The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Direct Marketing
Rank - 176 166
Permanent jobs citing Direct Marketing 0 3 1
As % of all permanent IT jobs located in Scotland - 0.074% 0.032%
As % of the Processes & Methodologies category - 0.091% 0.041%
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £36,380 £37,500 £42,063
% change year-on-year
-2.98% -10.84%
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2701 3285 2438
As % of all permanent IT jobs located in Scotland 85.37% 81.25% 78.22%
Number of salaries quoted 1657 2157 1392
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £30,000 £28,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Direct Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Scotland

Direct Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Scotland region.

Direct Marketing Salary Trend in Scotland

Direct Marketing
Top 10 Related IT Skills in Scotland

For the 6 months to 21 April 2015, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 1 (100.00%) CRM
1 1 (100.00%) SEO
1 1 (100.00%) Finance
1 1 (100.00%) Web Analytics
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Time Management
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Analytics

Direct Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 21 April 2015, IT jobs across the Scotland region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

General
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
Processes & Methodologies
1 1 (100.00%) CRM
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
1 1 (100.00%) Pay per click
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Time Management
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Analytics