The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 134 130 121
Rank change year-on-year
-4 -9
Permanent jobs citing Online Marketing 6 5 7
As % of all permanent IT jobs located in Reading 0.24% 0.22% 0.34%
As % of the Processes & Methodologies category 0.32% 0.31% 0.46%
Number of salaries quoted 3 5 7
Average salary £37,500 £50,000 £35,000
Average salary % change year-on-year
-25.00% +42.85%
UK excluding London average salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Online Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1882 1626 1537
As % of all permanent IT jobs located in Reading 74.80% 72.23% 75.45%
Number of salaries quoted 1296 1262 1294
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £85,000 £65,000 £67,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Reading

Online Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Reading region.

Online Marketing Salary Trend in Reading

Online Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 29 August 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 10 (100.00%) Marketing
2 7 (70.00%) Drupal
3 5 (50.00%) Digital Marketing
3 5 (50.00%) Pay per click
3 5 (50.00%) SEO
3 5 (50.00%) Social Media
3 5 (50.00%) Analytics
4 4 (40.00%) CSS3
4 4 (40.00%) Continuous Improvement
4 4 (40.00%) HTML5
4 4 (40.00%) Responsive Web Design
4 4 (40.00%) Scrum
4 4 (40.00%) Agile Software Development
4 4 (40.00%) Data Management
4 4 (40.00%) HTML
4 4 (40.00%) JavaScript
4 4 (40.00%) PHP
4 4 (40.00%) SQL
4 4 (40.00%) Photoshop
4 4 (40.00%) CSS
4 4 (40.00%) Python
4 4 (40.00%) Requirements Analysis
4 4 (40.00%) Content Management
4 4 (40.00%) Ruby
4 4 (40.00%) jQuery
4 4 (40.00%) WordPress
4 4 (40.00%) Git (software)
4 4 (40.00%) Django
4 4 (40.00%) Open Source
5 3 (30.00%) Product Management

Online Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 29 August 2014, IT jobs across the Reading region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (70.00%) Drupal
2 4 (40.00%) WordPress
3 3 (30.00%) CMS
Applications
1 4 (40.00%) Photoshop
Development Applications
1 4 (40.00%) Git (software)
General
1 10 (100.00%) Marketing
2 3 (30.00%) Advertising
Job Titles
1 4 (40.00%) Developer
1 4 (40.00%) Web Developer
1 4 (40.00%) UI Developer
1 4 (40.00%) Front-End Developer
1 4 (40.00%) Front-End Web Developer
1 4 (40.00%) UI Programmer
2 3 (30.00%) Marketing Executive
2 3 (30.00%) Digital Marketing Executive
3 1 (10.00%) Account Manager
3 1 (10.00%) E-Commerce Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
1 4 (40.00%) CSS
1 4 (40.00%) Django
1 4 (40.00%) jQuery
1 4 (40.00%) HTML5
1 4 (40.00%) CSS3
Miscellaneous
1 5 (50.00%) Social Media
2 4 (40.00%) Open Source
Processes & Methodologies
1 5 (50.00%) SEO
1 5 (50.00%) Pay per click
1 5 (50.00%) Digital Marketing
1 5 (50.00%) Analytics
2 4 (40.00%) Responsive Web Design
2 4 (40.00%) Continuous Improvement
2 4 (40.00%) Requirements Analysis
2 4 (40.00%) Scrum
2 4 (40.00%) Agile Software Development
2 4 (40.00%) Data Management
2 4 (40.00%) Content Management
3 3 (30.00%) Direct Marketing
3 3 (30.00%) Product Management
3 3 (30.00%) Social Media Marketing
4 2 (20.00%) Marketing Analytics
5 1 (10.00%) E-Commerce
5 1 (10.00%) Marketing Strategy
5 1 (10.00%) Web Marketing
Programming Languages
1 4 (40.00%) JavaScript
1 4 (40.00%) PHP
1 4 (40.00%) SQL
1 4 (40.00%) Python
1 4 (40.00%) Ruby
Qualifications
1 3 (30.00%) Degree
Vendors
1 3 (30.00%) HubSpot