The table below looks at the statistics for SEO skills in IT jobs advertised for the Slough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 50 62 61
Rank change year-on-year
+12 -1
Permanent jobs citing SEO 16 3 14
As % of all permanent IT jobs located in Slough 2.97% 0.58% 2.08%
As % of the Processes & Methodologies category 3.40% 0.72% 2.51%
Number of salaries quoted 15 3 11
Average salary £45,000 £57,500 £62,500
Average salary % change year-on-year
-21.73% -8.00%
UK excluding London average salary £30,000 £31,750 £30,000
% change year-on-year
-5.51% +5.83%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Slough region.

Processes & Methodologies Category
Slough
Permanent IT job ads with a match in the
Processes & Methodologies category
470 415 558
As % of all permanent IT jobs located in Slough 87.36% 80.74% 82.91%
Number of salaries quoted 368 340 469
Average salary £50,000 £52,250 £50,000
Average salary % change year-on-year
-4.30% +4.50%
90% offered a salary of more than £37,500 £32,500 £40,000
10% offered a salary of more than £65,000 £65,000 £70,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Slough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Slough

SEO
Salary Trend in Slough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Slough region.

SEO Salary Trend in Slough

SEO
Top 30 Related IT Skills in Slough

For the 6 months to 29 May 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (92.31%) User Experience
2 18 (69.23%) Marketing
3 13 (50.00%) Content Management
4 10 (38.46%) Pay per click
5 9 (34.62%) Customer Insight
5 9 (34.62%) Copywriting
5 9 (34.62%) OpenUP
6 8 (30.77%) Web Development
7 6 (23.08%) CMS
7 6 (23.08%) WordPress
8 5 (19.23%) HTML
9 4 (15.38%) Finance
9 4 (15.38%) JavaScript
9 4 (15.38%) Photoshop
9 4 (15.38%) CSS
9 4 (15.38%) OO
9 4 (15.38%) Adobe
9 4 (15.38%) W3C
9 4 (15.38%) Fireworks
9 4 (15.38%) WCAG
9 4 (15.38%) Adobe Illustrator
9 4 (15.38%) Web Design
9 4 (15.38%) jQuery
9 4 (15.38%) UX Design
9 4 (15.38%) Web Accessibility
9 4 (15.38%) Analytics
9 4 (15.38%) CSS3
9 4 (15.38%) HTML5
9 4 (15.38%) Axure RP
9 4 (15.38%) Twitter

SEO
Top Related IT Skills in Slough by Category

For the 6 months to 29 May 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (23.08%) CMS
1 6 (23.08%) WordPress
2 2 (7.69%) Sitecore CMS
Applications
1 4 (15.38%) Photoshop
1 4 (15.38%) Fireworks
1 4 (15.38%) Adobe Illustrator
2 2 (7.69%) MS Excel
Cloud Services
1 3 (11.54%) Google Analytics
Communications & Networking
1 1 (3.85%) HTTP
Database & Business Intelligence
1 1 (3.85%) MongoDB
1 1 (3.85%) NoSQL
Development Applications
1 4 (15.38%) Axure RP
2 1 (3.85%) JIRA
General
1 18 (69.23%) Marketing
2 4 (15.38%) Finance
3 2 (7.69%) Multimedia
Job Titles
1 9 (34.62%) PPC Manager
1 9 (34.62%) PPC Analyst
1 9 (34.62%) PPC Executive
1 9 (34.62%) PPC Specialist
2 4 (15.38%) Developer
2 4 (15.38%) Web Developer
2 4 (15.38%) Front-End Developer
2 4 (15.38%) Front-End Web Developer
3 2 (7.69%) Content Manager
3 2 (7.69%) Social Media Manager
4 1 (3.85%) Agile Business Analyst
4 1 (3.85%) Business Analyst
4 1 (3.85%) Analyst
4 1 (3.85%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (19.23%) HTML
2 4 (15.38%) CSS
2 4 (15.38%) jQuery
2 4 (15.38%) CSS3
2 4 (15.38%) HTML5
3 1 (3.85%) RESTful
Miscellaneous
1 24 (92.31%) User Experience
2 9 (34.62%) Copywriting
3 4 (15.38%) W3C
4 3 (11.54%) Analytical Skills
5 2 (7.69%) Blog
5 2 (7.69%) Social Media
5 2 (7.69%) Performance Metrics
6 1 (3.85%) Web 2.0
Processes & Methodologies
1 13 (50.00%) Content Management
2 10 (38.46%) Pay per click
3 9 (34.62%) Customer Insight
3 9 (34.62%) OpenUP
4 8 (30.77%) Web Development
5 4 (15.38%) OO
5 4 (15.38%) Web Design
5 4 (15.38%) UX Design
5 4 (15.38%) Web Accessibility
5 4 (15.38%) Analytics
5 4 (15.38%) Responsive Web Design
6 3 (11.54%) Web Marketing
6 3 (11.54%) Multivariate Testing
7 2 (7.69%) Digital Marketing
7 2 (7.69%) Social Media Marketing
7 2 (7.69%) Social Media Monitoring
8 1 (3.85%) User Stories
8 1 (3.85%) BDD
8 1 (3.85%) Feature Driven Development
8 1 (3.85%) E-Commerce
Programming Languages
1 4 (15.38%) JavaScript
2 1 (3.85%) Scala
2 1 (3.85%) Groovy
2 1 (3.85%) Java
Quality Assurance & Compliance
1 4 (15.38%) WCAG
2 2 (7.69%) QA
Vendors
1 4 (15.38%) Adobe
1 4 (15.38%) Twitter
2 3 (11.54%) Google
3 2 (7.69%) Microsoft
3 2 (7.69%) Sitecore