The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Marketing
Rank 68 83 65
Rank change year-on-year
+15 -18
Permanent jobs citing Marketing 99 78 138
As % of all permanent IT jobs located in Scotland 3.46% 2.49% 3.44%
As % of the General category 7.37% 5.05% 8.33%
Number of salaries quoted 60 49 80
Median salary £41,750 £40,000 £31,500
Median salary % change year-on-year
+4.37% +26.98%
90% offered a salary of more than £32,500 £30,800 £22,750
10% offered a salary of more than £60,500 £60,000 £45,000
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1344 1544 1656
As % of all permanent IT jobs located in Scotland 46.98% 49.33% 41.30%
Number of salaries quoted 724 950 1017
Median salary £47,000 £47,500 £45,000
Median salary % change year-on-year
-1.05% +5.55%
90% offered a salary of more than £26,500 £32,500 £30,000
10% offered a salary of more than £67,700 £62,500 £61,100
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 6 May 2016.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +19 49 £41,000 -8.88% 4
Glasgow -1 37 £45,000 +28.57% 5
Aberdeen +10 3 - -
Renfrewshire -1 3 £36,000 -10.00%
Dundee - 2 £40,000 - 2
Stirling - 2 - - 1
West Lothian - 1 £30,000 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 6 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 72 (34.78%) Digital Marketing
2 66 (31.88%) Finance
3 55 (26.57%) Agile Software Development
4 54 (26.09%) HTML
5 51 (24.64%) Microsoft
6 49 (23.67%) JavaScript
7 48 (23.19%) CSS
8 45 (21.74%) User Experience
9 44 (21.26%) Banking
10 42 (20.29%) Project Management
11 39 (18.84%) Degree
12 34 (16.43%) Telecoms
13 30 (14.49%) Business Intelligence
14 29 (14.01%) C#
14 29 (14.01%) Analytical Skills
14 29 (14.01%) SaaS
15 28 (13.53%) .NET
15 28 (13.53%) Programme Management
16 27 (13.04%) CMS
17 26 (12.56%) SAP
17 26 (12.56%) Analytics
18 25 (12.08%) Electronics
18 25 (12.08%) Manufacturing
18 25 (12.08%) SAP Oil and Gas
18 25 (12.08%) Google
19 24 (11.59%) SQL
19 24 (11.59%) HTML5
19 24 (11.59%) Microsoft Azure
20 23 (11.11%) SQL Server
21 22 (10.63%) MS Excel

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (13.04%) CMS
2 13 (6.28%) Umbraco
3 12 (5.80%) IIS
4 8 (3.86%) SharePoint
4 8 (3.86%) Sitecore CMS
5 7 (3.38%) Node.js
6 6 (2.90%) Drupal
7 5 (2.42%) SAS
8 4 (1.93%) Tomcat
9 3 (1.45%) WordPress
10 2 (0.97%) Apache
11 1 (0.48%) ArcGIS
11 1 (0.48%) Exchange Server 2003
11 1 (0.48%) Exchange Server 2007
11 1 (0.48%) FileNet
11 1 (0.48%) MS Exchange
11 1 (0.48%) SharePoint 2010
11 1 (0.48%) SharePoint 2013
11 1 (0.48%) SilverStripe
11 1 (0.48%) WebSphere
Applications
1 22 (10.63%) MS Excel
2 14 (6.76%) MS Office
3 10 (4.83%) Photoshop
4 5 (2.42%) Adobe Illustrator
5 2 (0.97%) PrintSoft PReS
6 1 (0.48%) Blender
6 1 (0.48%) MS PowerPoint
6 1 (0.48%) MS Project
6 1 (0.48%) SPSS
Business Applications
1 25 (12.08%) SAP Oil and Gas
2 6 (2.90%) Dynamics CRM
3 4 (1.93%) Magento
Cloud Services
1 29 (14.01%) SaaS
2 24 (11.59%) Microsoft Azure
3 11 (5.31%) Google Analytics
4 10 (4.83%) Amazon AWS
4 10 (4.83%) Amazon EC2
4 10 (4.83%) Heroku
5 5 (2.42%) Google Cloud Platform
5 5 (2.42%) Google Compute Engine
5 5 (2.42%) Yammer
6 3 (1.45%) AdWords
7 1 (0.48%) Office 365
7 1 (0.48%) OneDrive
Communications & Networking
1 2 (0.97%) SSL
2 1 (0.48%) DNS
2 1 (0.48%) HTTP
2 1 (0.48%) Internet
2 1 (0.48%) Remote Desktop
2 1 (0.48%) SSH
Database & Business Intelligence
1 23 (11.11%) SQL Server
2 7 (3.38%) Data Warehouse
2 7 (3.38%) MySQL
2 7 (3.38%) SQL Server 2008
3 5 (2.42%) SQL Server Integration Services
3 5 (2.42%) SQL Server Reporting Services
4 4 (1.93%) SQL Server Analysis Services
5 3 (1.45%) Oracle Database
5 3 (1.45%) QlikView
5 3 (1.45%) SQL Server 2005
6 2 (0.97%) Big Data
6 2 (0.97%) Enterprise Data Warehouse
6 2 (0.97%) Oracle Database 11g
7 1 (0.48%) Base SAS
7 1 (0.48%) BODI
7 1 (0.48%) Data Mining
7 1 (0.48%) GIS
7 1 (0.48%) SQL Server 2014
Development Applications
1 17 (8.21%) Git (software)
1 17 (8.21%) Visual Studio
2 10 (4.83%) Subversion
3 9 (4.35%) Balsamiq Mockups
4 6 (2.90%) Jenkins
5 5 (2.42%) JIRA
5 5 (2.42%) Redmine
5 5 (2.42%) TortoiseSVN
6 2 (0.97%) Grunt
7 1 (0.48%) Axure RP
7 1 (0.48%) Checkstyle
7 1 (0.48%) Fiddler
7 1 (0.48%) FindBugs
7 1 (0.48%) Maven
7 1 (0.48%) Mercurial
7 1 (0.48%) MSBuild
7 1 (0.48%) Oracle APEX
7 1 (0.48%) ReSharper
7 1 (0.48%) SQL Server Management Studio (SSMS)
7 1 (0.48%) Team Foundation Server
General
1 66 (31.88%) Finance
2 44 (21.26%) Banking
3 34 (16.43%) Telecoms
4 25 (12.08%) Electronics
4 25 (12.08%) Manufacturing
5 12 (5.80%) Legal
6 5 (2.42%) Advertising
6 5 (2.42%) Law
7 4 (1.93%) Retail
8 3 (1.45%) Dutch Language
8 3 (1.45%) French Language
8 3 (1.45%) Games
8 3 (1.45%) Investment Banking
8 3 (1.45%) Publishing
9 2 (0.97%) Billing
9 2 (0.97%) German Language
9 2 (0.97%) Retail Banking
10 1 (0.48%) Multimedia
Job Titles
1 52 (25.12%) Developer
2 23 (11.11%) Designer
3 20 (9.66%) Consultant
4 17 (8.21%) Analyst
5 16 (7.73%) UI Designer
6 14 (6.76%) UX Designer
7 13 (6.28%) UI/UX Designer
8 12 (5.80%) Senior Developer
8 12 (5.80%) Web Developer
9 9 (4.35%) Development Manager
9 9 (4.35%) JavaScript Developer
10 8 (3.86%) .NET Developer
10 8 (3.86%) ASP.NET Developer
10 8 (3.86%) Front End Developer (Client-Side Developer)
10 8 (3.86%) Lead Developer
10 8 (3.86%) Project Manager
10 8 (3.86%) Test Leader
11 7 (3.38%) Java Developer
11 7 (3.38%) Sales Manager
11 7 (3.38%) Technical Consultant
Libraries, Frameworks & Software Standards
1 54 (26.09%) HTML
2 48 (23.19%) CSS
3 28 (13.53%) .NET
4 24 (11.59%) HTML5
5 18 (8.70%) CSS3
5 18 (8.70%) jQuery
6 15 (7.25%) AngularJS
7 13 (6.28%) SVG
8 11 (5.31%) ASP.NET
8 11 (5.31%) Ember.js
8 11 (5.31%) React
9 10 (4.83%) Twitter Bootstrap
9 10 (4.83%) Web Services
10 9 (4.35%) ASP.NET MVC
10 9 (4.35%) Sass
11 8 (3.86%) Backbone.js
11 8 (3.86%) RESTful
12 7 (3.38%) Ajax
13 6 (2.90%) Hibernate
13 6 (2.90%) Ruby on Rails
Miscellaneous
1 45 (21.74%) User Experience
2 29 (14.01%) Analytical Skills
3 11 (5.31%) Mobile App
4 9 (4.35%) Management Information System
4 9 (4.35%) NHS
5 8 (3.86%) Algorithms
5 8 (3.86%) Social Media
6 7 (3.38%) Computer Science
6 7 (3.38%) FMCG
7 6 (2.90%) Data Structures
7 6 (2.90%) Enterprise Software
7 6 (2.90%) EPoS
7 6 (2.90%) Health Informatics
7 6 (2.90%) Informatics
7 6 (2.90%) N-Tier
8 4 (1.93%) Graphic Design
8 4 (1.93%) Mathematics
9 2 (0.97%) Data Centre
9 2 (0.97%) Online Banking
9 2 (0.97%) Statistics
Operating Systems
1 15 (7.25%) Windows
2 10 (4.83%) Android
3 5 (2.42%) Linux
4 4 (1.93%) Unix
5 1 (0.48%) Apple iOS
Processes & Methodologies
1 72 (34.78%) Digital Marketing
2 55 (26.57%) Agile Software Development
3 42 (20.29%) Project Management
4 30 (14.49%) Business Intelligence
5 28 (13.53%) Programme Management
6 26 (12.56%) Analytics
7 22 (10.63%) MVC
7 22 (10.63%) Scrum
8 21 (10.14%) Business Development
8 21 (10.14%) Online Marketing
9 20 (9.66%) Continuous Improvement
9 20 (9.66%) Web Development
10 18 (8.70%) CRM
11 17 (8.21%) Presales
11 17 (8.21%) User Acceptance Testing
12 16 (7.73%) SEO
13 15 (7.25%) Front End Development
14 14 (6.76%) Validation
15 12 (5.80%) Open Source
15 12 (5.80%) Stakeholder Management
Programming Languages
1 49 (23.67%) JavaScript
2 29 (14.01%) C#
3 24 (11.59%) SQL
4 8 (3.86%) Java
5 6 (2.90%) PHP
5 6 (2.90%) Ruby
6 4 (1.93%) PL/SQL
6 4 (1.93%) T-SQL
7 2 (0.97%) VB.NET
7 2 (0.97%) VBA
8 1 (0.48%) Bash Shell
8 1 (0.48%) C
8 1 (0.48%) C++
8 1 (0.48%) Fortran
8 1 (0.48%) Perl
8 1 (0.48%) PowerShell
8 1 (0.48%) VBScript
Qualifications
1 39 (18.84%) Degree
2 7 (3.38%) SC Cleared
2 7 (3.38%) Security Cleared
3 6 (2.90%) CISSP
4 4 (1.93%) PRINCE2 Practitioner
5 2 (0.97%) Microsoft Certification
6 1 (0.48%) Cisco Certification
6 1 (0.48%) ISEB
6 1 (0.48%) ISTQB
6 1 (0.48%) ISTQB Advanced Certification
6 1 (0.48%) ISTQB Foundation Certification
6 1 (0.48%) MCITP
6 1 (0.48%) PhD
Quality Assurance & Compliance
1 8 (3.86%) QA
2 6 (2.90%) Disclosure Scotland
3 2 (0.97%) Data Quality
4 1 (0.48%) ISO/IEC 27001
4 1 (0.48%) SLA
System Software
1 3 (1.45%) Docker
2 2 (0.97%) RACF
3 1 (0.48%) Active Directory
3 1 (0.48%) iptables
3 1 (0.48%) NFS
3 1 (0.48%) Postfix
3 1 (0.48%) Samba
3 1 (0.48%) Varnish
Systems Management
1 3 (1.45%) Puppet
2 2 (0.97%) TeamSite
3 1 (0.48%) HP Fortify
3 1 (0.48%) Nagios
3 1 (0.48%) Oracle RMAN
3 1 (0.48%) Perfmon
3 1 (0.48%) yum
Vendors
1 51 (24.64%) Microsoft
2 26 (12.56%) SAP
3 25 (12.08%) Google
4 10 (4.83%) HP
5 9 (4.35%) Apple
5 9 (4.35%) Cegedim Rx
6 8 (3.86%) Sitecore
7 6 (2.90%) Cognizant
7 6 (2.90%) Dell
7 6 (2.90%) Fujitsu
7 6 (2.90%) Oracle
8 5 (2.42%) Adobe
9 2 (0.97%) Xamarin
9 2 (0.97%) Zend
10 1 (0.48%) Cisco
10 1 (0.48%) Cognos
10 1 (0.48%) Rally
10 1 (0.48%) Salesforce.com
10 1 (0.48%) Trapeze
10 1 (0.48%) Twitter
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