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The first part of the table below looks at the demand for Database Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 19 March 2010 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Database & Business Intelligence category for the South East region.
| Database Marketing |
| 3 months to
19 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 316 | 321 | 464 |
| Rank change year-on-year |
 +5 | +143 |
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| Matching permanent IT job ads | 10 | 8 | 29 |
| As % of all permanent IT jobs located in the South East | 0.065 % | 0.045 % | 0.068 % |
| As % of the Database & Business Intelligence category | 0.229 % | 0.187 % | 0.268 % |
| Salaries quoted | 8 | 8 | 28 |
| Average salary | £29,000 | £31,500 | £32,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £26,500 | £29,700 | £30,000 |
| 10% of jobs offered a salary of more than | £55,000 | £40,000 | £52,500 |
| UK excluding London average salary | £26,750 | £31,500 | £32,500 |
| % change year-on-year | |
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Permanent IT job ads with a match in the
Database & Business Intelligence category | 4370 | 4289 | 10841 |
| As % of all permanent IT jobs located in the South East | 28.20 % | 24.15 % | 25.29 % |
| Salaries quoted | 3912 | 3745 | 9134 |
| Average salary | £40,000 | £39,000 | £37,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £27,500 | £27,500 | £27,000 |
| 10% of jobs offered a salary of more than | £55,000 | £55,000 | £52,500 |
| UK excluding London average salary | £35,000 | £35,000 | £35,000 |
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Database Marketing
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Database Marketing across the South East region as a proportion of the total demand within the Database & Business Intelligence category.
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