The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 24 24 17
Rank change year-on-year
0 -7
Permanent jobs citing Marketing 12 1 4
As % of all permanent IT jobs located in Preston 7.14% 1.02% 4.60%
As % of the General category 30.00% 2.78% 14.29%
Number of salaries quoted 12 1 1
Average salary £25,000 £37,500 £30,000
Average salary % change year-on-year
-33.33% +25.00%
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%
Marketing
Lancashire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Preston region.

General Category
Preston
Permanent IT job ads with a match in the
General category
40 36 28
As % of all permanent IT jobs located in Preston 23.81% 36.73% 32.18%
Number of salaries quoted 37 33 20
Average salary £35,000 £35,000 £36,250
Average salary % change year-on-year
- -3.44%
90% offered a salary of more than £22,500 £31,473 £30,000
10% offered a salary of more than £42,500 £44,750 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Preston region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Preston

Marketing
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Preston region.

Marketing Salary Trend in Preston

Marketing
Salary Histogram in Preston

This chart provides a salary histogram for IT jobs citing Marketing across the Preston region over the 3 months to 24 December 2014.

Marketing Salary Histogram in Preston

Marketing
Top 30 Related IT Skills in Preston

For the 6 months to 24 December 2014, IT jobs across the Preston region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 18 (66.67%) HTML
2 16 (59.26%) Digital Marketing
2 16 (59.26%) HTML5
3 14 (51.85%) PHP
3 14 (51.85%) MySQL
3 14 (51.85%) jQuery
4 13 (48.15%) CSS
5 12 (44.44%) CSS3
6 11 (40.74%) Magento
7 9 (33.33%) WordPress
8 8 (29.63%) SEO
9 7 (25.93%) Zend
9 7 (25.93%) Zend Framework
9 7 (25.93%) PHP5
9 7 (25.93%) Twitter Bootstrap
10 6 (22.22%) Digital Media
10 6 (22.22%) Mobile App
10 6 (22.22%) Mobile Application Development
11 5 (18.52%) CRM
11 5 (18.52%) Change Management
11 5 (18.52%) Business Development
11 5 (18.52%) CakePHP
11 5 (18.52%) Analytical Skills
12 4 (14.81%) OOP
12 4 (14.81%) OO
12 4 (14.81%) Ajax
12 4 (14.81%) Drupal
12 4 (14.81%) Data Integration
13 3 (11.11%) Java
13 3 (11.11%) JavaScript

Marketing
Top Related IT Skills in Preston by Category

For the 6 months to 24 December 2014, IT jobs across the Preston region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (33.33%) WordPress
2 4 (14.81%) Drupal
Applications
1 1 (3.70%) Adobe Illustrator
1 1 (3.70%) InDesign
1 1 (3.70%) Adobe Creative Suite
Business Applications
1 11 (40.74%) Magento
2 1 (3.70%) Google Analytics
Communications & Networking
1 1 (3.70%) FTP
1 1 (3.70%) Intranet
1 1 (3.70%) Internet
1 1 (3.70%) Extranet
Database & Business Intelligence
1 14 (51.85%) MySQL
Job Titles
1 17 (62.96%) Developer
2 11 (40.74%) PHP Developer
3 10 (37.04%) Web Developer
4 7 (25.93%) Senior Developer
4 7 (25.93%) PHP Web Developer
4 7 (25.93%) Senior PHP Developer
4 7 (25.93%) Senior PHP Web Developer
4 7 (25.93%) Senior Web Developer
5 3 (11.11%) Designer
5 3 (11.11%) iOS Developer
5 3 (11.11%) Web Designer
6 1 (3.70%) SEO Specialist
6 1 (3.70%) Digital Project Manager
6 1 (3.70%) Agile Project Manager
6 1 (3.70%) Mobile Applications Developer
6 1 (3.70%) Mobile Developer
6 1 (3.70%) Project Manager
Libraries, Frameworks & Software Standards
1 18 (66.67%) HTML
2 16 (59.26%) HTML5
3 14 (51.85%) jQuery
4 13 (48.15%) CSS
5 12 (44.44%) CSS3
6 7 (25.93%) Twitter Bootstrap
6 7 (25.93%) Zend Framework
7 5 (18.52%) CakePHP
8 4 (14.81%) Ajax
9 3 (11.11%) JSON
9 3 (11.11%) REST
9 3 (11.11%) Laravel
10 1 (3.70%) Symfony
Miscellaneous
1 6 (22.22%) Digital Media
1 6 (22.22%) Mobile App
2 5 (18.52%) Analytical Skills
3 4 (14.81%) Data Integration
4 2 (7.41%) User Experience
Operating Systems
1 3 (11.11%) Android
1 3 (11.11%) Apple iOS
Processes & Methodologies
1 16 (59.26%) Digital Marketing
2 8 (29.63%) SEO
3 6 (22.22%) Mobile Application Development
4 5 (18.52%) Change Management
4 5 (18.52%) Business Development
4 5 (18.52%) CRM
5 4 (14.81%) OOP
5 4 (14.81%) OO
6 3 (11.11%) Project Planning
6 3 (11.11%) Web Development
6 3 (11.11%) Online Marketing
6 3 (11.11%) Android Development
6 3 (11.11%) iOS Development
7 2 (7.41%) Web Usability
8 1 (3.70%) Email Marketing
8 1 (3.70%) B2B
8 1 (3.70%) B2C
8 1 (3.70%) ITIL
8 1 (3.70%) PRINCE2
8 1 (3.70%) Scrum
Programming Languages
1 14 (51.85%) PHP
2 7 (25.93%) PHP5
3 3 (11.11%) Objective-C
3 3 (11.11%) Java
3 3 (11.11%) JavaScript
4 1 (3.70%) C
Vendors
1 7 (25.93%) Zend
2 3 (11.11%) Adobe
3 1 (3.70%) Google
3 1 (3.70%) Facebook