The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 130 - 132
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 4 0 1
As % of all permanent IT jobs located in Reading 0.17% - 0.045%
As % of the Processes & Methodologies category 0.23% - 0.058%
Number of salaries quoted 3 0 1
Average salary £37,500 - £65,000
UK excluding London average salary £27,250 £30,000 £27,500
% change year-on-year
-9.16% +9.09%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1724 1574 1712
As % of all permanent IT jobs located in Reading 73.64% 69.68% 76.67%
Number of salaries quoted 1189 1226 1450
Average salary £50,000 £46,000 £45,000
Average salary % change year-on-year
+8.69% +2.22%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £80,000 £63,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
Berkshire

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Pay per click across the Reading region over the 3 months to 23 July 2014.

Pay per click Salary Histogram in Reading

Pay per click
Top 22 Related IT Skills in Reading

For the 6 months to 23 July 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Social Media
1 4 (100.00%) Analytics
2 3 (75.00%) Online Marketing
3 2 (50.00%) Marketing Analytics
4 1 (25.00%) Product Management
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Social Media Marketing
4 1 (25.00%) Degree
4 1 (25.00%) Direct Marketing
4 1 (25.00%) QA
4 1 (25.00%) Google Analytics
4 1 (25.00%) Drupal
4 1 (25.00%) Advertising
4 1 (25.00%) CMS
4 1 (25.00%) CRM
4 1 (25.00%) SMS
4 1 (25.00%) Web Analytics
4 1 (25.00%) Google
4 1 (25.00%) HubSpot

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 23 July 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
Business Applications
1 1 (25.00%) Google Analytics
Communications & Networking
1 1 (25.00%) SMS
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 2 (50.00%) Marketing Manager
1 2 (50.00%) Digital Marketing Manager
2 1 (25.00%) Marketing Executive
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Senior Manager
Miscellaneous
1 4 (100.00%) Social Media
Processes & Methodologies
1 4 (100.00%) SEO
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Online Marketing
3 2 (50.00%) Marketing Analytics
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Social Media Marketing
4 1 (25.00%) Product Management
4 1 (25.00%) Web Analytics
4 1 (25.00%) Direct Marketing
4 1 (25.00%) CRM
Qualifications
1 1 (25.00%) Degree
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 1 (25.00%) Google
1 1 (25.00%) HubSpot