The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Northern Ireland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 17 30 21
Rank change year-on-year
+13 -9
Permanent jobs citing Marketing 26 8 20
As % of all permanent IT jobs located in Northern Ireland 12.15% 4.57% 8.06%
As % of the General category 44.07% 13.79% 12.05%
Number of salaries quoted 18 4 9
Average salary £25,000 £45,000 £30,000
Average salary % change year-on-year
-44.44% +50.00%
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Northern Ireland region.

General Category
Northern Ireland
Permanent IT job ads with a match in the
General category
59 58 166
As % of all permanent IT jobs located in Northern Ireland 27.57% 33.14% 66.94%
Number of salaries quoted 32 39 70
Average salary £27,500 £40,000 £37,500
Average salary % change year-on-year
-31.25% +6.66%
90% offered a salary of more than £17,249 £22,000 £15,390
10% offered a salary of more than £89,000 £50,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Northern Ireland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Northern Ireland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Northern Ireland

Marketing
Salary Trend in Northern Ireland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Northern Ireland region.

Marketing Salary Trend in Northern Ireland

Marketing
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Northern Ireland region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
County Antrim +9 26 £25,000 -44.44% 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Northern Ireland

For the 6 months to 20 August 2014, IT jobs across the Northern Ireland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 21 (52.50%) Change Management
2 18 (45.00%) SEO
2 18 (45.00%) Digital Marketing
3 17 (42.50%) Open Source
3 17 (42.50%) GIS
3 17 (42.50%) ESRI
3 17 (42.50%) Project Planning
3 17 (42.50%) Web Development
3 17 (42.50%) Python
4 12 (30.00%) E-Commerce
4 12 (30.00%) Pay per click
4 12 (30.00%) Social Media
4 12 (30.00%) Blog
4 12 (30.00%) Marketing Strategy
4 12 (30.00%) Analytics
4 12 (30.00%) Online Marketing
5 6 (15.00%) PrestaShop
5 6 (15.00%) Link Building
5 6 (15.00%) jQuery
5 6 (15.00%) CSS
5 6 (15.00%) HTML
5 6 (15.00%) JavaScript
5 6 (15.00%) PHP
5 6 (15.00%) SQL Server
6 5 (12.50%) Linux
7 4 (10.00%) Apache
7 4 (10.00%) ITIL
7 4 (10.00%) HTTP
7 4 (10.00%) Cognos
7 4 (10.00%) WebSphere Application Server

Marketing
Top Related IT Skills in Northern Ireland by Category

For the 6 months to 20 August 2014, IT jobs across the Northern Ireland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (15.00%) PrestaShop
2 4 (10.00%) WebSphere Application Server
2 4 (10.00%) Apache
2 4 (10.00%) FileNet
2 4 (10.00%) IBM HTTP Server
2 4 (10.00%) WebSphere
Applications
1 4 (10.00%) SPSS
Communications & Networking
1 4 (10.00%) HTTP
1 4 (10.00%) DNS
2 1 (2.50%) 3G
2 1 (2.50%) Modbus
2 1 (2.50%) TCP/IP
Database & Business Intelligence
1 6 (15.00%) SQL Server
2 1 (2.50%) MySQL
General
1 1 (2.50%) Electronics
Job Titles
1 17 (42.50%) Consultant
1 17 (42.50%) GIS Consultant
2 6 (15.00%) SEO Specialist
2 6 (15.00%) Digital Marketing Manager
2 6 (15.00%) E-Commerce Manager
2 6 (15.00%) Marketing Manager
2 6 (15.00%) Programmer
3 4 (10.00%) Support Specialist
3 4 (10.00%) Applications Support
3 4 (10.00%) Applications Support Specialist
3 4 (10.00%) Applications Specialist
4 1 (2.50%) Applications Engineer
Libraries, Frameworks & Software Standards
1 6 (15.00%) HTML
1 6 (15.00%) CSS
1 6 (15.00%) jQuery
Miscellaneous
1 17 (42.50%) GIS
1 17 (42.50%) Open Source
2 12 (30.00%) Social Media
2 12 (30.00%) Blog
3 4 (10.00%) Management Information System
Operating Systems
1 5 (12.50%) Linux
Processes & Methodologies
1 21 (52.50%) Change Management
2 18 (45.00%) SEO
2 18 (45.00%) Digital Marketing
3 17 (42.50%) Project Planning
3 17 (42.50%) Web Development
4 12 (30.00%) Pay per click
4 12 (30.00%) E-Commerce
4 12 (30.00%) Online Marketing
4 12 (30.00%) Marketing Strategy
4 12 (30.00%) Analytics
5 6 (15.00%) Link Building
6 4 (10.00%) Continuous Improvement
6 4 (10.00%) ITIL
6 4 (10.00%) Disaster Recovery
6 4 (10.00%) Data Security
7 1 (2.50%) Time Management
7 1 (2.50%) Product Management
Programming Languages
1 17 (42.50%) Python
2 6 (15.00%) JavaScript
2 6 (15.00%) PHP
3 4 (10.00%) Shell Script
3 4 (10.00%) Jython
4 1 (2.50%) C
4 1 (2.50%) C++
4 1 (2.50%) Java
Qualifications
1 1 (2.50%) Degree
Vendors
1 17 (42.50%) ESRI
2 4 (10.00%) Cognos
2 4 (10.00%) IBM
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