The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Online Marketing
Rank 143 126 133
Rank change year-on-year
-17 +7
Permanent jobs citing Online Marketing 1 14 5
As % of all permanent IT jobs located in Reading 0.039% 0.57% 0.24%
As % of the Processes & Methodologies category 0.049% 0.72% 0.32%
Number of salaries quoted 0 14 5
Average salary - £62,500 £32,500
Average salary % change year-on-year
- +92.30%
UK excluding London average salary £30,000 £30,000 £30,000
Online Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2038 1933 1545
As % of all permanent IT jobs located in Reading 78.63% 78.23% 75.40%
Number of salaries quoted 1332 1502 1265
Average salary £52,500 £47,000 £47,500
Average salary % change year-on-year
+11.70% -1.05%
90% offered a salary of more than £33,850 £32,500 £30,000
10% offered a salary of more than £77,500 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Reading

Online Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Reading region.

Online Marketing Salary Trend in Reading

Online Marketing
Top 19 Related IT Skills in Reading

For the 6 months to 30 October 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 6 (100.00%) Marketing
2 5 (83.33%) SEO
2 5 (83.33%) Digital Marketing
2 5 (83.33%) Social Media
2 5 (83.33%) Pay per click
2 5 (83.33%) Analytics
3 3 (50.00%) Social Media Marketing
3 3 (50.00%) HubSpot
3 3 (50.00%) Product Management
3 3 (50.00%) Advertising
3 3 (50.00%) CMS
3 3 (50.00%) Degree
3 3 (50.00%) Direct Marketing
3 3 (50.00%) Drupal
4 2 (33.33%) Analytical Skills
4 2 (33.33%) Marketing Analytics
5 1 (16.67%) Web Marketing
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) E-Commerce

Online Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 30 October 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) CMS
1 3 (50.00%) Drupal
General
1 6 (100.00%) Marketing
2 3 (50.00%) Advertising
Job Titles
1 3 (50.00%) Marketing Executive
1 3 (50.00%) Digital Marketing Executive
2 1 (16.67%) Account Manager
2 1 (16.67%) E-Commerce Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Digital Marketing Manager
Miscellaneous
1 5 (83.33%) Social Media
2 2 (33.33%) Analytical Skills
Processes & Methodologies
1 5 (83.33%) Digital Marketing
1 5 (83.33%) SEO
1 5 (83.33%) Pay per click
1 5 (83.33%) Analytics
2 3 (50.00%) Direct Marketing
2 3 (50.00%) Social Media Marketing
2 3 (50.00%) Product Management
3 2 (33.33%) Marketing Analytics
4 1 (16.67%) Web Marketing
4 1 (16.67%) Marketing Strategy
4 1 (16.67%) E-Commerce
Qualifications
1 3 (50.00%) Degree
Vendors
1 3 (50.00%) HubSpot