The table below looks at the statistics for Customer Insight skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Customer Insight over the 3 months to 1 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
1 Mar 2017
Same period 2016 Same period 2015
Customer Insight
UK / Scotland
Rank 133 161 159
Rank change year-on-year
+28 -2
Permanent jobs citing Customer Insight 2 1 2
As % of all permanent IT jobs located in Scotland 0.089% 0.034% 0.064%
As % of the Processes & Methodologies category 0.099% 0.038% 0.072%
Number of salaries quoted 2 1 0
Median salary £47,500 £80,000 -
Median salary % change year-on-year
-40.62% -
UK excluding London median salary £40,000 £40,000 £45,000
% change year-on-year
- -11.11%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2030 2651 2778
As % of all permanent IT jobs located in Scotland 90.79% 90.97% 88.64%
Number of salaries quoted 1323 1682 1737
Median salary £45,000 £45,000 £43,500
Median salary % change year-on-year
- +3.44%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £67,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Customer Insight
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Customer Insight as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in Scotland

Customer Insight
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the Scotland region.

Customer Insight Salary Trend in Scotland

Customer Insight
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the Scotland region over the 3 months to 1 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +7 2 £47,500 -40.62%
Customer Insight
UK

Customer Insight
Top 30 Related IT Skills in Scotland

For the 6 months to 1 March 2017, IT jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Customer Insight.

1 11 (100.00%) Marketing
1 11 (100.00%) Analytics
1 11 (100.00%) Analytical Skills
2 9 (81.82%) SAS
2 9 (81.82%) Data Analysis
3 8 (72.73%) Web Analytics
3 8 (72.73%) Business Intelligence
3 8 (72.73%) SQL
3 8 (72.73%) Market Research
3 8 (72.73%) Predictive Analytics
3 8 (72.73%) Credit Risk
3 8 (72.73%) Big Data
4 2 (18.18%) Degree
4 2 (18.18%) Content Development
4 2 (18.18%) Google Analytics
4 2 (18.18%) Digital Marketing
4 2 (18.18%) Internet
4 2 (18.18%) Algorithms
4 2 (18.18%) XML
4 2 (18.18%) Adobe
4 2 (18.18%) SEO
4 2 (18.18%) Omniture
4 2 (18.18%) Google
5 1 (9.09%) Statistics
5 1 (9.09%) Data Management
5 1 (9.09%) SPSS
5 1 (9.09%) SMS
5 1 (9.09%) Data Warehouse
5 1 (9.09%) Data Modelling
5 1 (9.09%) Data Mining

Customer Insight
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (81.82%) SAS
Applications
1 1 (9.09%) SPSS
Cloud Services
1 2 (18.18%) Google Analytics
Communications & Networking
1 2 (18.18%) Internet
2 1 (9.09%) SMS
Database & Business Intelligence
1 8 (72.73%) Big Data
2 1 (9.09%) Data Mining
2 1 (9.09%) Data Warehouse
General
1 11 (100.00%) Marketing
Job Titles
1 8 (72.73%) Consultant
2 2 (18.18%) Search Manager
2 2 (18.18%) SEO Manager
3 1 (9.09%) Analyst
3 1 (9.09%) Data Analyst
3 1 (9.09%) Data Insight Analyst
3 1 (9.09%) Insight Analyst
3 1 (9.09%) Insight Data Analyst
3 1 (9.09%) Marketing Analyst
3 1 (9.09%) Marketing Data Analyst
3 1 (9.09%) Marketing Insight Analyst
Libraries, Frameworks & Software Standards
1 2 (18.18%) XML
Miscellaneous
1 11 (100.00%) Analytical Skills
2 8 (72.73%) Credit Risk
3 2 (18.18%) Algorithms
Processes & Methodologies
1 11 (100.00%) Analytics
2 9 (81.82%) Data Analysis
3 8 (72.73%) Business Intelligence
3 8 (72.73%) Market Research
3 8 (72.73%) Predictive Analytics
3 8 (72.73%) Web Analytics
4 2 (18.18%) Content Development
4 2 (18.18%) Digital Marketing
4 2 (18.18%) SEO
5 1 (9.09%) Data Analytics
5 1 (9.09%) Data Management
5 1 (9.09%) Data Modelling
5 1 (9.09%) Data Visualisation
5 1 (9.09%) Marketing Automation
5 1 (9.09%) Statistics
5 1 (9.09%) Visualisation
Programming Languages
1 8 (72.73%) SQL
Qualifications
1 2 (18.18%) Degree
Vendors
1 2 (18.18%) Adobe
1 2 (18.18%) Google
1 2 (18.18%) Omniture