The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 8 27 11
Rank change year-on-year
+19 -16
Permanent jobs citing Marketing 25 2 16
As % of all permanent IT jobs located in Preston 17.01% 1.45% 15.09%
As % of the General category 47.17% 3.28% 39.02%
Number of salaries quoted 16 2 15
Average salary £30,000 £20,750 £26,500
Average salary % change year-on-year
+44.57% -21.69%
90% offered a salary of more than £27,750 £20,150 £20,000
10% offered a salary of more than £70,000 £21,350 £29,000
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -
Marketing
Lancashire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Preston region.

General Category
Preston
Permanent IT job ads with a match in the
General category
53 61 41
As % of all permanent IT jobs located in Preston 36.05% 44.20% 38.68%
Number of salaries quoted 43 52 30
Average salary £37,500 £37,000 £27,500
Average salary % change year-on-year
+1.35% +34.54%
90% offered a salary of more than £27,500 £20,000 £22,250
10% offered a salary of more than £50,000 £38,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Preston region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Preston

Marketing
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Preston region.

Marketing Salary Trend in Preston

Marketing
Salary Histogram in Preston

This chart provides a salary histogram for IT jobs citing Marketing across the Preston region over the 3 months to 29 August 2014.

Marketing Salary Histogram in Preston

Marketing
Top 30 Related IT Skills in Preston

For the 6 months to 29 August 2014, IT jobs across the Preston region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 18 (42.86%) SEO
1 18 (42.86%) Digital Marketing
2 15 (35.71%) Digital Media
3 12 (28.57%) HTML
4 11 (26.19%) CSS
4 11 (26.19%) Agile Software Development
5 10 (23.81%) Facebook
5 10 (23.81%) jQuery
6 9 (21.43%) WordPress
6 9 (21.43%) PHP
6 9 (21.43%) Scrum
7 8 (19.05%) MySQL
7 8 (19.05%) HTML5
7 8 (19.05%) CSS3
8 7 (16.67%) Analytics
8 7 (16.67%) Twitter Bootstrap
8 7 (16.67%) Magento
8 7 (16.67%) PHP5
8 7 (16.67%) Google
8 7 (16.67%) Pay per click
8 7 (16.67%) Business Development
8 7 (16.67%) Zend
8 7 (16.67%) Zend Framework
9 6 (14.29%) CRM
9 6 (14.29%) Google Analytics
10 5 (11.90%) Social Media
10 5 (11.90%) Online Marketing
10 5 (11.90%) Change Management
11 4 (9.52%) Advertising
11 4 (9.52%) JavaScript

Marketing
Top Related IT Skills in Preston by Category

For the 6 months to 29 August 2014, IT jobs across the Preston region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (21.43%) WordPress
2 3 (7.14%) CMS
Applications
1 1 (2.38%) Adobe Illustrator
1 1 (2.38%) InDesign
Business Applications
1 7 (16.67%) Magento
2 6 (14.29%) Google Analytics
Communications & Networking
1 1 (2.38%) FTP
1 1 (2.38%) DNS
1 1 (2.38%) Intranet
1 1 (2.38%) Internet
1 1 (2.38%) Extranet
Database & Business Intelligence
1 8 (19.05%) MySQL
Development Applications
1 1 (2.38%) Appcelerator Titanium
General
1 4 (9.52%) Advertising
2 1 (2.38%) Finance
Job Titles
1 11 (26.19%) Developer
2 10 (23.81%) Project Manager
3 9 (21.43%) Digital Project Manager
3 9 (21.43%) Agile Project Manager
3 9 (21.43%) Web Developer
4 7 (16.67%) Senior Developer
4 7 (16.67%) Senior Web Developer
4 7 (16.67%) PHP Developer
4 7 (16.67%) PHP Web Developer
4 7 (16.67%) Senior PHP Developer
4 7 (16.67%) Senior PHP Web Developer
5 4 (9.52%) PPC Manager
5 4 (9.52%) PPC Analyst
5 4 (9.52%) PPC Executive
5 4 (9.52%) PPC Specialist
6 2 (4.76%) SEO Executive
6 2 (4.76%) Team Leader
6 2 (4.76%) Development Team Leader
6 2 (4.76%) Java Developer
7 1 (2.38%) Web Designer
Libraries, Frameworks & Software Standards
1 12 (28.57%) HTML
2 11 (26.19%) CSS
3 10 (23.81%) jQuery
4 8 (19.05%) HTML5
4 8 (19.05%) CSS3
5 7 (16.67%) Zend Framework
5 7 (16.67%) Twitter Bootstrap
6 2 (4.76%) Spring MVC
6 2 (4.76%) JSP
6 2 (4.76%) XML
6 2 (4.76%) J2EE
6 2 (4.76%) Hibernate
6 2 (4.76%) Spring
7 1 (2.38%) Ajax
7 1 (2.38%) LAMP
7 1 (2.38%) CodeIgniter
7 1 (2.38%) Laravel
Miscellaneous
1 15 (35.71%) Digital Media
2 5 (11.90%) Social Media
3 3 (7.14%) Blog
3 3 (7.14%) Visualisation
4 2 (4.76%) Graphic Design
5 1 (2.38%) iPhone
Operating Systems
1 1 (2.38%) Android
Processes & Methodologies
1 18 (42.86%) SEO
1 18 (42.86%) Digital Marketing
2 11 (26.19%) Agile Software Development
3 9 (21.43%) Scrum
4 7 (16.67%) Pay per click
4 7 (16.67%) Business Development
4 7 (16.67%) Analytics
5 6 (14.29%) CRM
6 5 (11.90%) Change Management
6 5 (11.90%) Online Marketing
7 4 (9.52%) Web Marketing
7 4 (9.52%) Time Management
7 4 (9.52%) Competitor Analysis
8 3 (7.14%) OO
8 3 (7.14%) MVC
8 3 (7.14%) E-Commerce
8 3 (7.14%) Web Development
9 2 (4.76%) Kalman Filter
9 2 (4.76%) B2B
9 2 (4.76%) B2C
Programming Languages
1 9 (21.43%) PHP
2 7 (16.67%) PHP5
3 4 (9.52%) JavaScript
4 2 (4.76%) Java
Vendors
1 10 (23.81%) Facebook
2 7 (16.67%) Google
2 7 (16.67%) Zend
3 1 (2.38%) Appcelerator
3 1 (2.38%) Adobe
3 1 (2.38%) Yahoo!
3 1 (2.38%) Twitter