The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 27 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jun 2016
Same period 2015 Same period 2014
Marketing
Rank 78 76 75
Rank change year-on-year
-2 -1
Permanent jobs citing Marketing 83 91 115
As % of all permanent IT jobs located in Scotland 2.90% 2.92% 3.02%
As % of the General category 6.30% 5.89% 7.01%
Number of salaries quoted 50 66 76
Median salary £41,750 £40,000 £33,750
Median salary % change year-on-year
+4.37% +18.51%
90% offered a salary of more than £32,250 £29,000 £20,000
10% offered a salary of more than £57,750 £60,000 £46,450
UK excluding London median salary £38,500 £40,000 £38,000
% change year-on-year
-3.75% +5.26%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1318 1545 1641
As % of all permanent IT jobs located in Scotland 45.99% 49.57% 43.08%
Number of salaries quoted 634 924 1053
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £27,500 £32,500 £30,000
10% offered a salary of more than £70,000 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £43,500
% change year-on-year
- +3.44%

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 27 June 2016.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 27 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +2 46 £47,500 +35.71% 12
Glasgow +3 31 £45,000 +5.88% 7
Renfrewshire -6 3 £36,000 -10.00% 1
Dundee - 2 £33,500 - 2
West Lothian - 1 £35,000 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 27 June 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 71 (37.17%) Finance
2 64 (33.51%) Digital Marketing
3 50 (26.18%) HTML
4 47 (24.61%) JavaScript
5 45 (23.56%) Banking
6 43 (22.51%) Agile Software Development
6 43 (22.51%) CSS
6 43 (22.51%) Microsoft
7 36 (18.85%) Project Management
8 35 (18.32%) Business Intelligence
9 33 (17.28%) User Experience
10 31 (16.23%) C#
10 31 (16.23%) Telecoms
11 29 (15.18%) CMS
11 29 (15.18%) .NET
11 29 (15.18%) Programme Management
11 29 (15.18%) Analytics
12 28 (14.66%) SQL
13 27 (14.14%) SQL Server
14 26 (13.61%) SAP
14 26 (13.61%) Electronics
14 26 (13.61%) Manufacturing
14 26 (13.61%) SAP Oil and Gas
14 26 (13.61%) Web Development
14 26 (13.61%) Degree
15 24 (12.57%) Analytical Skills
16 23 (12.04%) MVC
17 22 (11.52%) Visual Studio
17 22 (11.52%) Business Development
17 22 (11.52%) HTML5

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (15.18%) CMS
2 14 (7.33%) Umbraco
3 12 (6.28%) IIS
3 12 (6.28%) Sitecore CMS
4 7 (3.66%) SAS
4 7 (3.66%) SharePoint
5 4 (2.09%) Tomcat
6 2 (1.05%) SharePoint 2010
7 1 (0.52%) ArcGIS
7 1 (0.52%) Drupal
7 1 (0.52%) SharePoint 2013
7 1 (0.52%) SilverStripe
Applications
1 21 (10.99%) MS Excel
2 10 (5.24%) MS Office
3 3 (1.57%) SPSS
4 2 (1.05%) Adobe Illustrator
4 2 (1.05%) Photoshop
4 2 (1.05%) PrintSoft PReS
5 1 (0.52%) Adobe Creative Suite
5 1 (0.52%) Blender
Business Applications
1 26 (13.61%) SAP Oil and Gas
2 5 (2.62%) Magento
3 2 (1.05%) Dynamics CRM
3 2 (1.05%) Eloqua
Cloud Services
1 19 (9.95%) Microsoft Azure
2 15 (7.85%) SaaS
3 10 (5.24%) Google Analytics
4 4 (2.09%) Amazon AWS
4 4 (2.09%) Amazon EC2
4 4 (2.09%) Heroku
5 3 (1.57%) AdWords
6 2 (1.05%) Google Cloud Platform
6 2 (1.05%) Google Compute Engine
7 1 (0.52%) Yammer
Communications & Networking
1 2 (1.05%) Internet
Database & Business Intelligence
1 27 (14.14%) SQL Server
2 11 (5.76%) Data Warehouse
3 10 (5.24%) SQL Server Reporting Services
4 9 (4.71%) SQL Server Analysis Services
5 8 (4.19%) SQL Server 2008
5 8 (4.19%) SQL Server Integration Services
6 7 (3.66%) MySQL
6 7 (3.66%) QlikView
7 4 (2.09%) Big Data
7 4 (2.09%) Enterprise Data Warehouse
8 3 (1.57%) OLAP
8 3 (1.57%) OLTP
8 3 (1.57%) Oracle Database
8 3 (1.57%) Oracle Database 11g
8 3 (1.57%) SQL Server 2016
9 2 (1.05%) Data Mining
9 2 (1.05%) NoSQL
9 2 (1.05%) SQL Server 2005
9 2 (1.05%) Star Schema
10 1 (0.52%) MongoDB
Development Applications
1 22 (11.52%) Visual Studio
2 17 (8.90%) Git (software)
3 10 (5.24%) Subversion
4 6 (3.14%) Jenkins
4 6 (3.14%) JIRA
4 6 (3.14%) Redmine
4 6 (3.14%) TortoiseSVN
5 5 (2.62%) Balsamiq Mockups
6 2 (1.05%) Grunt
7 1 (0.52%) Axure RP
7 1 (0.52%) Maven
7 1 (0.52%) MSBuild
General
1 71 (37.17%) Finance
2 45 (23.56%) Banking
3 31 (16.23%) Telecoms
4 26 (13.61%) Electronics
4 26 (13.61%) Manufacturing
5 6 (3.14%) Legal
5 6 (3.14%) Retail
6 5 (2.62%) Law
7 4 (2.09%) Investment Banking
7 4 (2.09%) Retail Banking
8 3 (1.57%) Dutch Language
8 3 (1.57%) French Language
8 3 (1.57%) Games
8 3 (1.57%) Publishing
9 2 (1.05%) German Language
10 1 (0.52%) Advertising
10 1 (0.52%) Billing
10 1 (0.52%) Multimedia
Job Titles
1 59 (30.89%) Developer
2 19 (9.95%) Analyst
3 17 (8.90%) Web Developer
4 13 (6.81%) Designer
5 11 (5.76%) Consultant
5 11 (5.76%) Development Manager
5 11 (5.76%) Senior Developer
6 10 (5.24%) UI Designer
6 10 (5.24%) UX Designer
7 9 (4.71%) Front End Developer (Client-Side Developer)
7 9 (4.71%) UI/UX Designer
8 8 (4.19%) Project Manager
8 8 (4.19%) Software Developer
8 8 (4.19%) Software Development Manager
8 8 (4.19%) Software Manager
8 8 (4.19%) Test Leader
9 7 (3.66%) .NET Developer
9 7 (3.66%) ASP.NET Developer
9 7 (3.66%) Java Developer
9 7 (3.66%) Lead Developer
Libraries, Frameworks & Software Standards
1 50 (26.18%) HTML
2 43 (22.51%) CSS
3 29 (15.18%) .NET
4 22 (11.52%) HTML5
5 19 (9.95%) AngularJS
6 18 (9.42%) jQuery
7 15 (7.85%) CSS3
8 12 (6.28%) Ember.js
9 11 (5.76%) ASP.NET
9 11 (5.76%) Twitter Bootstrap
10 10 (5.24%) Backbone.js
10 10 (5.24%) React
10 10 (5.24%) Sass
11 8 (4.19%) Ajax
11 8 (4.19%) ASP.NET MVC
11 8 (4.19%) Spring
12 7 (3.66%) Hibernate
12 7 (3.66%) Node.js
12 7 (3.66%) SVG
13 6 (3.14%) Razor View Engine
Miscellaneous
1 33 (17.28%) User Experience
2 24 (12.57%) Analytical Skills
3 12 (6.28%) Algorithms
4 9 (4.71%) Computer Science
4 9 (4.71%) Data Structures
5 8 (4.19%) FMCG
5 8 (4.19%) Social Media
6 7 (3.66%) Mathematics
6 7 (3.66%) Mobile App
7 6 (3.14%) EPoS
7 6 (3.14%) Health Informatics
7 6 (3.14%) Informatics
8 5 (2.62%) NHS
9 4 (2.09%) Management Information System
10 3 (1.57%) Enterprise Software
10 3 (1.57%) Physics
10 3 (1.57%) Pricing Data
10 3 (1.57%) Statistics
10 3 (1.57%) Visualisation
11 2 (1.05%) Virtual Team
Operating Systems
1 7 (3.66%) Windows
2 6 (3.14%) Android
3 2 (1.05%) Linux
3 2 (1.05%) Unix
4 1 (0.52%) Apple iOS
Processes & Methodologies
1 64 (33.51%) Digital Marketing
2 43 (22.51%) Agile Software Development
3 36 (18.85%) Project Management
4 35 (18.32%) Business Intelligence
5 29 (15.18%) Analytics
5 29 (15.18%) Programme Management
6 26 (13.61%) Web Development
7 23 (12.04%) MVC
8 22 (11.52%) Business Development
9 20 (10.47%) CRM
10 18 (9.42%) Continuous Improvement
11 17 (8.90%) SEO
12 16 (8.38%) Content Management
12 16 (8.38%) Front End Development
13 14 (7.33%) E-Commerce
13 14 (7.33%) User Acceptance Testing
14 13 (6.81%) Mentoring
14 13 (6.81%) Online Marketing
14 13 (6.81%) Scrum
15 12 (6.28%) Line Management
Programming Languages
1 47 (24.61%) JavaScript
2 31 (16.23%) C#
3 28 (14.66%) SQL
4 11 (5.76%) Java
5 6 (3.14%) Ruby
6 5 (2.62%) T-SQL
7 4 (2.09%) C++
7 4 (2.09%) PHP
8 3 (1.57%) C
8 3 (1.57%) Fortran
8 3 (1.57%) PL/SQL
9 2 (1.05%) VB.NET
9 2 (1.05%) VBA
10 1 (0.52%) PowerShell
10 1 (0.52%) Python
10 1 (0.52%) VBScript
Qualifications
1 26 (13.61%) Degree
2 7 (3.66%) SC Cleared
2 7 (3.66%) Security Cleared
3 3 (1.57%) PhD
4 2 (1.05%) CISSP
4 2 (1.05%) PRINCE2 Practitioner
5 1 (0.52%) Cisco Certification
5 1 (0.52%) ISEB
5 1 (0.52%) ISTQB
5 1 (0.52%) ISTQB Advanced Certification
5 1 (0.52%) ISTQB Foundation Certification
5 1 (0.52%) MCITP
5 1 (0.52%) Microsoft Certification
Quality Assurance & Compliance
1 10 (5.24%) QA
2 6 (3.14%) Disclosure Scotland
3 4 (2.09%) Data Quality
4 1 (0.52%) ISO/IEC 27001
System Software
1 3 (1.57%) Docker
Systems Management
1 3 (1.57%) Puppet
2 2 (1.05%) TeamSite
Vendors
1 43 (22.51%) Microsoft
2 26 (13.61%) SAP
3 18 (9.42%) Google
4 12 (6.28%) Sitecore
5 9 (4.71%) HP
6 7 (3.66%) Oracle
7 6 (3.14%) Dell
7 6 (3.14%) Fujitsu
8 5 (2.62%) Apple
8 5 (2.62%) Cegedim Rx
9 4 (2.09%) Cognizant
9 4 (2.09%) Zend
10 3 (1.57%) Adobe
11 2 (1.05%) Cognos
11 2 (1.05%) Xamarin
12 1 (0.52%) Cisco
12 1 (0.52%) Rally
12 1 (0.52%) Tableau
12 1 (0.52%) Trapeze
12 1 (0.52%) Vertica
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Scotland
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Glasgow City Centre
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