The table below looks at the statistics for SEO skills in IT jobs advertised for the Portsmouth region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 71 57 58
Rank change year-on-year
-14 +1
Permanent jobs citing SEO 3 1 2
As % of all permanent IT jobs located in Portsmouth 0.77% 0.26% 0.59%
As % of the Processes & Methodologies category 0.94% 0.34% 0.87%
Number of salaries quoted 2 1 2
Average salary £45,000 £28,000 £28,000
Average salary % change year-on-year
+60.71% -
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Portsmouth region.

Processes & Methodologies Category
Portsmouth
Permanent IT job ads with a match in the
Processes & Methodologies category
320 298 230
As % of all permanent IT jobs located in Portsmouth 82.47% 76.21% 67.45%
Number of salaries quoted 234 269 195
Average salary £42,375 £40,000 £40,000
Average salary % change year-on-year
+5.93% -
90% offered a salary of more than £25,000 £23,500 £30,000
10% offered a salary of more than £50,000 £50,000 £60,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Portsmouth

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Portsmouth region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Portsmouth

SEO
Salary Trend in Portsmouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Portsmouth region.

SEO Salary Trend in Portsmouth

SEO
Top 30 Related IT Skills in Portsmouth

For the 6 months to 16 September 2014, IT jobs across the Portsmouth region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (100.00%) Web Design
1 6 (100.00%) Marketing
2 5 (83.33%) jQuery
2 5 (83.33%) SQL Server 2008
2 5 (83.33%) Online Marketing
2 5 (83.33%) HTML5
2 5 (83.33%) CSS3
2 5 (83.33%) Microsoft
2 5 (83.33%) Adobe
2 5 (83.33%) Fireworks
2 5 (83.33%) SQL Server Reporting Services
2 5 (83.33%) Ajax
2 5 (83.33%) SQL Server 2005
2 5 (83.33%) .NET Framework
2 5 (83.33%) WCAG
2 5 (83.33%) WAI
2 5 (83.33%) C#
2 5 (83.33%) HTML
2 5 (83.33%) JavaScript
2 5 (83.33%) SQL
2 5 (83.33%) .NET
2 5 (83.33%) SQL Server
2 5 (83.33%) Photoshop
2 5 (83.33%) IIS
2 5 (83.33%) ASP.NET
2 5 (83.33%) CSS
2 5 (83.33%) SOAP
2 5 (83.33%) Web Services
2 5 (83.33%) XML
2 5 (83.33%) XSLT

SEO
Top Related IT Skills in Portsmouth by Category

For the 6 months to 16 September 2014, IT jobs across the Portsmouth region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (83.33%) IIS
Applications
1 5 (83.33%) Fireworks
1 5 (83.33%) Photoshop
Database & Business Intelligence
1 5 (83.33%) SQL Server 2008
1 5 (83.33%) SQL Server Reporting Services
1 5 (83.33%) SQL Server 2005
1 5 (83.33%) SQL Server
Development Applications
1 5 (83.33%) Dreamweaver
General
1 6 (100.00%) Marketing
2 3 (50.00%) Back Office
Job Titles
1 3 (50.00%) Development Manager
1 3 (50.00%) Software Development Manager
1 3 (50.00%) Software Manager
2 2 (33.33%) Software Team Leader
2 2 (33.33%) Team Leader
2 2 (33.33%) Development Team Leader
2 2 (33.33%) Software Development Team Leader
3 1 (16.67%) SEO Specialist
Libraries, Frameworks & Software Standards
1 5 (83.33%) jQuery
1 5 (83.33%) HTML5
1 5 (83.33%) CSS3
1 5 (83.33%) Ajax
1 5 (83.33%) .NET Framework
1 5 (83.33%) HTML
1 5 (83.33%) .NET
1 5 (83.33%) ASP.NET
1 5 (83.33%) CSS
1 5 (83.33%) SOAP
1 5 (83.33%) Web Services
1 5 (83.33%) XML
1 5 (83.33%) XSLT
1 5 (83.33%) Flash
1 5 (83.33%) XHTML
1 5 (83.33%) WSDL
Processes & Methodologies
1 6 (100.00%) Web Design
2 5 (83.33%) Online Marketing
2 5 (83.33%) E-Commerce
3 3 (50.00%) Business Intelligence
4 1 (16.67%) Search Engine Marketing
4 1 (16.67%) Web Development
Programming Languages
1 5 (83.33%) C#
1 5 (83.33%) JavaScript
1 5 (83.33%) SQL
Quality Assurance & Compliance
1 5 (83.33%) WCAG
1 5 (83.33%) WAI
Vendors
1 5 (83.33%) Microsoft
1 5 (83.33%) Adobe