The table below looks at the statistics for SEO skills in IT jobs advertised for the Slough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 60 62 64
Rank change year-on-year
+2 +2
Permanent jobs citing SEO 8 2 3
As % of all permanent IT jobs located in Slough 1.30% 0.41% 0.46%
As % of the Processes & Methodologies category 1.63% 0.53% 0.56%
Number of salaries quoted 3 2 1
Average salary £43,000 £62,500 £41,000
Average salary % change year-on-year
-31.20% +52.43%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Slough region.

Processes & Methodologies Category
Slough
Permanent IT job ads with a match in the
Processes & Methodologies category
490 375 537
As % of all permanent IT jobs located in Slough 79.55% 76.69% 82.11%
Number of salaries quoted 378 315 458
Average salary £50,000 £50,000 £55,000
Average salary % change year-on-year
- -9.09%
90% offered a salary of more than £30,000 £32,500 £37,500
10% offered a salary of more than £67,500 £67,500 £70,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

SEO
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Slough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Slough

SEO
Salary Trend in Slough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Slough region.

SEO Salary Trend in Slough

SEO
Salary Histogram in Slough

This chart provides a salary histogram for IT jobs citing SEO across the Slough region over the 3 months to 3 August 2015.

SEO Salary Histogram in Slough

SEO
Top 30 Related IT Skills in Slough

For the 6 months to 3 August 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (72.73%) User Experience
2 15 (68.18%) Marketing
3 12 (54.55%) Pay per click
4 8 (36.36%) Web Development
5 7 (31.82%) CMS
6 6 (27.27%) WordPress
7 5 (22.73%) CSS
7 5 (22.73%) HTML
7 5 (22.73%) JavaScript
7 5 (22.73%) CRM
8 4 (18.18%) B2B
8 4 (18.18%) Photoshop
8 4 (18.18%) XML
8 4 (18.18%) OO
8 4 (18.18%) Adobe
8 4 (18.18%) W3C
8 4 (18.18%) Fireworks
8 4 (18.18%) Project Management
8 4 (18.18%) Finance
8 4 (18.18%) Adobe Illustrator
8 4 (18.18%) Web Design
8 4 (18.18%) C
8 4 (18.18%) Content Management
8 4 (18.18%) Google
8 4 (18.18%) WCAG
8 4 (18.18%) Technical Architecture
8 4 (18.18%) Search Engine Marketing
8 4 (18.18%) Digital Marketing
8 4 (18.18%) jQuery
8 4 (18.18%) Web Accessibility

SEO
Top Related IT Skills in Slough by Category

For the 6 months to 3 August 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (31.82%) CMS
2 6 (27.27%) WordPress
3 2 (9.09%) Sitecore CMS
Applications
1 4 (18.18%) Photoshop
1 4 (18.18%) Fireworks
1 4 (18.18%) Adobe Illustrator
2 2 (9.09%) MS Excel
Cloud Services
1 3 (13.64%) Google Analytics
Database & Business Intelligence
1 4 (18.18%) Relational Database
Development Applications
1 4 (18.18%) Axure RP
General
1 15 (68.18%) Marketing
2 4 (18.18%) Finance
3 2 (9.09%) Multimedia
4 1 (4.55%) Advertising
Job Titles
1 9 (40.91%) PPC Specialist
1 9 (40.91%) PPC Manager
1 9 (40.91%) PPC Analyst
1 9 (40.91%) PPC Executive
2 4 (18.18%) Front-End Developer
2 4 (18.18%) Front-End Web Developer
2 4 (18.18%) Developer
2 4 (18.18%) Web Developer
3 2 (9.09%) Content Manager
3 2 (9.09%) Social Media Manager
4 1 (4.55%) Digital Marketing Executive
4 1 (4.55%) Web Manager
4 1 (4.55%) Marketing Executive
4 1 (4.55%) SEO Manager
Libraries, Frameworks & Software Standards
1 5 (22.73%) HTML
1 5 (22.73%) CSS
2 4 (18.18%) XML
2 4 (18.18%) jQuery
2 4 (18.18%) HTML5
2 4 (18.18%) CSS3
Miscellaneous
1 16 (72.73%) User Experience
2 4 (18.18%) W3C
2 4 (18.18%) Social Media
3 3 (13.64%) Blog
3 3 (13.64%) Analytical Skills
4 2 (9.09%) Performance Metrics
5 1 (4.55%) Digital Media
Processes & Methodologies
1 12 (54.55%) Pay per click
2 8 (36.36%) Web Development
3 5 (22.73%) CRM
4 4 (18.18%) B2B
4 4 (18.18%) Project Management
4 4 (18.18%) Web Design
4 4 (18.18%) Technical Architecture
4 4 (18.18%) OO
4 4 (18.18%) Content Management
4 4 (18.18%) Search Engine Marketing
4 4 (18.18%) Digital Marketing
4 4 (18.18%) UX Design
4 4 (18.18%) Web Accessibility
4 4 (18.18%) Responsive Web Design
4 4 (18.18%) Analytics
5 3 (13.64%) Web Marketing
5 3 (13.64%) Multivariate Testing
6 2 (9.09%) Social Media Marketing
6 2 (9.09%) Social Media Monitoring
7 1 (4.55%) Line Management
Programming Languages
1 5 (22.73%) JavaScript
2 4 (18.18%) C
Quality Assurance & Compliance
1 4 (18.18%) WCAG
2 3 (13.64%) QA
Vendors
1 4 (18.18%) Adobe
1 4 (18.18%) Google
1 4 (18.18%) Twitter
2 2 (9.09%) Microsoft
2 2 (9.09%) Sitecore