The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 80 74 86
Rank change year-on-year
-6 +12
Permanent jobs citing Marketing 79 94 96
As % of all permanent IT jobs located in Scotland 2.73% 2.97% 2.59%
As % of the General category 5.99% 6.16% 5.75%
Number of salaries quoted 45 71 67
Median salary £40,000 £37,500 £35,000
Median salary % change year-on-year
+6.66% +7.14%
90% offered a salary of more than £27,500 £28,500 £23,400
10% offered a salary of more than £55,000 £60,000 £50,000
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1318 1527 1670
As % of all permanent IT jobs located in Scotland 45.61% 48.32% 44.99%
Number of salaries quoted 653 911 1093
Median salary £50,000 £45,000 £45,000
Median salary % change year-on-year
+11.11% -
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £68,200 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 30 July 2016.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +1 44 £46,250 +32.14% 13
Glasgow +4 27 £36,750 -13.52% 2
West Lothian +10 4 £35,000 +7.69%
Dundee - 2 £33,500 -
Renfrewshire -4 1 £30,000 -25.00%
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 30 July 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 74 (41.81%) Finance
2 55 (31.07%) Digital Marketing
3 47 (26.55%) HTML
4 45 (25.42%) JavaScript
5 40 (22.60%) CSS
5 40 (22.60%) Banking
6 33 (18.64%) Business Intelligence
6 33 (18.64%) Microsoft
7 32 (18.08%) C#
7 32 (18.08%) CMS
7 32 (18.08%) Agile Software Development
8 31 (17.51%) Telecoms
9 29 (16.38%) SQL Server
9 29 (16.38%) Analytics
10 28 (15.82%) Project Management
11 27 (15.25%) .NET
11 27 (15.25%) Programme Management
11 27 (15.25%) Web Development
12 25 (14.12%) SAP Oil and Gas
12 25 (14.12%) SAP
12 25 (14.12%) Electronics
12 25 (14.12%) Manufacturing
13 24 (13.56%) SQL
14 23 (12.99%) Business Development
14 23 (12.99%) Analytical Skills
15 22 (12.43%) Visual Studio
15 22 (12.43%) MVC
16 21 (11.86%) CRM
17 20 (11.30%) User Experience
17 20 (11.30%) HTML5

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (18.08%) CMS
2 15 (8.47%) Umbraco
3 13 (7.34%) IIS
3 13 (7.34%) Sitecore CMS
4 6 (3.39%) SAS
4 6 (3.39%) SharePoint
5 4 (2.26%) WordPress
6 3 (1.69%) Tomcat
7 2 (1.13%) SharePoint 2010
8 1 (0.56%) Apache
8 1 (0.56%) ArcGIS
8 1 (0.56%) JBoss
8 1 (0.56%) SharePoint 2013
Applications
1 17 (9.60%) MS Excel
2 6 (3.39%) MS Office
3 5 (2.82%) SPSS
4 2 (1.13%) Adobe Illustrator
4 2 (1.13%) InDesign
4 2 (1.13%) Photoshop
5 1 (0.56%) Adobe Creative Suite
5 1 (0.56%) Blender
5 1 (0.56%) InVision
5 1 (0.56%) PrintSoft PReS
Business Applications
1 25 (14.12%) SAP Oil and Gas
2 4 (2.26%) Magento
3 2 (1.13%) Eloqua
4 1 (0.56%) Dynamics CRM
Cloud Services
1 16 (9.04%) Microsoft Azure
2 9 (5.08%) SaaS
3 6 (3.39%) Google Analytics
4 2 (1.13%) AdWords
5 1 (0.56%) Amazon AWS
Communications & Networking
1 3 (1.69%) Internet
2 1 (0.56%) Firewall
Database & Business Intelligence
1 29 (16.38%) SQL Server
2 11 (6.21%) Data Warehouse
3 10 (5.65%) MySQL
4 8 (4.52%) SQL Server 2008
4 8 (4.52%) SQL Server Analysis Services
4 8 (4.52%) SQL Server Reporting Services
5 7 (3.95%) QlikView
6 6 (3.39%) Big Data
6 6 (3.39%) SQL Server Integration Services
7 5 (2.82%) Data Mining
8 4 (2.26%) Enterprise Data Warehouse
8 4 (2.26%) MongoDB
8 4 (2.26%) NoSQL
9 3 (1.69%) OLAP
9 3 (1.69%) OLTP
9 3 (1.69%) Oracle Database
9 3 (1.69%) Oracle Database 11g
9 3 (1.69%) SQL Server 2016
10 2 (1.13%) RDBMS
10 2 (1.13%) Star Schema
Development Applications
1 22 (12.43%) Visual Studio
2 18 (10.17%) Git (software)
3 9 (5.08%) Subversion
4 8 (4.52%) Jenkins
5 6 (3.39%) JIRA
5 6 (3.39%) Redmine
5 6 (3.39%) TortoiseSVN
6 2 (1.13%) Grunt
6 2 (1.13%) Maven
7 1 (0.56%) Ant
7 1 (0.56%) Axure RP
7 1 (0.56%) Balsamiq Mockups
7 1 (0.56%) JUnit
General
1 74 (41.81%) Finance
2 40 (22.60%) Banking
3 31 (17.51%) Telecoms
4 25 (14.12%) Electronics
4 25 (14.12%) Manufacturing
5 6 (3.39%) Legal
5 6 (3.39%) Retail
6 5 (2.82%) Law
7 4 (2.26%) Investment Banking
7 4 (2.26%) Retail Banking
8 3 (1.69%) Advertising
8 3 (1.69%) Dutch Language
8 3 (1.69%) French Language
9 2 (1.13%) Games
9 2 (1.13%) German Language
10 1 (0.56%) Multimedia
Job Titles
1 55 (31.07%) Developer
2 19 (10.73%) Web Developer
3 18 (10.17%) Analyst
4 13 (7.34%) Senior Developer
5 10 (5.65%) Development Manager
6 9 (5.08%) Software Developer
6 9 (5.08%) Technical Leader
7 8 (4.52%) Consultant
7 8 (4.52%) Front End Developer (Client-Side Developer)
7 8 (4.52%) Java Developer
8 7 (3.95%) Sales Manager
8 7 (3.95%) Software Development Manager
8 7 (3.95%) Software Manager
8 7 (3.95%) Test Leader
9 6 (3.39%) Data Analyst
9 6 (3.39%) Designer
9 6 (3.39%) Marketing Analyst
10 5 (2.82%) .NET Developer
10 5 (2.82%) ASP.NET Developer
10 5 (2.82%) Lead Developer
Libraries, Frameworks & Software Standards
1 47 (26.55%) HTML
2 40 (22.60%) CSS
3 27 (15.25%) .NET
4 20 (11.30%) HTML5
5 18 (10.17%) jQuery
6 17 (9.60%) AngularJS
7 13 (7.34%) CSS3
8 11 (6.21%) Sass
9 10 (5.65%) ASP.NET
9 10 (5.65%) Ember.js
9 10 (5.65%) Twitter Bootstrap
10 9 (5.08%) Spring
11 8 (4.52%) Backbone.js
11 8 (4.52%) Hibernate
11 8 (4.52%) React
12 7 (3.95%) Ajax
12 7 (3.95%) ASP.NET MVC
13 6 (3.39%) ASP.NET Web Forms
13 6 (3.39%) Razor View Engine
13 6 (3.39%) React Native
Miscellaneous
1 23 (12.99%) Analytical Skills
2 20 (11.30%) User Experience
3 12 (6.78%) Algorithms
4 9 (5.08%) Computer Science
4 9 (5.08%) Data Structures
4 9 (5.08%) FMCG
4 9 (5.08%) Social Media
5 7 (3.95%) Mathematics
5 7 (3.95%) Mobile App
6 5 (2.82%) Copywriting
7 4 (2.26%) Enterprise Software
7 4 (2.26%) EPoS
7 4 (2.26%) Health Informatics
7 4 (2.26%) Informatics
7 4 (2.26%) Pricing Data
8 3 (1.69%) Client/Server
8 3 (1.69%) Data Integration
8 3 (1.69%) Management Information System
8 3 (1.69%) Physics
8 3 (1.69%) Visualisation
Operating Systems
1 4 (2.26%) Linux
1 4 (2.26%) Windows
2 3 (1.69%) Android
3 2 (1.13%) Apple iOS
3 2 (1.13%) Unix
4 1 (0.56%) Red Hat Enterprise Linux
Processes & Methodologies
1 55 (31.07%) Digital Marketing
2 33 (18.64%) Business Intelligence
3 32 (18.08%) Agile Software Development
4 29 (16.38%) Analytics
5 28 (15.82%) Project Management
6 27 (15.25%) Programme Management
6 27 (15.25%) Web Development
7 23 (12.99%) Business Development
8 22 (12.43%) MVC
9 21 (11.86%) CRM
10 16 (9.04%) Content Management
10 16 (9.04%) SEO
11 15 (8.47%) Continuous Improvement
11 15 (8.47%) Front End Development
12 14 (7.91%) E-Commerce
13 13 (7.34%) Mentoring
14 12 (6.78%) Line Management
14 12 (6.78%) Pay per click
14 12 (6.78%) User Acceptance Testing
15 11 (6.21%) TDD
Programming Languages
1 45 (25.42%) JavaScript
2 32 (18.08%) C#
3 24 (13.56%) SQL
4 14 (7.91%) Java
5 6 (3.39%) Ruby
6 5 (2.82%) C++
6 5 (2.82%) T-SQL
7 4 (2.26%) PHP
7 4 (2.26%) Python
8 3 (1.69%) C
8 3 (1.69%) Fortran
9 2 (1.13%) PL/SQL
9 2 (1.13%) VBA
10 1 (0.56%) Perl
10 1 (0.56%) PowerShell
10 1 (0.56%) R
10 1 (0.56%) VB.NET
10 1 (0.56%) VBScript
Qualifications
1 19 (10.73%) Degree
2 5 (2.82%) SC Cleared
2 5 (2.82%) Security Cleared
3 3 (1.69%) PhD
4 1 (0.56%) CGEIT
4 1 (0.56%) CISA
4 1 (0.56%) Cisco Certification
4 1 (0.56%) CISM
4 1 (0.56%) CRISC
4 1 (0.56%) ISEB
4 1 (0.56%) ISTQB
4 1 (0.56%) ISTQB Advanced Certification
4 1 (0.56%) ISTQB Foundation Certification
4 1 (0.56%) MCITP
4 1 (0.56%) Microsoft Certification
Quality Assurance & Compliance
1 10 (5.65%) QA
2 4 (2.26%) Data Quality
2 4 (2.26%) Disclosure Scotland
3 1 (0.56%) COBIT
3 1 (0.56%) ISO/IEC 27001
3 1 (0.56%) Sarbanes-Oxley
System Software
1 3 (1.69%) Docker
2 1 (0.56%) NFS
Systems Management
1 3 (1.69%) Puppet
2 2 (1.13%) TeamSite
Vendors
1 33 (18.64%) Microsoft
2 25 (14.12%) SAP
3 13 (7.34%) Sitecore
4 8 (4.52%) Google
5 7 (3.95%) Oracle
6 6 (3.39%) Adobe
6 6 (3.39%) HP
7 5 (2.82%) Salesforce.com
8 4 (2.26%) Cognizant
8 4 (2.26%) Cognos
8 4 (2.26%) Dell
8 4 (2.26%) Facebook
8 4 (2.26%) Fujitsu
8 4 (2.26%) Pardot
8 4 (2.26%) Zend
9 2 (1.13%) Hootsuite
9 2 (1.13%) Twitter
9 2 (1.13%) Vertica
9 2 (1.13%) Xamarin
10 1 (0.56%) Trapeze
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