The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 175 164 154
Rank change year-on-year
-11 -10
Permanent jobs citing Direct Marketing 3 1 6
As % of all permanent IT jobs located in Scotland 0.074% 0.032% 0.17%
As % of the Processes & Methodologies category 0.094% 0.041% 0.23%
Number of salaries quoted 0 0 5
Average salary - - £30,000
UK excluding London average salary £37,500 £42,063 £35,000
% change year-on-year
-10.84% +20.17%
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
3204 2419 2581
As % of all permanent IT jobs located in Scotland 79.11% 77.63% 73.37%
Number of salaries quoted 2090 1377 1902
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £28,500 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Direct Marketing
UK

Direct Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Scotland

Direct Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Scotland region.

Direct Marketing Salary Trend in Scotland

Direct Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Scotland region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Edinburgh - 3 - -
Direct Marketing
UK

Direct Marketing
Top 11 Related IT Skills in Scotland

For the 6 months to 18 April 2014, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 3 (100.00%) SQL
1 3 (100.00%) MS Excel
1 3 (100.00%) SAS
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Microsoft
1 3 (100.00%) Retail
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) Data Analysis
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) Marketing
1 3 (100.00%) SQL Server Analysis Services

Direct Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 18 April 2014, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) SAS
Applications
1 3 (100.00%) MS Excel
Database & Business Intelligence
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) SQL Server Analysis Services
General
1 3 (100.00%) Retail
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Senior Consultant
1 3 (100.00%) Consultant
1 3 (100.00%) Data Consultant
Processes & Methodologies
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Data Analysis
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) Microsoft