The first table below looks at the demand for SEO skills in IT jobs advertised for the Northamptonshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Northamptonshire region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 66 62 65
Rank change year-on-year
-4 +3
Permanent jobs citing SEO 4 10 12
As % of all permanent IT jobs located in Northamptonshire 0.606% 1.300% 1.500%
As % of the Processes & Methodologies category 0.811% 1.678% 2.083%
Number of salaries quoted 3 10 6
Average salary £18,000 £35,000 £32,500
Average salary % change year-on-year
-48.57% +7.69%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Northamptonshire
Permanent IT job ads with a match in the
Processes & Methodologies category
493 596 576
As % of all permanent IT jobs located in Northamptonshire 74.70% 77.50% 72.00%
Number of salaries quoted 410 552 528
Average salary £39,000 £37,500 £35,000
Average salary % change year-on-year
+4.00% +7.14%
90% offered a salary of more than £26,000 £23,700 £26,000
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
East Midlands

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Northamptonshire region as a proportion of the total demand within the Processes & Methodologies category.

Northamptonshire SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Northamptonshire region.

Northamptonshire SEO Salary Trend

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Northamptonshire region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Northampton -8 1 £24,000 -31.42%
SEO
East Midlands

SEO
Top 29 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (80.00%) Marketing
2 3 (60.00%) Pay per click
2 3 (60.00%) Photoshop
2 3 (60.00%) E-Commerce
3 2 (40.00%) Adobe
3 2 (40.00%) EPoS
3 2 (40.00%) Project Management
3 2 (40.00%) CSS
3 2 (40.00%) HTML
3 2 (40.00%) JavaScript
3 2 (40.00%) Online Marketing
3 2 (40.00%) Social Media
3 2 (40.00%) Analytics
3 2 (40.00%) Mobile App
3 2 (40.00%) jQuery
3 2 (40.00%) Google
3 2 (40.00%) CMS
3 2 (40.00%) Adobe Illustrator
3 2 (40.00%) InDesign
3 2 (40.00%) Web Development
3 2 (40.00%) Google Analytics
3 2 (40.00%) Email Marketing
4 1 (20.00%) Degree
4 1 (20.00%) Facebook
4 1 (20.00%) Twitter
4 1 (20.00%) PHP
4 1 (20.00%) MySQL
4 1 (20.00%) Microsoft
4 1 (20.00%) Retail

SEO
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Northamptonshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 2 (40.00%) CSS
1 2 (40.00%) HTML
1 2 (40.00%) jQuery
Application Platforms
1 2 (40.00%) CMS
Applications
1 3 (60.00%) Photoshop
2 2 (40.00%) Adobe Illustrator
2 2 (40.00%) InDesign
Business Applications
1 2 (40.00%) Google Analytics
Database & Business Intelligence
1 1 (20.00%) MySQL
General
1 4 (80.00%) Marketing
2 1 (20.00%) Retail
Job Titles
1 3 (60.00%) Designer
1 3 (60.00%) Web Designer
2 1 (20.00%) Marketing Executive
2 1 (20.00%) Coordinator
2 1 (20.00%) Developer
2 1 (20.00%) Web Developer
2 1 (20.00%) PHP Developer
2 1 (20.00%) PHP Web Developer
Miscellaneous
1 2 (40.00%) EPoS
1 2 (40.00%) Social Media
1 2 (40.00%) Mobile App
Processes & Methodologies
1 3 (60.00%) Pay per click
1 3 (60.00%) E-Commerce
2 2 (40.00%) Project Management
2 2 (40.00%) Online Marketing
2 2 (40.00%) Analytics
2 2 (40.00%) Web Development
2 2 (40.00%) Email Marketing
Programming Languages
1 2 (40.00%) JavaScript
2 1 (20.00%) PHP
Qualifications
1 1 (20.00%) Degree
Vendors
1 2 (40.00%) Adobe
1 2 (40.00%) Google
2 1 (20.00%) Facebook
2 1 (20.00%) Twitter
2 1 (20.00%) Microsoft