The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Slough region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 66 65 61
Rank change year-on-year
-1 -4
Permanent jobs citing Google Analytics 3 10 9
As % of all permanent IT jobs located in Slough 0.48% 1.61% 1.40%
As % of the Business Applications category 8.33% 47.62% 28.13%
Number of salaries quoted 3 2 9
Average salary £35,000 £52,500 £30,000
Average salary % change year-on-year
-33.33% +75.00%
UK excluding London average salary £30,000 £33,500 £32,500
% change year-on-year
-10.44% +3.07%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Slough region.

Business Applications Category
Slough
Permanent IT job ads with a match in the
Business Applications category
36 21 32
As % of all permanent IT jobs located in Slough 5.74% 3.38% 4.97%
Number of salaries quoted 35 10 21
Average salary £55,000 £52,500 £57,000
Average salary % change year-on-year
+4.76% -7.89%
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Slough region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Slough

Google Analytics
Salary Trend in Slough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Slough region.

Google Analytics Salary Trend in Slough

Google Analytics
Top 27 Related IT Skills in Slough

For the 6 months to 27 February 2015, IT jobs across the Slough region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 10 (62.50%) Marketing
3 9 (56.25%) SQL
3 9 (56.25%) Web Analytics
4 8 (50.00%) Business Intelligence
4 8 (50.00%) IBM
4 8 (50.00%) Adobe
4 8 (50.00%) Performance Management
4 8 (50.00%) Coremetrics
4 8 (50.00%) Relational Database
4 8 (50.00%) Business Analytics
4 8 (50.00%) OpenUP
4 8 (50.00%) Online Marketing
4 8 (50.00%) Analytical Skills
5 6 (37.50%) MS Excel
6 5 (31.25%) Statistical Analysis
7 2 (12.50%) Pay per click
7 2 (12.50%) Data Validation
7 2 (12.50%) Data Extraction
7 2 (12.50%) Advertising
7 2 (12.50%) Validation
7 2 (12.50%) Data Structures
7 2 (12.50%) Digital Marketing
7 2 (12.50%) Mentoring
8 1 (6.25%) Data Warehouse
8 1 (6.25%) Spotfire

Google Analytics
Top Related IT Skills in Slough by Category

For the 6 months to 27 February 2015, IT jobs across the Slough region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 6 (37.50%) MS Excel
Database & Business Intelligence
1 8 (50.00%) Relational Database
2 1 (6.25%) Data Warehouse
2 1 (6.25%) Spotfire
General
1 10 (62.50%) Marketing
2 2 (12.50%) Advertising
Job Titles
1 6 (37.50%) Analyst
1 6 (37.50%) Web Analyst
2 2 (12.50%) PPC Specialist
2 2 (12.50%) PPC Manager
2 2 (12.50%) PPC Analyst
2 2 (12.50%) PPC Executive
Miscellaneous
1 8 (50.00%) Analytical Skills
2 2 (12.50%) Data Structures
2 2 (12.50%) Data Extraction
Processes & Methodologies
1 16 (100.00%) Analytics
2 9 (56.25%) Web Analytics
3 8 (50.00%) Business Intelligence
3 8 (50.00%) Performance Management
3 8 (50.00%) OpenUP
3 8 (50.00%) Online Marketing
3 8 (50.00%) Business Analytics
4 5 (31.25%) Statistical Analysis
5 2 (12.50%) Pay per click
5 2 (12.50%) Digital Marketing
5 2 (12.50%) Data Validation
5 2 (12.50%) Validation
5 2 (12.50%) Mentoring
Programming Languages
1 9 (56.25%) SQL
Vendors
1 16 (100.00%) Google
2 8 (50.00%) Coremetrics
2 8 (50.00%) IBM
2 8 (50.00%) Adobe