The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank - 18 25
Permanent jobs citing Marketing 0 12 8
As % of all permanent IT jobs located in Preston - 10.17% 6.25%
As % of the General category - 36.36% 19.05%
Number of salaries quoted 0 12 8
Average salary - £23,750 £35,000
Average salary % change year-on-year
- -32.14%
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
Lancashire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Preston region.

General Category
Preston
Permanent IT job ads with a match in the
General category
32 33 42
As % of all permanent IT jobs located in Preston 43.84% 27.97% 32.81%
Number of salaries quoted 30 31 38
Average salary £40,000 £35,000 £35,000
Average salary % change year-on-year
+14.28% -
90% offered a salary of more than £22,050 £22,500 £31,500
10% offered a salary of more than £42,750 £57,250 £40,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Preston region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Preston

Marketing
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Preston region.

Marketing Salary Trend in Preston

Marketing
Top 30 Related IT Skills in Preston

For the 6 months to 5 February 2016, IT jobs across the Preston region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 6 (85.71%) CSS
1 6 (85.71%) HTML
1 6 (85.71%) PHP
2 5 (71.43%) Email Marketing
2 5 (71.43%) Digital Marketing
2 5 (71.43%) jQuery
2 5 (71.43%) Social Media
3 4 (57.14%) Social Media Marketing
3 4 (57.14%) MySQL
3 4 (57.14%) SEO
4 3 (42.86%) Pay per click
4 3 (42.86%) WordPress
5 2 (28.57%) JavaScript
6 1 (14.29%) VBA
6 1 (14.29%) Change Management
6 1 (14.29%) MVC
6 1 (14.29%) Telecoms
6 1 (14.29%) XML
6 1 (14.29%) OOP
6 1 (14.29%) OO
6 1 (14.29%) MS Excel
6 1 (14.29%) Business Intelligence
6 1 (14.29%) SLA
6 1 (14.29%) Microsoft
6 1 (14.29%) BusinessObjects
6 1 (14.29%) Retail
6 1 (14.29%) Data Analysis
6 1 (14.29%) Finance
6 1 (14.29%) Web Design
6 1 (14.29%) SQL Server

Marketing
Top Related IT Skills in Preston by Category

For the 6 months to 5 February 2016, IT jobs across the Preston region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (42.86%) WordPress
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) MS PowerPoint
Database & Business Intelligence
1 4 (57.14%) MySQL
2 1 (14.29%) BusinessObjects
2 1 (14.29%) SQL Server
General
1 1 (14.29%) Finance
1 1 (14.29%) Retail
1 1 (14.29%) Telecoms
Job Titles
1 6 (85.71%) Developer
2 4 (57.14%) MySQL Developer
2 4 (57.14%) PHP Developer
2 4 (57.14%) PHP MySQL Developer
3 3 (42.86%) Software Developer
4 2 (28.57%) Digital Developer
4 2 (28.57%) HTML CSS Developer
4 2 (28.57%) HTML Developer
5 1 (14.29%) Analyst
5 1 (14.29%) Forecast Analyst
5 1 (14.29%) Insight Analyst
5 1 (14.29%) WordPress Developer
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
1 6 (85.71%) HTML
2 5 (71.43%) jQuery
3 1 (14.29%) Ajax
3 1 (14.29%) CakePHP
3 1 (14.29%) CodeIgniter
3 1 (14.29%) Laravel
3 1 (14.29%) Symfony
3 1 (14.29%) XML
Miscellaneous
1 5 (71.43%) Social Media
Processes & Methodologies
1 5 (71.43%) Digital Marketing
1 5 (71.43%) Email Marketing
2 4 (57.14%) SEO
2 4 (57.14%) Social Media Marketing
3 3 (42.86%) Pay per click
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Change Management
4 1 (14.29%) Data Analysis
4 1 (14.29%) Front End Development
4 1 (14.29%) MVC
4 1 (14.29%) OO
4 1 (14.29%) OOP
4 1 (14.29%) Responsive Web Design
4 1 (14.29%) Web Design
4 1 (14.29%) Web Development
4 1 (14.29%) WFM
Programming Languages
1 6 (85.71%) PHP
2 2 (28.57%) JavaScript
3 1 (14.29%) VBA
Quality Assurance & Compliance
1 1 (14.29%) SLA
Vendors
1 1 (14.29%) Google
1 1 (14.29%) Microsoft
1 1 (14.29%) Twitter