The table below looks at the statistics for SEO skills in IT jobs advertised for the Redditch region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 28 8 15
Rank change year-on-year
-20 +7
Permanent jobs citing SEO 1 8 1
As % of all permanent IT jobs located in Redditch 1.15% 18.60% 3.45%
As % of the Processes & Methodologies category 1.23% 27.59% 4.76%
Number of salaries quoted 1 8 1
Average salary £25,000 £29,750 £25,500
Average salary % change year-on-year
-15.96% +16.66%
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
SEO
Worcestershire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Redditch region.

Processes & Methodologies Category
Redditch
Permanent IT job ads with a match in the
Processes & Methodologies category
81 29 21
As % of all permanent IT jobs located in Redditch 93.10% 67.44% 72.41%
Number of salaries quoted 73 29 21
Average salary £31,500 £31,500 £40,000
Average salary % change year-on-year
- -21.25%
90% offered a salary of more than £25,000 £29,500 £25,000
10% offered a salary of more than £35,000 £51,850 £45,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Redditch

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Redditch region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Redditch

SEO
Salary Trend in Redditch

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Redditch region.

SEO Salary Trend in Redditch

SEO
Top 30 Related IT Skills in Redditch

For the 6 months to 21 October 2014, IT jobs across the Redditch region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (86.67%) HTML
1 13 (86.67%) JavaScript
1 13 (86.67%) PHP
1 13 (86.67%) CSS
1 13 (86.67%) E-Commerce
1 13 (86.67%) jQuery
1 13 (86.67%) HTML5
1 13 (86.67%) CSS3
2 11 (73.33%) LAMP
2 11 (73.33%) Google
2 11 (73.33%) Pay per click
2 11 (73.33%) MySQL
2 11 (73.33%) PHP5
2 11 (73.33%) Mobile App
2 11 (73.33%) Mobile Application Development
2 11 (73.33%) Algorithms
3 9 (60.00%) Retail
4 4 (26.67%) Marketing
5 2 (13.33%) Flash
5 2 (13.33%) XML
5 2 (13.33%) Adobe
5 2 (13.33%) Macromedia
5 2 (13.33%) Fireworks
5 2 (13.33%) Photoshop
5 2 (13.33%) C#
5 2 (13.33%) C++
5 2 (13.33%) ActionScript
5 2 (13.33%) Content Management
5 2 (13.33%) Games
5 2 (13.33%) Adobe Illustrator

SEO
Top Related IT Skills in Redditch by Category

For the 6 months to 21 October 2014, IT jobs across the Redditch region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (13.33%) Drupal
Applications
1 2 (13.33%) Fireworks
1 2 (13.33%) Photoshop
1 2 (13.33%) Adobe Illustrator
Database & Business Intelligence
1 11 (73.33%) MySQL
Development Applications
1 1 (6.67%) Dreamweaver
General
1 9 (60.00%) Retail
2 4 (26.67%) Marketing
3 2 (13.33%) Games
Job Titles
1 12 (80.00%) Developer
2 11 (73.33%) PHP Developer
3 9 (60.00%) PHP MySQL Developer
4 6 (40.00%) PHP LAMP Developer
5 3 (20.00%) Graduate
6 2 (13.33%) Web Designer
6 2 (13.33%) Applications Support
6 2 (13.33%) IT Support
6 2 (13.33%) Designer
7 1 (6.67%) Junior Developer
7 1 (6.67%) Web Developer
7 1 (6.67%) Graphic Designer
7 1 (6.67%) Junior PHP Developer
7 1 (6.67%) Junior
Libraries, Frameworks & Software Standards
1 13 (86.67%) HTML
1 13 (86.67%) CSS
1 13 (86.67%) jQuery
1 13 (86.67%) HTML5
1 13 (86.67%) CSS3
2 11 (73.33%) LAMP
3 2 (13.33%) Flash
3 2 (13.33%) XML
Miscellaneous
1 11 (73.33%) Mobile App
1 11 (73.33%) Algorithms
2 2 (13.33%) User Experience
2 2 (13.33%) Motion Graphics
2 2 (13.33%) Social Media
Processes & Methodologies
1 13 (86.67%) E-Commerce
2 11 (73.33%) Pay per click
2 11 (73.33%) Mobile Application Development
3 2 (13.33%) Content Management
3 2 (13.33%) Web Design
3 2 (13.33%) Responsive Web Design
Programming Languages
1 13 (86.67%) JavaScript
1 13 (86.67%) PHP
2 11 (73.33%) PHP5
3 2 (13.33%) C#
3 2 (13.33%) C++
3 2 (13.33%) ActionScript
3 2 (13.33%) ActionScript 3.0
Qualifications
1 1 (6.67%) Degree
Vendors
1 11 (73.33%) Google
2 2 (13.33%) Adobe
2 2 (13.33%) Macromedia