The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 76 63 101
Rank change year-on-year
-13 +38
Permanent jobs citing Marketing 79 128 57
As % of all permanent IT jobs located in Scotland 2.51% 3.21% 1.80%
As % of the General category 5.09% 7.86% 4.04%
Number of salaries quoted 47 71 42
Average salary £40,000 £32,500 £34,500
Average salary % change year-on-year
+23.07% -5.79%
90% offered a salary of more than £30,600 £22,750 £25,000
10% offered a salary of more than £60,000 £51,750 £54,500
UK excluding London average salary £40,000 £38,500 £37,500
% change year-on-year
+3.89% +2.66%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1553 1629 1411
As % of all permanent IT jobs located in Scotland 49.33% 40.80% 44.54%
Number of salaries quoted 932 999 758
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £32,500 £30,000 £29,000
10% offered a salary of more than £61,000 £64,100 £62,860
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 24 April 2015.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -15 36 £44,000 +46.66% 4
Glasgow -4 32 £35,000 +7.69% 6
Renfrewshire - 5 £40,000 - 1
Aberdeen +19 2 £42,500 -43.33%
Highlands +3 1 - - 1
Fife - 1 £55,000 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 April 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 52 (29.05%) HTML
2 49 (27.37%) CSS
3 48 (26.82%) JavaScript
4 44 (24.58%) Finance
5 42 (23.46%) Degree
6 40 (22.35%) Agile Software Development
7 31 (17.32%) User Experience
8 30 (16.76%) Digital Marketing
9 24 (13.41%) jQuery
10 23 (12.85%) SQL
10 23 (12.85%) CRM
11 22 (12.29%) SEO
11 22 (12.29%) HTML5
12 21 (11.73%) SQL Server
13 20 (11.17%) Web Development
14 19 (10.61%) Games
14 19 (10.61%) CSS3
15 18 (10.06%) Node.js
15 18 (10.06%) Social Media
15 18 (10.06%) Analytics
15 18 (10.06%) Pay per click
16 17 (9.50%) Business Development
17 15 (8.38%) Photoshop
17 15 (8.38%) PHP
17 15 (8.38%) Data Management
18 14 (7.82%) Time Management
18 14 (7.82%) .NET
18 14 (7.82%) Scrum
19 13 (7.26%) WordPress
19 13 (7.26%) Git (software)

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 24 April 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 18 (10.06%) Node.js
2 13 (7.26%) CMS
2 13 (7.26%) WordPress
3 7 (3.91%) IIS
4 5 (2.79%) SAS
5 3 (1.68%) Umbraco
6 2 (1.12%) Drupal
6 2 (1.12%) Sitecore CMS
7 1 (0.56%) Apache
7 1 (0.56%) Joomla!
Applications
1 15 (8.38%) Photoshop
2 10 (5.59%) Adobe Creative Suite
3 8 (4.47%) GIMP
4 4 (2.23%) Adobe Illustrator
5 3 (1.68%) MS Office
6 2 (1.12%) MS Excel
6 2 (1.12%) InDesign
6 2 (1.12%) Adobe After Effects
6 2 (1.12%) FastStats
7 1 (0.56%) SPSS
7 1 (0.56%) 3ds Max
Business Applications
1 7 (3.91%) Dynamics CRM
2 2 (1.12%) Unica
2 2 (1.12%) Magento
Cloud Services
1 4 (2.23%) Amazon AWS
1 4 (2.23%) SaaS
2 3 (1.68%) Google Analytics
3 2 (1.12%) Amazon EC2
3 2 (1.12%) SmartFocus
4 1 (0.56%) Office 365
Communications & Networking
1 8 (4.47%) Internet
2 4 (2.23%) Network Security
3 1 (0.56%) Ethernet
Database & Business Intelligence
1 21 (11.73%) SQL Server
2 13 (7.26%) Data Warehouse
3 9 (5.03%) SQL Server 2008
3 9 (5.03%) Big Data
3 9 (5.03%) SQL Server 2012
4 7 (3.91%) Relational Database
4 7 (3.91%) SQL Server 2005
5 6 (3.35%) MySQL
6 5 (2.79%) SQL Server Integration Services
6 5 (2.79%) SQL Server Analysis Services
6 5 (2.79%) Microsoft Analysis Services
6 5 (2.79%) SQL Server Reporting Services
7 4 (2.23%) Hadoop
7 4 (2.23%) DTS
8 3 (1.68%) NoSQL
9 1 (0.56%) Data Mining
9 1 (0.56%) Base SAS
9 1 (0.56%) SAS Enterprise Guide
9 1 (0.56%) MongoDB
9 1 (0.56%) SAS Data Integration Studio
Development Applications
1 13 (7.26%) Git (software)
2 8 (4.47%) Mercurial
2 8 (4.47%) QUnit
2 8 (4.47%) Jasmine
2 8 (4.47%) Grunt
2 8 (4.47%) PhantomJS
3 2 (1.12%) Team Foundation Server
3 2 (1.12%) Subversion
4 1 (0.56%) JIRA
4 1 (0.56%) Selenium
4 1 (0.56%) Jenkins
4 1 (0.56%) WebDriver
4 1 (0.56%) Hudson
4 1 (0.56%) Bugzilla
General
1 44 (24.58%) Finance
2 19 (10.61%) Games
3 11 (6.15%) Retail
4 9 (5.03%) Banking
4 9 (5.03%) Advertising
5 6 (3.35%) Publishing
6 5 (2.79%) Back Office
7 4 (2.23%) Telecoms
7 4 (2.23%) Automotive
7 4 (2.23%) Manufacturing
7 4 (2.23%) Multimedia
8 3 (1.68%) Legal
9 2 (1.12%) Dutch Language
9 2 (1.12%) French Language
10 1 (0.56%) German Language
10 1 (0.56%) Investment Banking
10 1 (0.56%) Retail Banking
10 1 (0.56%) Pharmaceutical
Job Titles
1 55 (30.73%) Developer
2 17 (9.50%) Consultant
3 16 (8.94%) Analyst
4 14 (7.82%) Front-End Developer
5 10 (5.59%) Designer
6 9 (5.03%) Web Developer
6 9 (5.03%) .NET Developer
7 8 (4.47%) Product Manager
7 8 (4.47%) PPC Executive
7 8 (4.47%) PPC Manager
7 8 (4.47%) PPC Analyst
7 8 (4.47%) PPC Specialist
8 6 (3.35%) Web Designer
9 5 (2.79%) C# Developer
9 5 (2.79%) ASP.NET Developer
9 5 (2.79%) Data Warehouse Developer
9 5 (2.79%) Sales Manager
9 5 (2.79%) PHP Developer
9 5 (2.79%) Senior Developer
9 5 (2.79%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 52 (29.05%) HTML
2 49 (27.37%) CSS
3 24 (13.41%) jQuery
4 22 (12.29%) HTML5
5 19 (10.61%) CSS3
6 14 (7.82%) .NET
7 13 (7.26%) AngularJS
8 11 (6.15%) Backbone.js
9 9 (5.03%) Sass
9 9 (5.03%) Web Services
10 8 (4.47%) ASP.NET
10 8 (4.47%) WCF
10 8 (4.47%) Ember.js
10 8 (4.47%) Zepto.js
11 7 (3.91%) Ajax
11 7 (3.91%) ASP.NET Web Forms
12 6 (3.35%) XML
12 6 (3.35%) LAMP
13 4 (2.23%) .NET Framework
13 4 (2.23%) RESTful
Miscellaneous
1 31 (17.32%) User Experience
2 18 (10.06%) Social Media
3 12 (6.70%) Analytical Skills
4 7 (3.91%) Mobile App
5 6 (3.35%) Photography
6 4 (2.23%) Computer Science
6 4 (2.23%) Blog
6 4 (2.23%) E-Learning
6 4 (2.23%) Open Source
6 4 (2.23%) Xbox
7 3 (1.68%) SWIFT
8 2 (1.12%) Online Games
8 2 (1.12%) Data Integration
8 2 (1.12%) Mobile Banking
8 2 (1.12%) W3C
8 2 (1.12%) Statistics
9 1 (0.56%) Graphic Design
9 1 (0.56%) Mathematics
9 1 (0.56%) Fat Client
9 1 (0.56%) CMDB
Operating Systems
1 6 (3.35%) Windows
1 6 (3.35%) Linux
2 4 (2.23%) UNIX
3 3 (1.68%) Windows 2000 Server
3 3 (1.68%) Windows Server 2003
4 2 (1.12%) Windows Server 2008
4 2 (1.12%) Windows 7
4 2 (1.12%) Windows 8
5 1 (0.56%) Apple iOS
5 1 (0.56%) Mac OS
5 1 (0.56%) Windows Mobile
5 1 (0.56%) Windows Vista
5 1 (0.56%) Android
5 1 (0.56%) Windows 2000
5 1 (0.56%) Mac OS X
Processes & Methodologies
1 40 (22.35%) Agile Software Development
2 30 (16.76%) Digital Marketing
3 23 (12.85%) CRM
4 22 (12.29%) SEO
5 20 (11.17%) Web Development
6 18 (10.06%) Pay per click
6 18 (10.06%) Analytics
7 17 (9.50%) Business Development
8 15 (8.38%) Data Management
9 14 (7.82%) Time Management
9 14 (7.82%) Scrum
10 13 (7.26%) Mentoring
11 12 (6.70%) E-Commerce
11 12 (6.70%) OO
12 9 (5.03%) Change Management
13 8 (4.47%) B2B
13 8 (4.47%) OpenUP
13 8 (4.47%) Unit Testing
14 7 (3.91%) UX Design
14 7 (3.91%) TDD
Programming Languages
1 48 (26.82%) JavaScript
2 23 (12.85%) SQL
3 15 (8.38%) PHP
4 12 (6.70%) C#
5 11 (6.15%) T-SQL
6 8 (4.47%) ActionScript
7 7 (3.91%) Python
8 5 (2.79%) Ruby
9 4 (2.23%) Java
10 2 (1.12%) XPath
11 1 (0.56%) R
11 1 (0.56%) MATLAB
11 1 (0.56%) VB
11 1 (0.56%) C++
11 1 (0.56%) Perl
Qualifications
1 42 (23.46%) Degree
2 1 (0.56%) ISEB
2 1 (0.56%) PRINCE2 Certification
2 1 (0.56%) PMP
2 1 (0.56%) PMI Certification
2 1 (0.56%) ISTQB
Quality Assurance & Compliance
1 9 (5.03%) QA
2 5 (2.79%) SLA
3 1 (0.56%) ISO 9001
Systems Management
1 9 (5.03%) Tivoli Storage Manager
1 9 (5.03%) NetBackup
1 9 (5.03%) EMC NetWorker
2 2 (1.12%) TeamSite
Vendors
1 10 (5.59%) Adobe
2 9 (5.03%) EMC
2 9 (5.03%) CommVault
2 9 (5.03%) NetApp
2 9 (5.03%) Microsoft
3 8 (4.47%) Oracle
4 6 (3.35%) Google
5 4 (2.23%) SAP
5 4 (2.23%) i2
5 4 (2.23%) JDA
6 2 (1.12%) EPiServer
6 2 (1.12%) Sitecore
6 2 (1.12%) Ektron
6 2 (1.12%) Alterian
7 1 (0.56%) Facebook
7 1 (0.56%) ServiceNow
7 1 (0.56%) HP
Glasgow, Lanarkshire
Net Talent
Posted: 3 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £40000 per annum
Posted: 4 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £25000 - £35000 per annum + benefits
Posted: 5 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £40000 - £45000 per annum
Posted: 5 days ago
Glasgow, Lanarkshire
Harvey Nash plc
Salary: £50000 - £72000 per annum
Posted: 5 days ago
Edinburgh, Midlothian
Harvey Nash plc
Posted: 5 days ago
Paisley, Renfrewshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits`
Posted: 5 days ago
Glasgow, Lanarkshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 5 days ago
Glasgow, Lanarkshire
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 5 days ago
Glasgow
CDK Group
Salary: Competitive
Posted: 9 days ago
Inverness
Orion Enterprise Software Services
Salary: £25,000 - £32,500 per year
Posted: 9 days ago
Glasgow, Lanarkshire
SSE
Salary: From £33,421 to £43,486 per annum
Posted: 10 days ago