The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Online Marketing
Rank 138 140 128
Rank change year-on-year
+2 -12
Permanent jobs citing Online Marketing 3 1 2
As % of all permanent IT jobs located in Reading 0.13% 0.044% 0.10%
As % of the Processes & Methodologies category 0.15% 0.056% 0.14%
Number of salaries quoted 3 1 2
Average salary £40,000 £32,500 £33,000
Average salary % change year-on-year
+23.07% -1.51%
UK excluding London average salary £28,250 £30,000 £30,000
% change year-on-year
-5.83% -
Online Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1936 1786 1424
As % of all permanent IT jobs located in Reading 80.77% 78.75% 74.59%
Number of salaries quoted 1320 1346 1191
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £34,000 £31,000 £32,500
10% offered a salary of more than £75,000 £65,000 £69,400
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Reading

Online Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Reading region.

Online Marketing Salary Trend in Reading

Online Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 30 January 2015, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
1 4 (100.00%) Social Media
1 4 (100.00%) Analytics
2 3 (75.00%) User Experience
2 3 (75.00%) Graphic Design
2 3 (75.00%) jQuery
2 3 (75.00%) Web Analytics
2 3 (75.00%) HTML
2 3 (75.00%) CSS
2 3 (75.00%) E-Commerce
2 3 (75.00%) Adobe
3 2 (50.00%) Advertising
3 2 (50.00%) Google
3 2 (50.00%) Data Protection
3 2 (50.00%) Digital Marketing
3 2 (50.00%) Google Analytics
3 2 (50.00%) MailChimp
4 1 (25.00%) HubSpot
4 1 (25.00%) HTML5
4 1 (25.00%) Social Media Marketing
4 1 (25.00%) Drupal
4 1 (25.00%) Email Marketing
4 1 (25.00%) Direct Marketing
4 1 (25.00%) Product Management
4 1 (25.00%) Pay per click
4 1 (25.00%) Web Development
4 1 (25.00%) Degree
4 1 (25.00%) CMS
4 1 (25.00%) Web Design

Online Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 30 January 2015, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) Drupal
1 1 (25.00%) CMS
Business Applications
1 2 (50.00%) Google Analytics
Cloud Services
1 2 (50.00%) MailChimp
Communications & Networking
1 1 (25.00%) Internet
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
3 1 (25.00%) Banking
3 1 (25.00%) Telecoms
3 1 (25.00%) Finance
Job Titles
1 3 (75.00%) Designer
1 3 (75.00%) Web Designer
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Marketing Executive
2 1 (25.00%) Developer
2 1 (25.00%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (75.00%) jQuery
1 3 (75.00%) HTML
1 3 (75.00%) CSS
2 1 (25.00%) HTML5
Miscellaneous
1 4 (100.00%) Social Media
2 3 (75.00%) User Experience
2 3 (75.00%) Graphic Design
Processes & Methodologies
1 4 (100.00%) SEO
1 4 (100.00%) Analytics
2 3 (75.00%) Web Analytics
2 3 (75.00%) E-Commerce
3 2 (50.00%) Data Protection
3 2 (50.00%) Digital Marketing
4 1 (25.00%) Social Media Marketing
4 1 (25.00%) Email Marketing
4 1 (25.00%) Direct Marketing
4 1 (25.00%) Product Management
4 1 (25.00%) Pay per click
4 1 (25.00%) Web Development
4 1 (25.00%) Web Design
Programming Languages
1 1 (25.00%) PHP
Qualifications
1 1 (25.00%) Degree
Vendors
1 3 (75.00%) Adobe
2 2 (50.00%) Google
3 1 (25.00%) HubSpot