The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - 151 144
Permanent jobs citing Pay per click 0 1 1
As % of all permanent IT jobs located in Reading - 0.044% 0.041%
As % of the Processes & Methodologies category - 0.052% 0.050%
Number of salaries quoted 0 0 1
Median salary - - £75,000
UK excluding London median salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Pay per click
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1583 1907 1998
As % of all permanent IT jobs located in Reading 88.44% 84.08% 81.38%
Number of salaries quoted 1238 1384 1397
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £37,000 £35,000 £35,000
10% offered a salary of more than £70,000 £77,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 30 Related IT Skills in Reading

For the 6 months to 30 June 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
1 3 (100.00%) Degree
1 3 (100.00%) Social Media
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
2 2 (66.67%) Google Tag Manager
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Tableau
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Link Building
2 2 (66.67%) Google Analytics
2 2 (66.67%) Web Analytics
2 2 (66.67%) Google
3 1 (33.33%) Dynamics CRM
3 1 (33.33%) Telemarketing
3 1 (33.33%) Finance
3 1 (33.33%) CMS
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Retail
3 1 (33.33%) Content Management
3 1 (33.33%) Email Marketing
3 1 (33.33%) Copywriting
3 1 (33.33%) Business Development
3 1 (33.33%) HTML
3 1 (33.33%) CRM
3 1 (33.33%) B2B
3 1 (33.33%) HubSpot
3 1 (33.33%) User Experience
3 1 (33.33%) Brand Awareness

Pay per click
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Spreadsheet
Business Applications
1 1 (33.33%) Dynamics CRM
Cloud Services
1 2 (66.67%) Google Analytics
1 2 (66.67%) Google Tag Manager
General
1 3 (100.00%) Marketing
2 1 (33.33%) Brand Awareness
2 1 (33.33%) Finance
2 1 (33.33%) Retail
Job Titles
1 2 (66.67%) Analytics Manager
1 2 (66.67%) SEO Manager
2 1 (33.33%) Google Analytics Manager
2 1 (33.33%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 3 (100.00%) Social Media
2 1 (33.33%) Copywriting
2 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) SEO
2 2 (66.67%) Link Building
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Web Analytics
3 1 (33.33%) Agile Software Development
3 1 (33.33%) B2B
3 1 (33.33%) Business Development
3 1 (33.33%) Content Management
3 1 (33.33%) CRM
3 1 (33.33%) Email Marketing
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Telemarketing
Qualifications
1 3 (100.00%) Degree
Vendors
1 2 (66.67%) Google
1 2 (66.67%) Tableau
2 1 (33.33%) HubSpot
2 1 (33.33%) Optimizely