The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
Berkshire / Reading
Rank 112 146 145
Rank change year-on-year
+34 -1
Permanent jobs citing Pay per click 1 3 2
As % of all permanent IT jobs located in Reading 0.071% 0.14% 0.088%
As % of the Processes & Methodologies category 0.084% 0.16% 0.10%
Number of salaries quoted 1 2 2
Median salary £37,500 £48,750 £52,500
Median salary % change year-on-year
-23.07% -7.14%
UK excluding London median salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1189 1895 1919
As % of all permanent IT jobs located in Reading 84.39% 86.53% 84.28%
Number of salaries quoted 845 1501 1255
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £33,500 £35,000 £33,250
10% offered a salary of more than £70,000 £75,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 15 Related IT Skills in Reading

For the 6 months to 18 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Pay per click.

1 2 (100.00%) SEO
1 2 (100.00%) Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Digital Media
2 1 (50.00%) Line Management
2 1 (50.00%) Data Acquisition
2 1 (50.00%) Outbound Marketing
2 1 (50.00%) Integrated Marketing
2 1 (50.00%) Online Marketing
2 1 (50.00%) SaaS
2 1 (50.00%) E-Commerce
2 1 (50.00%) B2B

Pay per click
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) SaaS
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Online Sales Manager
1 1 (50.00%) Sales Manager
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) SEO
2 1 (50.00%) B2B
2 1 (50.00%) Data Acquisition
2 1 (50.00%) E-Commerce
2 1 (50.00%) Integrated Marketing
2 1 (50.00%) Line Management
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Online Marketing
2 1 (50.00%) Outbound Marketing