The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the Somerset region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Somerset region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 72 62 60
Rank change year-on-year
-10 -2
Permanent jobs citing Direct Marketing 2 8 2
As % of all permanent IT jobs located in Somerset 0.30% 1.17% 0.42%
As % of the Processes & Methodologies category 0.37% 1.44% 0.52%
Number of salaries quoted 2 8 2
Average salary £34,750 £39,563 £31,750
Average salary % change year-on-year
-12.16% +24.60%
90% offered a salary of more than £28,950 £37,500 £29,150
10% offered a salary of more than £40,550 £48,500 £34,350
UK excluding London average salary £37,500 £41,625 £37,500
% change year-on-year
-9.90% +11.00%
Processes & Methodologies Category
Somerset
Permanent IT job ads with a match in the
Processes & Methodologies category
543 557 383
As % of all permanent IT jobs located in Somerset 80.44% 81.43% 80.63%
Number of salaries quoted 466 516 365
Average salary £37,500 £37,000 £37,500
Average salary % change year-on-year
+1.35% -1.33%
90% offered a salary of more than £30,000 £27,000 £25,000
10% offered a salary of more than £53,000 £55,000 £50,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Direct Marketing
South West

Direct Marketing
Jobs Demand Trend in Somerset

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Somerset region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Somerset

Direct Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Somerset region.

Direct Marketing Salary Trend in Somerset

Direct Marketing
Salary Histogram in Somerset

This chart provides a salary histogram for IT jobs citing Direct Marketing across the Somerset region over the 3 months to 16 April 2014.

Direct Marketing Salary Histogram in Somerset

Direct Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Somerset region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bath -6 2 £34,750 -7.33%
Direct Marketing
South West

Direct Marketing
Top 30 Related IT Skills in Somerset

For the 6 months to 16 April 2014, IT jobs across the Somerset region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 10 (100.00%) Marketing
2 6 (60.00%) SQL Server 2008
2 6 (60.00%) SQL Server
2 6 (60.00%) SQL
2 6 (60.00%) SQL Server Integration Services
3 5 (50.00%) SQL Server Reporting Services
3 5 (50.00%) SAS
4 4 (40.00%) SPSS
5 3 (30.00%) Finance
5 3 (30.00%) T-SQL
5 3 (30.00%) Database Marketing
5 3 (30.00%) Retail
5 3 (30.00%) Analytics
5 3 (30.00%) Marketing Analytics
6 2 (20.00%) HTML
6 2 (20.00%) Dreamweaver
6 2 (20.00%) Photoshop
6 2 (20.00%) CSS
7 1 (10.00%) PRINCE2
7 1 (10.00%) XHTML
7 1 (10.00%) Business Intelligence
7 1 (10.00%) Advertising
7 1 (10.00%) W3C
7 1 (10.00%) SQL Server 2005
7 1 (10.00%) Email Marketing
7 1 (10.00%) SC Cleared
7 1 (10.00%) Security Cleared
7 1 (10.00%) Data Management
7 1 (10.00%) Subversion
7 1 (10.00%) Content Management

Direct Marketing
Top Related IT Skills in Somerset by Category

For the 6 months to 16 April 2014, IT jobs across the Somerset region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (50.00%) SAS
Applications
1 4 (40.00%) SPSS
2 2 (20.00%) Photoshop
3 1 (10.00%) FastStats
Database & Business Intelligence
1 6 (60.00%) SQL Server 2008
1 6 (60.00%) SQL Server
1 6 (60.00%) SQL Server Integration Services
2 5 (50.00%) SQL Server Reporting Services
3 1 (10.00%) SQL Server 2005
3 1 (10.00%) SQL Server 2012
Development Applications
1 2 (20.00%) Dreamweaver
2 1 (10.00%) Subversion
2 1 (10.00%) Team Foundation Server
General
1 10 (100.00%) Marketing
2 3 (30.00%) Finance
2 3 (30.00%) Retail
3 1 (10.00%) Advertising
Job Titles
1 4 (40.00%) Developer
2 3 (30.00%) Analyst
2 3 (30.00%) Insight Analyst
3 2 (20.00%) Front-End Developer
3 2 (20.00%) Database Developer
4 1 (10.00%) Web Developer
4 1 (10.00%) DBA
4 1 (10.00%) Administrator
4 1 (10.00%) Junior
4 1 (10.00%) Account Director
4 1 (10.00%) Junior Database Developer
4 1 (10.00%) SQL Developer
4 1 (10.00%) SQL DBA
4 1 (10.00%) Junior Developer
4 1 (10.00%) SQL Database Developer
4 1 (10.00%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
1 2 (20.00%) CSS
2 1 (10.00%) XHTML
Miscellaneous
1 1 (10.00%) W3C
Processes & Methodologies
1 3 (30.00%) Database Marketing
1 3 (30.00%) Analytics
1 3 (30.00%) Marketing Analytics
2 1 (10.00%) PRINCE2
2 1 (10.00%) Business Intelligence
2 1 (10.00%) Email Marketing
2 1 (10.00%) Data Management
2 1 (10.00%) Content Management
2 1 (10.00%) Business Development
2 1 (10.00%) Campaign Management
2 1 (10.00%) Performance Tuning
Programming Languages
1 6 (60.00%) SQL
2 3 (30.00%) T-SQL
Qualifications
1 1 (10.00%) SC Cleared
1 1 (10.00%) Security Cleared