The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 138 141
Permanent jobs citing Pay per click 0 1 1
As % of all permanent IT jobs located in Reading - 0.047% 0.042%
As % of the Processes & Methodologies category - 0.069% 0.058%
Number of salaries quoted 0 1 1
Average salary - £27,000 £30,000
Average salary % change year-on-year
- -10.00%
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1825 1441 1725
As % of all permanent IT jobs located in Reading 73.12% 67.49% 72.75%
Number of salaries quoted 1326 1103 1472
Average salary £50,000 £45,000 £44,000
Average salary % change year-on-year
+11.11% +2.27%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
Berkshire

Pay per click
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Reading region.

Pay per click Salary Trend in Reading

Pay per click
Top 12 Related IT Skills in Reading

For the 6 months to 18 April 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Advertising
1 4 (100.00%) CMS
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Data Protection
1 4 (100.00%) Marketing
1 4 (100.00%) Web Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Web Development
2 3 (75.00%) SharePoint
2 3 (75.00%) Marketing Management
2 3 (75.00%) Web Analytics

Pay per click
Top Related IT Skills in Reading by Category

For the 6 months to 18 April 2014, IT jobs across the Reading region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (100.00%) CMS
2 3 (75.00%) SharePoint
General
1 4 (100.00%) Advertising
1 4 (100.00%) Marketing
Job Titles
1 4 (100.00%) Marketing Manager
1 4 (100.00%) Digital Marketing Manager
Processes & Methodologies
1 4 (100.00%) SEO
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Data Protection
1 4 (100.00%) Web Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Web Development
2 3 (75.00%) Marketing Management
2 3 (75.00%) Web Analytics