The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google
Rank 25 29 21
Rank change year-on-year
+4 -8
Permanent jobs citing Google 2 1 5
As % of all permanent IT jobs located in Preston 1.36% 0.71% 4.59%
As % of the Vendors category 3.45% 1.69% 11.90%
Number of salaries quoted 1 1 4
Average salary £21,000 £21,500 £25,500
Average salary % change year-on-year
-2.32% -15.68%
UK excluding London average salary £40,000 £32,500 £32,500
% change year-on-year
+23.07% -
Google
Lancashire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Preston region.

Vendors Category
Preston
Permanent IT job ads with a match in the
Vendors category
58 59 42
As % of all permanent IT jobs located in Preston 39.46% 42.14% 38.53%
Number of salaries quoted 40 56 38
Average salary £32,500 £29,000 £30,000
Average salary % change year-on-year
+12.06% -3.33%
90% offered a salary of more than £26,100 £24,500 £20,000
10% offered a salary of more than £70,000 £35,000 £52,500
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Preston region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Preston

Google
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Preston region.

Google Salary Trend in Preston

Google
Top 24 Related IT Skills in Preston

For the 6 months to 20 August 2014, IT jobs across the Preston region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 7 (100.00%) SEO
1 7 (100.00%) Pay per click
1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 6 (85.71%) Google Analytics
2 6 (85.71%) Digital Marketing
3 4 (57.14%) Time Management
3 4 (57.14%) Competitor Analysis
3 4 (57.14%) Advertising
3 4 (57.14%) Web Marketing
4 3 (42.86%) Online Marketing
5 2 (28.57%) Social Media
5 2 (28.57%) B2B
5 2 (28.57%) B2C
5 2 (28.57%) HTML
6 1 (14.29%) JavaScript
6 1 (14.29%) CSS
6 1 (14.29%) FTP
6 1 (14.29%) CMS
6 1 (14.29%) Yahoo!
6 1 (14.29%) WordPress
6 1 (14.29%) Digital Media
6 1 (14.29%) Facebook
6 1 (14.29%) Twitter

Google
Top Related IT Skills in Preston by Category

For the 6 months to 20 August 2014, IT jobs across the Preston region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) WordPress
Business Applications
1 6 (85.71%) Google Analytics
Communications & Networking
1 1 (14.29%) FTP
General
1 7 (100.00%) Marketing
2 4 (57.14%) Advertising
Job Titles
1 4 (57.14%) PPC Specialist
1 4 (57.14%) PPC Manager
1 4 (57.14%) PPC Analyst
1 4 (57.14%) PPC Executive
2 2 (28.57%) SEO Executive
3 1 (14.29%) SEO Specialist
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
2 1 (14.29%) CSS
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Digital Media
Processes & Methodologies
1 7 (100.00%) SEO
1 7 (100.00%) Pay per click
1 7 (100.00%) Analytics
2 6 (85.71%) Digital Marketing
3 4 (57.14%) Time Management
3 4 (57.14%) Competitor Analysis
3 4 (57.14%) Web Marketing
4 3 (42.86%) Online Marketing
5 2 (28.57%) B2B
5 2 (28.57%) B2C
Programming Languages
1 1 (14.29%) JavaScript
Vendors
1 1 (14.29%) Yahoo!
1 1 (14.29%) Facebook
1 1 (14.29%) Twitter