Online Marketing
Top 17 Related IT Skills in North Yorkshire

For the 6 months to 30 April 2016, IT jobs across the North Yorkshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
2 4 (66.67%) Analytical Skills
3 3 (50.00%) Digital Marketing
4 2 (33.33%) MS Excel
4 2 (33.33%) B2B
4 2 (33.33%) Microsoft
4 2 (33.33%) MS PowerPoint
4 2 (33.33%) Pay per click
4 2 (33.33%) Business Development
4 2 (33.33%) Blog
4 2 (33.33%) New Media
4 2 (33.33%) Spreadsheet
5 1 (16.67%) Algorithms
5 1 (16.67%) Internet Marketing
5 1 (16.67%) Website Architecture
5 1 (16.67%) Internet

Online Marketing
Top Related IT Skills in North Yorkshire by Category

For the 6 months to 30 April 2016, IT jobs across the North Yorkshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Applications
1 2 (33.33%) MS Excel
1 2 (33.33%) MS PowerPoint
1 2 (33.33%) Spreadsheet
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
Job Titles
1 5 (83.33%) SEO Manager
2 3 (50.00%) Account Manager
2 3 (50.00%) SEO Account Manager
2 3 (50.00%) Technical Account Manager
2 3 (50.00%) Technical Manager
3 2 (33.33%) Business Development Manager
3 2 (33.33%) Business Manager
3 2 (33.33%) Development Manager
3 2 (33.33%) PPC Manager
4 1 (16.67%) Analyst
4 1 (16.67%) Campaign Manager
4 1 (16.67%) Digital Account Manager
4 1 (16.67%) Digital Analyst
4 1 (16.67%) Digital Marketing Analyst
4 1 (16.67%) Digital Marketing Manager
4 1 (16.67%) Marketing Analyst
4 1 (16.67%) Marketing Manager
4 1 (16.67%) SEO Analyst
4 1 (16.67%) Technical Marketing Manager
Miscellaneous
1 4 (66.67%) Analytical Skills
2 2 (33.33%) Blog
2 2 (33.33%) New Media
3 1 (16.67%) Algorithms
Processes & Methodologies
1 6 (100.00%) SEO
2 3 (50.00%) Digital Marketing
3 2 (33.33%) B2B
3 2 (33.33%) Business Development
3 2 (33.33%) Pay per click
4 1 (16.67%) Internet Marketing
4 1 (16.67%) Website Architecture
Vendors
1 2 (33.33%) Microsoft