The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 139 139 129
Rank change year-on-year
0 -10
Permanent jobs citing Pay per click 2 2 1
As % of all permanent IT jobs located in Reading 0.083% 0.088% 0.052%
As % of the Processes & Methodologies category 0.10% 0.11% 0.070%
Number of salaries quoted 2 2 1
Average salary £52,500 £35,250 £27,000
Average salary % change year-on-year
+48.93% +30.55%
UK excluding London average salary £30,000 £30,000 £31,000
% change year-on-year
- -3.22%
Pay per click
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1936 1786 1424
As % of all permanent IT jobs located in Reading 80.77% 78.75% 74.59%
Number of salaries quoted 1320 1346 1191
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £34,000 £31,000 £32,500
10% offered a salary of more than £75,000 £65,000 £69,400
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 18 Related IT Skills in Reading

For the 6 months to 30 January 2015, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 3 (100.00%) Advertising
1 3 (100.00%) Analytics
2 2 (66.67%) Finance
2 2 (66.67%) Web Analytics
2 2 (66.67%) DoubleClick
2 2 (66.67%) Google
3 1 (33.33%) Marketing
3 1 (33.33%) Degree
3 1 (33.33%) Direct Marketing
3 1 (33.33%) Drupal
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Product Management
3 1 (33.33%) Online Marketing
3 1 (33.33%) Social Media
3 1 (33.33%) Social Media Marketing
3 1 (33.33%) SEO
3 1 (33.33%) CMS
3 1 (33.33%) HubSpot

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 30 January 2015, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) Drupal
1 1 (33.33%) CMS
General
1 3 (100.00%) Advertising
2 2 (66.67%) Finance
3 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Senior Manager
2 1 (33.33%) Marketing Executive
2 1 (33.33%) Digital Marketing Executive
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Web Analytics
3 1 (33.33%) Direct Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Product Management
3 1 (33.33%) Online Marketing
3 1 (33.33%) Social Media Marketing
3 1 (33.33%) SEO
Qualifications
1 1 (33.33%) Degree
Vendors
1 2 (66.67%) DoubleClick
1 2 (66.67%) Google
2 1 (33.33%) HubSpot