The table below looks at the statistics for SEO skills in IT jobs advertised for the Northamptonshire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 64 79 80
Rank change year-on-year
+15 +1
Permanent jobs citing SEO 10 5 5
As % of all permanent IT jobs located in Northamptonshire 1.35% 0.56% 0.58%
As % of the Processes & Methodologies category 1.47% 0.63% 0.68%
Number of salaries quoted 9 3 5
Median salary £31,500 £42,000 £28,000
Median salary % change year-on-year
-25.00% +50.00%
90% offered a salary of more than £15,500 £34,400 £23,100
10% offered a salary of more than £35,100 £42,400 £32,200
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Northamptonshire region.

Processes & Methodologies Category
Northamptonshire
Permanent IT job ads with a match in the
Processes & Methodologies category
682 788 735
As % of all permanent IT jobs located in Northamptonshire 92.29% 87.56% 84.78%
Number of salaries quoted 467 709 682
Median salary £40,000 £45,000 £40,000
Median salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £28,000 £30,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Northamptonshire

The demand trend of job ads across the Northamptonshire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Northamptonshire

SEO
Salary Trend in Northamptonshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Northamptonshire region.

SEO Salary Trend in Northamptonshire

SEO
Salary Histogram in Northamptonshire

This chart provides a salary histogram for IT jobs citing SEO across the Northamptonshire region over the 3 months to 23 July 2016.

SEO Salary Histogram in Northamptonshire

SEO
Job Locations in Northamptonshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Northamptonshire region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northampton +13 10 £31,500 -15.43%
SEO
East Midlands

SEO
Top 30 Related IT Skills in Northamptonshire

For the 6 months to 23 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Northamptonshire region with a requirement for SEO.

1 9 (90.00%) Marketing
2 5 (50.00%) Google Analytics
2 5 (50.00%) Internet Marketing
2 5 (50.00%) Internet
2 5 (50.00%) Web Analytics
2 5 (50.00%) Google
2 5 (50.00%) Pay per click
2 5 (50.00%) Analytics
3 4 (40.00%) Email Marketing
4 3 (30.00%) Manufacturing
4 3 (30.00%) Business Intelligence
5 2 (20.00%) Infographics
5 2 (20.00%) Analytical Skills
5 2 (20.00%) Dashboard Development
5 2 (20.00%) Data Visualisation
5 2 (20.00%) Adobe
5 2 (20.00%) Sitecore
5 2 (20.00%) Visualisation
6 1 (10.00%) HTML5
6 1 (10.00%) jQuery
6 1 (10.00%) Ajax
6 1 (10.00%) Web Development
6 1 (10.00%) W3C
6 1 (10.00%) HTML
6 1 (10.00%) JavaScript
6 1 (10.00%) PHP
6 1 (10.00%) CSS
6 1 (10.00%) Web Design
6 1 (10.00%) CSS3
6 1 (10.00%) Responsive Web Design

SEO
Top Related IT Skills in Northamptonshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 5 (50.00%) Google Analytics
Communications & Networking
1 5 (50.00%) Internet
General
1 9 (90.00%) Marketing
2 3 (30.00%) Manufacturing
Job Titles
1 5 (50.00%) Analyst
2 4 (40.00%) Copywriter
2 4 (40.00%) SEO Copywriter
2 4 (40.00%) Web Analyst
3 3 (30.00%) Google Analytics Analyst
3 3 (30.00%) SEO Analyst
4 2 (20.00%) Google Analytics Web Analyst
4 2 (20.00%) Insight Analyst
4 2 (20.00%) PPC Analyst
4 2 (20.00%) Web Analytics Analyst
5 1 (10.00%) Developer
5 1 (10.00%) Front End Developer (Client-Side Developer)
5 1 (10.00%) Front End Web Developer (Client-Side Developer)
5 1 (10.00%) HTML CSS Developer
5 1 (10.00%) HTML Developer
5 1 (10.00%) JavaScript Developer
5 1 (10.00%) SEO Developer
5 1 (10.00%) Web Developer
5 1 (10.00%) Website Developer
Libraries, Frameworks & Software Standards
1 1 (10.00%) Ajax
1 1 (10.00%) CSS
1 1 (10.00%) CSS3
1 1 (10.00%) HTML
1 1 (10.00%) HTML5
1 1 (10.00%) jQuery
Miscellaneous
1 2 (20.00%) Analytical Skills
1 2 (20.00%) Visualisation
2 1 (10.00%) W3C
Processes & Methodologies
1 5 (50.00%) Analytics
1 5 (50.00%) Internet Marketing
1 5 (50.00%) Pay per click
1 5 (50.00%) Web Analytics
2 4 (40.00%) Email Marketing
3 3 (30.00%) Business Intelligence
4 2 (20.00%) Dashboard Development
4 2 (20.00%) Data Visualisation
4 2 (20.00%) Infographics
5 1 (10.00%) Front End Development
5 1 (10.00%) Mobile First
5 1 (10.00%) Responsive Web Design
5 1 (10.00%) Web Design
5 1 (10.00%) Web Development
Programming Languages
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
Vendors
1 5 (50.00%) Google
2 2 (20.00%) Adobe
2 2 (20.00%) Sitecore