The table below looks at the statistics for B2C skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
B2C (Business-to-Consumer)
Rank 132 131 140
Rank change year-on-year
-1 +9
Permanent jobs citing B2C 1 26 9
As % of all permanent IT jobs located in Reading 0.053% 1.05% 0.37%
As % of the Processes & Methodologies category 0.061% 1.24% 0.46%
Number of salaries quoted 0 16 9
Average salary - £75,000 £90,000
Average salary % change year-on-year
- -16.66%
UK excluding London average salary £50,000 £47,250 £43,500
% change year-on-year
+5.82% +8.62%
B2C
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1652 2094 1963
As % of all permanent IT jobs located in Reading 87.13% 84.81% 80.62%
Number of salaries quoted 1346 1376 1427
Average salary £50,000 £52,500 £50,000
Average salary % change year-on-year
-4.76% +5.00%
90% offered a salary of more than £35,000 £35,000 £34,500
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

B2C
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Reading

B2C
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Reading region.

B2C Salary Trend in Reading

B2C
Top 22 Related IT Skills in Reading

For the 6 months to 29 April 2016, IT jobs across the Reading region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 2 (66.67%) Telecoms
2 1 (33.33%) Finance
2 1 (33.33%) Advertising
2 1 (33.33%) ATG
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Banking
2 1 (33.33%) Retail
2 1 (33.33%) Document Management
2 1 (33.33%) Business Analysis
2 1 (33.33%) Endeca
2 1 (33.33%) Marketing
2 1 (33.33%) Planview
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Waterfall
2 1 (33.33%) SharePoint 2013
2 1 (33.33%) Analytical Skills
2 1 (33.33%) SDLC
2 1 (33.33%) Oracle
2 1 (33.33%) UML
2 1 (33.33%) SharePoint
2 1 (33.33%) E-Commerce
2 1 (33.33%) Intranet

B2C
Top Related IT Skills in Reading by Category

For the 6 months to 29 April 2016, IT jobs across the Reading region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) SharePoint
1 1 (33.33%) SharePoint 2013
Communications & Networking
1 1 (33.33%) Intranet
General
1 2 (66.67%) Telecoms
2 1 (33.33%) Advertising
2 1 (33.33%) Banking
2 1 (33.33%) Finance
2 1 (33.33%) Marketing
2 1 (33.33%) Retail
Job Titles
1 2 (66.67%) Analyst
1 2 (66.67%) Business Analyst
2 1 (33.33%) E-Commerce Analyst
2 1 (33.33%) E-Commerce Business Analyst
2 1 (33.33%) Marketing Officer
Miscellaneous
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 1 (33.33%) Agile Software Development
1 1 (33.33%) Business Analysis
1 1 (33.33%) Digital Marketing
1 1 (33.33%) Document Management
1 1 (33.33%) E-Commerce
1 1 (33.33%) SDLC
1 1 (33.33%) UML
1 1 (33.33%) Waterfall
Vendors
1 1 (33.33%) ATG
1 1 (33.33%) Endeca
1 1 (33.33%) Oracle
1 1 (33.33%) Planview