The table below looks at the statistics for SEO skills in IT jobs advertised for the Peterborough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 43 39 64
Rank change year-on-year
-4 +25
Permanent jobs citing SEO 1 11 3
As % of all permanent IT jobs located in Peterborough 0.34% 3.37% 0.71%
As % of the Processes & Methodologies category 0.40% 4.18% 0.91%
Number of salaries quoted 1 11 3
Average salary £42,500 £34,000 £31,000
Average salary % change year-on-year
+25.00% +9.67%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Peterborough region.

Processes & Methodologies Category
Peterborough
Permanent IT job ads with a match in the
Processes & Methodologies category
248 263 330
As % of all permanent IT jobs located in Peterborough 84.64% 80.67% 78.57%
Number of salaries quoted 233 221 277
Average salary £45,000 £42,500 £40,000
Average salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £27,500 £30,000 £27,500
10% offered a salary of more than £65,000 £52,500 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Peterborough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Peterborough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Peterborough

SEO
Salary Trend in Peterborough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Peterborough region.

SEO Salary Trend in Peterborough

SEO
Top 30 Related IT Skills in Peterborough

For the 6 months to 22 August 2014, IT jobs across the Peterborough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (60.00%) Pay per click
1 6 (60.00%) Marketing
2 5 (50.00%) Digital Marketing
3 3 (30.00%) Analytics
3 3 (30.00%) HTML
3 3 (30.00%) CSS
3 3 (30.00%) Project Management
4 2 (20.00%) Visual Studio
4 2 (20.00%) ASP.NET
4 2 (20.00%) JavaScript
4 2 (20.00%) .NET
4 2 (20.00%) SQL Server
4 2 (20.00%) C#
4 2 (20.00%) Google
4 2 (20.00%) E-Commerce
4 2 (20.00%) HTML5
4 2 (20.00%) Google Analytics
4 2 (20.00%) jQuery
4 2 (20.00%) CSS3
4 2 (20.00%) Digital Media
5 1 (10.00%) Time Management
5 1 (10.00%) Online Marketing
5 1 (10.00%) Social Media
5 1 (10.00%) Performance Analysis
5 1 (10.00%) Retail
5 1 (10.00%) Content Management
5 1 (10.00%) Microsoft
5 1 (10.00%) Adobe
5 1 (10.00%) Direct Marketing
5 1 (10.00%) Project Planning

SEO
Top Related IT Skills in Peterborough by Category

For the 6 months to 22 August 2014, IT jobs across the Peterborough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (10.00%) CMS
Applications
1 1 (10.00%) Photoshop
1 1 (10.00%) MS Office
1 1 (10.00%) InDesign
1 1 (10.00%) Adobe Premiere
Business Applications
1 2 (20.00%) Google Analytics
Database & Business Intelligence
1 2 (20.00%) SQL Server
Development Applications
1 2 (20.00%) Visual Studio
General
1 6 (60.00%) Marketing
2 1 (10.00%) Retail
Job Titles
1 3 (30.00%) Junior
2 2 (20.00%) Developer
2 2 (20.00%) Web Developer
2 2 (20.00%) SEO Executive
2 2 (20.00%) PPC Specialist
2 2 (20.00%) Junior Developer
2 2 (20.00%) Junior Web Developer
2 2 (20.00%) PPC Manager
2 2 (20.00%) PPC Analyst
2 2 (20.00%) PPC Executive
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Web Analyst
3 1 (10.00%) Communications Manager
3 1 (10.00%) Junior Analyst
3 1 (10.00%) Analyst
Libraries, Frameworks & Software Standards
1 3 (30.00%) HTML
1 3 (30.00%) CSS
2 2 (20.00%) ASP.NET
2 2 (20.00%) .NET
2 2 (20.00%) HTML5
2 2 (20.00%) jQuery
2 2 (20.00%) CSS3
3 1 (10.00%) ATL
Miscellaneous
1 2 (20.00%) Digital Media
2 1 (10.00%) Social Media
2 1 (10.00%) Video Editing
Processes & Methodologies
1 6 (60.00%) Pay per click
2 5 (50.00%) Digital Marketing
3 3 (30.00%) Analytics
3 3 (30.00%) Project Management
4 2 (20.00%) E-Commerce
5 1 (10.00%) Time Management
5 1 (10.00%) Online Marketing
5 1 (10.00%) Performance Analysis
5 1 (10.00%) Content Management
5 1 (10.00%) Direct Marketing
5 1 (10.00%) Project Planning
5 1 (10.00%) CRM
Programming Languages
1 2 (20.00%) JavaScript
1 2 (20.00%) C#
Vendors
1 2 (20.00%) Google
2 1 (10.00%) Microsoft
2 1 (10.00%) Adobe