The table below looks at the statistics for Internet Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Internet Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Internet Marketing
Rank - 152 157
Permanent jobs citing Internet Marketing 0 3 1
As % of all permanent IT jobs located in Scotland - 0.097% 0.031%
As % of the Processes & Methodologies category - 0.12% 0.040%
Number of salaries quoted 0 3 1
Average salary - £25,000 £23,500
Average salary % change year-on-year
- +6.38%
UK excluding London average salary £21,000 £25,000 £26,000
% change year-on-year
-16.00% -3.84%
Internet Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2975 2526 2487
As % of all permanent IT jobs located in Scotland 82.02% 81.83% 76.62%
Number of salaries quoted 1916 1639 1644
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Internet Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Internet Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Internet Marketing Jobs Demand Trend in Scotland

Internet Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Internet Marketing across the Scotland region.

Internet Marketing Salary Trend in Scotland

Internet Marketing
Top 13 Related IT Skills in Scotland

For the 6 months to 16 September 2014, IT jobs across the Scotland region citing Internet Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Internet Marketing.

1 1 (100.00%) Internet
1 1 (100.00%) SEO
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Web Development
1 1 (100.00%) Degree
1 1 (100.00%) Google Analytics
1 1 (100.00%) Online Marketing
1 1 (100.00%) Facebook
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management

Internet Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 16 September 2014, IT jobs across the Scotland region citing Internet Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Internet Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) Google Analytics
Communications & Networking
1 1 (100.00%) Internet
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Manager
1 1 (100.00%) Online Marketing Manager
1 1 (100.00%) PPC Specialist
1 1 (100.00%) PPC Manager
1 1 (100.00%) PPC Analyst
1 1 (100.00%) PPC Executive
Processes & Methodologies
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click
1 1 (100.00%) Web Development
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Facebook