The table below looks at the statistics for SEO skills in IT jobs advertised for the Solihull region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 36 43 48
Rank change year-on-year
+7 +5
Permanent jobs citing SEO 1 5 3
As % of all permanent IT jobs located in Solihull 0.41% 1.51% 1.08%
As % of the Processes & Methodologies category 0.47% 1.78% 1.29%
Number of salaries quoted 1 0 2
Average salary £33,000 - £31,250
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Solihull region.

Processes & Methodologies Category
Solihull
Permanent IT job ads with a match in the
Processes & Methodologies category
212 281 232
As % of all permanent IT jobs located in Solihull 86.18% 84.64% 83.15%
Number of salaries quoted 180 218 142
Average salary £45,000 £37,500 £35,000
Average salary % change year-on-year
+20.00% +7.14%
90% offered a salary of more than £32,500 £26,000 £25,000
10% offered a salary of more than £70,000 £50,000 £50,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Solihull

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Solihull region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Solihull

SEO
Salary Trend in Solihull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Solihull region.

SEO Salary Trend in Solihull

SEO
Top 30 Related IT Skills in Solihull

For the 6 months to 5 February 2016, IT jobs across the Solihull region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (60.00%) W3C
1 3 (60.00%) HTML
1 3 (60.00%) JavaScript
1 3 (60.00%) CSS
1 3 (60.00%) Content Management
1 3 (60.00%) CMS
1 3 (60.00%) AngularJS
1 3 (60.00%) SDLC
1 3 (60.00%) Front End Development
2 2 (40.00%) Enterprise Content Management
2 2 (40.00%) Oracle
2 2 (40.00%) Adobe
3 1 (20.00%) C#
3 1 (20.00%) .NET
3 1 (20.00%) Project Management
3 1 (20.00%) MVC
3 1 (20.00%) SQL Server
3 1 (20.00%) Photoshop
3 1 (20.00%) ASP.NET
3 1 (20.00%) Web Services
3 1 (20.00%) UML
3 1 (20.00%) OO
3 1 (20.00%) Flash
3 1 (20.00%) E-Commerce
3 1 (20.00%) N-Tier
3 1 (20.00%) ASP.NET MVC
3 1 (20.00%) Social Media
3 1 (20.00%) ASP.NET MVC 2
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Web Analytics

SEO
Top Related IT Skills in Solihull by Category

For the 6 months to 5 February 2016, IT jobs across the Solihull region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (60.00%) CMS
Applications
1 1 (20.00%) Adobe Illustrator
1 1 (20.00%) Photoshop
Database & Business Intelligence
1 1 (20.00%) SQL Server
1 1 (20.00%) SQL Server 2005
Job Titles
1 4 (80.00%) Developer
2 3 (60.00%) Front End Developer (Client-Side Developer)
2 3 (60.00%) Web Developer
3 2 (40.00%) Front End Web Developer (Client-Side Developer)
4 1 (20.00%) C# Developer
4 1 (20.00%) C# Web Developer
4 1 (20.00%) Designer
4 1 (20.00%) Digital Content Designer
4 1 (20.00%) Digital Designer
4 1 (20.00%) Digital Producer
4 1 (20.00%) Web Content Designer
4 1 (20.00%) Web Content Producer
4 1 (20.00%) Web Designer
4 1 (20.00%) Web Producer
Libraries, Frameworks & Software Standards
1 3 (60.00%) AngularJS
1 3 (60.00%) CSS
1 3 (60.00%) HTML
2 1 (20.00%) .NET
2 1 (20.00%) ASP.NET
2 1 (20.00%) ASP.NET MVC
2 1 (20.00%) ASP.NET MVC 2
2 1 (20.00%) Flash
2 1 (20.00%) Web Services
Miscellaneous
1 3 (60.00%) W3C
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Copywriting
2 1 (20.00%) N-Tier
2 1 (20.00%) Social Media
2 1 (20.00%) User Experience
Processes & Methodologies
1 3 (60.00%) Content Management
1 3 (60.00%) Front End Development
1 3 (60.00%) SDLC
2 2 (40.00%) Enterprise Content Management
3 1 (20.00%) Analytics
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) E-Commerce
3 1 (20.00%) MVC
3 1 (20.00%) OO
3 1 (20.00%) Project Management
3 1 (20.00%) UML
3 1 (20.00%) Web Analytics
3 1 (20.00%) Web Development
Programming Languages
1 3 (60.00%) JavaScript
2 1 (20.00%) C#
Vendors
1 2 (40.00%) Adobe
1 2 (40.00%) Oracle