The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 440 429 439
Rank change year-on-year
-11 +10
Permanent jobs citing Database Marketing 8 10 4
As % of all permanent IT jobs located in the South East 0.036% 0.046% 0.017%
As % of the Processes & Methodologies category 0.046% 0.061% 0.023%
Number of salaries quoted 6 10 4
Average salary £45,000 £46,000 £32,500
Average salary % change year-on-year
-2.17% +41.53%
UK excluding London average salary £34,500 £47,500 £35,000
% change year-on-year
-27.36% +35.71%
Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17483 16358 17452
As % of all permanent IT jobs located in the South East 77.71% 74.64% 75.59%
Number of salaries quoted 13669 13271 14808
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £65,000 £62,500 £67,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Database Marketing
England

Database Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the South East

Database Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the South East region.

Database Marketing Salary Trend in the South East

Database Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Database Marketing across the South East region over the 3 months to 1 August 2014.

Database Marketing Salary Histogram in the South East

Database Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the South East region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex -9 5 £45,000 -5.26%
Berkshire - 1 £32,500 -
Middlesex - 1 £60,000 - 1
Oxfordshire - 1 - -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 1 August 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 20 (100.00%) Marketing
2 14 (70.00%) SQL
2 14 (70.00%) CRM
3 13 (65.00%) ETL
4 11 (55.00%) Data Mining
5 10 (50.00%) Informatica
5 10 (50.00%) Service Delivery
5 10 (50.00%) Data-Driven Marketing
6 9 (45.00%) Change Control
7 4 (20.00%) Campaign Management
7 4 (20.00%) Relational Database
8 3 (15.00%) Propensity Modelling
8 3 (15.00%) SAS
9 2 (10.00%) OLAP
9 2 (10.00%) CHAID
9 2 (10.00%) Project Management
9 2 (10.00%) Finance
9 2 (10.00%) Alterian
9 2 (10.00%) Continuous Improvement
9 2 (10.00%) FastStats
9 2 (10.00%) SQL Server Integration Services
10 1 (5.00%) Degree
10 1 (5.00%) Resource Management
10 1 (5.00%) Unica
10 1 (5.00%) Direct Marketing
10 1 (5.00%) Email Marketing
10 1 (5.00%) Statistics
10 1 (5.00%) Project Planning
10 1 (5.00%) Banking
10 1 (5.00%) MS PowerPoint

Database Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 1 August 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.00%) SAS
2 1 (5.00%) CMS
Applications
1 2 (10.00%) FastStats
2 1 (5.00%) MS PowerPoint
2 1 (5.00%) MS Office
2 1 (5.00%) MS Excel
2 1 (5.00%) SPSS
Database & Business Intelligence
1 11 (55.00%) Data Mining
2 4 (20.00%) Relational Database
3 2 (10.00%) OLAP
3 2 (10.00%) SQL Server Integration Services
4 1 (5.00%) SQL Server Analysis Services
4 1 (5.00%) SQL Server Reporting Services
4 1 (5.00%) Data Warehouse
4 1 (5.00%) SQL Server
4 1 (5.00%) RDBMS
4 1 (5.00%) PowerCenter
General
1 20 (100.00%) Marketing
2 2 (10.00%) Finance
3 1 (5.00%) Banking
Job Titles
1 7 (35.00%) Technical Leader
2 3 (15.00%) Analyst
3 2 (10.00%) Marketing Manager
3 2 (10.00%) Marketing Data Analyst
3 2 (10.00%) Database Marketing Manager
3 2 (10.00%) Campaign Manager
3 2 (10.00%) Data Analyst
3 2 (10.00%) Database Manager
3 2 (10.00%) Marketing Analyst
4 1 (5.00%) Account Director
4 1 (5.00%) Marketing Executive
4 1 (5.00%) CRM Developer
4 1 (5.00%) CRM Architect
4 1 (5.00%) Senior Analyst
4 1 (5.00%) Architect
4 1 (5.00%) Project Manager
4 1 (5.00%) Developer
4 1 (5.00%) Consultant
4 1 (5.00%) Technical Consultant
Libraries, Frameworks & Software Standards
1 1 (5.00%) Web Services
1 1 (5.00%) XML
1 1 (5.00%) .NET
Miscellaneous
1 1 (5.00%) Statistics
Processes & Methodologies
1 14 (70.00%) CRM
2 13 (65.00%) ETL
3 10 (50.00%) Service Delivery
3 10 (50.00%) Data-Driven Marketing
4 9 (45.00%) Change Control
5 4 (20.00%) Campaign Management
6 3 (15.00%) Propensity Modelling
7 2 (10.00%) CHAID
7 2 (10.00%) Project Management
7 2 (10.00%) Continuous Improvement
8 1 (5.00%) Resource Management
8 1 (5.00%) Direct Marketing
8 1 (5.00%) Email Marketing
8 1 (5.00%) Project Planning
8 1 (5.00%) Budget Control
8 1 (5.00%) Online Marketing
8 1 (5.00%) Performance Management
8 1 (5.00%) Data Protection
8 1 (5.00%) Product Management
8 1 (5.00%) Performance Improvement
Programming Languages
1 14 (70.00%) SQL
2 1 (5.00%) C#
Qualifications
1 1 (5.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) Data Quality
Vendors
1 10 (50.00%) Informatica
2 2 (10.00%) Alterian
3 1 (5.00%) Unica
3 1 (5.00%) Eloqua
3 1 (5.00%) Salesforce.com
3 1 (5.00%) Adobe
3 1 (5.00%) Neolane
Middlesex
Lawrence Harvey Enterprise
Salary: £55000.00 - £65000.00 per annum + benefits
Posted: 3 days ago
High Wycombe
Hays IT - Uk Posting account
Salary: £24000 - £32000 per annum + Please quote
Posted: 21 days ago