The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Portsmouth region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Advertising
Hampshire / Portsmouth
Rank 42 46 61
Rank change year-on-year
+4 +15
Permanent jobs citing Advertising 7 13 5
As % of all permanent IT jobs located in Portsmouth 2.63% 3.90% 1.28%
As % of the General category 10.77% 12.62% 4.46%
Number of salaries quoted 6 13 5
Median salary £30,000 £38,000 £40,000
Median salary % change year-on-year
-21.05% -5.00%
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Portsmouth region.

General Category
Portsmouth
Permanent IT job ads with a match in the
General category
65 103 112
As % of all permanent IT jobs located in Portsmouth 24.44% 30.93% 28.72%
Number of salaries quoted 53 98 87
Median salary £35,000 £40,000 £40,000
Median salary % change year-on-year
-12.50% -
90% offered a salary of more than £25,000 £26,000 £33,100
10% offered a salary of more than £45,500 £50,000 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Jobs Demand Trend in Portsmouth

The demand trend of job ads across the Portsmouth region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in Portsmouth

Advertising
Salary Trend in Portsmouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Portsmouth region.

Advertising Salary Trend in Portsmouth

Advertising
Salary Histogram in Portsmouth

This chart provides a salary histogram for IT jobs citing Advertising across the Portsmouth region over the 3 months to 23 January 2017.

Advertising Salary Histogram in Portsmouth

Advertising
Top 30 Related IT Skills in Portsmouth

For the 6 months to 23 January 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Portsmouth region with a requirement for Advertising.

1 6 (50.00%) SQL
1 6 (50.00%) Microsoft
2 4 (33.33%) SQL Server Reporting Services
2 4 (33.33%) Business Intelligence
2 4 (33.33%) Oracle
2 4 (33.33%) ETL
2 4 (33.33%) Analytics
3 3 (25.00%) Process Improvement
3 3 (25.00%) SQL Server Integration Services
3 3 (25.00%) SQL Server Analysis Services
3 3 (25.00%) Windows
3 3 (25.00%) SQL Server
3 3 (25.00%) HTML
3 3 (25.00%) JavaScript
3 3 (25.00%) PL/SQL
3 3 (25.00%) T-SQL
3 3 (25.00%) MS Office
3 3 (25.00%) Data Warehouse
3 3 (25.00%) Validation
4 2 (16.67%) Migration
4 2 (16.67%) Hibernate
4 2 (16.67%) Spring
4 2 (16.67%) Data Management
4 2 (16.67%) Zachman Framework
4 2 (16.67%) TOGAF
4 2 (16.67%) C#
4 2 (16.67%) DNS
4 2 (16.67%) SAN
4 2 (16.67%) Active Directory
4 2 (16.67%) .NET

Advertising
Top Related IT Skills in Portsmouth by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) MS Exchange
2 1 (8.33%) IIS
Applications
1 3 (25.00%) MS Office
2 1 (8.33%) Fireworks
2 1 (8.33%) Photoshop
Business Applications
1 1 (8.33%) Oracle EBS
1 1 (8.33%) Oracle EBS R12
1 1 (8.33%) Oracle E-Business Tax
1 1 (8.33%) Oracle Payables
Communications & Networking
1 2 (16.67%) DHCP
1 2 (16.67%) DNS
1 2 (16.67%) SAN
1 2 (16.67%) VLAN
Database & Business Intelligence
1 4 (33.33%) SQL Server Reporting Services
2 3 (25.00%) Data Warehouse
2 3 (25.00%) SQL Server
2 3 (25.00%) SQL Server Analysis Services
2 3 (25.00%) SQL Server Integration Services
3 2 (16.67%) Big Data
3 2 (16.67%) NoSQL
3 2 (16.67%) OLAP
3 2 (16.67%) OLAP Cube
3 2 (16.67%) Relational Database
3 2 (16.67%) SQL Server 2005
4 1 (8.33%) BusinessObjects
4 1 (8.33%) BusinessObjects Business Intelligence
4 1 (8.33%) Crystal Reports
4 1 (8.33%) Oracle Reports
4 1 (8.33%) QlikView
4 1 (8.33%) SQL Server 2008
4 1 (8.33%) SQL Server 2016
Development Applications
1 1 (8.33%) Dreamweaver
1 1 (8.33%) Oracle Forms
General
1 1 (8.33%) Manufacturing
Job Titles
1 6 (50.00%) Analyst
2 3 (25.00%) Developer
2 3 (25.00%) IT Analyst
2 3 (25.00%) IT Support
2 3 (25.00%) IT Support Analyst
2 3 (25.00%) Support Analyst
3 2 (16.67%) Architect
3 2 (16.67%) Business Intelligence Analyst
3 2 (16.67%) Data Architect
3 2 (16.67%) SQL Analyst
4 1 (8.33%) Business Intelligence Lead
4 1 (8.33%) C# Developer
4 1 (8.33%) E-Commerce Developer
4 1 (8.33%) Oracle Developer
4 1 (8.33%) Report Analyst
4 1 (8.33%) SAP Analyst
4 1 (8.33%) Senior Developer
4 1 (8.33%) Senior E-Commerce Developer
4 1 (8.33%) Technical Leader
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
2 2 (16.67%) .NET
2 2 (16.67%) ASP.NET
2 2 (16.67%) CSS
2 2 (16.67%) Hibernate
2 2 (16.67%) JDBC
2 2 (16.67%) MDX
2 2 (16.67%) Spring
2 2 (16.67%) Struts
2 2 (16.67%) Web Services
2 2 (16.67%) XML
3 1 (8.33%) .NET Framework
3 1 (8.33%) Ajax
3 1 (8.33%) Flash
3 1 (8.33%) jQuery
3 1 (8.33%) Semantic HTML
3 1 (8.33%) SOAP
3 1 (8.33%) WSDL
3 1 (8.33%) XHTML
3 1 (8.33%) XSLT
Miscellaneous
1 2 (16.67%) Enterprise Software
1 2 (16.67%) Taxonomies
1 2 (16.67%) Visualisation
2 1 (8.33%) Social Media
Operating Systems
1 3 (25.00%) Windows
2 2 (16.67%) Windows Server
3 1 (8.33%) Unix
3 1 (8.33%) Windows 7
3 1 (8.33%) Windows 8
Processes & Methodologies
1 4 (33.33%) Analytics
1 4 (33.33%) Business Intelligence
1 4 (33.33%) ETL
2 3 (25.00%) Process Improvement
2 3 (25.00%) Validation
3 2 (16.67%) Application Virtualisation
3 2 (16.67%) Big Data Analytics
3 2 (16.67%) Data Analytics
3 2 (16.67%) Data Governance
3 2 (16.67%) Data Management
3 2 (16.67%) Data Migration
3 2 (16.67%) Data Modelling
3 2 (16.67%) Data Visualisation
3 2 (16.67%) Dimensional Modelling
3 2 (16.67%) EAI
3 2 (16.67%) ERP
3 2 (16.67%) Migration
3 2 (16.67%) Predictive Analytics
3 2 (16.67%) TOGAF
3 2 (16.67%) Zachman Framework
Programming Languages
1 6 (50.00%) SQL
2 3 (25.00%) JavaScript
2 3 (25.00%) PL/SQL
2 3 (25.00%) T-SQL
3 2 (16.67%) C#
4 1 (8.33%) Java
4 1 (8.33%) Shell Script
Qualifications
1 1 (8.33%) Degree
System Software
1 2 (16.67%) Active Directory
Vendors
1 6 (50.00%) Microsoft
2 4 (33.33%) Oracle
3 1 (8.33%) Epicor
3 1 (8.33%) NetSuite
3 1 (8.33%) Sage
3 1 (8.33%) SAP
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