The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Oxford region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Oxford region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 74 67 68
Rank change year-on-year
-7 +1
Permanent jobs citing Online Marketing 8 1 10
As % of all permanent IT jobs located in Oxford 0.772% 0.157% 1.266%
As % of the Processes & Methodologies category 1.070% 0.228% 1.821%
Number of salaries quoted 3 1 10
Average salary £27,500 £25,000 £34,000
Average salary % change year-on-year
+10.00% -26.47%
UK excluding London average salary £31,000 £30,000 £30,000
% change year-on-year
+3.33% -
All Processes & Methodologies
Oxford
Permanent IT job ads with a match in the
Processes & Methodologies category
748 438 549
As % of all permanent IT jobs located in Oxford 72.20% 68.65% 69.49%
Number of salaries quoted 631 390 497
Average salary £45,000 £40,000 £44,000
Average salary % change year-on-year
+12.50% -9.09%
90% offered a salary of more than £31,000 £30,500 £27,500
10% offered a salary of more than £70,000 £62,500 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Online Marketing
Oxfordshire

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Oxford region as a proportion of the total demand within the Processes & Methodologies category.

Oxford Online Marketing Jobs Demand Trend

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Oxford region.

Oxford Online Marketing Salary Trend

Online Marketing
Top 28 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Oxford region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 28 (100.00%) Marketing
2 27 (96.43%) E-Commerce
3 14 (50.00%) SEO
4 13 (46.43%) Retail
5 12 (42.86%) CRM
5 12 (42.86%) Email Marketing
6 8 (28.57%) FMCG
6 8 (28.57%) Pay per click
6 8 (28.57%) Economics
6 8 (28.57%) Advertising
7 7 (25.00%) Google
7 7 (25.00%) Web Development
7 7 (25.00%) Copywriting
7 7 (25.00%) Search Engine Marketing
7 7 (25.00%) Social Media
8 6 (21.43%) Game Development
8 6 (21.43%) Degree
8 6 (21.43%) Publishing
8 6 (21.43%) Games
8 6 (21.43%) Project Management
9 5 (17.86%) Legal
9 5 (17.86%) Data Protection
10 3 (10.71%) CMS
11 1 (3.571%) Google Analytics
11 1 (3.571%) Content Management
11 1 (3.571%) Facebook
11 1 (3.571%) Twitter
11 1 (3.571%) Analytics

Online Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Oxford region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.71%) CMS
Business Applications
1 1 (3.571%) Google Analytics
General
1 28 (100.00%) Marketing
2 13 (46.43%) Retail
3 8 (28.57%) Advertising
4 6 (21.43%) Publishing
4 6 (21.43%) Games
5 5 (17.86%) Legal
Job Titles
1 16 (57.14%) Web Manager
2 10 (35.71%) Web Content Manager
2 10 (35.71%) Content Manager
3 8 (28.57%) PPC Executive
3 8 (28.57%) PPC Specialist
3 8 (28.57%) PPC Manager
3 8 (28.57%) PPC Analyst
4 7 (25.00%) SEO Manager
5 5 (17.86%) Development Manager
5 5 (17.86%) Web Development Manager
6 2 (7.143%) E-Commerce Manager
6 2 (7.143%) Marketing Executive
7 1 (3.571%) Web Project Manager
7 1 (3.571%) SEO Analyst
7 1 (3.571%) SEO Executive
7 1 (3.571%) Marketing Manager
7 1 (3.571%) Sales Manager
7 1 (3.571%) Project Manager
7 1 (3.571%) Analyst
Miscellaneous
1 8 (28.57%) FMCG
1 8 (28.57%) Economics
2 7 (25.00%) Copywriting
2 7 (25.00%) Social Media
Processes & Methodologies
1 27 (96.43%) E-Commerce
2 14 (50.00%) SEO
3 12 (42.86%) CRM
3 12 (42.86%) Email Marketing
4 8 (28.57%) Pay per click
5 7 (25.00%) Web Development
5 7 (25.00%) Search Engine Marketing
6 6 (21.43%) Game Development
6 6 (21.43%) Project Management
7 5 (17.86%) Data Protection
8 1 (3.571%) Content Management
8 1 (3.571%) Analytics
Qualifications
1 6 (21.43%) Degree
Vendors
1 7 (25.00%) Google
2 1 (3.571%) Facebook
2 1 (3.571%) Twitter