The table below looks at the statistics for SEO skills in IT jobs advertised for the Slough region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 59 63 69
Rank change year-on-year
+4 +6
Permanent jobs citing SEO 10 2 3
As % of all permanent IT jobs located in Slough 1.57% 0.40% 0.48%
As % of the Processes & Methodologies category 1.99% 0.51% 0.59%
Number of salaries quoted 2 2 2
Average salary £30,500 £62,500 £50,500
Average salary % change year-on-year
-51.20% +23.76%
90% offered a salary of more than £26,900 £62,500 £42,900
10% offered a salary of more than £34,100 £62,500 £58,100
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Slough region.

Processes & Methodologies Category
Slough
Permanent IT job ads with a match in the
Processes & Methodologies category
502 392 506
As % of all permanent IT jobs located in Slough 78.93% 78.24% 80.83%
Number of salaries quoted 393 342 426
Average salary £50,000 £50,000 £52,500
Average salary % change year-on-year
- -4.76%
90% offered a salary of more than £31,500 £35,000 £34,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Slough region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Slough

SEO
Salary Trend in Slough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Slough region.

SEO Salary Trend in Slough

SEO
Top 30 Related IT Skills in Slough

For the 6 months to 28 August 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (73.08%) Marketing
2 16 (61.54%) User Experience
3 12 (46.15%) Pay per click
4 8 (30.77%) Web Development
4 8 (30.77%) CRM
5 7 (26.92%) B2B
5 7 (26.92%) XML
5 7 (26.92%) C
5 7 (26.92%) Project Management
5 7 (26.92%) CMS
5 7 (26.92%) Technical Architecture
5 7 (26.92%) Relational Database
5 7 (26.92%) Search Engine Marketing
6 6 (23.08%) WordPress
7 5 (19.23%) Web Accessibility
7 5 (19.23%) CSS
7 5 (19.23%) HTML
7 5 (19.23%) JavaScript
8 4 (15.38%) Photoshop
8 4 (15.38%) OO
8 4 (15.38%) Adobe Illustrator
8 4 (15.38%) Web Design
8 4 (15.38%) Finance
8 4 (15.38%) Adobe
8 4 (15.38%) W3C
8 4 (15.38%) Fireworks
8 4 (15.38%) Content Management
8 4 (15.38%) Google
8 4 (15.38%) WCAG
8 4 (15.38%) jQuery

SEO
Top Related IT Skills in Slough by Category

For the 6 months to 28 August 2015, IT jobs across the Slough region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (26.92%) CMS
2 6 (23.08%) WordPress
3 2 (7.69%) Sitecore CMS
Applications
1 4 (15.38%) Photoshop
1 4 (15.38%) Fireworks
1 4 (15.38%) Adobe Illustrator
2 2 (7.69%) MS Excel
Cloud Services
1 3 (11.54%) Google Analytics
Database & Business Intelligence
1 7 (26.92%) Relational Database
Development Applications
1 4 (15.38%) Axure RP
General
1 19 (73.08%) Marketing
2 4 (15.38%) Finance
3 2 (7.69%) Multimedia
4 1 (3.85%) Advertising
Job Titles
1 9 (34.62%) PPC Specialist
1 9 (34.62%) PPC Manager
1 9 (34.62%) PPC Analyst
1 9 (34.62%) PPC Executive
2 4 (15.38%) Developer
2 4 (15.38%) Web Developer
2 4 (15.38%) Front-End Developer
2 4 (15.38%) Front-End Web Developer
3 2 (7.69%) Content Manager
3 2 (7.69%) Social Media Manager
4 1 (3.85%) Digital Marketing Executive
4 1 (3.85%) Web Manager
4 1 (3.85%) Copywriter
4 1 (3.85%) Marketing Executive
4 1 (3.85%) SEO Manager
Libraries, Frameworks & Software Standards
1 7 (26.92%) XML
2 5 (19.23%) HTML
2 5 (19.23%) CSS
3 4 (15.38%) jQuery
3 4 (15.38%) HTML5
3 4 (15.38%) CSS3
Miscellaneous
1 16 (61.54%) User Experience
2 4 (15.38%) W3C
2 4 (15.38%) Blog
2 4 (15.38%) Social Media
3 3 (11.54%) Analytical Skills
4 2 (7.69%) Performance Metrics
5 1 (3.85%) Digital Media
5 1 (3.85%) Copywriting
Processes & Methodologies
1 12 (46.15%) Pay per click
2 8 (30.77%) CRM
2 8 (30.77%) Web Development
3 7 (26.92%) Search Engine Marketing
3 7 (26.92%) B2B
3 7 (26.92%) Project Management
3 7 (26.92%) Technical Architecture
4 5 (19.23%) Web Accessibility
5 4 (15.38%) UX Design
5 4 (15.38%) Digital Marketing
5 4 (15.38%) OO
5 4 (15.38%) Content Management
5 4 (15.38%) Web Design
5 4 (15.38%) Responsive Web Design
5 4 (15.38%) Analytics
6 3 (11.54%) Multivariate Testing
6 3 (11.54%) Web Marketing
7 2 (7.69%) Social Media Marketing
7 2 (7.69%) Social Media Monitoring
8 1 (3.85%) Line Management
Programming Languages
1 7 (26.92%) C
2 5 (19.23%) JavaScript
Qualifications
1 1 (3.85%) Degree
Quality Assurance & Compliance
1 4 (15.38%) WCAG
2 3 (11.54%) QA
Vendors
1 4 (15.38%) Adobe
1 4 (15.38%) Google
1 4 (15.38%) Twitter
2 2 (7.69%) Microsoft
2 2 (7.69%) Sitecore