The first table below looks at the demand for Marketing Strategy skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 166 158 159
Rank change year-on-year
-8 +1
Permanent jobs citing Marketing Strategy 2 2 1
As % of all permanent IT jobs located in Scotland 0.055% 0.062% 0.032%
As % of the Processes & Methodologies category 0.069% 0.077% 0.042%
Number of salaries quoted 0 2 1
Average salary - £55,000 £34,500
Average salary % change year-on-year
- +59.42%
UK excluding London average salary £32,500 £40,000 £37,500
% change year-on-year
-18.75% +6.66%
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2907 2612 2364
As % of all permanent IT jobs located in Scotland 80.44% 80.69% 75.87%
Number of salaries quoted 1923 1702 1606
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £56,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Marketing Strategy
UK

Marketing Strategy
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Scotland

Marketing Strategy
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Scotland region.

Marketing Strategy Salary Trend in Scotland

Marketing Strategy
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the Scotland region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -11 1 - -
Edinburgh - 1 - -
Marketing Strategy
UK

Marketing Strategy
Top 24 Related IT Skills in Scotland

For the 6 months to 1 August 2014, IT jobs across the Scotland region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 2 (100.00%) Marketing
1 2 (100.00%) Finance
2 1 (50.00%) Advertising
2 1 (50.00%) Data Management
2 1 (50.00%) Alterian
2 1 (50.00%) Netezza
2 1 (50.00%) Degree
2 1 (50.00%) Market Research
2 1 (50.00%) Customer Engagement
2 1 (50.00%) FastStats
2 1 (50.00%) Visualisation
2 1 (50.00%) Social Media
2 1 (50.00%) SmartFocus
2 1 (50.00%) R
2 1 (50.00%) Customer Insight
2 1 (50.00%) Analytics
2 1 (50.00%) Master Data Management
2 1 (50.00%) SQL
2 1 (50.00%) SAS
2 1 (50.00%) B2B
2 1 (50.00%) Microsoft
2 1 (50.00%) MicroStrategy
2 1 (50.00%) SPSS
2 1 (50.00%) MATLAB

Marketing Strategy
Top Related IT Skills in Scotland by Category

For the 6 months to 1 August 2014, IT jobs across the Scotland region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Applications
1 1 (50.00%) FastStats
1 1 (50.00%) SPSS
General
1 2 (100.00%) Marketing
1 2 (100.00%) Finance
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) Data Analyst
1 1 (50.00%) Customer Analyst
1 1 (50.00%) Analyst
Miscellaneous
1 1 (50.00%) Visualisation
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) Data Management
1 1 (50.00%) Market Research
1 1 (50.00%) Customer Engagement
1 1 (50.00%) Customer Insight
1 1 (50.00%) Analytics
1 1 (50.00%) Master Data Management
1 1 (50.00%) B2B
Programming Languages
1 1 (50.00%) R
1 1 (50.00%) SQL
1 1 (50.00%) MATLAB
Qualifications
1 1 (50.00%) Degree
Vendors
1 1 (50.00%) Alterian
1 1 (50.00%) Netezza
1 1 (50.00%) SmartFocus
1 1 (50.00%) Microsoft
1 1 (50.00%) MicroStrategy