The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 28 27 6
Rank change year-on-year
-1 -21
Permanent jobs citing Pay per click 2 2 21
As % of all permanent IT jobs located in Preston 1.37% 1.45% 19.81%
As % of the Processes & Methodologies category 1.74% 1.77% 26.92%
Number of salaries quoted 1 2 20
Average salary £21,000 £20,750 £27,000
Average salary % change year-on-year
+1.20% -23.14%
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
115 113 78
As % of all permanent IT jobs located in Preston 78.77% 81.88% 73.58%
Number of salaries quoted 73 100 69
Average salary £37,500 £38,500 £32,500
Average salary % change year-on-year
-2.59% +18.46%
90% offered a salary of more than £29,000 £25,000 £22,000
10% offered a salary of more than £60,000 £35,000 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Preston

Pay per click
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Preston region.

Pay per click Salary Trend in Preston

Pay per click
Top 24 Related IT Skills in Preston

For the 6 months to 28 August 2014, IT jobs across the Preston region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 7 (100.00%) SEO
1 7 (100.00%) Google
1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 6 (85.71%) Google Analytics
2 6 (85.71%) Digital Marketing
3 4 (57.14%) Time Management
3 4 (57.14%) Competitor Analysis
3 4 (57.14%) Advertising
3 4 (57.14%) Web Marketing
4 3 (42.86%) Online Marketing
5 2 (28.57%) Social Media
5 2 (28.57%) B2B
5 2 (28.57%) B2C
5 2 (28.57%) HTML
6 1 (14.29%) JavaScript
6 1 (14.29%) CSS
6 1 (14.29%) FTP
6 1 (14.29%) CMS
6 1 (14.29%) Yahoo!
6 1 (14.29%) WordPress
6 1 (14.29%) Digital Media
6 1 (14.29%) Facebook
6 1 (14.29%) Twitter

Pay per click
Top Related IT Skills in Preston by Category

For the 6 months to 28 August 2014, IT jobs across the Preston region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) WordPress
Business Applications
1 6 (85.71%) Google Analytics
Communications & Networking
1 1 (14.29%) FTP
General
1 7 (100.00%) Marketing
2 4 (57.14%) Advertising
Job Titles
1 4 (57.14%) PPC Executive
1 4 (57.14%) PPC Specialist
1 4 (57.14%) PPC Manager
1 4 (57.14%) PPC Analyst
2 2 (28.57%) SEO Executive
3 1 (14.29%) SEO Specialist
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
2 1 (14.29%) CSS
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Digital Media
Processes & Methodologies
1 7 (100.00%) SEO
1 7 (100.00%) Analytics
2 6 (85.71%) Digital Marketing
3 4 (57.14%) Time Management
3 4 (57.14%) Competitor Analysis
3 4 (57.14%) Web Marketing
4 3 (42.86%) Online Marketing
5 2 (28.57%) B2B
5 2 (28.57%) B2C
Programming Languages
1 1 (14.29%) JavaScript
Vendors
1 7 (100.00%) Google
2 1 (14.29%) Yahoo!
2 1 (14.29%) Facebook
2 1 (14.29%) Twitter