The table below looks at the statistics for Customer Insight skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Customer Insight over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Customer Insight
Rank 136 164 -
Rank change year-on-year
+28 -
Permanent jobs citing Customer Insight 9 13 0
As % of all permanent IT jobs located in Scotland 0.36% 0.39% -
As % of the Processes & Methodologies category 0.40% 0.43% -
Number of salaries quoted 4 7 0
Median salary £45,000 £75,000 -
Median salary % change year-on-year
-40.00% -
UK excluding London median salary £44,000 £45,000 £38,000
% change year-on-year
-2.22% +18.42%
Customer Insight
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2266 3023 3072
As % of all permanent IT jobs located in Scotland 90.03% 90.54% 86.07%
Number of salaries quoted 1401 1901 1973
Median salary £45,000 £45,000 £42,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £30,563 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Customer Insight
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Customer Insight as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in Scotland

Customer Insight
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the Scotland region.

Customer Insight Salary Trend in Scotland

Customer Insight
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the Scotland region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +15 8 £45,000 -40.00%
West Lothian - 1 - -
Customer Insight
UK

Customer Insight
Top 30 Related IT Skills in Scotland

For the 6 months to 28 September 2016, IT jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Customer Insight.

1 10 (100.00%) Marketing
2 9 (90.00%) Analytics
3 6 (60.00%) Data Analytics
3 6 (60.00%) Data Modelling
3 6 (60.00%) Data Mining
3 6 (60.00%) SPSS
4 5 (50.00%) Cognos
5 4 (40.00%) Analytical Skills
6 3 (30.00%) Degree
7 2 (20.00%) Omniture
7 2 (20.00%) Google
7 2 (20.00%) Algorithms
7 2 (20.00%) Content Development
7 2 (20.00%) Internet
7 2 (20.00%) XML
7 2 (20.00%) SAS
7 2 (20.00%) Data Analysis
7 2 (20.00%) Adobe
7 2 (20.00%) SEO
7 2 (20.00%) Google Analytics
7 2 (20.00%) Digital Marketing
8 1 (10.00%) Market Research
8 1 (10.00%) Visualisation
8 1 (10.00%) Data Visualisation
8 1 (10.00%) Web Analytics
8 1 (10.00%) Data Management
8 1 (10.00%) LAN
8 1 (10.00%) SMS
8 1 (10.00%) WAN
8 1 (10.00%) DHCP

Customer Insight
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) SAS
Applications
1 6 (60.00%) SPSS
Cloud Services
1 2 (20.00%) Google Analytics
Communications & Networking
1 2 (20.00%) Internet
2 1 (10.00%) DHCP
2 1 (10.00%) DNS
2 1 (10.00%) LAN
2 1 (10.00%) SMS
2 1 (10.00%) VPN
2 1 (10.00%) WAN
Database & Business Intelligence
1 6 (60.00%) Data Mining
2 1 (10.00%) Big Data
2 1 (10.00%) Data Warehouse
General
1 10 (100.00%) Marketing
Job Titles
1 6 (60.00%) Analyst
1 6 (60.00%) Data Analyst
1 6 (60.00%) Marketing Analyst
1 6 (60.00%) Marketing Data Analyst
2 2 (20.00%) Search Manager
2 2 (20.00%) SEO Manager
3 1 (10.00%) Consultant
3 1 (10.00%) Data Insight Analyst
3 1 (10.00%) Insight Analyst
3 1 (10.00%) Insight Data Analyst
3 1 (10.00%) Marketing Insight Analyst
Libraries, Frameworks & Software Standards
1 2 (20.00%) XML
Miscellaneous
1 4 (40.00%) Analytical Skills
2 2 (20.00%) Algorithms
3 1 (10.00%) Credit Risk
3 1 (10.00%) Statistics
3 1 (10.00%) Visualisation
Processes & Methodologies
1 9 (90.00%) Analytics
2 6 (60.00%) Data Analytics
2 6 (60.00%) Data Modelling
3 2 (20.00%) Content Development
3 2 (20.00%) Data Analysis
3 2 (20.00%) Digital Marketing
3 2 (20.00%) SEO
4 1 (10.00%) Business Intelligence
4 1 (10.00%) Data Management
4 1 (10.00%) Data Visualisation
4 1 (10.00%) Market Research
4 1 (10.00%) Marketing Automation
4 1 (10.00%) Predictive Analytics
4 1 (10.00%) Web Analytics
Programming Languages
1 1 (10.00%) Perl
1 1 (10.00%) Python
1 1 (10.00%) SQL
Qualifications
1 3 (30.00%) Degree
Vendors
1 5 (50.00%) Cognos
2 2 (20.00%) Adobe
2 2 (20.00%) Google
2 2 (20.00%) Omniture