The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 434 410 439
Rank change year-on-year
-24 +29
Permanent jobs citing Database Marketing 12 8 6
As % of all permanent IT jobs located in the South East 0.054% 0.038% 0.026%
As % of the Processes & Methodologies category 0.069% 0.049% 0.035%
Number of salaries quoted 10 8 6
Average salary £45,000 £42,500 £38,750
Average salary % change year-on-year
+5.88% +9.67%
90% offered a salary of more than £32,500 £36,500 £32,500
10% offered a salary of more than £46,500 £46,000 £56,250
UK excluding London average salary £45,000 £42,500 £35,000
% change year-on-year
+5.88% +21.42%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17503 16168 17308
As % of all permanent IT jobs located in the South East 78.56% 76.23% 76.13%
Number of salaries quoted 13524 13114 14655
Average salary £45,000 £45,000 £44,500
Average salary % change year-on-year
- +1.12%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £62,500 £65,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Database Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the South East

Database Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the South East region.

Database Marketing Salary Trend in the South East

Database Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Database Marketing across the South East region over the 3 months to 28 August 2014.

Database Marketing Salary Histogram in the South East

Database Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the South East region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex -8 7 £45,000 +5.88%
Berkshire - 2 £33,250 -
Kent - 1 £45,000 -
Middlesex - 1 £60,000 -
Oxfordshire - 1 - -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 28 August 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 19 (100.00%) Marketing
2 14 (73.68%) CRM
3 13 (68.42%) SQL
4 12 (63.16%) ETL
5 11 (57.89%) Data Mining
6 10 (52.63%) Informatica
7 9 (47.37%) Service Delivery
7 9 (47.37%) Change Control
7 9 (47.37%) Data-Driven Marketing
8 4 (21.05%) Campaign Management
9 3 (15.79%) Email Marketing
9 3 (15.79%) Finance
10 2 (10.53%) Banking
10 2 (10.53%) Alterian
10 2 (10.53%) Salesforce.com
10 2 (10.53%) Project Management
10 2 (10.53%) MS Excel
10 2 (10.53%) MS Office
10 2 (10.53%) Relational Database
10 2 (10.53%) Product Management
10 2 (10.53%) FastStats
10 2 (10.53%) Online Marketing
10 2 (10.53%) MS PowerPoint
10 2 (10.53%) SQL Server Integration Services
10 2 (10.53%) Degree
11 1 (5.26%) SQL Server Analysis Services
11 1 (5.26%) Performance Management
11 1 (5.26%) Data Protection
11 1 (5.26%) Resource Management
11 1 (5.26%) Unica

Database Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 28 August 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.26%) SAS
1 1 (5.26%) CMS
Applications
1 2 (10.53%) MS Excel
1 2 (10.53%) MS Office
1 2 (10.53%) FastStats
1 2 (10.53%) MS PowerPoint
2 1 (5.26%) SPSS
Database & Business Intelligence
1 11 (57.89%) Data Mining
2 2 (10.53%) Relational Database
2 2 (10.53%) SQL Server Integration Services
3 1 (5.26%) SQL Server Analysis Services
3 1 (5.26%) SQL Server
3 1 (5.26%) PowerCenter
3 1 (5.26%) Data Warehouse
3 1 (5.26%) RDBMS
3 1 (5.26%) SQL Server Reporting Services
General
1 19 (100.00%) Marketing
2 3 (15.79%) Finance
3 2 (10.53%) Banking
Job Titles
1 7 (36.84%) Technical Leader
2 2 (10.53%) Technical Consultant
2 2 (10.53%) Consultant
2 2 (10.53%) Account Manager
2 2 (10.53%) Marketing Executive
3 1 (5.26%) Database Marketing Manager
3 1 (5.26%) Database Manager
3 1 (5.26%) Senior Account Manager
3 1 (5.26%) Campaign Manager
3 1 (5.26%) CRM Developer
3 1 (5.26%) CRM Architect
3 1 (5.26%) Architect
3 1 (5.26%) Project Manager
3 1 (5.26%) Developer
3 1 (5.26%) Analyst
3 1 (5.26%) Senior Manager
3 1 (5.26%) Marketing Manager
3 1 (5.26%) Senior Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) Web Services
1 1 (5.26%) XML
1 1 (5.26%) .NET
Miscellaneous
1 1 (5.26%) Statistics
Processes & Methodologies
1 14 (73.68%) CRM
2 12 (63.16%) ETL
3 9 (47.37%) Service Delivery
3 9 (47.37%) Change Control
3 9 (47.37%) Data-Driven Marketing
4 4 (21.05%) Campaign Management
5 3 (15.79%) Email Marketing
6 2 (10.53%) Project Management
6 2 (10.53%) Product Management
6 2 (10.53%) Online Marketing
7 1 (5.26%) Performance Management
7 1 (5.26%) Data Protection
7 1 (5.26%) Resource Management
7 1 (5.26%) Direct Marketing
7 1 (5.26%) Project Planning
7 1 (5.26%) Customer Insight
7 1 (5.26%) Statistical Modelling
7 1 (5.26%) Analytics
7 1 (5.26%) Marketing Analytics
7 1 (5.26%) Digital Marketing
Programming Languages
1 13 (68.42%) SQL
2 1 (5.26%) C#
Qualifications
1 2 (10.53%) Degree
Quality Assurance & Compliance
1 1 (5.26%) Data Quality
Vendors
1 10 (52.63%) Informatica
2 2 (10.53%) Alterian
2 2 (10.53%) Salesforce.com
3 1 (5.26%) Unica
3 1 (5.26%) Eloqua
3 1 (5.26%) Neolane
3 1 (5.26%) Adobe