The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Marketing
Rank 63 78 86
Rank change year-on-year
+15 +8
Permanent jobs citing Marketing 89 86 93
As % of all permanent IT jobs located in Scotland 3.58% 2.61% 2.55%
As % of the General category 8.01% 5.43% 5.44%
Number of salaries quoted 54 67 52
Median salary £40,000 £47,500 £36,250
Median salary % change year-on-year
-15.78% +31.03%
90% offered a salary of more than £30,000 £32,300 £29,000
10% offered a salary of more than £52,500 £70,000 £49,400
UK excluding London median salary £40,000 £37,500 £39,000
% change year-on-year
+6.66% -3.84%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
1111 1583 1708
As % of all permanent IT jobs located in Scotland 44.67% 48.03% 46.92%
Number of salaries quoted 627 896 1010
Median salary £47,500 £48,500 £43,000
Median salary % change year-on-year
-2.06% +12.79%
90% offered a salary of more than £31,500 £33,000 £31,000
10% offered a salary of more than £65,000 £65,000 £68,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Scotland region.

Marketing Salary Trend in Scotland

Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Marketing across the Scotland region over the 3 months to 1 October 2016.

Marketing Salary Histogram in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +29 55 £45,000 +25.00% 1
Glasgow +23 28 £38,750 -26.19% 4
West Lothian +4 5 £35,000 +7.69% 2
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 1 October 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 59 (33.91%) Finance
2 42 (24.14%) JavaScript
3 39 (22.41%) C#
4 37 (21.26%) HTML
4 37 (21.26%) SQL
4 37 (21.26%) Analytics
5 36 (20.69%) Digital Marketing
6 35 (20.11%) Banking
7 31 (17.82%) CSS
8 28 (16.09%) Business Intelligence
8 28 (16.09%) Agile Software Development
9 27 (15.52%) SQL Server
9 27 (15.52%) Analytical Skills
10 26 (14.94%) Degree
11 25 (14.37%) Web Development
11 25 (14.37%) .NET
12 24 (13.79%) Java
13 20 (11.49%) Microsoft
13 20 (11.49%) Telecoms
13 20 (11.49%) CMS
14 19 (10.92%) CRM
15 17 (9.77%) SAP
15 17 (9.77%) Project Management
16 16 (9.20%) Adobe
16 16 (9.20%) MVC
17 15 (8.62%) Stakeholder Management
17 15 (8.62%) Data Management
17 15 (8.62%) Business Development
17 15 (8.62%) jQuery
17 15 (8.62%) AngularJS

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (11.49%) CMS
2 11 (6.32%) Umbraco
2 11 (6.32%) WordPress
3 7 (4.02%) IIS
3 7 (4.02%) Sitecore CMS
4 6 (3.45%) SAS
5 5 (2.87%) SharePoint
6 2 (1.15%) Apache
6 2 (1.15%) SharePoint 2010
6 2 (1.15%) Tomcat
6 2 (1.15%) WebSphere
7 1 (0.57%) JBoss
Applications
1 9 (5.17%) MS Excel
2 8 (4.60%) Adobe Illustrator
2 8 (4.60%) InDesign
2 8 (4.60%) Photoshop
3 7 (4.02%) SPSS
4 5 (2.87%) MS Office
5 4 (2.30%) Adobe Creative Suite
6 1 (0.57%) PrintSoft PReS
Business Applications
1 12 (6.90%) SAP Oil and Gas
2 8 (4.60%) assyst
3 5 (2.87%) SAP CRM
3 5 (2.87%) SAP SD
4 2 (1.15%) Dynamics CRM
4 2 (1.15%) Eloqua
4 2 (1.15%) Magento
Cloud Services
1 11 (6.32%) Microsoft Azure
2 10 (5.75%) SaaS
3 5 (2.87%) Google Analytics
4 2 (1.15%) Amazon AWS
5 1 (0.57%) AdWords
Communications & Networking
1 5 (2.87%) Internet
2 2 (1.15%) Firewall
3 1 (0.57%) DHCP
3 1 (0.57%) DNS
3 1 (0.57%) LAN
3 1 (0.57%) Peer-to-Peer Networking
3 1 (0.57%) SMS
3 1 (0.57%) VPN
3 1 (0.57%) WAN
Database & Business Intelligence
1 27 (15.52%) SQL Server
2 12 (6.90%) MySQL
3 11 (6.32%) Data Warehouse
3 11 (6.32%) NoSQL
4 10 (5.75%) MongoDB
5 9 (5.17%) QlikView
6 8 (4.60%) Big Data
6 8 (4.60%) Data Mining
7 7 (4.02%) SQL Server Analysis Services
7 7 (4.02%) SQL Server Reporting Services
8 6 (3.45%) Amazon Redshift
8 6 (3.45%) Apache Cassandra
8 6 (3.45%) PostgreSQL
8 6 (3.45%) RDBMS
8 6 (3.45%) Relational Database
9 5 (2.87%) SAP BI
9 5 (2.87%) SAP BW
9 5 (2.87%) SAP HANA
9 5 (2.87%) SQL Server Integration Services
10 3 (1.72%) SQL Server 2008
Development Applications
1 14 (8.05%) Visual Studio
2 10 (5.75%) Git (software)
3 6 (3.45%) JIRA
3 6 (3.45%) Subversion
4 5 (2.87%) Jenkins
5 3 (1.72%) Ant
5 3 (1.72%) Redmine
5 3 (1.72%) TortoiseSVN
6 2 (1.15%) Maven
7 1 (0.57%) JUnit
7 1 (0.57%) Xcode
General
1 59 (33.91%) Finance
2 35 (20.11%) Banking
3 20 (11.49%) Telecoms
4 12 (6.90%) Electronics
4 12 (6.90%) Manufacturing
5 9 (5.17%) Advertising
6 3 (1.72%) Legal
6 3 (1.72%) Retail
7 2 (1.15%) Investment Banking
7 2 (1.15%) Law
7 2 (1.15%) Retail Banking
8 1 (0.57%) Dutch Language
8 1 (0.57%) French Language
8 1 (0.57%) Games
8 1 (0.57%) Publishing
Job Titles
1 65 (37.36%) Developer
2 22 (12.64%) Web Developer
3 21 (12.07%) Analyst
4 16 (9.20%) Consultant
4 16 (9.20%) Senior Developer
5 15 (8.62%) Software Developer
6 10 (5.75%) Marketing Manager
7 9 (5.17%) Java Developer
7 9 (5.17%) Presales Consultant
8 8 (4.60%) Applications Developer
8 8 (4.60%) Data Analyst
8 8 (4.60%) ITSM Consultant
8 8 (4.60%) Marketing Analyst
9 7 (4.02%) .NET Developer
9 7 (4.02%) Delphi Developer
9 7 (4.02%) Senior Software Developer
9 7 (4.02%) Technical Leader
10 6 (3.45%) Business Intelligence Developer
10 6 (3.45%) Senior Java Developer
10 6 (3.45%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 37 (21.26%) HTML
2 31 (17.82%) CSS
3 25 (14.37%) .NET
4 15 (8.62%) AngularJS
4 15 (8.62%) jQuery
5 12 (6.90%) HTML5
6 11 (6.32%) ASP.NET
7 9 (5.17%) ASP.NET MVC
7 9 (5.17%) Spring
8 7 (4.02%) Backbone.js
8 7 (4.02%) CSS3
8 7 (4.02%) Hibernate
8 7 (4.02%) React
8 7 (4.02%) Twitter Bootstrap
9 6 (3.45%) Ember.js
9 6 (3.45%) Sass
9 6 (3.45%) XML
10 5 (2.87%) React Native
11 4 (2.30%) Apache Cordova
11 4 (2.30%) ASP.NET MVC 5
Miscellaneous
1 27 (15.52%) Analytical Skills
2 14 (8.05%) Social Media
2 14 (8.05%) User Experience
3 12 (6.90%) Algorithms
4 10 (5.75%) Copywriting
5 9 (5.17%) Blog
6 8 (4.60%) FMCG
7 7 (4.02%) Data Structures
7 7 (4.02%) Mobile App
8 6 (3.45%) Visualisation
9 5 (2.87%) Enterprise Software
9 5 (2.87%) Mathematics
10 4 (2.30%) Physics
10 4 (2.30%) Pricing Data
11 3 (1.72%) Client/Server
11 3 (1.72%) Computer Science
11 3 (1.72%) Data Integration
11 3 (1.72%) Derivative
11 3 (1.72%) Management Information System
12 2 (1.15%) 3D Graphics
Operating Systems
1 6 (3.45%) Android
1 6 (3.45%) Apple iOS
2 5 (2.87%) Windows
3 3 (1.72%) Linux
4 2 (1.15%) Unix
5 1 (0.57%) Red Hat Enterprise Linux
Processes & Methodologies
1 37 (21.26%) Analytics
2 36 (20.69%) Digital Marketing
3 28 (16.09%) Agile Software Development
3 28 (16.09%) Business Intelligence
4 25 (14.37%) Web Development
5 19 (10.92%) CRM
6 17 (9.77%) Project Management
7 16 (9.20%) MVC
8 15 (8.62%) Business Development
8 15 (8.62%) Data Management
8 15 (8.62%) Stakeholder Management
9 13 (7.47%) B2B
9 13 (7.47%) Continuous Improvement
10 12 (6.90%) Mentoring
10 12 (6.90%) Programme Management
10 12 (6.90%) SEO
10 12 (6.90%) TDD
11 11 (6.32%) Content Management
12 10 (5.75%) ITSM
12 10 (5.75%) Software Engineering
Programming Languages
1 42 (24.14%) JavaScript
2 39 (22.41%) C#
3 37 (21.26%) SQL
4 24 (13.79%) Java
5 10 (5.75%) C++
6 9 (5.17%) Python
7 7 (4.02%) Delphi
8 6 (3.45%) T-SQL
9 5 (2.87%) PHP
9 5 (2.87%) Ruby
10 4 (2.30%) C
10 4 (2.30%) Fortran
11 3 (1.72%) Perl
11 3 (1.72%) VBA
12 1 (0.57%) PL/SQL
12 1 (0.57%) R
12 1 (0.57%) VB.NET
Qualifications
1 26 (14.94%) Degree
2 8 (4.60%) ITIL Certification
3 4 (2.30%) CISA
3 4 (2.30%) CRISC
3 4 (2.30%) PhD
4 3 (1.72%) CGEIT
4 3 (1.72%) CISM
5 2 (1.15%) Analytics IQ
6 1 (0.57%) CISSP
Quality Assurance & Compliance
1 11 (6.32%) COBIT
2 5 (2.87%) QA
3 3 (1.72%) ISO/IEC 27001
3 3 (1.72%) Sarbanes-Oxley
4 2 (1.15%) Data Quality
System Software
1 2 (1.15%) Docker
1 2 (1.15%) NFS
Systems Management
1 2 (1.15%) Puppet
1 2 (1.15%) TeamSite
2 1 (0.57%) Systems Management Server (SMS)
Vendors
1 20 (11.49%) Microsoft
2 17 (9.77%) SAP
3 16 (9.20%) Adobe
4 10 (5.75%) Facebook
4 10 (5.75%) Pardot
4 10 (5.75%) Salesforce.com
5 8 (4.60%) Hootsuite
5 8 (4.60%) Twitter
6 7 (4.02%) Sitecore
7 6 (3.45%) Google
7 6 (3.45%) Vertica
8 5 (2.87%) Cognos
8 5 (2.87%) Tableau
9 4 (2.30%) Oracle
10 3 (1.72%) Cognizant
11 2 (1.15%) IBM
11 2 (1.15%) Omniture
11 2 (1.15%) Sybase
11 2 (1.15%) Xamarin
11 2 (1.15%) Zend
Bathgate, West Lothian
Catalent Pharma Solutions LLC
Posted: 14 hours ago
Glasgow, Lanarkshire
Be-IT Resourcing
Salary: From £37,500 to £42,500 per annum
Posted: 4 days ago
Scotland
IQ Telecom
Salary: £26000 - £30000 per annum + 10% bonus
Posted: 4 days ago
Glasgow, Lanarkshire
CGI
Salary: £14000 - £14100 per annum + benefits
Posted: 8 days ago
Stirling, Stirlingshire
PRUDENTIAL
Posted: 18 days ago
Dundee, Angus
Playtech
Salary: Competitive salary + bonus and benefits
Posted: 19 days ago
Kirkcaldy, Fife
UK Consumer Panels
Posted: 7 days ago
Saltcoats, Ayrshire
UK Consumer Panels
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Elgin, Morayshire
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UK Consumer Panels
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Selkirk, Scottish Borders
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East Kilbride, Lanarkshire
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Prestwick, Ayrshire
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