The table below looks at the statistics for B2C skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
B2C (Business-to-Consumer)
Rank 132 134 124
Rank change year-on-year
+2 -10
Permanent jobs citing B2C 5 1 8
As % of all permanent IT jobs located in Reading 0.20% 0.044% 0.38%
As % of the Processes & Methodologies category 0.27% 0.060% 0.51%
Number of salaries quoted 5 1 6
Average salary £85,000 £42,500 £55,000
Average salary % change year-on-year
+100.00% -22.72%
UK excluding London average salary £45,000 £46,000 £42,500
% change year-on-year
-2.17% +8.23%
B2C
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1859 1662 1570
As % of all permanent IT jobs located in Reading 74.81% 72.39% 75.23%
Number of salaries quoted 1280 1295 1317
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £82,500 £65,000 £67,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

B2C
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Reading

B2C
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Reading region.

B2C Salary Trend in Reading

B2C
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing B2C across the Reading region over the 3 months to 27 August 2014.

B2C Salary Histogram in Reading

B2C
Top 23 Related IT Skills in Reading

For the 6 months to 27 August 2014, IT jobs across the Reading region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 6 (54.55%) Product Marketing
1 6 (54.55%) Marketing
2 5 (45.45%) Business Development
2 5 (45.45%) Force.com
2 5 (45.45%) Waterfall
2 5 (45.45%) Change Control
2 5 (45.45%) MS PowerPoint
2 5 (45.45%) Agile Software Development
2 5 (45.45%) Data Management
2 5 (45.45%) MS Project
2 5 (45.45%) SAP
2 5 (45.45%) CRM
2 5 (45.45%) Siebel
2 5 (45.45%) ERP
2 5 (45.45%) MS Visio
2 5 (45.45%) SOA
2 5 (45.45%) B2B
2 5 (45.45%) Salesforce.com
2 5 (45.45%) Project Management
2 5 (45.45%) GAP Analysis
2 5 (45.45%) Risk Management
2 5 (45.45%) Finance
2 5 (45.45%) Migration

B2C
Top Related IT Skills in Reading by Category

For the 6 months to 27 August 2014, IT jobs across the Reading region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Applications
1 5 (45.45%) MS Project
1 5 (45.45%) MS Visio
1 5 (45.45%) MS PowerPoint
Cloud Services
1 5 (45.45%) Force.com
General
1 6 (54.55%) Marketing
2 5 (45.45%) Finance
Job Titles
1 6 (54.55%) Product Manager
1 6 (54.55%) Marketing Manager
1 6 (54.55%) Product Marketing Manager
2 5 (45.45%) Architect
2 5 (45.45%) Solutions Architect
3 4 (36.36%) Salesforce.com Architect
Processes & Methodologies
1 6 (54.55%) Product Marketing
2 5 (45.45%) Waterfall
2 5 (45.45%) Change Control
2 5 (45.45%) CRM
2 5 (45.45%) ERP
2 5 (45.45%) SOA
2 5 (45.45%) B2B
2 5 (45.45%) Project Management
2 5 (45.45%) GAP Analysis
2 5 (45.45%) Risk Management
2 5 (45.45%) Migration
2 5 (45.45%) Agile Software Development
2 5 (45.45%) Data Management
2 5 (45.45%) Business Development
Vendors
1 5 (45.45%) SAP
1 5 (45.45%) Siebel
1 5 (45.45%) Salesforce.com