The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Portsmouth region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 74 58 60
Rank change year-on-year
-16 +2
Permanent jobs citing Online Marketing 5 6 1
As % of all permanent IT jobs located in Portsmouth 1.21% 1.37% 0.31%
As % of the Processes & Methodologies category 1.49% 1.86% 0.47%
Number of salaries quoted 3 6 1
Average salary £45,000 £28,250 £32,500
Average salary % change year-on-year
+59.29% -13.07%
UK excluding London average salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Online Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Portsmouth region.

Processes & Methodologies Category
Portsmouth
Permanent IT job ads with a match in the
Processes & Methodologies category
335 323 211
As % of all permanent IT jobs located in Portsmouth 80.92% 73.91% 64.92%
Number of salaries quoted 249 291 183
Average salary £40,000 £40,000 £36,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £24,000 £25,000 £30,000
10% offered a salary of more than £50,000 £50,000 £62,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in Portsmouth

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Portsmouth region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Portsmouth

Online Marketing
Salary Trend in Portsmouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Portsmouth region.

Online Marketing Salary Trend in Portsmouth

Online Marketing
Top 30 Related IT Skills in Portsmouth

For the 6 months to 28 August 2014, IT jobs across the Portsmouth region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 6 (100.00%) HTML
1 6 (100.00%) JavaScript
1 6 (100.00%) CSS
1 6 (100.00%) Photoshop
1 6 (100.00%) XHTML
1 6 (100.00%) E-Commerce
1 6 (100.00%) Dreamweaver
1 6 (100.00%) Adobe
1 6 (100.00%) Ajax
1 6 (100.00%) Marketing
1 6 (100.00%) jQuery
1 6 (100.00%) HTML5
1 6 (100.00%) CSS3
2 5 (83.33%) SQL Server 2008
2 5 (83.33%) SQL Server 2005
2 5 (83.33%) .NET Framework
2 5 (83.33%) WCAG
2 5 (83.33%) WAI
2 5 (83.33%) SQL Server Reporting Services
2 5 (83.33%) Fireworks
2 5 (83.33%) SEO
2 5 (83.33%) Web Design
2 5 (83.33%) C#
2 5 (83.33%) Microsoft
2 5 (83.33%) WSDL
2 5 (83.33%) IIS
2 5 (83.33%) ASP.NET
2 5 (83.33%) SOAP
2 5 (83.33%) Web Services
2 5 (83.33%) XML

Online Marketing
Top Related IT Skills in Portsmouth by Category

For the 6 months to 28 August 2014, IT jobs across the Portsmouth region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (83.33%) IIS
Applications
1 6 (100.00%) Photoshop
2 5 (83.33%) Fireworks
Cloud Services
1 1 (16.67%) SaaS
Database & Business Intelligence
1 5 (83.33%) SQL Server 2008
1 5 (83.33%) SQL Server 2005
1 5 (83.33%) SQL Server Reporting Services
1 5 (83.33%) SQL Server
Development Applications
1 6 (100.00%) Dreamweaver
General
1 6 (100.00%) Marketing
2 3 (50.00%) Back Office
3 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Software Development Manager
1 3 (50.00%) Development Manager
1 3 (50.00%) Software Manager
2 2 (33.33%) Software Team Leader
2 2 (33.33%) Software Development Team Leader
2 2 (33.33%) Team Leader
2 2 (33.33%) Development Team Leader
3 1 (16.67%) Developer
3 1 (16.67%) Front-End Developer
Libraries, Frameworks & Software Standards
1 6 (100.00%) HTML
1 6 (100.00%) CSS
1 6 (100.00%) XHTML
1 6 (100.00%) Ajax
1 6 (100.00%) jQuery
1 6 (100.00%) HTML5
1 6 (100.00%) CSS3
2 5 (83.33%) .NET Framework
2 5 (83.33%) WSDL
2 5 (83.33%) ASP.NET
2 5 (83.33%) SOAP
2 5 (83.33%) Web Services
2 5 (83.33%) XML
2 5 (83.33%) XSLT
2 5 (83.33%) Flash
2 5 (83.33%) .NET
3 1 (16.67%) Semantic HTML
Processes & Methodologies
1 6 (100.00%) E-Commerce
2 5 (83.33%) SEO
2 5 (83.33%) Web Design
3 3 (50.00%) Business Intelligence
4 1 (16.67%) Web Analytics
4 1 (16.67%) Web Accessibility
4 1 (16.67%) Analytics
Programming Languages
1 6 (100.00%) JavaScript
2 5 (83.33%) C#
2 5 (83.33%) SQL
Quality Assurance & Compliance
1 5 (83.33%) WCAG
1 5 (83.33%) WAI
Vendors
1 6 (100.00%) Adobe
2 5 (83.33%) Microsoft
3 1 (16.67%) Venda