The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 68 81 92
Rank change year-on-year
+13 +11
Permanent jobs citing Marketing 84 93 87
As % of all permanent IT jobs located in Scotland 3.02% 2.84% 2.35%
As % of the General category 6.64% 5.85% 5.18%
Number of salaries quoted 47 72 51
Median salary £40,000 £37,500 £38,500
Median salary % change year-on-year
+6.66% -2.59%
90% offered a salary of more than £27,500 £28,550 £29,000
10% offered a salary of more than £55,000 £60,000 £50,000
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1266 1591 1681
As % of all permanent IT jobs located in Scotland 45.46% 48.57% 45.46%
Number of salaries quoted 669 935 1055
Median salary £50,000 £45,000 £45,000
Median salary % change year-on-year
+11.11% -
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £65,500 £62,650 £67,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 24 August 2016.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +15 50 £47,500 +35.71% 13
Glasgow +11 26 £33,000 -22.35% 9
West Lothian +7 6 £35,000 +7.69% 1
Dundee - 1 £33,500 - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 August 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 67 (38.51%) Finance
2 49 (28.16%) HTML
2 49 (28.16%) Digital Marketing
3 48 (27.59%) JavaScript
4 42 (24.14%) CSS
5 40 (22.99%) Banking
6 36 (20.69%) C#
7 34 (19.54%) Agile Software Development
8 32 (18.39%) CMS
9 31 (17.82%) Business Intelligence
10 30 (17.24%) SQL Server
10 30 (17.24%) Web Development
10 30 (17.24%) Analytics
11 29 (16.67%) .NET
11 29 (16.67%) Microsoft
12 28 (16.09%) SQL
13 27 (15.52%) Telecoms
14 25 (14.37%) Analytical Skills
15 24 (13.79%) Business Development
16 22 (12.64%) MVC
16 22 (12.64%) Project Management
17 21 (12.07%) Visual Studio
17 21 (12.07%) CRM
17 21 (12.07%) Degree
17 21 (12.07%) Programme Management
17 21 (12.07%) HTML5
18 20 (11.49%) SAP Oil and Gas
18 20 (11.49%) SAP
18 20 (11.49%) Electronics
18 20 (11.49%) Manufacturing

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (18.39%) CMS
2 15 (8.62%) Umbraco
3 12 (6.90%) IIS
3 12 (6.90%) Sitecore CMS
4 7 (4.02%) WordPress
5 6 (3.45%) SharePoint
6 5 (2.87%) SAS
7 3 (1.72%) Tomcat
8 2 (1.15%) Apache
8 2 (1.15%) SharePoint 2010
9 1 (0.57%) ArcGIS
9 1 (0.57%) JBoss
9 1 (0.57%) SharePoint 2013
9 1 (0.57%) WebSphere
Applications
1 14 (8.05%) MS Excel
2 6 (3.45%) SPSS
3 5 (2.87%) MS Office
4 4 (2.30%) Adobe Illustrator
4 4 (2.30%) InDesign
4 4 (2.30%) Photoshop
5 1 (0.57%) Adobe Creative Suite
5 1 (0.57%) Blender
5 1 (0.57%) PrintSoft PReS
Business Applications
1 20 (11.49%) SAP Oil and Gas
2 4 (2.30%) Magento
3 3 (1.72%) assyst
4 2 (1.15%) Dynamics CRM
4 2 (1.15%) Eloqua
Cloud Services
1 16 (9.20%) Microsoft Azure
2 10 (5.75%) SaaS
3 4 (2.30%) Google Analytics
4 2 (1.15%) Amazon AWS
5 1 (0.57%) AdWords
Communications & Networking
1 3 (1.72%) Internet
2 2 (1.15%) Firewall
3 1 (0.57%) DHCP
3 1 (0.57%) DNS
3 1 (0.57%) LAN
3 1 (0.57%) Peer-to-Peer Networking
3 1 (0.57%) VPN
3 1 (0.57%) WAN
Database & Business Intelligence
1 30 (17.24%) SQL Server
2 13 (7.47%) Data Warehouse
3 10 (5.75%) MySQL
4 9 (5.17%) QlikView
4 9 (5.17%) SQL Server Analysis Services
4 9 (5.17%) SQL Server Reporting Services
5 8 (4.60%) Big Data
6 7 (4.02%) SQL Server 2008
6 7 (4.02%) SQL Server Integration Services
7 6 (3.45%) Data Mining
7 6 (3.45%) NoSQL
8 5 (2.87%) MongoDB
9 4 (2.30%) Enterprise Data Warehouse
10 3 (1.72%) OLAP
10 3 (1.72%) OLTP
10 3 (1.72%) SQL Server 2016
11 2 (1.15%) PostgreSQL
11 2 (1.15%) RDBMS
11 2 (1.15%) SQL Server 2005
11 2 (1.15%) Star Schema
Development Applications
1 21 (12.07%) Visual Studio
2 17 (9.77%) Git (software)
3 8 (4.60%) Jenkins
3 8 (4.60%) Subversion
4 5 (2.87%) JIRA
4 5 (2.87%) Redmine
4 5 (2.87%) TortoiseSVN
5 2 (1.15%) Ant
5 2 (1.15%) Grunt
5 2 (1.15%) Maven
6 1 (0.57%) JUnit
General
1 67 (38.51%) Finance
2 40 (22.99%) Banking
3 27 (15.52%) Telecoms
4 20 (11.49%) Electronics
4 20 (11.49%) Manufacturing
5 5 (2.87%) Advertising
5 5 (2.87%) Legal
5 5 (2.87%) Retail
6 4 (2.30%) Law
7 3 (1.72%) Dutch Language
7 3 (1.72%) French Language
7 3 (1.72%) Investment Banking
7 3 (1.72%) Retail Banking
8 2 (1.15%) Games
8 2 (1.15%) German Language
9 1 (0.57%) Publishing
Job Titles
1 63 (36.21%) Developer
2 20 (11.49%) Web Developer
3 19 (10.92%) Analyst
4 17 (9.77%) Senior Developer
5 12 (6.90%) Software Developer
6 11 (6.32%) Consultant
7 10 (5.75%) Java Developer
8 9 (5.17%) Technical Leader
9 7 (4.02%) Front End Developer (Client-Side Developer)
9 7 (4.02%) Marketing Analyst
9 7 (4.02%) Marketing Manager
9 7 (4.02%) Sales Manager
9 7 (4.02%) Senior Java Developer
10 6 (3.45%) .NET Developer
10 6 (3.45%) Analyst Developer
10 6 (3.45%) Business Intelligence Developer
10 6 (3.45%) Data Analyst
10 6 (3.45%) Developer/Software Engineer
10 6 (3.45%) Head of Digital
10 6 (3.45%) SQL Developer
Libraries, Frameworks & Software Standards
1 49 (28.16%) HTML
2 42 (24.14%) CSS
3 29 (16.67%) .NET
4 21 (12.07%) HTML5
5 19 (10.92%) jQuery
6 18 (10.34%) AngularJS
7 15 (8.62%) CSS3
8 11 (6.32%) ASP.NET
8 11 (6.32%) Sass
8 11 (6.32%) Spring
9 10 (5.75%) Ember.js
9 10 (5.75%) Twitter Bootstrap
10 9 (5.17%) Hibernate
11 8 (4.60%) ASP.NET MVC
11 8 (4.60%) Backbone.js
11 8 (4.60%) React
12 7 (4.02%) Ajax
13 6 (3.45%) React Native
13 6 (3.45%) Web Services
14 5 (2.87%) ASP.NET Web Forms
Miscellaneous
1 25 (14.37%) Analytical Skills
2 15 (8.62%) User Experience
3 12 (6.90%) Algorithms
4 11 (6.32%) Social Media
5 10 (5.75%) FMCG
6 8 (4.60%) Data Structures
7 7 (4.02%) Computer Science
7 7 (4.02%) Copywriting
8 6 (3.45%) Mathematics
9 5 (2.87%) Blog
9 5 (2.87%) Enterprise Software
9 5 (2.87%) Management Information System
9 5 (2.87%) Mobile App
10 4 (2.30%) Physics
10 4 (2.30%) Pricing Data
11 3 (1.72%) Client/Server
11 3 (1.72%) Data Integration
11 3 (1.72%) Derivative
11 3 (1.72%) Visualisation
12 2 (1.15%) Virtual Team
Operating Systems
1 6 (3.45%) Windows
2 5 (2.87%) Linux
3 3 (1.72%) Android
3 3 (1.72%) Apple iOS
3 3 (1.72%) Unix
4 1 (0.57%) Red Hat Enterprise Linux
Processes & Methodologies
1 49 (28.16%) Digital Marketing
2 34 (19.54%) Agile Software Development
3 31 (17.82%) Business Intelligence
4 30 (17.24%) Analytics
4 30 (17.24%) Web Development
5 24 (13.79%) Business Development
6 22 (12.64%) MVC
6 22 (12.64%) Project Management
7 21 (12.07%) CRM
7 21 (12.07%) Programme Management
8 16 (9.20%) Content Management
9 15 (8.62%) E-Commerce
10 14 (8.05%) Continuous Improvement
10 14 (8.05%) SEO
10 14 (8.05%) TDD
11 13 (7.47%) Front End Development
12 12 (6.90%) Mentoring
12 12 (6.90%) Web Design
13 11 (6.32%) Pay per click
13 11 (6.32%) Scrum
Programming Languages
1 48 (27.59%) JavaScript
2 36 (20.69%) C#
3 28 (16.09%) SQL
4 19 (10.92%) Java
5 9 (5.17%) Python
6 8 (4.60%) C++
6 8 (4.60%) Ruby
7 6 (3.45%) PHP
7 6 (3.45%) T-SQL
8 4 (2.30%) C
8 4 (2.30%) Fortran
9 3 (1.72%) Perl
10 2 (1.15%) PL/SQL
10 2 (1.15%) VBA
11 1 (0.57%) PowerShell
11 1 (0.57%) R
11 1 (0.57%) VB.NET
11 1 (0.57%) VBScript
Qualifications
1 21 (12.07%) Degree
2 4 (2.30%) PhD
3 3 (1.72%) CGEIT
3 3 (1.72%) CISA
3 3 (1.72%) CISM
3 3 (1.72%) CRISC
3 3 (1.72%) ITIL Certification
4 2 (1.15%) Analytics IQ
4 2 (1.15%) SC Cleared
4 2 (1.15%) Security Cleared
5 1 (0.57%) Cisco Certification
5 1 (0.57%) ISEB
5 1 (0.57%) ISTQB
5 1 (0.57%) ISTQB Advanced Certification
5 1 (0.57%) ISTQB Foundation Certification
5 1 (0.57%) MCITP
5 1 (0.57%) Microsoft Certification
Quality Assurance & Compliance
1 9 (5.17%) QA
2 6 (3.45%) COBIT
3 4 (2.30%) Data Quality
4 3 (1.72%) ISO/IEC 27001
4 3 (1.72%) Sarbanes-Oxley
5 1 (0.57%) Disclosure Scotland
System Software
1 4 (2.30%) Docker
2 2 (1.15%) NFS
Systems Management
1 4 (2.30%) Puppet
2 2 (1.15%) TeamSite
Vendors
1 29 (16.67%) Microsoft
2 20 (11.49%) SAP
3 12 (6.90%) Sitecore
4 8 (4.60%) Adobe
5 7 (4.02%) Salesforce.com
6 6 (3.45%) Facebook
6 6 (3.45%) Pardot
7 5 (2.87%) Cognos
7 5 (2.87%) Google
7 5 (2.87%) Oracle
8 4 (2.30%) Hootsuite
8 4 (2.30%) Tableau
8 4 (2.30%) Twitter
8 4 (2.30%) Zend
9 3 (1.72%) Cognizant
9 3 (1.72%) HP
10 2 (1.15%) IBM
10 2 (1.15%) Sybase
10 2 (1.15%) Vertica
10 2 (1.15%) Xamarin
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