The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Database Marketing
Rank - - -
Permanent jobs citing Database Marketing 0 0 0
As % of all permanent IT jobs located in Scotland - - -
As % of the Processes & Methodologies category - - -
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £32,500 £47,500 £35,000
% change year-on-year
-31.57% +35.71%
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2979 2614 2396
As % of all permanent IT jobs located in Scotland 80.78% 80.23% 75.61%
Number of salaries quoted 1996 1714 1627
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Database Marketing
UK

Database Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in Scotland

Database Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Scotland region.

Database Marketing Salary Trend in Scotland

Database Marketing
Top 8 Related IT Skills in Scotland

For the 6 months to 29 July 2014, IT jobs across the Scotland region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) MS Excel
1 1 (100.00%) SAS
1 1 (100.00%) Microsoft
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
1 1 (100.00%) Customer Analysis
1 1 (100.00%) Campaign Management

Database Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 29 July 2014, IT jobs across the Scotland region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) SAS
Applications
1 1 (100.00%) MS Excel
General
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Campaign Analyst
Processes & Methodologies
1 1 (100.00%) Customer Analysis
1 1 (100.00%) Campaign Management
Programming Languages
1 1 (100.00%) SQL
Vendors
1 1 (100.00%) Microsoft