The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 136 143 147
Rank change year-on-year
+7 +4
Permanent jobs citing Pay per click 3 2 1
As % of all permanent IT jobs located in Reading 0.14% 0.083% 0.044%
As % of the Processes & Methodologies category 0.17% 0.098% 0.054%
Number of salaries quoted 2 2 1
Average salary £48,750 £52,500 £35,250
Average salary % change year-on-year
-7.14% +48.93%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1786 2031 1865
As % of all permanent IT jobs located in Reading 84.97% 84.48% 82.01%
Number of salaries quoted 1407 1381 1400
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £34,000 £32,500
10% offered a salary of more than £67,500 £67,500 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Pay per click across the Reading region over the 3 months to 10 February 2016.

Pay per click Salary Histogram in Reading

Pay per click
Top 27 Related IT Skills in Reading

For the 6 months to 10 February 2016, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (100.00%) SEO
1 6 (100.00%) Google
1 6 (100.00%) Social Media
1 6 (100.00%) Analytics
2 5 (83.33%) Google Analytics
2 5 (83.33%) Marketing
3 4 (66.67%) Degree
3 4 (66.67%) Digital Marketing
4 3 (50.00%) Advertising
5 2 (33.33%) Web Analytics
5 2 (33.33%) HTML
5 2 (33.33%) JavaScript
5 2 (33.33%) CSS
5 2 (33.33%) Tableau
5 2 (33.33%) Marketing Strategy
5 2 (33.33%) Link Building
5 2 (33.33%) Marketing Analytics
5 2 (33.33%) Google Tag Manager
6 1 (16.67%) AdWords
6 1 (16.67%) User Experience
6 1 (16.67%) Analytical Skills
6 1 (16.67%) Facebook
6 1 (16.67%) Data Analytics
6 1 (16.67%) Email Marketing
6 1 (16.67%) Blog
6 1 (16.67%) Customer Engagement
6 1 (16.67%) Content Management

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 10 February 2016, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Cloud Services
1 5 (83.33%) Google Analytics
2 2 (33.33%) Google Tag Manager
3 1 (16.67%) AdWords
General
1 5 (83.33%) Marketing
2 3 (50.00%) Advertising
Job Titles
1 2 (33.33%) Consultant
1 2 (33.33%) SEO Consultant
1 2 (33.33%) SEO Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Content Manager
2 1 (16.67%) Digital Content Manager
2 1 (16.67%) PPC Analyst
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
Miscellaneous
1 6 (100.00%) Social Media
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Blog
2 1 (16.67%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
1 6 (100.00%) SEO
2 4 (66.67%) Digital Marketing
3 2 (33.33%) Link Building
3 2 (33.33%) Marketing Analytics
3 2 (33.33%) Marketing Strategy
3 2 (33.33%) Web Analytics
4 1 (16.67%) Content Management
4 1 (16.67%) Customer Engagement
4 1 (16.67%) Data Analytics
4 1 (16.67%) Email Marketing
Programming Languages
1 2 (33.33%) JavaScript
Qualifications
1 4 (66.67%) Degree
Vendors
1 6 (100.00%) Google
2 2 (33.33%) Tableau
3 1 (16.67%) Facebook