The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank - 150 151
Permanent jobs citing Online Marketing 0 6 11
As % of all permanent IT jobs located in Scotland - 0.20% 0.34%
As % of the Processes & Methodologies category - 0.24% 0.44%
Number of salaries quoted 0 4 10
Average salary - £25,000 £42,000
Average salary % change year-on-year
- -40.47%
UK excluding London average salary £32,500 £30,000 £27,000
% change year-on-year
+8.33% +11.11%
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2973 2507 2484
As % of all permanent IT jobs located in Scotland 82.17% 81.66% 76.98%
Number of salaries quoted 1908 1625 1647
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Online Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Scotland

Online Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Scotland region.

Online Marketing Salary Trend in Scotland

Online Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 22 September 2014, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Degree
2 3 (75.00%) Social Media
3 2 (50.00%) Google Analytics
3 2 (50.00%) Photography
3 2 (50.00%) Facebook
3 2 (50.00%) Analytics
3 2 (50.00%) Photoshop
3 2 (50.00%) Adobe
3 2 (50.00%) Adobe Illustrator
3 2 (50.00%) InDesign
3 2 (50.00%) Retail
3 2 (50.00%) Multimedia
3 2 (50.00%) MS PowerPoint
3 2 (50.00%) Google
4 1 (25.00%) Pay per click
4 1 (25.00%) Yahoo!
4 1 (25.00%) Content Management
4 1 (25.00%) Internet
4 1 (25.00%) SEO
4 1 (25.00%) Finance
4 1 (25.00%) CRM
4 1 (25.00%) SharePoint
4 1 (25.00%) HTML
4 1 (25.00%) JavaScript
4 1 (25.00%) .NET
4 1 (25.00%) Campaign Management
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Twitter
4 1 (25.00%) Web Development

Online Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 22 September 2014, IT jobs across the Scotland region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SharePoint
Applications
1 2 (50.00%) Photoshop
1 2 (50.00%) Adobe Illustrator
1 2 (50.00%) InDesign
1 2 (50.00%) MS PowerPoint
Business Applications
1 2 (50.00%) Google Analytics
Communications & Networking
1 1 (25.00%) Internet
General
1 4 (100.00%) Marketing
2 2 (50.00%) Retail
2 2 (50.00%) Multimedia
3 1 (25.00%) Finance
Job Titles
1 2 (50.00%) Designer
1 2 (50.00%) Graphic Designer
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Consultant
2 1 (25.00%) PPC Executive
2 1 (25.00%) PPC Specialist
2 1 (25.00%) Online Marketing Manager
2 1 (25.00%) PPC Manager
2 1 (25.00%) PPC Analyst
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
1 1 (25.00%) .NET
Miscellaneous
1 3 (75.00%) Social Media
2 2 (50.00%) Photography
3 1 (25.00%) Analytical Skills
Processes & Methodologies
1 2 (50.00%) Analytics
2 1 (25.00%) Pay per click
2 1 (25.00%) Content Management
2 1 (25.00%) SEO
2 1 (25.00%) CRM
2 1 (25.00%) Campaign Management
2 1 (25.00%) Web Development
2 1 (25.00%) Internet Marketing
Programming Languages
1 1 (25.00%) JavaScript
Qualifications
1 3 (75.00%) Degree
Vendors
1 2 (50.00%) Facebook
1 2 (50.00%) Adobe
1 2 (50.00%) Google
2 1 (25.00%) Yahoo!
2 1 (25.00%) Twitter
Edinburgh
Recruitment Genius
Salary: £28000 - £33000 per annum
Posted: 10 days ago