The first table below looks at the demand for SEO skills in IT jobs advertised for the Sheffield region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Sheffield region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 52 52 51
Rank change year-on-year
0 -1
Permanent jobs citing SEO 6 12 12
As % of all permanent IT jobs located in Sheffield 1.147% 1.917% 2.030%
As % of the Processes & Methodologies category 1.446% 2.844% 3.109%
Number of salaries quoted 5 12 11
Average salary £23,500 £26,750 £30,000
Average salary % change year-on-year
-12.14% -10.83%
90% offered a salary of more than £22,500 £25,000 £23,000
10% offered a salary of more than £33,400 £40,000 £37,500
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
All Processes & Methodologies
Sheffield
Permanent IT job ads with a match in the
Processes & Methodologies category
415 422 386
As % of all permanent IT jobs located in Sheffield 79.35% 67.41% 65.31%
Number of salaries quoted 355 361 332
Average salary £37,500 £35,000 £34,500
Average salary % change year-on-year
+7.14% +1.44%
90% offered a salary of more than £25,000 £24,000 £23,500
10% offered a salary of more than £70,000 £50,000 £53,600
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
South Yorkshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Sheffield region as a proportion of the total demand within the Processes & Methodologies category.

Sheffield SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Sheffield region.

Sheffield SEO Salary Trend

SEO
Top 28 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Sheffield region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (83.33%) Marketing
2 4 (66.67%) Google
2 4 (66.67%) Pay per click
3 3 (50.00%) Social Media
4 2 (33.33%) Online Marketing
4 2 (33.33%) Analytics
4 2 (33.33%) Digital Marketing
4 2 (33.33%) CMS
4 2 (33.33%) Web Design
4 2 (33.33%) Content Management
4 2 (33.33%) HTML
4 2 (33.33%) Photoshop
4 2 (33.33%) CSS
4 2 (33.33%) Flash
4 2 (33.33%) Dreamweaver
4 2 (33.33%) Adobe
4 2 (33.33%) Project Management
4 2 (33.33%) Search Engine Marketing
4 2 (33.33%) Google Analytics
5 1 (16.67%) Drupal
5 1 (16.67%) Email Marketing
5 1 (16.67%) Web Development
5 1 (16.67%) Adobe Illustrator
5 1 (16.67%) EPiServer
5 1 (16.67%) Data Protection
5 1 (16.67%) WordPress
5 1 (16.67%) Sitecore CMS
5 1 (16.67%) Sitecore

SEO
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Sheffield region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 2 (33.33%) HTML
1 2 (33.33%) CSS
1 2 (33.33%) Flash
Application Platforms
1 2 (33.33%) CMS
2 1 (16.67%) Drupal
2 1 (16.67%) WordPress
2 1 (16.67%) Sitecore CMS
Applications
1 2 (33.33%) Photoshop
2 1 (16.67%) Adobe Illustrator
Business Applications
1 2 (33.33%) Google Analytics
Development Applications
1 2 (33.33%) Dreamweaver
General
1 5 (83.33%) Marketing
Job Titles
1 4 (66.67%) PPC Specialist
1 4 (66.67%) PPC Manager
1 4 (66.67%) PPC Analyst
1 4 (66.67%) PPC Executive
1 4 (66.67%) Account Manager
2 2 (33.33%) Team Leader
Miscellaneous
1 3 (50.00%) Social Media
Processes & Methodologies
1 4 (66.67%) Pay per click
2 2 (33.33%) Project Management
2 2 (33.33%) Web Design
2 2 (33.33%) Content Management
2 2 (33.33%) Search Engine Marketing
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Online Marketing
2 2 (33.33%) Analytics
3 1 (16.67%) Data Protection
3 1 (16.67%) Email Marketing
3 1 (16.67%) Web Development
Vendors
1 4 (66.67%) Google
2 2 (33.33%) Adobe
3 1 (16.67%) EPiServer
3 1 (16.67%) Sitecore
Sheffield, Yorkshire
The role suits those with a very strong Google analytics knowledge and be capable of utilising a range of tolls and reports offered by Google Analytics... Daily duties...
Applause IT Ltd
Salary: £20000 - £25000 per annum
Posted: 3 May 2013