The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Marketing
UK / Scotland
Rank 78 57 70
Rank change year-on-year
-21 +13
Permanent jobs citing Marketing 52 111 96
As % of all permanent IT jobs located in Scotland 2.31% 3.79% 3.27%
As % of the General category 5.71% 8.08% 6.80%
Number of salaries quoted 37 82 66
Median salary £44,500 £40,000 £40,000
Median salary % change year-on-year
+11.25% -
90% offered a salary of more than £30,000 £28,650 £25,500
10% offered a salary of more than £52,500 £70,000 £90,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
910 1373 1412
As % of all permanent IT jobs located in Scotland 40.37% 46.89% 48.06%
Number of salaries quoted 577 819 881
Median salary £47,500 £47,500 £46,000
Median salary % change year-on-year
- +3.26%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 18 January 2017.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -14 36 £47,500 +25.00% 10
Glasgow -3 13 £40,000 +5.96% 2
West Lothian - 2 £30,000 - 1
Aberdeen - 1 - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 18 January 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 35 (24.65%) SQL
2 32 (22.54%) JavaScript
3 31 (21.83%) Analytics
4 29 (20.42%) Finance
5 28 (19.72%) C#
6 27 (19.01%) Degree
7 26 (18.31%) Business Intelligence
8 25 (17.61%) HTML
9 24 (16.90%) CSS
9 24 (16.90%) Agile Software Development
10 22 (15.49%) Java
11 21 (14.79%) SQL Server
11 21 (14.79%) Digital Marketing
12 20 (14.08%) Analytical Skills
13 18 (12.68%) Web Development
14 17 (11.97%) Stakeholder Management
14 17 (11.97%) .NET
15 16 (11.27%) CRM
16 15 (10.56%) Adobe
17 14 (9.86%) SAP
17 14 (9.86%) Business Development
17 14 (9.86%) Big Data
18 13 (9.15%) Customer Insight
18 13 (9.15%) Telecoms
19 12 (8.45%) OO
19 12 (8.45%) Web Analytics
19 12 (8.45%) Mentoring
19 12 (8.45%) Presales
20 11 (7.75%) MongoDB
20 11 (7.75%) Data Analysis

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (7.75%) SAS
2 8 (5.63%) WordPress
3 7 (4.93%) Umbraco
4 6 (4.23%) CMS
5 5 (3.52%) IIS
6 2 (1.41%) Elasticsearch
6 2 (1.41%) SharePoint
6 2 (1.41%) Sitecore CMS
6 2 (1.41%) WebSphere
7 1 (0.70%) Apache
7 1 (0.70%) Drupal
7 1 (0.70%) JBoss
7 1 (0.70%) SharePoint Server
7 1 (0.70%) SilverStripe
Applications
1 7 (4.93%) Adobe Illustrator
1 7 (4.93%) InDesign
1 7 (4.93%) Photoshop
2 5 (3.52%) Adobe Creative Suite
3 3 (2.11%) MS Excel
4 2 (1.41%) MS PowerPoint
4 2 (1.41%) SPSS
5 1 (0.70%) InVision
5 1 (0.70%) Maya
5 1 (0.70%) MS Office
5 1 (0.70%) MS Visio
5 1 (0.70%) PrintSoft PReS
Business Applications
1 9 (6.34%) SAP CRM
1 9 (6.34%) SAP SD
2 8 (5.63%) assyst
3 5 (3.52%) SAP Oil and Gas
4 2 (1.41%) Dynamics CRM
4 2 (1.41%) Magento
Cloud Services
1 7 (4.93%) Microsoft Azure
2 5 (3.52%) Google Analytics
3 3 (2.11%) Amazon AWS
3 3 (2.11%) SaaS
Communications & Networking
1 3 (2.11%) Internet
2 2 (1.41%) WAN
3 1 (0.70%) Cisco IPT
3 1 (0.70%) DHCP
3 1 (0.70%) DNS
3 1 (0.70%) Firewall
3 1 (0.70%) LAN
3 1 (0.70%) Peer-to-Peer Networking
3 1 (0.70%) SMS
3 1 (0.70%) VPN
Database & Business Intelligence
1 21 (14.79%) SQL Server
2 14 (9.86%) Big Data
3 11 (7.75%) MongoDB
4 10 (7.04%) NoSQL
5 9 (6.34%) BusinessObjects Business Intelligence
5 9 (6.34%) MySQL
5 9 (6.34%) SAP BW
5 9 (6.34%) SAP HANA
6 6 (4.23%) Amazon Redshift
6 6 (4.23%) Apache Cassandra
6 6 (4.23%) PostgreSQL
6 6 (4.23%) RDBMS
6 6 (4.23%) Relational Database
7 4 (2.82%) Data Mining
7 4 (2.82%) Data Warehouse
8 3 (2.11%) SQL Server Reporting Services
9 2 (1.41%) Hadoop
9 2 (1.41%) QlikView
9 2 (1.41%) SQL Server Analysis Services
9 2 (1.41%) SQL Server Integration Services
Development Applications
1 8 (5.63%) Git (software)
2 5 (3.52%) Jenkins
3 4 (2.82%) JIRA
4 3 (2.11%) Subversion
5 2 (1.41%) Ant
6 1 (0.70%) Balsamiq Mockups
6 1 (0.70%) Maven
6 1 (0.70%) Xcode
General
1 29 (20.42%) Finance
2 13 (9.15%) Telecoms
3 11 (7.75%) Banking
4 7 (4.93%) Advertising
5 6 (4.23%) Manufacturing
6 5 (3.52%) Electronics
7 3 (2.11%) Legal
8 2 (1.41%) Brand Awareness
8 2 (1.41%) Dutch Language
8 2 (1.41%) French Language
8 2 (1.41%) German Language
8 2 (1.41%) Publishing
9 1 (0.70%) Aerospace
9 1 (0.70%) Automotive
9 1 (0.70%) Billing
9 1 (0.70%) Investment Banking
9 1 (0.70%) Retail
Job Titles
1 51 (35.92%) Developer
2 19 (13.38%) Consultant
3 18 (12.68%) Web Developer
4 12 (8.45%) Analyst
5 10 (7.04%) Java Developer
5 10 (7.04%) Senior Developer
6 9 (6.34%) Architect
6 9 (6.34%) CRM Architect
6 9 (6.34%) CRM Solutions Architect
6 9 (6.34%) Delphi Developer
6 9 (6.34%) Marketing Manager
6 9 (6.34%) SAP Architect
6 9 (6.34%) SAP Solutions Architect
6 9 (6.34%) Solutions Architect
7 8 (5.63%) Applications Developer
7 8 (5.63%) ITSM Consultant
7 8 (5.63%) Presales Consultant
8 6 (4.23%) .NET Developer
8 6 (4.23%) Senior Software Engineer
8 6 (4.23%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 25 (17.61%) HTML
2 24 (16.90%) CSS
3 17 (11.97%) .NET
4 11 (7.75%) jQuery
5 9 (6.34%) ASP.NET
6 8 (5.63%) ASP.NET MVC
7 7 (4.93%) Sass
8 6 (4.23%) Spring
9 5 (3.52%) .NET Framework
9 5 (3.52%) AngularJS
9 5 (3.52%) Entity Framework
9 5 (3.52%) Twitter Bootstrap
10 4 (2.82%) CSS3
10 4 (2.82%) Hibernate
10 4 (2.82%) J2EE
10 4 (2.82%) XML
11 3 (2.11%) Ajax
11 3 (2.11%) HTML5
11 3 (2.11%) React
11 3 (2.11%) Web Services
Miscellaneous
1 20 (14.08%) Analytical Skills
2 10 (7.04%) Social Media
3 9 (6.34%) Credit Risk
4 8 (5.63%) FMCG
5 7 (4.93%) Blog
5 7 (4.93%) Copywriting
6 6 (4.23%) User Experience
7 5 (3.52%) Algorithms
8 4 (2.82%) Mobile App
9 3 (2.11%) Data Structures
9 3 (2.11%) Derivative
9 3 (2.11%) Management Information System
9 3 (2.11%) SCADA
9 3 (2.11%) Visualisation
10 2 (1.41%) 3D Graphics
10 2 (1.41%) Graphic Design
10 2 (1.41%) Social Network
11 1 (0.70%) Animation
11 1 (0.70%) Enterprise Software
11 1 (0.70%) Photography
Operating Systems
1 5 (3.52%) Android
1 5 (3.52%) Apple iOS
2 4 (2.82%) Linux
2 4 (2.82%) Windows
3 2 (1.41%) Unix
4 1 (0.70%) Red Hat Enterprise Linux
Processes & Methodologies
1 31 (21.83%) Analytics
2 26 (18.31%) Business Intelligence
3 24 (16.90%) Agile Software Development
4 21 (14.79%) Digital Marketing
5 18 (12.68%) Web Development
6 17 (11.97%) Stakeholder Management
7 16 (11.27%) CRM
8 14 (9.86%) Business Development
9 13 (9.15%) Customer Insight
10 12 (8.45%) Mentoring
10 12 (8.45%) OO
10 12 (8.45%) Presales
10 12 (8.45%) Web Analytics
11 11 (7.75%) Data Analysis
11 11 (7.75%) Software Engineering
12 9 (6.34%) B2B
12 9 (6.34%) Business Analysis
12 9 (6.34%) Data Management
12 9 (6.34%) MVC
12 9 (6.34%) Service Management
Programming Languages
1 35 (24.65%) SQL
2 32 (22.54%) JavaScript
3 28 (19.72%) C#
4 22 (15.49%) Java
5 9 (6.34%) Delphi
6 8 (5.63%) Python
7 7 (4.93%) C++
7 7 (4.93%) PHP
8 5 (3.52%) Ruby
9 2 (1.41%) Perl
9 2 (1.41%) R
10 1 (0.70%) C
10 1 (0.70%) Fortran
10 1 (0.70%) T-SQL
10 1 (0.70%) VB.NET
10 1 (0.70%) VBA
Qualifications
1 27 (19.01%) Degree
2 8 (5.63%) ITIL Certification
3 5 (3.52%) CISA
3 5 (3.52%) CRISC
4 4 (2.82%) CISM
5 3 (2.11%) CGEIT
5 3 (2.11%) CISSP
6 1 (0.70%) BICSI Certification
6 1 (0.70%) BICSI RCDD
6 1 (0.70%) PhD
Quality Assurance & Compliance
1 11 (7.75%) COBIT
2 4 (2.82%) ISO/IEC 27001
3 3 (2.11%) Sarbanes-Oxley
4 1 (0.70%) GDPR
4 1 (0.70%) ISO 9001
4 1 (0.70%) MiFID
4 1 (0.70%) QA
System Software
1 1 (0.70%) Docker
1 1 (0.70%) NFS
Systems Management
1 3 (2.11%) Puppet
2 1 (0.70%) Systems Management Server (SMS)
Vendors
1 15 (10.56%) Adobe
2 14 (9.86%) SAP
3 9 (6.34%) Microsoft
4 8 (5.63%) Salesforce.com
5 7 (4.93%) Facebook
5 7 (4.93%) Hootsuite
5 7 (4.93%) Pardot
5 7 (4.93%) Twitter
6 6 (4.23%) Google
6 6 (4.23%) Vertica
7 4 (2.82%) Tableau
8 3 (2.11%) Oracle
8 3 (2.11%) Sitecore
9 2 (1.41%) IBM
9 2 (1.41%) Omniture
9 2 (1.41%) Sybase
9 2 (1.41%) Zend
10 1 (0.70%) Cognizant
10 1 (0.70%) Cognos
10 1 (0.70%) HP
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