The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Online Marketing
Rank 165 154 139
Rank change year-on-year
-11 -15
Permanent jobs citing Online Marketing 1 6 11
As % of all permanent IT jobs located in Scotland 0.030% 0.19% 0.36%
As % of the Processes & Methodologies category 0.036% 0.24% 0.47%
Number of salaries quoted 1 6 10
Average salary £40,000 £27,500 £38,250
Average salary % change year-on-year
+45.45% -28.10%
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2790 2524 2356
As % of all permanent IT jobs located in Scotland 83.81% 80.20% 76.37%
Number of salaries quoted 1777 1602 1600
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £61,250 £60,000 £60,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Online Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Scotland

Online Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Scotland region.

Online Marketing Salary Trend in Scotland

Online Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the Scotland region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -8 1 £40,000 +45.45%
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 October 2014, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 5 (100.00%) Marketing
2 4 (80.00%) Social Media
3 3 (60.00%) Degree
4 2 (40.00%) Photography
4 2 (40.00%) Google Analytics
4 2 (40.00%) Facebook
4 2 (40.00%) Google
4 2 (40.00%) Pay per click
4 2 (40.00%) SEO
4 2 (40.00%) MS PowerPoint
4 2 (40.00%) Photoshop
4 2 (40.00%) Adobe
4 2 (40.00%) Adobe Illustrator
4 2 (40.00%) InDesign
4 2 (40.00%) Retail
4 2 (40.00%) Multimedia
4 2 (40.00%) Analytics
4 2 (40.00%) Adobe Creative Suite
5 1 (20.00%) Campaign Management
5 1 (20.00%) Analytical Skills
5 1 (20.00%) Content Management
5 1 (20.00%) Agile Software Development
5 1 (20.00%) Internet
5 1 (20.00%) HTML
5 1 (20.00%) JavaScript
5 1 (20.00%) .NET
5 1 (20.00%) MS Project
5 1 (20.00%) MS Office
5 1 (20.00%) CRM
5 1 (20.00%) SharePoint

Online Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 24 October 2014, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SharePoint
1 1 (20.00%) CMS
Applications
1 2 (40.00%) Adobe Illustrator
1 2 (40.00%) InDesign
1 2 (40.00%) MS PowerPoint
1 2 (40.00%) Adobe Creative Suite
1 2 (40.00%) Photoshop
2 1 (20.00%) MS Project
2 1 (20.00%) MS Office
Business Applications
1 2 (40.00%) Google Analytics
Communications & Networking
1 1 (20.00%) Internet
General
1 5 (100.00%) Marketing
2 2 (40.00%) Retail
2 2 (40.00%) Multimedia
3 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Graphic Designer
1 2 (40.00%) Designer
2 1 (20.00%) PPC Manager
2 1 (20.00%) PPC Analyst
2 1 (20.00%) PPC Executive
2 1 (20.00%) Marketing Manager
2 1 (20.00%) Online Marketing Manager
2 1 (20.00%) PPC Specialist
2 1 (20.00%) Digital Producer
2 1 (20.00%) Consultant
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
1 1 (20.00%) .NET
Miscellaneous
1 4 (80.00%) Social Media
2 2 (40.00%) Photography
3 1 (20.00%) Analytical Skills
Processes & Methodologies
1 2 (40.00%) SEO
1 2 (40.00%) Pay per click
1 2 (40.00%) Analytics
2 1 (20.00%) Campaign Management
2 1 (20.00%) Web Development
2 1 (20.00%) Internet Marketing
2 1 (20.00%) Agile Software Development
2 1 (20.00%) Content Management
2 1 (20.00%) CRM
2 1 (20.00%) E-Commerce
Programming Languages
1 1 (20.00%) JavaScript
Qualifications
1 3 (60.00%) Degree
Vendors
1 2 (40.00%) Adobe
1 2 (40.00%) Google
1 2 (40.00%) Facebook
2 1 (20.00%) Twitter
2 1 (20.00%) Yahoo!