The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Marketing
Rank 71 77 89
Rank change year-on-year
+6 +12
Permanent jobs citing Marketing 97 110 76
As % of all permanent IT jobs located in Scotland 3.07% 2.91% 2.33%
As % of the General category 6.23% 6.72% 5.41%
Number of salaries quoted 72 72 50
Average salary £40,000 £32,500 £40,750
Average salary % change year-on-year
+23.07% -20.24%
90% offered a salary of more than £29,000 £20,000 £27,500
10% offered a salary of more than £60,000 £49,250 £60,000
UK excluding London average salary £40,000 £39,000 £36,000
% change year-on-year
+2.56% +8.33%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1558 1638 1406
As % of all permanent IT jobs located in Scotland 49.27% 43.30% 43.17%
Number of salaries quoted 947 1059 876
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 30 June 2015.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 30 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -6 49 £35,000 - 12
Glasgow -7 24 £42,500 +25.92% 2
Stirling - 5 £37,500 -
Renfrewshire - 5 £40,000 - 1
Fife - 3 £45,000 -
Highlands - 1 - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 30 June 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 44 (25.14%) Finance
2 42 (24.00%) Degree
3 41 (23.43%) HTML
4 38 (21.71%) User Experience
5 37 (21.14%) CSS
6 36 (20.57%) Agile Software Development
7 34 (19.43%) Digital Marketing
8 32 (18.29%) Analytical Skills
9 29 (16.57%) Analytics
9 29 (16.57%) JavaScript
10 26 (14.86%) SQL Server
11 25 (14.29%) SQL
12 23 (13.14%) Business Development
13 22 (12.57%) SEO
14 21 (12.00%) CRM
14 21 (12.00%) Web Development
15 20 (11.43%) Social Media
16 17 (9.71%) PHP
16 17 (9.71%) .NET
16 17 (9.71%) HTML5
16 17 (9.71%) Node.js
17 16 (9.14%) CMS
18 14 (8.00%) QA
18 14 (8.00%) jQuery
18 14 (8.00%) Web Application Development
19 13 (7.43%) Pay per click
19 13 (7.43%) C#
19 13 (7.43%) Data Warehouse
20 12 (6.86%) T-SQL
20 12 (6.86%) Scrum

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 30 June 2015, IT jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 17 (9.71%) Node.js
2 16 (9.14%) CMS
3 11 (6.29%) WordPress
4 3 (1.71%) Tomcat
5 2 (1.14%) SharePoint
5 2 (1.14%) SAS
5 2 (1.14%) IIS
5 2 (1.14%) Apache
5 2 (1.14%) Joomla!
6 1 (0.57%) Drupal
6 1 (0.57%) SilverStripe
Applications
1 10 (5.71%) Photoshop
2 7 (4.00%) Adobe Illustrator
3 5 (2.86%) Adobe Creative Suite
3 5 (2.86%) MS Project
4 4 (2.29%) MS Office
5 3 (1.71%) MS Excel
6 2 (1.14%) GIMP
7 1 (0.57%) InDesign
7 1 (0.57%) SPSS
Business Applications
1 3 (1.71%) Magento
2 2 (1.14%) WebTrends
2 2 (1.14%) Dynamics CRM
Cloud Services
1 7 (4.00%) SaaS
2 5 (2.86%) Google Analytics
3 1 (0.57%) Amazon AWS
3 1 (0.57%) Office 365
Communications & Networking
1 11 (6.29%) Internet
2 4 (2.29%) Network Security
3 1 (0.57%) Ethernet
Database & Business Intelligence
1 26 (14.86%) SQL Server
2 13 (7.43%) Data Warehouse
3 9 (5.14%) NoSQL
4 8 (4.57%) SQL Server Reporting Services
4 8 (4.57%) SQL Server Integration Services
4 8 (4.57%) SQL Server 2012
5 6 (3.43%) SQL Server Analysis Services
5 6 (3.43%) Big Data
5 6 (3.43%) Microsoft Analysis Services
6 4 (2.29%) MySQL
6 4 (2.29%) DB2
6 4 (2.29%) DTS
6 4 (2.29%) Relational Database
7 2 (1.14%) Data Mining
7 2 (1.14%) SQL Server 2005
7 2 (1.14%) SQL Server 2008
8 1 (0.57%) Hadoop
8 1 (0.57%) MongoDB
8 1 (0.57%) PostgreSQL
Development Applications
1 10 (5.71%) Git (software)
2 4 (2.29%) Toad
3 2 (1.14%) QUnit
3 2 (1.14%) Jasmine
3 2 (1.14%) Mercurial
3 2 (1.14%) Grunt
3 2 (1.14%) PhantomJS
4 1 (0.57%) WebDriver
4 1 (0.57%) Hudson
4 1 (0.57%) Jenkins
4 1 (0.57%) Selenium
General
1 44 (25.14%) Finance
2 10 (5.71%) Advertising
2 10 (5.71%) Banking
3 8 (4.57%) Retail
4 6 (3.43%) Games
5 4 (2.29%) Telecoms
5 4 (2.29%) Automotive
6 3 (1.71%) Legal
6 3 (1.71%) Manufacturing
7 2 (1.14%) Dutch Language
7 2 (1.14%) French Language
8 1 (0.57%) German Language
8 1 (0.57%) Investment Banking
8 1 (0.57%) Retail Banking
8 1 (0.57%) Pharmaceutical
8 1 (0.57%) Publishing
Job Titles
1 46 (26.29%) Developer
2 18 (10.29%) Analyst
3 14 (8.00%) Consultant
4 10 (5.71%) Front-End Developer
5 9 (5.14%) Designer
5 9 (5.14%) Web Developer
6 8 (4.57%) Project Manager
6 8 (4.57%) .NET Developer
7 7 (4.00%) Coordinator
8 6 (3.43%) Web Designer
8 6 (3.43%) Data Warehouse Developer
8 6 (3.43%) Service Manager
8 6 (3.43%) Sales Manager
8 6 (3.43%) Product Manager
8 6 (3.43%) Business Intelligence Developer
8 6 (3.43%) Service Design Manager
9 5 (2.86%) User Experience Specialist
9 5 (2.86%) Website Manager
9 5 (2.86%) Data Analyst
9 5 (2.86%) Account Manager
Libraries, Frameworks & Software Standards
1 41 (23.43%) HTML
2 37 (21.14%) CSS
3 17 (9.71%) .NET
3 17 (9.71%) HTML5
4 14 (8.00%) jQuery
5 11 (6.29%) CSS3
6 10 (5.71%) RESTful
6 10 (5.71%) ASP.NET
7 9 (5.14%) .NET Framework
7 9 (5.14%) ASP.NET MVC
8 8 (4.57%) WCF
8 8 (4.57%) Entity Framework
8 8 (4.57%) XML
8 8 (4.57%) ASP.NET Web API
9 6 (3.43%) Ajax
10 5 (2.86%) AngularJS
11 3 (1.71%) Twitter Bootstrap
11 3 (1.71%) XSLT
11 3 (1.71%) Qt
11 3 (1.71%) Backbone.js
Miscellaneous
1 38 (21.71%) User Experience
2 32 (18.29%) Analytical Skills
3 20 (11.43%) Social Media
4 6 (3.43%) Mobile App
5 5 (2.86%) Computer Science
6 3 (1.71%) Photography
6 3 (1.71%) SWIFT
6 3 (1.71%) Digital Media
6 3 (1.71%) Data Structures
7 2 (1.14%) Data Centre
7 2 (1.14%) Enterprise Software
7 2 (1.14%) Mobile Banking
7 2 (1.14%) Blog
7 2 (1.14%) Data Integration
8 1 (0.57%) iPhone
8 1 (0.57%) Fat Client
8 1 (0.57%) Data Conversion
8 1 (0.57%) Xbox
8 1 (0.57%) Mathematics
8 1 (0.57%) CMDB
Operating Systems
1 10 (5.71%) Windows
2 6 (3.43%) Linux
3 4 (2.29%) UNIX
4 3 (1.71%) Windows 2000 Server
4 3 (1.71%) Windows Server 2003
5 2 (1.14%) Windows 7
5 2 (1.14%) Windows Server 2008
5 2 (1.14%) Windows 8
6 1 (0.57%) Apple iOS
6 1 (0.57%) Windows Mobile
6 1 (0.57%) Windows Vista
6 1 (0.57%) Android
6 1 (0.57%) Windows 2000
6 1 (0.57%) Mac OS X
Processes & Methodologies
1 36 (20.57%) Agile Software Development
2 34 (19.43%) Digital Marketing
3 29 (16.57%) Analytics
4 23 (13.14%) Business Development
5 22 (12.57%) SEO
6 21 (12.00%) CRM
6 21 (12.00%) Web Development
7 14 (8.00%) Web Application Development
8 13 (7.43%) Pay per click
9 12 (6.86%) Time Management
9 12 (6.86%) Scrum
9 12 (6.86%) Coaching
10 11 (6.29%) E-Commerce
11 10 (5.71%) MVC
11 10 (5.71%) Data Management
11 10 (5.71%) Mentoring
12 9 (5.14%) Product Management
12 9 (5.14%) Project Management
12 9 (5.14%) Workflow
12 9 (5.14%) TDD
Programming Languages
1 29 (16.57%) JavaScript
2 25 (14.29%) SQL
3 17 (9.71%) PHP
4 13 (7.43%) C#
5 12 (6.86%) T-SQL
6 10 (5.71%) Ruby
7 5 (2.86%) Python
7 5 (2.86%) Java
8 2 (1.14%) Perl
8 2 (1.14%) Bash Shell
8 2 (1.14%) ActionScript
9 1 (0.57%) R
9 1 (0.57%) MATLAB
9 1 (0.57%) XPath
9 1 (0.57%) C++
9 1 (0.57%) VB
Qualifications
1 42 (24.00%) Degree
2 5 (2.86%) PMP
2 5 (2.86%) PMI Certification
3 1 (0.57%) PRINCE2 Certification
Quality Assurance & Compliance
1 14 (8.00%) QA
2 5 (2.86%) SLA
Systems Management
1 4 (2.29%) TeamSite
2 3 (1.71%) Tivoli Storage Manager
2 3 (1.71%) NetBackup
2 3 (1.71%) EMC NetWorker
Vendors
1 10 (5.71%) Microsoft
2 9 (5.14%) Oracle
3 7 (4.00%) Adobe
4 5 (2.86%) Google
5 3 (1.71%) EMC
5 3 (1.71%) CommVault
5 3 (1.71%) NetApp
6 2 (1.14%) Alterian
7 1 (0.57%) HP
7 1 (0.57%) ION Trading
7 1 (0.57%) Facebook
7 1 (0.57%) Twitter
7 1 (0.57%) ServiceNow
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