The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 29 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jun 2015
Same period 2014 Same period 2013
Online Marketing
Rank - 176 158
Permanent jobs citing Online Marketing 0 4 1
As % of all permanent IT jobs located in Scotland - 0.11% 0.031%
As % of the Processes & Methodologies category - 0.13% 0.038%
Number of salaries quoted 0 3 1
Average salary - £18,000 £24,500
Average salary % change year-on-year
- -26.53%
UK excluding London average salary £30,000 £32,500 £32,500
% change year-on-year
-7.69% -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2748 3188 2602
As % of all permanent IT jobs located in Scotland 87.40% 84.05% 80.63%
Number of salaries quoted 1733 2141 1664
Average salary £44,000 £42,500 £40,500
Average salary % change year-on-year
+3.52% +4.93%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Online Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Scotland

Online Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Scotland region.

Online Marketing Salary Trend in Scotland

Online Marketing
Top 6 Related IT Skills in Scotland

For the 6 months to 29 June 2015, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 1 (100.00%) CRM
1 1 (100.00%) SEO
1 1 (100.00%) Advertising
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Social Media

Online Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 29 June 2015, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Account Manager
1 1 (100.00%) PPC Specialist
1 1 (100.00%) PPC Manager
1 1 (100.00%) PPC Analyst
1 1 (100.00%) PPC Executive
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) CRM
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click