The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank 144 142 127
Rank change year-on-year
-2 -15
Permanent jobs citing Online Marketing 1 7 4
As % of all permanent IT jobs located in Reading 0.038% 0.27% 0.19%
As % of the Processes & Methodologies category 0.048% 0.35% 0.26%
Number of salaries quoted 1 7 4
Average salary £40,000 £47,500 £35,750
Average salary % change year-on-year
-15.78% +32.86%
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Online Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2073 2019 1542
As % of all permanent IT jobs located in Reading 79.46% 78.56% 75.04%
Number of salaries quoted 1294 1514 1285
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £33,500 £32,000 £32,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Reading

Online Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Reading region.

Online Marketing Salary Trend in Reading

Online Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 18 December 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Social Media
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
3 4 (66.67%) Advertising
4 3 (50.00%) CMS
4 3 (50.00%) Degree
4 3 (50.00%) Direct Marketing
4 3 (50.00%) Drupal
4 3 (50.00%) HubSpot
4 3 (50.00%) Social Media Marketing
4 3 (50.00%) Product Management
5 2 (33.33%) Marketing Analytics
5 2 (33.33%) Analytical Skills
6 1 (16.67%) User Experience
6 1 (16.67%) jQuery
6 1 (16.67%) Email Marketing
6 1 (16.67%) Graphic Design
6 1 (16.67%) Web Development
6 1 (16.67%) Finance
6 1 (16.67%) Web Design
6 1 (16.67%) Banking
6 1 (16.67%) Web Analytics
6 1 (16.67%) HTML
6 1 (16.67%) PHP
6 1 (16.67%) CSS
6 1 (16.67%) E-Commerce
6 1 (16.67%) Adobe

Online Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 18 December 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) CMS
1 3 (50.00%) Drupal
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
2 4 (66.67%) Advertising
3 1 (16.67%) Banking
3 1 (16.67%) Telecoms
3 1 (16.67%) Finance
Job Titles
1 3 (50.00%) Marketing Executive
1 3 (50.00%) Digital Marketing Executive
2 1 (16.67%) Designer
2 1 (16.67%) Web Designer
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) CSS
1 1 (16.67%) jQuery
Miscellaneous
1 6 (100.00%) Social Media
2 2 (33.33%) Analytical Skills
3 1 (16.67%) Graphic Design
3 1 (16.67%) User Experience
Processes & Methodologies
1 6 (100.00%) SEO
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
3 3 (50.00%) Product Management
3 3 (50.00%) Social Media Marketing
3 3 (50.00%) Direct Marketing
4 2 (33.33%) Marketing Analytics
5 1 (16.67%) E-Commerce
5 1 (16.67%) Email Marketing
5 1 (16.67%) Web Development
5 1 (16.67%) Web Design
5 1 (16.67%) Web Analytics
Programming Languages
1 1 (16.67%) PHP
Qualifications
1 3 (50.00%) Degree
Vendors
1 3 (50.00%) HubSpot
2 1 (16.67%) Adobe