The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 133 - -
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 1 0 0
As % of all permanent IT jobs located in Reading 0.053% - -
As % of the Processes & Methodologies category 0.061% - -
Number of salaries quoted 1 0 0
Average salary £27,500 - -
UK excluding London average salary £31,000 £28,000 £30,000
% change year-on-year
+10.71% -6.66%
Pay per click
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1650 2081 1962
As % of all permanent IT jobs located in Reading 87.12% 84.83% 80.64%
Number of salaries quoted 1345 1369 1426
Average salary £50,000 £52,500 £50,000
Average salary % change year-on-year
-4.76% +5.00%
90% offered a salary of more than £35,000 £35,000 £34,500
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 30 Related IT Skills in Reading

For the 6 months to 30 April 2016, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
1 4 (100.00%) Social Media
1 4 (100.00%) Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Google
2 3 (75.00%) Degree
2 3 (75.00%) Google Analytics
3 2 (50.00%) Email Marketing
3 2 (50.00%) Content Management
3 2 (50.00%) Web Analytics
3 2 (50.00%) Tableau
3 2 (50.00%) Marketing Strategy
3 2 (50.00%) Link Building
3 2 (50.00%) Marketing Analytics
3 2 (50.00%) Google Tag Manager
4 1 (25.00%) Marketing Automation
4 1 (25.00%) Optimizely
4 1 (25.00%) Digital Analytics
4 1 (25.00%) HubSpot
4 1 (25.00%) User Experience
4 1 (25.00%) Brand Awareness
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Spreadsheet
4 1 (25.00%) HTML
4 1 (25.00%) CRM
4 1 (25.00%) B2B
4 1 (25.00%) Finance
4 1 (25.00%) Advertising
4 1 (25.00%) CMS

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 30 April 2016, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
Applications
1 1 (25.00%) Spreadsheet
Business Applications
1 1 (25.00%) Dynamics CRM
Cloud Services
1 3 (75.00%) Google Analytics
2 2 (50.00%) Google Tag Manager
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
2 1 (25.00%) Brand Awareness
2 1 (25.00%) Finance
2 1 (25.00%) Retail
Job Titles
1 2 (50.00%) Analytics Manager
1 2 (50.00%) SEO Manager
2 1 (25.00%) Content Manager
2 1 (25.00%) Digital Content Manager
2 1 (25.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
Miscellaneous
1 4 (100.00%) Social Media
2 1 (25.00%) Blog
2 1 (25.00%) Copywriting
2 1 (25.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) SEO
2 3 (75.00%) Digital Marketing
3 2 (50.00%) Content Management
3 2 (50.00%) Email Marketing
3 2 (50.00%) Link Building
3 2 (50.00%) Marketing Analytics
3 2 (50.00%) Marketing Strategy
3 2 (50.00%) Web Analytics
4 1 (25.00%) Agile Software Development
4 1 (25.00%) B2B
4 1 (25.00%) Business Development
4 1 (25.00%) CRM
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Marketing Automation
4 1 (25.00%) Telemarketing
Qualifications
1 3 (75.00%) Degree
Vendors
1 3 (75.00%) Google
2 2 (50.00%) Tableau
3 1 (25.00%) HubSpot
3 1 (25.00%) Optimizely