The table below looks at the statistics for SEO skills in IT jobs advertised for the Northamptonshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 78 79 59
Rank change year-on-year
+1 -20
Permanent jobs citing SEO 5 5 6
As % of all permanent IT jobs located in Northamptonshire 0.56% 0.56% 0.93%
As % of the Processes & Methodologies category 0.65% 0.68% 1.20%
Number of salaries quoted 3 5 6
Average salary £42,000 £28,000 £18,000
Average salary % change year-on-year
+50.00% +55.55%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Northamptonshire region.

Processes & Methodologies Category
Northamptonshire
Permanent IT job ads with a match in the
Processes & Methodologies category
764 731 501
As % of all permanent IT jobs located in Northamptonshire 86.23% 82.60% 77.67%
Number of salaries quoted 689 670 436
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,000 £30,000
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

SEO
Jobs Demand Trend in Northamptonshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Northamptonshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Northamptonshire

SEO
Salary Trend in Northamptonshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Northamptonshire region.

SEO Salary Trend in Northamptonshire

SEO
Job Locations in Northamptonshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Northamptonshire region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northampton -2 3 £37,250 +33.03%
SEO
East Midlands

SEO
Top 30 Related IT Skills in Northamptonshire

For the 6 months to 31 July 2015, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (55.56%) Marketing
2 4 (44.44%) Google
2 4 (44.44%) Social Media
2 4 (44.44%) Analytics
3 3 (33.33%) Digital Marketing
3 3 (33.33%) JavaScript
3 3 (33.33%) CSS
3 3 (33.33%) HTML
4 2 (22.22%) Web Analytics
4 2 (22.22%) Finance
4 2 (22.22%) E-Commerce
4 2 (22.22%) B2B
4 2 (22.22%) B2C
4 2 (22.22%) Pay per click
4 2 (22.22%) Digital Media
4 2 (22.22%) Facebook
4 2 (22.22%) Twitter
4 2 (22.22%) Yahoo!
5 1 (11.11%) Mentoring
5 1 (11.11%) WordPress
5 1 (11.11%) Magento
5 1 (11.11%) Multivariate Testing
5 1 (11.11%) HTML5
5 1 (11.11%) Stakeholder Engagement
5 1 (11.11%) Waterfall
5 1 (11.11%) Search Engine Marketing
5 1 (11.11%) Google Analytics
5 1 (11.11%) WebTrends
5 1 (11.11%) OOP
5 1 (11.11%) OO

SEO
Top Related IT Skills in Northamptonshire by Category

For the 6 months to 31 July 2015, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) Apache
1 1 (11.11%) WordPress
Applications
1 1 (11.11%) Photoshop
Business Applications
1 1 (11.11%) WebTrends
1 1 (11.11%) Magento
Cloud Services
1 1 (11.11%) Google Analytics
Database & Business Intelligence
1 1 (11.11%) MySQL
General
1 5 (55.56%) Marketing
2 2 (22.22%) Finance
Job Titles
1 2 (22.22%) Senior Consultant
1 2 (22.22%) Consultant
1 2 (22.22%) Marketing Consultant
1 2 (22.22%) Senior Marketing Consultant
1 2 (22.22%) SEO Executive
2 1 (11.11%) Digital Marketing Manager
2 1 (11.11%) SEO Manager
2 1 (11.11%) Java Solutions Architect
2 1 (11.11%) Solutions Architect
2 1 (11.11%) Marketing Manager
2 1 (11.11%) Web Analyst
2 1 (11.11%) Java Architect
2 1 (11.11%) Architect
2 1 (11.11%) Developer
2 1 (11.11%) Analyst
2 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
1 3 (33.33%) CSS
2 1 (11.11%) XHTML
2 1 (11.11%) Ajax
2 1 (11.11%) HTML5
Miscellaneous
1 4 (44.44%) Social Media
2 2 (22.22%) Digital Media
Processes & Methodologies
1 4 (44.44%) Analytics
2 3 (33.33%) Digital Marketing
3 2 (22.22%) Web Analytics
3 2 (22.22%) Pay per click
3 2 (22.22%) E-Commerce
3 2 (22.22%) B2B
3 2 (22.22%) B2C
4 1 (11.11%) MVC
4 1 (11.11%) Stakeholder Management
4 1 (11.11%) Scrum
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Data Analysis
4 1 (11.11%) Search Engine Marketing
4 1 (11.11%) OOP
4 1 (11.11%) OO
4 1 (11.11%) Multivariate Testing
4 1 (11.11%) Stakeholder Engagement
4 1 (11.11%) Waterfall
4 1 (11.11%) Mentoring
Programming Languages
1 3 (33.33%) JavaScript
2 1 (11.11%) PHP
2 1 (11.11%) Java
Vendors
1 4 (44.44%) Google
2 2 (22.22%) Facebook
2 2 (22.22%) Twitter
2 2 (22.22%) Yahoo!
3 1 (11.11%) Omniture