The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Database Marketing
Rank 377 474 458
Rank change year-on-year
+97 -16
Permanent jobs citing Database Marketing 23 3 10
As % of all permanent IT jobs located in the South East 0.14% 0.014% 0.045%
As % of the Processes & Methodologies category 0.17% 0.016% 0.054%
Number of salaries quoted 23 0 9
Median salary £37,500 - £37,500
90% offered a salary of more than £25,000 - £33,500
10% offered a salary of more than £45,000 - £39,700
UK excluding London median salary £42,500 £30,500 £37,500
% change year-on-year
+39.34% -18.66%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
13901 18513 18507
As % of all permanent IT jobs located in the South East 85.85% 86.13% 84.10%
Number of salaries quoted 11464 15487 14655
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £32,500 £31,920 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Database Marketing
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the South East

Database Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the South East region.

Database Marketing Salary Trend in the South East

Database Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Database Marketing across the South East region over the 3 months to 9 December 2016.

Database Marketing Salary Histogram in the South East

Database Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the South East region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex - 13 £37,500 -
East Sussex - 8 £25,000 -
Berkshire +48 2 £38,750 -
Database Marketing
England

Database Marketing
Top 29 Related IT Skills in the South East

For the 6 months to 9 December 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Database Marketing.

1 35 (100.00%) Marketing
2 16 (45.71%) CRM
3 13 (37.14%) SQL
4 10 (28.57%) Campaign Management
5 8 (22.86%) Data Management
5 8 (22.86%) Unica
5 8 (22.86%) B2B
5 8 (22.86%) IBM
5 8 (22.86%) Analytical Skills
5 8 (22.86%) Silverpop
6 6 (17.14%) Marketing Strategy
6 6 (17.14%) Analytics
6 6 (17.14%) Marketing Analytics
6 6 (17.14%) Marketing Management
6 6 (17.14%) B2C
6 6 (17.14%) SMS
6 6 (17.14%) Business Intelligence
6 6 (17.14%) Digital Marketing
6 6 (17.14%) Degree
6 6 (17.14%) MBA
7 3 (8.57%) ETL
7 3 (8.57%) Service Delivery
8 2 (5.71%) Salesforce.com
8 2 (5.71%) C
8 2 (5.71%) VMware
8 2 (5.71%) VMware Infrastructure
9 1 (2.86%) Time Management
9 1 (2.86%) SQL Server Integration Services
9 1 (2.86%) Informatica

Database Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 8 (22.86%) Unica
Cloud Services
1 8 (22.86%) Silverpop
Communications & Networking
1 6 (17.14%) SMS
Database & Business Intelligence
1 1 (2.86%) SQL Server Integration Services
General
1 35 (100.00%) Marketing
Job Titles
1 15 (42.86%) Analyst
2 14 (40.00%) Junior
2 14 (40.00%) Junior Analyst
2 14 (40.00%) Marketing Analyst
3 13 (37.14%) Junior Marketing Analyst
4 10 (28.57%) Marketing Manager
5 8 (22.86%) Consultant
5 8 (22.86%) Marketing Data Analyst
6 6 (17.14%) CRM Manager
6 6 (17.14%) Senior Manager
6 6 (17.14%) Senior Marketing Manager
7 2 (5.71%) Campaign Manager
7 2 (5.71%) Campaign Marketing Manager
7 2 (5.71%) Data Analyst
7 2 (5.71%) Database Manager
7 2 (5.71%) Database Marketing Manager
7 2 (5.71%) Marketing Database Manager
8 1 (2.86%) Enterprise Solution Manager
8 1 (2.86%) Solutions Analyst
8 1 (2.86%) Technical Leader
Miscellaneous
1 8 (22.86%) Analytical Skills
Processes & Methodologies
1 16 (45.71%) CRM
2 10 (28.57%) Campaign Management
3 8 (22.86%) B2B
3 8 (22.86%) Data Management
4 6 (17.14%) Analytics
4 6 (17.14%) B2C
4 6 (17.14%) Business Intelligence
4 6 (17.14%) Digital Marketing
4 6 (17.14%) Marketing Analytics
4 6 (17.14%) Marketing Management
4 6 (17.14%) Marketing Strategy
5 3 (8.57%) ETL
5 3 (8.57%) Service Delivery
6 1 (2.86%) Time Management
Programming Languages
1 13 (37.14%) SQL
2 2 (5.71%) C
Qualifications
1 6 (17.14%) Degree
1 6 (17.14%) MBA
System Software
1 2 (5.71%) VMware Infrastructure
Vendors
1 8 (22.86%) IBM
2 2 (5.71%) Salesforce.com
2 2 (5.71%) VMware
3 1 (2.86%) Informatica