The table below looks at the statistics for B2C skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
B2C (Business-to-Consumer)
Rank 142 126 -
Rank change year-on-year
-16 -
Permanent jobs citing B2C 1 18 0
As % of all permanent IT jobs located in Reading 0.047% 0.75% -
As % of the Processes & Methodologies category 0.056% 0.89% -
Number of salaries quoted 1 11 0
Average salary £52,500 £75,000 -
Average salary % change year-on-year
-30.00% -
UK excluding London average salary £52,500 £45,000 £47,500
% change year-on-year
+16.66% -5.26%
B2C
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1791 2029 1837
As % of all permanent IT jobs located in Reading 85.04% 84.26% 81.94%
Number of salaries quoted 1412 1365 1374
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £34,000 £32,000
10% offered a salary of more than £67,500 £67,500 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

B2C
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Reading

B2C
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Reading region.

B2C Salary Trend in Reading

B2C
Top 30 Related IT Skills in Reading

For the 6 months to 8 February 2016, IT jobs across the Reading region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 10 (76.92%) Retail
2 8 (61.54%) Agile Software Development
2 8 (61.54%) Business Analysis
2 8 (61.54%) E-Commerce
3 7 (53.85%) B2B
4 6 (46.15%) Scrum
4 6 (46.15%) User Stories
4 6 (46.15%) Business Development
4 6 (46.15%) iPad
4 6 (46.15%) Line Management
4 6 (46.15%) Mentoring
4 6 (46.15%) PayPal
4 6 (46.15%) Presales
5 2 (15.38%) Telecoms
5 2 (15.38%) Intranet
5 2 (15.38%) Oracle
5 2 (15.38%) Photoshop
5 2 (15.38%) UML
5 2 (15.38%) SharePoint
5 2 (15.38%) Finance
5 2 (15.38%) ATG
5 2 (15.38%) Document Management
5 2 (15.38%) Endeca
5 2 (15.38%) Marketing
5 2 (15.38%) Banking
5 2 (15.38%) Planview
5 2 (15.38%) SDLC
5 2 (15.38%) Waterfall
5 2 (15.38%) Social Media Marketing
5 2 (15.38%) Social Media

B2C
Top Related IT Skills in Reading by Category

For the 6 months to 8 February 2016, IT jobs across the Reading region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) SharePoint
1 2 (15.38%) SharePoint 2013
Applications
1 2 (15.38%) Photoshop
2 1 (7.69%) Adobe Illustrator
Business Applications
1 1 (7.69%) WebTrends
Communications & Networking
1 2 (15.38%) Intranet
Database & Business Intelligence
1 1 (7.69%) BusinessObjects
General
1 10 (76.92%) Retail
2 2 (15.38%) Banking
2 2 (15.38%) Finance
2 2 (15.38%) Marketing
2 2 (15.38%) Telecoms
3 1 (7.69%) Games
Job Titles
1 10 (76.92%) Business Analyst
2 8 (61.54%) E-Commerce Business Analyst
3 6 (46.15%) Business Manager
3 6 (46.15%) E-Commerce Manager
3 6 (46.15%) Head of E-Commerce
3 6 (46.15%) Retail Business Analyst
4 4 (30.77%) Analyst
5 2 (15.38%) E-Commerce Analyst
6 1 (7.69%) Coordinator
6 1 (7.69%) Marketing Specialist
6 1 (7.69%) Project Manager
6 1 (7.69%) Social Media Specialist
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) HTML
Miscellaneous
1 6 (46.15%) iPad
2 2 (15.38%) Social Media
3 1 (7.69%) Analytical Skills
Processes & Methodologies
1 8 (61.54%) Agile Software Development
1 8 (61.54%) Business Analysis
1 8 (61.54%) E-Commerce
2 7 (53.85%) B2B
3 6 (46.15%) Business Development
3 6 (46.15%) Line Management
3 6 (46.15%) Mentoring
3 6 (46.15%) Presales
3 6 (46.15%) Scrum
3 6 (46.15%) User Stories
4 2 (15.38%) Document Management
4 2 (15.38%) SDLC
4 2 (15.38%) Social Media Marketing
4 2 (15.38%) UML
4 2 (15.38%) Waterfall
5 1 (7.69%) Business Intelligence
5 1 (7.69%) Email Marketing
5 1 (7.69%) Link Building
5 1 (7.69%) Project Management
5 1 (7.69%) SEO
Qualifications
1 1 (7.69%) Degree
Vendors
1 6 (46.15%) PayPal
2 2 (15.38%) ATG
2 2 (15.38%) Endeca
2 2 (15.38%) Oracle
2 2 (15.38%) Planview
3 1 (7.69%) Facebook
3 1 (7.69%) Marketo
3 1 (7.69%) Salesforce.com
3 1 (7.69%) Twitter