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The table below looks at the demand for Database Marketing skills within the Reading region with a comparison to our Database & Business Intelligence category. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 10 October 2008 with a comparison to the same period last year.
 Database Marketing |
| 3 months to
10 Oct 2008 | Same period last year |
| Rank | 124 | - |
| Rank change on same period last year |  - |
| Matching permanent IT job ads | 10 | 0 |
| As % of all UK permanent IT job ads sampled | 0.006 % | 0.000 % |
| As % of the category below | 1.307 % | 0.000 % |
| Salaries quoted | 10 | 0 |
| Average minimum salary | £63,000 | - |
| Average salary | £82,500 | - |
| % change on same period last year | - |
| Average maximum salary | £102,000 | - |
| UK excluding London average salary | £56,068 | £36,829 |
| % change on same period last year | +52.24 % |
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| Matching permanent IT job ads | 765 | 856 |
| As % of all UK permanent IT job ads sampled | 0.443 % | 0.368 % |
| Salaries quoted | 628 | 757 |
| Average minimum salary | £37,516 | £41,418 |
| Average salary | £40,940 | £43,782 |
| % change on same period last year | -6.49 % |
| Average maximum salary | £44,364 | £46,147 |
| UK excluding London average salary | £37,428 | £38,462 |
| % change on same period last year | -2.68 % |
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Database Marketing
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Database Marketing across the Reading region as a proportion of the total demand within the Database & Business Intelligence category.
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