The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 136 - 130
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 5 0 3
As % of all permanent IT jobs located in Reading 0.20% - 0.15%
As % of the Processes & Methodologies category 0.26% - 0.20%
Number of salaries quoted 2 0 3
Average salary £37,500 - £65,000
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%
Pay per click
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1950 1710 1500
As % of all permanent IT jobs located in Reading 77.53% 74.61% 75.68%
Number of salaries quoted 1338 1331 1244
Average salary £50,000 £46,505 £46,500
Average salary % change year-on-year
+7.51% +0.01%
90% offered a salary of more than £34,450 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 23 Related IT Skills in Reading

For the 6 months to 19 September 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Social Media
1 6 (100.00%) Analytics
2 5 (83.33%) Online Marketing
3 3 (50.00%) Drupal
3 3 (50.00%) Product Management
3 3 (50.00%) Degree
3 3 (50.00%) Direct Marketing
3 3 (50.00%) Advertising
3 3 (50.00%) CMS
3 3 (50.00%) HubSpot
3 3 (50.00%) Social Media Marketing
4 2 (33.33%) Analytical Skills
4 2 (33.33%) Marketing Analytics
5 1 (16.67%) CRM
5 1 (16.67%) SMS
5 1 (16.67%) Web Analytics
5 1 (16.67%) Google
5 1 (16.67%) QA
5 1 (16.67%) Google Analytics
5 1 (16.67%) Marketing Strategy

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 19 September 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) CMS
1 3 (50.00%) Drupal
Business Applications
1 1 (16.67%) Google Analytics
Communications & Networking
1 1 (16.67%) SMS
General
1 6 (100.00%) Marketing
2 3 (50.00%) Advertising
Job Titles
1 3 (50.00%) Marketing Executive
1 3 (50.00%) Digital Marketing Executive
2 2 (33.33%) Marketing Manager
2 2 (33.33%) Digital Marketing Manager
3 1 (16.67%) Senior Manager
Miscellaneous
1 6 (100.00%) Social Media
2 2 (33.33%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) SEO
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Analytics
2 5 (83.33%) Online Marketing
3 3 (50.00%) Product Management
3 3 (50.00%) Direct Marketing
3 3 (50.00%) Social Media Marketing
4 2 (33.33%) Marketing Analytics
5 1 (16.67%) CRM
5 1 (16.67%) Web Analytics
5 1 (16.67%) Marketing Strategy
Qualifications
1 3 (50.00%) Degree
Quality Assurance & Compliance
1 1 (16.67%) QA
Vendors
1 3 (50.00%) HubSpot
2 1 (16.67%) Google