The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank - 155 158
Permanent jobs citing Direct Marketing 0 1 4
As % of all permanent IT jobs located in Scotland - 0.033% 0.12%
As % of the Processes & Methodologies category - 0.040% 0.16%
Number of salaries quoted 0 1 2
Average salary - £32,000 £37,500
Average salary % change year-on-year
- -14.66%
UK excluding London average salary £38,500 £40,000 £32,500
% change year-on-year
-3.75% +23.07%
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2973 2507 2484
As % of all permanent IT jobs located in Scotland 82.17% 81.66% 76.98%
Number of salaries quoted 1908 1625 1647
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Scotland

Direct Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Scotland region.

Direct Marketing Salary Trend in Scotland

Direct Marketing
Top 11 Related IT Skills in Scotland

For the 6 months to 22 September 2014, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 3 (100.00%) SQL
1 3 (100.00%) MS Excel
1 3 (100.00%) SAS
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Microsoft
1 3 (100.00%) Retail
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) Data Analysis
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) Marketing
1 3 (100.00%) SQL Server Analysis Services

Direct Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 22 September 2014, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) SAS
Applications
1 3 (100.00%) MS Excel
Database & Business Intelligence
1 3 (100.00%) SQL Server Reporting Services
1 3 (100.00%) SQL Server Integration Services
1 3 (100.00%) SQL Server Analysis Services
General
1 3 (100.00%) Retail
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Senior Consultant
1 3 (100.00%) Consultant
1 3 (100.00%) Data Consultant
Processes & Methodologies
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Data Analysis
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) Microsoft