The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 75 87 96
Rank change year-on-year
+12 +9
Permanent jobs citing Marketing 90 67 65
As % of all permanent IT jobs located in Scotland 2.43% 2.21% 2.07%
As % of the General category 5.34% 5.01% 5.10%
Number of salaries quoted 54 38 47
Average salary £38,500 £31,500 £35,000
Average salary % change year-on-year
+22.22% -10.00%
90% offered a salary of more than £29,300 £24,350 £27,800
10% offered a salary of more than £50,000 £54,300 £48,500
UK excluding London average salary £37,750 £35,000 £35,000
% change year-on-year
+7.85% -
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1684 1336 1275
As % of all permanent IT jobs located in Scotland 45.53% 44.01% 40.67%
Number of salaries quoted 1048 821 833
Average salary £43,750 £45,000 £42,500
Average salary % change year-on-year
-2.77% +5.88%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £62,500 £62,500 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 28 August 2014.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 37 £37,500 +25.00% 8
Glasgow +3 28 £41,000 +49.09% 4
Aberdeen +28 18 £33,000 +1.53%
West Lothian +5 2 - -
Dundee - 2 - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 28 August 2014, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 66 (29.73%) Finance
2 57 (25.68%) HTML
2 57 (25.68%) SQL
3 54 (24.32%) CSS
4 52 (23.42%) Degree
5 51 (22.97%) JavaScript
6 42 (18.92%) jQuery
7 38 (17.12%) Digital Marketing
8 35 (15.77%) Microsoft
9 33 (14.86%) Analytics
10 31 (13.96%) Business Intelligence
11 26 (11.71%) MS Excel
12 25 (11.26%) .NET
12 25 (11.26%) Manufacturing
13 23 (10.36%) Telecoms
13 23 (10.36%) SQL Server
13 23 (10.36%) Windows
13 23 (10.36%) Social Media
14 21 (9.46%) CMS
14 21 (9.46%) Agile Software Development
15 20 (9.01%) SAS
15 20 (9.01%) Java
15 20 (9.01%) Project Management
16 19 (8.56%) PHP
16 19 (8.56%) SOAP
16 19 (8.56%) Linux
16 19 (8.56%) Business Development
17 18 (8.11%) HTML5
17 18 (8.11%) Photoshop
17 18 (8.11%) Programme Management

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 28 August 2014, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (9.46%) CMS
2 20 (9.01%) SAS
3 11 (4.95%) Drupal
4 9 (4.05%) WordPress
5 8 (3.60%) Umbraco
5 8 (3.60%) WebSphere
6 7 (3.15%) IIS
6 7 (3.15%) SharePoint
7 5 (2.25%) Oracle Workflow
7 5 (2.25%) Apache
7 5 (2.25%) Joomla!
8 3 (1.35%) Tomcat
9 2 (0.90%) MS Exchange
10 1 (0.45%) BizTalk Server
10 1 (0.45%) TeamSite
10 1 (0.45%) Oracle HTTP Server
10 1 (0.45%) Lync
10 1 (0.45%) Exchange Server 2013
10 1 (0.45%) Exchange Server 2007
10 1 (0.45%) SharePoint Server
Applications
1 26 (11.71%) MS Excel
2 18 (8.11%) Photoshop
3 10 (4.50%) MS Office
4 8 (3.60%) MS PowerPoint
5 5 (2.25%) Fireworks
6 4 (1.80%) PowerPivot
6 4 (1.80%) Adobe Illustrator
7 3 (1.35%) MS Visio
8 2 (0.90%) SPSS
8 2 (0.90%) InDesign
8 2 (0.90%) 3ds Max
9 1 (0.45%) FastStats
Business Applications
1 16 (7.21%) SAP Oil and Gas
2 10 (4.50%) Google Analytics
3 5 (2.25%) Oracle EBS
3 5 (2.25%) Oracle iRecruitment
3 5 (2.25%) Oracle 11i
3 5 (2.25%) Oracle Payables
3 5 (2.25%) Oracle Procure-to-Pay
3 5 (2.25%) Oracle Receivables
3 5 (2.25%) Oracle Cash Management
3 5 (2.25%) Oracle iProcurement
3 5 (2.25%) Oracle General Ledger
3 5 (2.25%) Oracle EBS R12
4 4 (1.80%) Magento
4 4 (1.80%) WebTrends
5 1 (0.45%) SiteCatalyst
5 1 (0.45%) Dynamics GP
Cloud Services
1 4 (1.80%) Microsoft Azure
1 4 (1.80%) MailChimp
2 3 (1.35%) Amazon EC2
3 1 (0.45%) SaaS
3 1 (0.45%) Cloud Computing
Communications & Networking
1 9 (4.05%) Internet
2 5 (2.25%) DNS
3 4 (1.80%) DHCP
4 3 (1.35%) WAN
4 3 (1.35%) SAN
5 2 (0.90%) SSL
5 2 (0.90%) TCP/IP
5 2 (0.90%) Firewall
6 1 (0.45%) IPsec
6 1 (0.45%) LDAP
6 1 (0.45%) SMTP
6 1 (0.45%) VoIP
6 1 (0.45%) Intranet
6 1 (0.45%) X.509
6 1 (0.45%) VPN
6 1 (0.45%) HTTP
6 1 (0.45%) Unified Communications
6 1 (0.45%) Cisco IOS
6 1 (0.45%) VLAN
6 1 (0.45%) VSAT
Database & Business Intelligence
1 23 (10.36%) SQL Server
2 8 (3.60%) SQL Server Reporting Services
3 7 (3.15%) SQL Server Analysis Services
4 6 (2.70%) SQL Server 2008
4 6 (2.70%) QlikView
4 6 (2.70%) Oracle Reports
5 5 (2.25%) DTS
5 5 (2.25%) Oracle BI Publisher
5 5 (2.25%) SQL Server Integration Services
6 4 (1.80%) Spotfire
6 4 (1.80%) PerformancePoint
6 4 (1.80%) Azure SQL Database
6 4 (1.80%) Microsoft Analysis Services
7 3 (1.35%) Data Warehouse
7 3 (1.35%) MySQL
7 3 (1.35%) OLAP
7 3 (1.35%) OLTP
7 3 (1.35%) RDBMS
7 3 (1.35%) NewSQL
7 3 (1.35%) Big Data
Development Applications
1 8 (3.60%) Visual Studio
2 7 (3.15%) Team Foundation Server
3 5 (2.25%) Oracle Forms
3 5 (2.25%) InstallShield
3 5 (2.25%) Dreamweaver
3 5 (2.25%) MSBuild
3 5 (2.25%) Oracle APEX
3 5 (2.25%) Visual Studio Tools for Office
4 2 (0.90%) Selenium
4 2 (0.90%) WebDriver
4 2 (0.90%) Hudson
4 2 (0.90%) Jenkins
4 2 (0.90%) Subversion
5 1 (0.45%) Xcode
5 1 (0.45%) NUnit
5 1 (0.45%) Moq
5 1 (0.45%) Git (software)
General
1 66 (29.73%) Finance
2 25 (11.26%) Manufacturing
3 23 (10.36%) Telecoms
4 16 (7.21%) Electronics
5 12 (5.41%) Banking
6 11 (4.95%) Advertising
7 7 (3.15%) Games
7 7 (3.15%) Legal
8 6 (2.70%) Retail
8 6 (2.70%) Law
9 5 (2.25%) General Ledger
10 4 (1.80%) French Language
10 4 (1.80%) German Language
10 4 (1.80%) Investment Banking
11 2 (0.90%) Multimedia
12 1 (0.45%) Automotive
12 1 (0.45%) Billing
12 1 (0.45%) Spanish Language
12 1 (0.45%) Dutch Language
12 1 (0.45%) Music Industry
Job Titles
1 49 (22.07%) Developer
2 40 (18.02%) Analyst
3 21 (9.46%) Web Developer
4 20 (9.01%) Consultant
5 19 (8.56%) Draughtsman
6 17 (7.66%) Product Manager
7 13 (5.86%) Software Manager
8 10 (4.50%) Designer
9 9 (4.05%) MI Analyst
10 8 (3.60%) Senior Consultant
11 6 (2.70%) Web Analyst
11 6 (2.70%) Architect
11 6 (2.70%) Project Manager
11 6 (2.70%) PHP Developer
11 6 (2.70%) Sales Consultant
12 5 (2.25%) Senior Developer
12 5 (2.25%) Technical Consultant
12 5 (2.25%) E-Business Consultant
12 5 (2.25%) Business Manager
12 5 (2.25%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 57 (25.68%) HTML
2 54 (24.32%) CSS
3 42 (18.92%) jQuery
4 25 (11.26%) .NET
5 19 (8.56%) SOAP
6 18 (8.11%) HTML5
7 17 (7.66%) XML
8 16 (7.21%) CSS3
9 15 (6.76%) Web Services
10 14 (6.31%) JSON
11 13 (5.86%) Ajax
12 12 (5.41%) ASP.NET
13 10 (4.50%) REST
14 8 (3.60%) XSLT
14 8 (3.60%) Spring
15 7 (3.15%) WinForms
16 6 (2.70%) .NET Framework
16 6 (2.70%) XSL
17 5 (2.25%) Sass
17 5 (2.25%) LESS
Miscellaneous
1 23 (10.36%) Social Media
2 16 (7.21%) DTV
3 14 (6.31%) Computer Science
4 13 (5.86%) Enterprise Software
5 8 (3.60%) Visualisation
6 6 (2.70%) Mathematics
6 6 (2.70%) Blog
6 6 (2.70%) Management Information System
7 5 (2.25%) N-Tier
7 5 (2.25%) Open Source
7 5 (2.25%) Data Protection Act
7 5 (2.25%) Video Editing
7 5 (2.25%) Web 2.0
8 4 (1.80%) Smartphone
8 4 (1.80%) Graphic Design
9 3 (1.35%) iPad
9 3 (1.35%) Augmented Reality
9 3 (1.35%) Mobile App
10 2 (0.90%) Photography
10 2 (0.90%) Digital Media
Operating Systems
1 23 (10.36%) Windows
2 19 (8.56%) Linux
3 9 (4.05%) UNIX
3 9 (4.05%) Android
4 8 (3.60%) Apple iOS
5 6 (2.70%) Windows Server 2012
6 3 (1.35%) Windows 8
6 3 (1.35%) Ubuntu
7 2 (0.90%) Red Hat Enterprise Linux
7 2 (0.90%) Mac OS X
7 2 (0.90%) Solaris
8 1 (0.45%) SUSE
8 1 (0.45%) Fedora
8 1 (0.45%) Windows 2000
8 1 (0.45%) HPUX
8 1 (0.45%) Windows XP
8 1 (0.45%) Windows Server 2003
8 1 (0.45%) Windows Vista
8 1 (0.45%) Windows 7
8 1 (0.45%) CentOS
Processes & Methodologies
1 38 (17.12%) Digital Marketing
2 33 (14.86%) Analytics
3 31 (13.96%) Business Intelligence
4 21 (9.46%) Agile Software Development
5 20 (9.01%) Project Management
6 19 (8.56%) Business Development
7 18 (8.11%) Programme Management
8 15 (6.76%) Product Management
9 14 (6.31%) Workflow
10 13 (5.86%) SEO
10 13 (5.86%) E-Commerce
11 12 (5.41%) Web Design
12 11 (4.95%) Software Engineering
12 11 (4.95%) Web Development
13 10 (4.50%) Business Analysis
13 10 (4.50%) Responsive Web Design
13 10 (4.50%) B2B
13 10 (4.50%) CRM
13 10 (4.50%) Service Delivery
14 9 (4.05%) Data Analysis
Programming Languages
1 57 (25.68%) SQL
2 51 (22.97%) JavaScript
3 20 (9.01%) Java
4 19 (8.56%) PHP
5 14 (6.31%) C#
6 10 (4.50%) Bash Shell
7 8 (3.60%) Ruby
7 8 (3.60%) T-SQL
8 7 (3.15%) PL/SQL
8 7 (3.15%) Shell Script
9 5 (2.25%) XQuery
10 3 (1.35%) Python
10 3 (1.35%) C++
10 3 (1.35%) R
11 2 (0.90%) PowerShell
11 2 (0.90%) VB
12 1 (0.45%) Objective-C
12 1 (0.45%) Perl
12 1 (0.45%) MATLAB
Qualifications
1 52 (23.42%) Degree
2 5 (2.25%) MBA
2 5 (2.25%) Microsoft Certification
2 5 (2.25%) OCP
2 5 (2.25%) Oracle Certification
2 5 (2.25%) ITIL Certification
3 3 (1.35%) SC Cleared
3 3 (1.35%) Security Cleared
4 1 (0.45%) PMP
4 1 (0.45%) PMI Certification
4 1 (0.45%) PRINCE2 Certification
4 1 (0.45%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 8 (3.60%) SLA
2 5 (2.25%) ISO 9001
3 4 (1.80%) Data Quality
4 3 (1.35%) QA
System Software
1 8 (3.60%) VMware Infrastructure
2 3 (1.35%) Active Directory
3 1 (0.45%) VMware ESX
3 1 (0.45%) KVM
3 1 (0.45%) RHEV
3 1 (0.45%) DFS Replication
3 1 (0.45%) XenApp
3 1 (0.45%) Hyper-V
3 1 (0.45%) Citrix Presentation Server
Systems Management
1 1 (0.45%) Backup Exec
1 1 (0.45%) Norton AntiVirus
1 1 (0.45%) CA SiteMinder
1 1 (0.45%) HP UCMDB
1 1 (0.45%) Puppet
1 1 (0.45%) SCCM
Vendors
1 35 (15.77%) Microsoft
2 17 (7.66%) SAP
2 17 (7.66%) Google
3 11 (4.95%) Oracle
3 11 (4.95%) Adobe
4 10 (4.50%) VMware
5 9 (4.05%) Facebook
5 9 (4.05%) Twitter
6 8 (3.60%) Red Hat
7 6 (2.70%) Reuters
8 5 (2.25%) Alterian
8 5 (2.25%) Tableau
8 5 (2.25%) SmartFocus
9 4 (1.80%) Salesforce.com
9 4 (1.80%) BT
10 3 (1.35%) Business Objects
10 3 (1.35%) NetApp
10 3 (1.35%) HP
10 3 (1.35%) Cisco
10 3 (1.35%) Citrix
Edinburgh, Midlothian
Circle Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: 18 hours ago
Edinburgh, Midlothian
Experis Ltd
Salary: £38000.00 - £40000.00 per annum
Posted: Yesterday
Edinburgh
Mason Frank
Salary: £31000 - £35000 per annum + Benefits
Posted: 10 days ago
Edinburgh
Skyscanner
Posted: 13 days ago
Edinburgh
Skyscanner
Posted: 13 days ago
Glasgow
Computer Futures
Salary: competitive
Posted: 14 days ago
Glasgow
Hays IT - Uk Posting account
Salary: £41000 per annum + excellent benefits package
Posted: 16 days ago
Glasgow, Lanarkshire
Skyscanner
Posted: 20 days ago
Scotland
Mason Frank
Salary: £50 - £60 per annum + Bonus + Benefits
Posted: 21 days ago
Glenrothes
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Salary: £18000 - £25000 per annum
Posted: 22 days ago
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Salary: negotiable DOE
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