The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 85 89 113
Rank change year-on-year
+4 +24
Permanent jobs citing Marketing 75 78 40
As % of all permanent IT jobs located in Scotland 2.48% 2.29% 1.40%
As % of the General category 5.18% 5.20% 3.16%
Number of salaries quoted 38 46 30
Average salary £42,750 £32,500 £31,000
Average salary % change year-on-year
+31.53% +4.83%
90% offered a salary of more than £27,000 £27,500 £24,950
10% offered a salary of more than £90,000 £43,500 £40,750
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1449 1500 1267
As % of all permanent IT jobs located in Scotland 47.82% 43.96% 44.30%
Number of salaries quoted 873 995 754
Average salary £47,500 £44,000 £45,000
Average salary % change year-on-year
+7.95% -2.22%
90% offered a salary of more than £32,500 £27,500 £29,000
10% offered a salary of more than £65,000 £61,250 £62,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 5 March 2015.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh 0 35 £43,000 +43.33% 6
Glasgow +1 21 £32,500 -
Fife - 3 £55,000 - 1
Aberdeen +10 2 £51,250 +20.58%
Dundee - 2 £42,500 -
Midlothian - 1 - -
West Lothian - 1 - - 1
North Lanarkshire - 1 £24,500 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 5 March 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 60 (33.52%) HTML
2 59 (32.96%) CSS
3 56 (31.28%) JavaScript
4 45 (25.14%) Agile Software Development
5 44 (24.58%) Degree
6 43 (24.02%) Finance
7 32 (17.88%) Digital Marketing
8 31 (17.32%) User Experience
9 30 (16.76%) jQuery
10 26 (14.53%) Games
11 25 (13.97%) SEO
11 25 (13.97%) HTML5
12 24 (13.41%) SQL
13 22 (12.29%) Photoshop
14 21 (11.73%) Social Media
15 19 (10.61%) CSS3
16 18 (10.06%) Analytics
16 18 (10.06%) SQL Server
17 17 (9.50%) Scrum
17 17 (9.50%) Pay per click
18 16 (8.94%) OO
18 16 (8.94%) Mentoring
19 15 (8.38%) PHP
19 15 (8.38%) Web Development
19 15 (8.38%) Business Development
20 14 (7.82%) .NET
20 14 (7.82%) CRM
21 13 (7.26%) Web Services
21 13 (7.26%) XML
21 13 (7.26%) WordPress

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 5 March 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (7.26%) WordPress
2 10 (5.59%) IIS
2 10 (5.59%) Node.js
3 9 (5.03%) CMS
4 6 (3.35%) SAS
5 3 (1.68%) Umbraco
6 2 (1.12%) Sitecore CMS
6 2 (1.12%) Drupal
7 1 (0.56%) Apache
Applications
1 22 (12.29%) Photoshop
2 11 (6.15%) Adobe Creative Suite
3 10 (5.59%) GIMP
4 4 (2.23%) Adobe Illustrator
5 2 (1.12%) InDesign
5 2 (1.12%) Adobe After Effects
5 2 (1.12%) FastStats
5 2 (1.12%) MS Office
5 2 (1.12%) MS Excel
5 2 (1.12%) 3ds Max
6 1 (0.56%) SPSS
6 1 (0.56%) MS Project
Business Applications
1 7 (3.91%) Dynamics CRM
2 6 (3.35%) SAP Oil and Gas
3 2 (1.12%) Google Analytics
Cloud Services
1 8 (4.47%) Amazon AWS
2 4 (2.23%) Amazon EC2
3 3 (1.68%) SaaS
Communications & Networking
1 7 (3.91%) Internet
2 4 (2.23%) Network Security
3 1 (0.56%) NAS
Database & Business Intelligence
1 18 (10.06%) SQL Server
2 9 (5.03%) SQL Server 2008
2 9 (5.03%) Relational Database
2 9 (5.03%) MySQL
3 8 (4.47%) Hadoop
3 8 (4.47%) Big Data
4 7 (3.91%) SQL Server 2005
5 4 (2.23%) Data Warehouse
5 4 (2.23%) SQL Server 2012
6 2 (1.12%) DTS
6 2 (1.12%) Data Mining
6 2 (1.12%) SQL Server Reporting Services
6 2 (1.12%) SQL Server Integration Services
7 1 (0.56%) Base SAS
7 1 (0.56%) SAS Enterprise Guide
7 1 (0.56%) SAS Data Integration Studio
Development Applications
1 12 (6.70%) Git (software)
2 10 (5.59%) QUnit
2 10 (5.59%) Jasmine
2 10 (5.59%) Grunt
2 10 (5.59%) PhantomJS
2 10 (5.59%) Mercurial
3 4 (2.23%) JIRA
3 4 (2.23%) Team Foundation Server
4 3 (1.68%) Bugzilla
5 2 (1.12%) Subversion
5 2 (1.12%) FogBugz
6 1 (0.56%) Jenkins
6 1 (0.56%) Xcode
6 1 (0.56%) Selenium
6 1 (0.56%) WebDriver
6 1 (0.56%) Axure RP
6 1 (0.56%) Hudson
General
1 43 (24.02%) Finance
2 26 (14.53%) Games
3 12 (6.70%) Advertising
4 10 (5.59%) Manufacturing
5 9 (5.03%) Telecoms
6 7 (3.91%) Retail
7 6 (3.35%) Publishing
7 6 (3.35%) Electronics
8 5 (2.79%) Back Office
8 5 (2.79%) Legal
8 5 (2.79%) Banking
9 4 (2.23%) Multimedia
9 4 (2.23%) Automotive
10 2 (1.12%) Law
10 2 (1.12%) Investment Banking
11 1 (0.56%) Music Industry
11 1 (0.56%) Dutch Language
11 1 (0.56%) French Language
11 1 (0.56%) German Language
11 1 (0.56%) Pharmaceutical
Job Titles
1 53 (29.61%) Developer
2 21 (11.73%) Analyst
3 16 (8.94%) Consultant
3 16 (8.94%) Designer
4 13 (7.26%) Front-End Developer
5 11 (6.15%) Draughtsman
6 8 (4.47%) Web Developer
6 8 (4.47%) Product Manager
7 7 (3.91%) PPC Specialist
7 7 (3.91%) PPC Executive
7 7 (3.91%) Digital Designer
7 7 (3.91%) PPC Manager
7 7 (3.91%) PPC Analyst
8 6 (3.35%) PHP Developer
8 6 (3.35%) Web Designer
8 6 (3.35%) .NET Developer
9 5 (2.79%) C# Developer
9 5 (2.79%) Senior Developer
9 5 (2.79%) Support Analyst
9 5 (2.79%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 60 (33.52%) HTML
2 59 (32.96%) CSS
3 30 (16.76%) jQuery
4 25 (13.97%) HTML5
5 19 (10.61%) CSS3
6 14 (7.82%) .NET
7 13 (7.26%) Web Services
7 13 (7.26%) XML
7 13 (7.26%) Backbone.js
8 12 (6.70%) Sass
8 12 (6.70%) AngularJS
9 10 (5.59%) Ember.js
9 10 (5.59%) Zepto.js
9 10 (5.59%) LAMP
10 9 (5.03%) ASP.NET
11 7 (3.91%) ASP.NET Web Forms
12 5 (2.79%) Ajax
12 5 (2.79%) WCF
12 5 (2.79%) XSLT
12 5 (2.79%) Flash
Miscellaneous
1 31 (17.32%) User Experience
2 21 (11.73%) Social Media
3 10 (5.59%) Analytical Skills
4 8 (4.47%) Xbox
5 6 (3.35%) Mobile App
5 6 (3.35%) Photography
5 6 (3.35%) DTV
6 4 (2.23%) E-Learning
7 3 (1.68%) Statistics
7 3 (1.68%) EPoS
7 3 (1.68%) Computer Science
8 2 (1.12%) Blog
8 2 (1.12%) Online Games
8 2 (1.12%) Mathematics
8 2 (1.12%) SWIFT
8 2 (1.12%) W3C
8 2 (1.12%) Replication
8 2 (1.12%) Clustering
9 1 (0.56%) Graphic Design
9 1 (0.56%) Management Information System
Operating Systems
1 9 (5.03%) Linux
2 5 (2.79%) Windows
3 2 (1.12%) UNIX
3 2 (1.12%) Windows Server 2003
3 2 (1.12%) SUSE
3 2 (1.12%) Windows Server 2008
3 2 (1.12%) Windows 2000 Server
3 2 (1.12%) CentOS
4 1 (0.56%) Mac OS
4 1 (0.56%) Mac OS X
Processes & Methodologies
1 45 (25.14%) Agile Software Development
2 32 (17.88%) Digital Marketing
3 25 (13.97%) SEO
4 18 (10.06%) Analytics
5 17 (9.50%) Scrum
5 17 (9.50%) Pay per click
6 16 (8.94%) OO
6 16 (8.94%) Mentoring
7 15 (8.38%) Web Development
7 15 (8.38%) Business Development
8 14 (7.82%) CRM
9 12 (6.70%) Data Management
9 12 (6.70%) Unit Testing
10 11 (6.15%) Time Management
10 11 (6.15%) B2B
11 10 (5.59%) Change Management
11 10 (5.59%) MVC
11 10 (5.59%) OpenUP
12 9 (5.03%) UX Design
12 9 (5.03%) E-Commerce
Programming Languages
1 56 (31.28%) JavaScript
2 24 (13.41%) SQL
3 15 (8.38%) PHP
4 12 (6.70%) Python
5 10 (5.59%) ActionScript
5 10 (5.59%) C#
6 9 (5.03%) Java
6 9 (5.03%) T-SQL
7 6 (3.35%) Ruby
8 5 (2.79%) XPath
9 3 (1.68%) Perl
10 2 (1.12%) XQuery
11 1 (0.56%) Objective-C
11 1 (0.56%) C++
11 1 (0.56%) VB
Qualifications
1 44 (24.58%) Degree
2 2 (1.12%) VCP4
3 1 (0.56%) ISEB
3 1 (0.56%) PRINCE2 Certification
3 1 (0.56%) PMP
3 1 (0.56%) PMI Certification
3 1 (0.56%) ISTQB
Quality Assurance & Compliance
1 10 (5.59%) QA
2 4 (2.23%) SLA
3 1 (0.56%) ISO 9001
System Software
1 2 (1.12%) VMware Infrastructure
Systems Management
1 9 (5.03%) Tivoli Storage Manager
1 9 (5.03%) NetBackup
1 9 (5.03%) EMC NetWorker
2 1 (0.56%) HP Data Protector
Vendors
1 11 (6.15%) Microsoft
1 11 (6.15%) Adobe
2 10 (5.59%) Oracle
2 10 (5.59%) SAP
2 10 (5.59%) CommVault
3 9 (5.03%) NetApp
3 9 (5.03%) EMC
4 4 (2.23%) Google
4 4 (2.23%) i2
4 4 (2.23%) JDA
5 2 (1.12%) Red Hat
5 2 (1.12%) Unica
5 2 (1.12%) EPiServer
5 2 (1.12%) Sitecore
5 2 (1.12%) Ektron
5 2 (1.12%) SmartFocus
5 2 (1.12%) VMware
5 2 (1.12%) Alterian
6 1 (0.56%) Salesforce.com
6 1 (0.56%) HP
Fife
Redrock Consulting Ltd
Salary: £35000 - £45000 per annum
Posted: 2 days ago
Kilmarnock
Recruitment Genius
Salary: £28000 - £30000 per annum
Posted: 2 days ago
Scotland
Nigel Frank International Ltd
Salary: £70000 - £80000 per annum + Double OTE
Posted: 3 days ago
Livingston, West Lothian
NSK International Consultants Ltd
Salary: Up to £45,000 per annum + Benefits
Posted: 6 days ago
Edinburgh, Midlothian
Sanderson
Salary: excellent benefits and bonus
Posted: 6 days ago
Edinburgh
Churchill Frank
Posted: 10 days ago
Scotland
Nigel Frank International Limited - Newcastle
Salary: £60000 - £70000 per annum + Double OTE
Posted: 21 days ago
Edinburgh, Midlothian
QA Limited
Salary: £192.38 per week
Posted: 21 days ago
Edinburgh
Nigel Frank International Limited - Newcastle
Salary: £30000 - £35000 per annum + Benefits
Posted: 27 days ago