The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 160 - -
Rank change year-on-year
- 0
Permanent jobs citing Search Engine Marketing 1 0 0
As % of all permanent IT jobs located in Scotland 0.034% - -
As % of the Processes & Methodologies category 0.038% - -
Number of salaries quoted 1 0 0
Average salary £30,000 - -
UK excluding London average salary £27,500 £35,000 £27,000
% change year-on-year
-21.42% +29.62%
Search Engine Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2654 2701 2821
As % of all permanent IT jobs located in Scotland 89.48% 86.93% 84.39%
Number of salaries quoted 1702 1714 1846
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £63,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Search Engine Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in Scotland

Search Engine Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the Scotland region.

Search Engine Marketing Salary Trend in Scotland

Search Engine Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the Scotland region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow - 1 £30,000 -
Search Engine Marketing
UK

Search Engine Marketing
Top 21 Related IT Skills in Scotland

For the 6 months to 12 February 2016, IT jobs across the Scotland region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 1 (100.00%) HTML
1 1 (100.00%) PHP
1 1 (100.00%) SQL
1 1 (100.00%) .NET
1 1 (100.00%) CSS
1 1 (100.00%) Internet
1 1 (100.00%) SEO
1 1 (100.00%) Advertising
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Internet Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Web Usability
1 1 (100.00%) Online Marketing
1 1 (100.00%) Link Building
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management
1 1 (100.00%) Algorithms
1 1 (100.00%) AdWords

Search Engine Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 12 February 2016, IT jobs across the Scotland region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) AdWords
1 1 (100.00%) Google Analytics
Communications & Networking
1 1 (100.00%) Internet
General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Marketing Manager
1 1 (100.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (100.00%) .NET
1 1 (100.00%) CSS
1 1 (100.00%) HTML
Miscellaneous
1 1 (100.00%) Algorithms
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Management
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Internet Marketing
1 1 (100.00%) Link Building
1 1 (100.00%) Online Marketing
1 1 (100.00%) Pay per click
1 1 (100.00%) SEO
1 1 (100.00%) Web Usability
Programming Languages
1 1 (100.00%) PHP
1 1 (100.00%) SQL
Vendors
1 1 (100.00%) Google