The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 426 423 414
Rank change year-on-year
-3 -9
Permanent jobs citing Direct Marketing 25 15 27
As % of all permanent IT jobs located in the South East 0.11% 0.068% 0.12%
As % of the Processes & Methodologies category 0.14% 0.091% 0.15%
Number of salaries quoted 3 6 26
Average salary £35,000 £50,000 £32,500
Average salary % change year-on-year
-30.00% +53.84%
90% offered a salary of more than £27,800 £34,500 £28,500
10% offered a salary of more than £93,000 £50,000 £47,500
UK excluding London average salary £35,000 £37,500 £32,500
% change year-on-year
-6.66% +15.38%
Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17670 16495 17517
As % of all permanent IT jobs located in the South East 77.82% 74.48% 75.48%
Number of salaries quoted 13894 13425 14881
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £65,000 £63,500 £67,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Direct Marketing
England

Direct Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South East

Direct Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South East region.

Direct Marketing Salary Trend in the South East

Direct Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South East region over the 3 months to 25 July 2014.

Direct Marketing Salary Histogram in the South East

Direct Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South East region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey - 10 - - 1
Buckinghamshire - 5 - -
Middlesex +4 3 - -
Berkshire +4 3 £107,500 - 1
Hampshire - 3 £30,500 -
Oxfordshire +1 1 - -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 25 July 2014, IT jobs across the South East region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 34 (100.00%) Marketing
2 21 (61.76%) Analytics
3 13 (38.24%) Digital Marketing
3 13 (38.24%) Online Marketing
4 12 (35.29%) Degree
4 12 (35.29%) Pay per click
4 12 (35.29%) Email Marketing
4 12 (35.29%) Advertising
4 12 (35.29%) SEO
5 11 (32.35%) Project Management
5 11 (32.35%) CMS
5 11 (32.35%) Social Media
6 10 (29.41%) B2B
7 9 (26.47%) Tridion
7 9 (26.47%) Extranet
7 9 (26.47%) WebTrends
7 9 (26.47%) CRM
7 9 (26.47%) Manufacturing
7 9 (26.47%) Content Management
7 9 (26.47%) Time Management
7 9 (26.47%) Podcast
7 9 (26.47%) New Media
7 9 (26.47%) Viral Marketing
7 9 (26.47%) Web Marketing
7 9 (26.47%) Campaign Analysis
7 9 (26.47%) Customer Segmentation
8 6 (17.65%) Propensity Modelling
8 6 (17.65%) ETL
9 5 (14.71%) SAS
9 5 (14.71%) Microsoft

Direct Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 25 July 2014, IT jobs across the South East region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (32.35%) CMS
2 5 (14.71%) SAS
3 2 (5.88%) Drupal
Applications
1 5 (14.71%) MS Excel
2 1 (2.94%) SPSS
2 1 (2.94%) Fireworks
2 1 (2.94%) Adobe Illustrator
2 1 (2.94%) Photoshop
Business Applications
1 9 (26.47%) Tridion
1 9 (26.47%) WebTrends
Cloud Services
1 5 (14.71%) SaaS
Communications & Networking
1 9 (26.47%) Extranet
2 1 (2.94%) HTTP
Database & Business Intelligence
1 5 (14.71%) MS Access
2 1 (2.94%) Data Mining
2 1 (2.94%) SQL Server Integration Services
2 1 (2.94%) QlikView
2 1 (2.94%) Pentaho
2 1 (2.94%) MySQL
2 1 (2.94%) SQL Server
General
1 34 (100.00%) Marketing
2 12 (35.29%) Advertising
3 9 (26.47%) Manufacturing
4 5 (14.71%) Finance
5 1 (2.94%) Publishing
Job Titles
1 12 (35.29%) Marketing Executive
2 10 (29.41%) Digital Marketing Executive
3 5 (14.71%) Marketing Manager
4 3 (8.82%) Service Manager
5 2 (5.88%) Change Manager
5 2 (5.88%) Programme Manager
5 2 (5.88%) Delivery Manager
5 2 (5.88%) Designer
6 1 (2.94%) Web Marketing Executive
6 1 (2.94%) Digital Marketing Manager
6 1 (2.94%) Creative Designer
6 1 (2.94%) Data Manager
6 1 (2.94%) CRM Consultant
6 1 (2.94%) Graphic Designer
6 1 (2.94%) Consultant
6 1 (2.94%) Senior Manager
6 1 (2.94%) Systems Manager
Libraries, Frameworks & Software Standards
1 2 (5.88%) HTML
2 1 (2.94%) .NET
2 1 (2.94%) COM
2 1 (2.94%) CSS
2 1 (2.94%) Flash
Miscellaneous
1 11 (32.35%) Social Media
2 9 (26.47%) New Media
2 9 (26.47%) Podcast
3 5 (14.71%) Mathematics
4 4 (11.76%) Copywriting
5 1 (2.94%) RIA
5 1 (2.94%) Statistics
Processes & Methodologies
1 21 (61.76%) Analytics
2 13 (38.24%) Online Marketing
2 13 (38.24%) Digital Marketing
3 12 (35.29%) Email Marketing
3 12 (35.29%) SEO
3 12 (35.29%) Pay per click
4 11 (32.35%) Project Management
5 10 (29.41%) B2B
6 9 (26.47%) CRM
6 9 (26.47%) Content Management
6 9 (26.47%) Time Management
6 9 (26.47%) Web Marketing
6 9 (26.47%) Viral Marketing
6 9 (26.47%) Campaign Analysis
6 9 (26.47%) Customer Segmentation
7 6 (17.65%) Propensity Modelling
7 6 (17.65%) ETL
8 5 (14.71%) Econometrics
8 5 (14.71%) Customer Analytics
8 5 (14.71%) Regression Analysis
Programming Languages
1 5 (14.71%) SQL
2 1 (2.94%) R
2 1 (2.94%) C#
Qualifications
1 12 (35.29%) Degree
Vendors
1 5 (14.71%) Microsoft
2 2 (5.88%) HubSpot
3 1 (2.94%) ExactTarget
3 1 (2.94%) Oracle
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