The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Northern Ireland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 16 17 30
Rank change year-on-year
+1 +13
Permanent jobs citing Marketing 2 25 8
As % of all permanent IT jobs located in Northern Ireland 3.51% 12.14% 4.88%
As % of the General category 13.33% 39.68% 15.69%
Number of salaries quoted 1 18 4
Average salary £35,000 £25,000 £45,000
Average salary % change year-on-year
+40.00% -44.44%
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Northern Ireland region.

General Category
Northern Ireland
Permanent IT job ads with a match in the
General category
15 63 51
As % of all permanent IT jobs located in Northern Ireland 26.32% 30.58% 31.10%
Number of salaries quoted 12 31 35
Average salary £35,000 £30,000 £40,000
Average salary % change year-on-year
+16.66% -25.00%
90% offered a salary of more than £24,600 £17,249 £16,750
10% offered a salary of more than £55,000 £51,500 £45,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Northern Ireland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Northern Ireland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Northern Ireland

Marketing
Salary Trend in Northern Ireland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Northern Ireland region.

Marketing Salary Trend in Northern Ireland

Marketing
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Northern Ireland region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
County Antrim 0 2 £35,000 +40.00%
Marketing
UK

Marketing
Top 30 Related IT Skills in Northern Ireland

For the 6 months to 28 August 2015, IT jobs across the Northern Ireland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 17 (85.00%) Finance
2 15 (75.00%) Degree
3 13 (65.00%) SQL
3 13 (65.00%) Analytical Skills
4 12 (60.00%) Algorithms
4 12 (60.00%) Analytics
4 12 (60.00%) Visualisation
4 12 (60.00%) Social Media
4 12 (60.00%) Tableau
4 12 (60.00%) Customer Analytics
4 12 (60.00%) Operations Research
4 12 (60.00%) QlikView
4 12 (60.00%) Retail
4 12 (60.00%) Data Analysis
4 12 (60.00%) Economics
5 9 (45.00%) Telecoms
5 9 (45.00%) Java
6 8 (40.00%) VBA
6 8 (40.00%) SAS
6 8 (40.00%) CIMA
6 8 (40.00%) C++
6 8 (40.00%) Python
6 8 (40.00%) SPSS
6 8 (40.00%) Management Information System
6 8 (40.00%) MBA
6 8 (40.00%) SAP InfiniteInsight
6 8 (40.00%) Data Analytics
6 8 (40.00%) R
6 8 (40.00%) Data Extraction
6 8 (40.00%) Demand Forecasting

Marketing
Top Related IT Skills in Northern Ireland by Category

For the 6 months to 28 August 2015, IT jobs across the Northern Ireland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (40.00%) SAS
2 1 (5.00%) Oracle Workflow
Applications
1 8 (40.00%) SPSS
2 1 (5.00%) MS Office
Business Applications
1 8 (40.00%) SAP InfiniteInsight
2 1 (5.00%) SAP Oil and Gas
Communications & Networking
1 1 (5.00%) Broadband
1 1 (5.00%) DHCP
1 1 (5.00%) TCP/IP
1 1 (5.00%) VPN
1 1 (5.00%) DNS
1 1 (5.00%) Structured Cabling
Database & Business Intelligence
1 12 (60.00%) QlikView
2 4 (20.00%) Hadoop
3 1 (5.00%) MySQL
3 1 (5.00%) SQL Server
Development Applications
1 1 (5.00%) Git (software)
1 1 (5.00%) Jenkins
General
1 17 (85.00%) Finance
2 12 (60.00%) Retail
3 9 (45.00%) Telecoms
4 5 (25.00%) Banking
5 1 (5.00%) Spanish Language
5 1 (5.00%) Swedish Language
5 1 (5.00%) Electronics
5 1 (5.00%) Manufacturing
5 1 (5.00%) Games
Job Titles
1 14 (70.00%) Consultant
2 8 (40.00%) Data Consultant
2 8 (40.00%) Data Analytics Consultant
3 2 (10.00%) Senior Consultant
4 1 (5.00%) DevOps Engineer
4 1 (5.00%) Salesforce.com Consultant
4 1 (5.00%) Support Engineer
4 1 (5.00%) Operations Analyst
4 1 (5.00%) Software Engineer
4 1 (5.00%) Analyst
Libraries, Frameworks & Software Standards
1 1 (5.00%) LAMP
1 1 (5.00%) Oracle Fusion
Miscellaneous
1 13 (65.00%) Analytical Skills
2 12 (60.00%) Algorithms
2 12 (60.00%) Economics
2 12 (60.00%) Visualisation
2 12 (60.00%) Social Media
3 8 (40.00%) Data Extraction
3 8 (40.00%) Management Information System
4 1 (5.00%) Clustering
4 1 (5.00%) PACS
4 1 (5.00%) Informatics
4 1 (5.00%) Computer Science
4 1 (5.00%) DTV
4 1 (5.00%) Health Informatics
Operating Systems
1 2 (10.00%) Windows
2 1 (5.00%) Linux
2 1 (5.00%) Windows 7
2 1 (5.00%) UNIX
Processes & Methodologies
1 12 (60.00%) Data Analysis
1 12 (60.00%) Operations Research
1 12 (60.00%) Analytics
1 12 (60.00%) Customer Analytics
2 8 (40.00%) Demand Forecasting
2 8 (40.00%) Data Analytics
3 5 (25.00%) Validation
4 4 (20.00%) Asset Management
4 4 (20.00%) Data Management
4 4 (20.00%) Data Transformation
5 1 (5.00%) Campaign Management
5 1 (5.00%) DevOps
5 1 (5.00%) Mentoring
5 1 (5.00%) Software Engineering
5 1 (5.00%) Software Testing
5 1 (5.00%) Web Development
5 1 (5.00%) Business Development
5 1 (5.00%) Digital Marketing
5 1 (5.00%) Continuous Integration
5 1 (5.00%) Software Architecture
Programming Languages
1 13 (65.00%) SQL
2 9 (45.00%) Java
3 8 (40.00%) C++
3 8 (40.00%) VBA
3 8 (40.00%) Python
3 8 (40.00%) R
4 1 (5.00%) JavaScript
4 1 (5.00%) PHP
Qualifications
1 15 (75.00%) Degree
2 8 (40.00%) CIMA
2 8 (40.00%) MBA
3 1 (5.00%) Postgraduate
3 1 (5.00%) Oracle Certification
Quality Assurance & Compliance
1 1 (5.00%) QA
System Software
1 2 (10.00%) Active Directory
Vendors
1 12 (60.00%) Tableau
2 5 (25.00%) SAP
3 2 (10.00%) Oracle
4 1 (5.00%) Cisco
4 1 (5.00%) Microsoft
4 1 (5.00%) Salesforce.com
4 1 (5.00%) VMware