The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Database Marketing
Rank 428 425 432
Rank change year-on-year
-3 +7
Permanent jobs citing Database Marketing 14 10 9
As % of all permanent IT jobs located in the South East 0.064% 0.047% 0.039%
As % of the Processes & Methodologies category 0.080% 0.060% 0.051%
Number of salaries quoted 13 10 9
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
UK excluding London average salary £42,500 £42,500 £41,250
% change year-on-year
- +3.03%
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17518 16554 17757
As % of all permanent IT jobs located in the South East 79.86% 78.16% 77.74%
Number of salaries quoted 13531 13520 15042
Average salary £45,000 £45,000 £44,000
Average salary % change year-on-year
- +2.27%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £62,500 £65,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Database Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the South East

Database Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the South East region.

Database Marketing Salary Trend in the South East

Database Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Database Marketing across the South East region over the 3 months to 22 September 2014.

Database Marketing Salary Histogram in the South East

Database Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the South East region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex -20 6 £45,000 +5.88%
Surrey - 2 £33,500 -
Berkshire - 2 £33,250 -
Middlesex 0 1 £60,000 -17.24%
Oxfordshire - 1 - - 1
Buckinghamshire - 1 £39,000 - 1
Kent - 1 £45,000 -
Database Marketing
England

Database Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 22 September 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 19 (100.00%) Marketing
2 13 (68.42%) SQL
3 12 (63.16%) CRM
4 11 (57.89%) ETL
5 9 (47.37%) Informatica
5 9 (47.37%) Data Mining
6 8 (42.11%) Data-Driven Marketing
7 7 (36.84%) Change Control
7 7 (36.84%) Service Delivery
8 3 (15.79%) Alterian
8 3 (15.79%) Finance
8 3 (15.79%) Email Marketing
8 3 (15.79%) Campaign Management
9 2 (10.53%) Relational Database
9 2 (10.53%) REST
9 2 (10.53%) Data Quality
9 2 (10.53%) Data Migration
9 2 (10.53%) Analytics
9 2 (10.53%) Salesforce.com
9 2 (10.53%) Internet
9 2 (10.53%) Project Management
9 2 (10.53%) DNS
9 2 (10.53%) HTML
9 2 (10.53%) JavaScript
9 2 (10.53%) Linux
9 2 (10.53%) MS Excel
9 2 (10.53%) T-SQL
9 2 (10.53%) MS Office
9 2 (10.53%) SOAP
9 2 (10.53%) Degree

Database Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 22 September 2014, IT jobs across the South East region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.26%) CMS
1 1 (5.26%) SAS
Applications
1 2 (10.53%) MS Excel
1 2 (10.53%) MS Office
1 2 (10.53%) FastStats
1 2 (10.53%) MS PowerPoint
2 1 (5.26%) SPSS
2 1 (5.26%) Spreadsheet
Communications & Networking
1 2 (10.53%) Internet
1 2 (10.53%) DNS
Database & Business Intelligence
1 9 (47.37%) Data Mining
2 2 (10.53%) Relational Database
2 2 (10.53%) SQL Server Integration Services
3 1 (5.26%) SQL Server Reporting Services
3 1 (5.26%) SQL Server Analysis Services
3 1 (5.26%) SQL Server
3 1 (5.26%) Data Warehouse
3 1 (5.26%) RDBMS
3 1 (5.26%) PowerCenter
Development Applications
1 2 (10.53%) JIRA
1 2 (10.53%) Git (software)
1 2 (10.53%) Bugzilla
General
1 19 (100.00%) Marketing
2 3 (15.79%) Finance
3 2 (10.53%) Banking
4 1 (5.26%) Telecoms
Job Titles
1 5 (26.32%) Technical Leader
2 3 (15.79%) Consultant
3 2 (10.53%) Account Manager
3 2 (10.53%) Developer
3 2 (10.53%) Analyst
3 2 (10.53%) Marketing Executive
3 2 (10.53%) Technical Consultant
4 1 (5.26%) Senior Account Manager
4 1 (5.26%) SQL Database Developer
4 1 (5.26%) Senior Analyst
4 1 (5.26%) Data Analyst
4 1 (5.26%) Database Developer
4 1 (5.26%) SQL Developer
4 1 (5.26%) CRM Developer
4 1 (5.26%) CRM Architect
4 1 (5.26%) Marketing Consultant
4 1 (5.26%) Architect
4 1 (5.26%) Project Manager
4 1 (5.26%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (10.53%) REST
1 2 (10.53%) HTML
1 2 (10.53%) SOAP
1 2 (10.53%) JSON
2 1 (5.26%) Web Services
2 1 (5.26%) XML
2 1 (5.26%) .NET
Miscellaneous
1 1 (5.26%) Statistics
1 1 (5.26%) Analytical Skills
Operating Systems
1 2 (10.53%) Linux
Processes & Methodologies
1 12 (63.16%) CRM
2 11 (57.89%) ETL
3 8 (42.11%) Data-Driven Marketing
4 7 (36.84%) Change Control
4 7 (36.84%) Service Delivery
5 3 (15.79%) Email Marketing
5 3 (15.79%) Campaign Management
6 2 (10.53%) Data Migration
6 2 (10.53%) Analytics
6 2 (10.53%) Project Management
6 2 (10.53%) Product Management
6 2 (10.53%) Online Marketing
6 2 (10.53%) Migration
7 1 (5.26%) Agile Software Development
7 1 (5.26%) Workflow
7 1 (5.26%) Time Management
7 1 (5.26%) Performance Management
7 1 (5.26%) Resource Management
7 1 (5.26%) Direct Marketing
7 1 (5.26%) Digital Marketing
Programming Languages
1 13 (68.42%) SQL
2 2 (10.53%) JavaScript
2 2 (10.53%) T-SQL
3 1 (5.26%) C#
Qualifications
1 2 (10.53%) Degree
Quality Assurance & Compliance
1 2 (10.53%) Data Quality
2 1 (5.26%) QA
Vendors
1 9 (47.37%) Informatica
2 3 (15.79%) Alterian
3 2 (10.53%) Salesforce.com
4 1 (5.26%) Unica
4 1 (5.26%) Siebel
4 1 (5.26%) Adobe
4 1 (5.26%) Eloqua
4 1 (5.26%) Neolane