The table below looks at the statistics for SEO skills in IT jobs advertised for the Northamptonshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 83 70 66
Rank change year-on-year
-13 -4
Permanent jobs citing SEO 3 15 4
As % of all permanent IT jobs located in Northamptonshire 0.34% 1.76% 0.61%
As % of the Processes & Methodologies category 0.40% 2.04% 0.78%
Number of salaries quoted 2 14 3
Average salary £41,250 £30,000 £18,000
Average salary % change year-on-year
+37.50% +66.66%
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Northamptonshire region.

Processes & Methodologies Category
Northamptonshire
Permanent IT job ads with a match in the
Processes & Methodologies category
741 736 513
As % of all permanent IT jobs located in Northamptonshire 83.26% 86.49% 77.61%
Number of salaries quoted 634 655 428
Average salary £45,000 £37,500 £39,000
Average salary % change year-on-year
+20.00% -3.84%
90% offered a salary of more than £32,500 £27,500 £26,000
10% offered a salary of more than £62,500 £55,000 £57,500
UK excluding London average salary £44,750 £42,500 £40,000
% change year-on-year
+5.29% +6.25%

SEO
Jobs Demand Trend in Northamptonshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Northamptonshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Northamptonshire

SEO
Salary Trend in Northamptonshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Northamptonshire region.

SEO Salary Trend in Northamptonshire

SEO
Salary Histogram in Northamptonshire

This chart provides a salary histogram for IT jobs citing SEO across the Northamptonshire region over the 3 months to 27 May 2015.

SEO Salary Histogram in Northamptonshire

SEO
Top 30 Related IT Skills in Northamptonshire

For the 6 months to 27 May 2015, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (75.00%) JavaScript
1 6 (75.00%) CSS
1 6 (75.00%) HTML
2 5 (62.50%) E-Commerce
3 4 (50.00%) Pay per click
3 4 (50.00%) Marketing
3 4 (50.00%) Social Media
4 3 (37.50%) Google
4 3 (37.50%) Facebook
4 3 (37.50%) Twitter
4 3 (37.50%) Analytics
4 3 (37.50%) Ajax
4 3 (37.50%) PHP
5 2 (25.00%) SQL
5 2 (25.00%) Windows
5 2 (25.00%) Linux
5 2 (25.00%) DNS
5 2 (25.00%) B2B
5 2 (25.00%) B2C
5 2 (25.00%) Yahoo!
5 2 (25.00%) Web Design
5 2 (25.00%) CMS
5 2 (25.00%) Symfony
5 2 (25.00%) Digital Marketing
5 2 (25.00%) Digital Media
5 2 (25.00%) Laravel
5 2 (25.00%) PHP5
5 2 (25.00%) jQuery
6 1 (12.50%) WordPress
6 1 (12.50%) Magento

SEO
Top Related IT Skills in Northamptonshire by Category

For the 6 months to 27 May 2015, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
2 1 (12.50%) WordPress
2 1 (12.50%) Apache
Applications
1 1 (12.50%) Photoshop
Business Applications
1 1 (12.50%) Magento
Communications & Networking
1 2 (25.00%) DNS
Database & Business Intelligence
1 1 (12.50%) MySQL
General
1 4 (50.00%) Marketing
Job Titles
1 3 (37.50%) Developer
1 3 (37.50%) Web Developer
2 2 (25.00%) SEO Executive
3 1 (12.50%) PPC Specialist
3 1 (12.50%) Marketing Consultant
3 1 (12.50%) Senior Marketing Consultant
3 1 (12.50%) PPC Manager
3 1 (12.50%) PPC Analyst
3 1 (12.50%) Java Solutions Architect
3 1 (12.50%) PPC Executive
3 1 (12.50%) Senior Consultant
3 1 (12.50%) Consultant
3 1 (12.50%) Solutions Architect
3 1 (12.50%) Java Architect
3 1 (12.50%) SEO Specialist
3 1 (12.50%) Architect
Libraries, Frameworks & Software Standards
1 6 (75.00%) HTML
1 6 (75.00%) CSS
2 3 (37.50%) Ajax
3 2 (25.00%) Symfony
3 2 (25.00%) jQuery
3 2 (25.00%) Laravel
4 1 (12.50%) XHTML
4 1 (12.50%) HTML5
Miscellaneous
1 4 (50.00%) Social Media
2 2 (25.00%) Digital Media
Operating Systems
1 2 (25.00%) Windows
1 2 (25.00%) Linux
Processes & Methodologies
1 5 (62.50%) E-Commerce
2 4 (50.00%) Pay per click
3 3 (37.50%) Analytics
4 2 (25.00%) Digital Marketing
4 2 (25.00%) B2B
4 2 (25.00%) B2C
4 2 (25.00%) Web Design
5 1 (12.50%) Agile Software Development
5 1 (12.50%) OOP
5 1 (12.50%) OO
5 1 (12.50%) MVC
5 1 (12.50%) Scrum
5 1 (12.50%) Waterfall
5 1 (12.50%) Social Media Marketing
5 1 (12.50%) Mentoring
Programming Languages
1 6 (75.00%) JavaScript
2 3 (37.50%) PHP
3 2 (25.00%) SQL
3 2 (25.00%) PHP5
4 1 (12.50%) Java
Vendors
1 3 (37.50%) Google
1 3 (37.50%) Facebook
1 3 (37.50%) Twitter
2 2 (25.00%) Yahoo!