The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 83 85 86
Rank change year-on-year
+2 +1
Permanent jobs citing Marketing 92 75 75
As % of all permanent IT jobs located in Scotland 2.54% 2.42% 2.35%
As % of the General category 5.50% 5.44% 5.67%
Number of salaries quoted 53 48 53
Average salary £38,500 £32,250 £34,000
Average salary % change year-on-year
+19.37% -5.14%
90% offered a salary of more than £30,000 £24,000 £23,700
10% offered a salary of more than £50,000 £55,000 £49,500
UK excluding London average salary £39,500 £35,000 £35,000
% change year-on-year
+12.85% -
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1674 1379 1322
As % of all permanent IT jobs located in Scotland 46.14% 44.58% 41.49%
Number of salaries quoted 998 860 868
Average salary £42,500 £46,000 £43,000
Average salary % change year-on-year
-7.60% +6.97%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 19 September 2014.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -13 39 £35,000 +16.66% 6
Glasgow +3 22 £42,500 +13.33% 6
Aberdeen +28 20 £33,000 +1.53% 4
West Lothian +4 2 - -
Dundee - 2 - -
Fife - 2 £22,000 - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 19 September 2014, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 65 (31.25%) Finance
2 56 (26.92%) HTML
2 56 (26.92%) SQL
3 54 (25.96%) CSS
4 47 (22.60%) JavaScript
5 43 (20.67%) Degree
6 42 (20.19%) jQuery
7 39 (18.75%) Digital Marketing
8 34 (16.35%) Business Intelligence
9 31 (14.90%) Analytics
10 28 (13.46%) Analytical Skills
10 28 (13.46%) Microsoft
10 28 (13.46%) Manufacturing
11 25 (12.02%) Agile Software Development
12 24 (11.54%) Social Media
13 23 (11.06%) Telecoms
13 23 (11.06%) .NET
13 23 (11.06%) SQL Server
14 22 (10.58%) Java
14 22 (10.58%) MS Excel
15 21 (10.10%) Windows
15 21 (10.10%) Programme Management
16 20 (9.62%) HTML5
16 20 (9.62%) SAP
16 20 (9.62%) Photoshop
16 20 (9.62%) SAS
17 19 (9.13%) Linux
17 19 (9.13%) SOAP
17 19 (9.13%) DTV
17 19 (9.13%) Electronics

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 19 September 2014, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (9.62%) SAS
2 17 (8.17%) CMS
3 10 (4.81%) Drupal
4 9 (4.33%) WordPress
5 8 (3.85%) WebSphere
5 8 (3.85%) IIS
6 7 (3.37%) SharePoint
6 7 (3.37%) Umbraco
7 5 (2.40%) Joomla!
7 5 (2.40%) Oracle Workflow
8 4 (1.92%) Apache
9 3 (1.44%) Tomcat
10 1 (0.48%) MS Exchange
10 1 (0.48%) Oracle HTTP Server
10 1 (0.48%) TeamSite
10 1 (0.48%) BizTalk Server
10 1 (0.48%) SharePoint Server
10 1 (0.48%) nginx
10 1 (0.48%) Lync
10 1 (0.48%) Node.js
Applications
1 22 (10.58%) MS Excel
2 20 (9.62%) Photoshop
3 8 (3.85%) MS PowerPoint
4 5 (2.40%) Fireworks
5 4 (1.92%) Adobe Illustrator
5 4 (1.92%) MS Office
5 4 (1.92%) PowerPivot
6 3 (1.44%) MS Visio
7 2 (0.96%) SPSS
7 2 (0.96%) InDesign
7 2 (0.96%) 3ds Max
8 1 (0.48%) FastStats
Business Applications
1 19 (9.13%) SAP Oil and Gas
2 9 (4.33%) Google Analytics
3 5 (2.40%) Oracle General Ledger
3 5 (2.40%) Oracle EBS R12
3 5 (2.40%) Oracle 11i
3 5 (2.40%) Oracle EBS
3 5 (2.40%) Oracle iRecruitment
3 5 (2.40%) Oracle iProcurement
3 5 (2.40%) Oracle Payables
3 5 (2.40%) Oracle Procure-to-Pay
3 5 (2.40%) Oracle Receivables
3 5 (2.40%) Oracle Cash Management
4 4 (1.92%) WebTrends
4 4 (1.92%) Magento
5 1 (0.48%) SiteCatalyst
5 1 (0.48%) Dynamics GP
Cloud Services
1 4 (1.92%) Microsoft Azure
1 4 (1.92%) MailChimp
2 3 (1.44%) Amazon EC2
3 2 (0.96%) SaaS
4 1 (0.48%) Cloud Computing
Communications & Networking
1 9 (4.33%) Internet
2 4 (1.92%) DNS
3 3 (1.44%) SAN
3 3 (1.44%) DHCP
4 2 (0.96%) WAN
4 2 (0.96%) SSL
5 1 (0.48%) LDAP
5 1 (0.48%) HTTP
5 1 (0.48%) TCP/IP
5 1 (0.48%) X.509
5 1 (0.48%) Firewall
5 1 (0.48%) IPsec
5 1 (0.48%) VLAN
5 1 (0.48%) Cisco IOS
5 1 (0.48%) NAS
Database & Business Intelligence
1 23 (11.06%) SQL Server
2 8 (3.85%) SQL Server Reporting Services
3 7 (3.37%) SQL Server Analysis Services
4 6 (2.88%) MySQL
4 6 (2.88%) Oracle Reports
4 6 (2.88%) QlikView
5 5 (2.40%) Oracle BI Publisher
5 5 (2.40%) DTS
5 5 (2.40%) SQL Server Integration Services
6 4 (1.92%) Spotfire
6 4 (1.92%) Microsoft Analysis Services
6 4 (1.92%) SQL Server 2008
6 4 (1.92%) PerformancePoint
6 4 (1.92%) Relational Database
6 4 (1.92%) Azure SQL Database
7 3 (1.44%) Big Data
7 3 (1.44%) NewSQL
7 3 (1.44%) NoSQL
7 3 (1.44%) OLTP
7 3 (1.44%) RDBMS
Development Applications
1 6 (2.88%) Visual Studio
2 5 (2.40%) Oracle Forms
2 5 (2.40%) Dreamweaver
2 5 (2.40%) Team Foundation Server
2 5 (2.40%) Oracle APEX
3 4 (1.92%) InstallShield
4 3 (1.44%) Xcode
4 3 (1.44%) Visual Studio Tools for Office
4 3 (1.44%) Hudson
4 3 (1.44%) MSBuild
4 3 (1.44%) Jenkins
5 2 (0.96%) Selenium
5 2 (0.96%) Git (software)
5 2 (0.96%) WebDriver
5 2 (0.96%) Subversion
6 1 (0.48%) Axure RP
6 1 (0.48%) TeamCity
General
1 65 (31.25%) Finance
2 28 (13.46%) Manufacturing
3 23 (11.06%) Telecoms
4 19 (9.13%) Electronics
5 13 (6.25%) Banking
6 12 (5.77%) Advertising
7 6 (2.88%) Games
7 6 (2.88%) Retail
8 5 (2.40%) Investment Banking
8 5 (2.40%) General Ledger
9 4 (1.92%) Legal
10 3 (1.44%) Music Industry
10 3 (1.44%) French Language
10 3 (1.44%) German Language
10 3 (1.44%) Law
11 2 (0.96%) Multimedia
Job Titles
1 44 (21.15%) Analyst
2 41 (19.71%) Developer
3 21 (10.10%) Draughtsman
4 19 (9.13%) Consultant
5 16 (7.69%) Web Developer
6 15 (7.21%) Product Manager
6 15 (7.21%) Designer
7 11 (5.29%) Software Manager
8 8 (3.85%) MI Analyst
8 8 (3.85%) Senior Consultant
9 7 (3.37%) Digital Designer
10 6 (2.88%) Web Analyst
11 5 (2.40%) Senior Oracle Consultant
11 5 (2.40%) Senior Oracle Technical Consultant
11 5 (2.40%) Junior
11 5 (2.40%) Architect
11 5 (2.40%) Business Analyst
11 5 (2.40%) DBA
11 5 (2.40%) Sales Consultant
11 5 (2.40%) Support Analyst
Libraries, Frameworks & Software Standards
1 56 (26.92%) HTML
2 54 (25.96%) CSS
3 42 (20.19%) jQuery
4 23 (11.06%) .NET
5 20 (9.62%) HTML5
6 19 (9.13%) SOAP
7 18 (8.65%) CSS3
8 17 (8.17%) XML
9 13 (6.25%) Web Services
10 12 (5.77%) REST
10 12 (5.77%) JSON
11 11 (5.29%) Ajax
12 10 (4.81%) ASP.NET
13 8 (3.85%) Spring
14 6 (2.88%) XSL
14 6 (2.88%) XSLT
15 5 (2.40%) WinForms
15 5 (2.40%) Sass
15 5 (2.40%) LESS
16 4 (1.92%) .NET Framework
Miscellaneous
1 28 (13.46%) Analytical Skills
2 24 (11.54%) Social Media
3 19 (9.13%) User Experience
3 19 (9.13%) DTV
4 13 (6.25%) Computer Science
5 11 (5.29%) Enterprise Software
6 8 (3.85%) Visualisation
7 6 (2.88%) Mathematics
7 6 (2.88%) Blog
7 6 (2.88%) Management Information System
8 5 (2.40%) Web 2.0
8 5 (2.40%) Open Source
8 5 (2.40%) Video Editing
8 5 (2.40%) Data Protection Act
9 4 (1.92%) Mobile App
9 4 (1.92%) Graphic Design
10 3 (1.44%) N-Tier
10 3 (1.44%) Augmented Reality
10 3 (1.44%) iPad
11 2 (0.96%) Digital Media
Operating Systems
1 21 (10.10%) Windows
2 19 (9.13%) Linux
3 9 (4.33%) UNIX
3 9 (4.33%) Android
4 8 (3.85%) Apple iOS
5 3 (1.44%) Windows 8
5 3 (1.44%) Windows Server 2012
5 3 (1.44%) Ubuntu
6 2 (0.96%) CentOS
6 2 (0.96%) Red Hat Enterprise Linux
6 2 (0.96%) Solaris
6 2 (0.96%) Mac OS X
6 2 (0.96%) SUSE
7 1 (0.48%) Fedora
7 1 (0.48%) HPUX
Processes & Methodologies
1 39 (18.75%) Digital Marketing
2 34 (16.35%) Business Intelligence
3 31 (14.90%) Analytics
4 25 (12.02%) Agile Software Development
5 21 (10.10%) Programme Management
6 17 (8.17%) Business Development
7 15 (7.21%) SEO
8 13 (6.25%) Workflow
9 12 (5.77%) Web Design
9 12 (5.77%) Project Management
10 11 (5.29%) ITIL
10 11 (5.29%) Business Analysis
10 11 (5.29%) Web Development
10 11 (5.29%) Product Management
10 11 (5.29%) Responsive Web Design
11 10 (4.81%) E-Commerce
12 9 (4.33%) Service Delivery
12 9 (4.33%) CRM
13 8 (3.85%) B2B
13 8 (3.85%) Quantitative Analysis
Programming Languages
1 56 (26.92%) SQL
2 47 (22.60%) JavaScript
3 22 (10.58%) Java
4 17 (8.17%) PHP
5 11 (5.29%) Bash Shell
6 10 (4.81%) T-SQL
6 10 (4.81%) C#
7 8 (3.85%) Ruby
8 7 (3.37%) Shell Script
8 7 (3.37%) PL/SQL
9 4 (1.92%) Python
10 3 (1.44%) XQuery
10 3 (1.44%) Objective-C
10 3 (1.44%) C++
10 3 (1.44%) R
11 2 (0.96%) VB
11 2 (0.96%) PowerShell
12 1 (0.48%) MATLAB
12 1 (0.48%) Perl
Qualifications
1 43 (20.67%) Degree
2 5 (2.40%) OCP
2 5 (2.40%) Oracle Certification
2 5 (2.40%) ITIL Certification
2 5 (2.40%) MBA
3 3 (1.44%) SC Cleared
3 3 (1.44%) Security Cleared
3 3 (1.44%) Microsoft Certification
4 1 (0.48%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 8 (3.85%) SLA
2 5 (2.40%) ISO 9001
3 4 (1.92%) QA
3 4 (1.92%) Data Quality
System Software
1 5 (2.40%) VMware Infrastructure
2 2 (0.96%) Active Directory
2 2 (0.96%) Docker
3 1 (0.48%) RHEV
3 1 (0.48%) VMware ESX
3 1 (0.48%) Hyper-V
3 1 (0.48%) DFS Replication
3 1 (0.48%) KVM
Systems Management
1 3 (1.44%) Puppet
2 2 (0.96%) Opscode Chef
3 1 (0.48%) HP UCMDB
3 1 (0.48%) CA SiteMinder
3 1 (0.48%) SCCM
3 1 (0.48%) HP Data Protector
Vendors
1 28 (13.46%) Microsoft
2 20 (9.62%) SAP
3 16 (7.69%) Google
4 13 (6.25%) Adobe
5 12 (5.77%) Oracle
6 9 (4.33%) Facebook
6 9 (4.33%) Twitter
7 8 (3.85%) Red Hat
8 6 (2.88%) VMware
9 5 (2.40%) Tableau
10 4 (1.92%) SmartFocus
10 4 (1.92%) Alterian
10 4 (1.92%) HP
11 3 (1.44%) Business Objects
11 3 (1.44%) Salesforce.com
11 3 (1.44%) Reuters
12 2 (0.96%) MicroStrategy
12 2 (0.96%) NetApp
12 2 (0.96%) Citrix
12 2 (0.96%) Cognos
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