The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Database Marketing
Rank 156 152 148
Rank change year-on-year
-4 -4
Permanent jobs citing Database Marketing 1 2 8
As % of all permanent IT jobs located in Scotland 0.032% 0.058% 0.233%
As % of the Processes & Methodologies category 0.043% 0.084% 0.305%
Number of salaries quoted 1 1 8
Average salary £47,500 £30,000 £60,000
Average salary % change year-on-year
+58.33% -50.00%
UK excluding London average salary £46,000 £32,500 £37,000
% change year-on-year
+41.53% -12.16%
All Processes & Methodologies
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2319 2395 2622
As % of all permanent IT jobs located in Scotland 74.09% 69.64% 76.27%
Number of salaries quoted 1378 1716 1897
Average salary £41,500 £40,000 £42,000
Average salary % change year-on-year
+3.75% -4.76%
90% offered a salary of more than £29,650 £27,500 £29,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Database Marketing
UK

Database Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Scotland Database Marketing Jobs Demand Trend

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Scotland region.

Scotland Database Marketing Salary Trend

Database Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the Scotland region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Edinburgh 0 1 £47,500 +58.33%
Database Marketing
UK

Database Marketing
Top 17 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Scotland region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) SAS
1 1 (100.00%) SPSS
1 1 (100.00%) Marketing Intelligence
1 1 (100.00%) Automotive
1 1 (100.00%) Econometrics
1 1 (100.00%) Retail
1 1 (100.00%) Data Analysis
1 1 (100.00%) Statistics
1 1 (100.00%) Marketing
1 1 (100.00%) FMCG
1 1 (100.00%) Marketing Management
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Regression Analysis
1 1 (100.00%) Statistical Modelling
1 1 (100.00%) Analytics
1 1 (100.00%) Marketing Analytics

Database Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Scotland region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) SAS
Applications
1 1 (100.00%) SPSS
General
1 1 (100.00%) Automotive
1 1 (100.00%) Retail
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Consultant
1 1 (100.00%) Marketing Consultant
Miscellaneous
1 1 (100.00%) Statistics
1 1 (100.00%) FMCG
Processes & Methodologies
1 1 (100.00%) Marketing Intelligence
1 1 (100.00%) Econometrics
1 1 (100.00%) Data Analysis
1 1 (100.00%) Marketing Management
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Regression Analysis
1 1 (100.00%) Statistical Modelling
1 1 (100.00%) Analytics
1 1 (100.00%) Marketing Analytics
Programming Languages
1 1 (100.00%) SQL