The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 May 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 414 449 477
Rank change year-on-year
+35 +28
Permanent jobs citing Direct Marketing 31 15 6
As % of all permanent IT jobs located in the South East 0.17% 0.072% 0.026%
As % of the Processes & Methodologies category 0.20% 0.085% 0.031%
Number of salaries quoted 28 9 0
Median salary £40,000 £35,000 -
Median salary % change year-on-year
+14.28% -
UK excluding London median salary £40,000 £35,000 £34,250
% change year-on-year
+14.28% +2.18%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
15846 17680 19234
As % of all permanent IT jobs located in the South East 85.67% 84.98% 83.72%
Number of salaries quoted 13244 14035 15412
Median salary £47,500 £46,000 £45,000
Median salary % change year-on-year
+3.26% +2.22%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £70,000 £65,000 £66,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South East

Direct Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South East region.

Direct Marketing Salary Trend in the South East

Direct Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South East region over the 3 months to 28 May 2016.

Direct Marketing Salary Histogram in the South East

Direct Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South East region over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kent - 19 £40,000 - 2
Berkshire +6 7 £50,000 +42.85%
Surrey +2 3 £35,000 -3.79% 1
East Sussex - 2 £45,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 28 May 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Direct Marketing.

1 36 (100.00%) Marketing
2 19 (52.78%) Business Analysis
3 16 (44.44%) Finance
3 16 (44.44%) Translating Business Requirements
4 15 (41.67%) Oracle
4 15 (41.67%) Data Management
5 14 (38.89%) C#
5 14 (38.89%) .NET
6 13 (36.11%) CRM
7 11 (30.56%) C
7 11 (30.56%) ISEB
8 10 (27.78%) SMS
8 10 (27.78%) SQL
8 10 (27.78%) Unica
8 10 (27.78%) Campaign Management
9 8 (22.22%) DB2
9 8 (22.22%) AS400
10 7 (19.44%) Stakeholder Management
10 7 (19.44%) Re-Platforming
11 6 (16.67%) Mentoring
11 6 (16.67%) Project Management
11 6 (16.67%) Data Warehouse
12 5 (13.89%) Adobe
13 4 (11.11%) Telecoms
13 4 (11.11%) SAS
13 4 (11.11%) Chordiant
13 4 (11.11%) Banking
13 4 (11.11%) Aprimo
13 4 (11.11%) Pega
13 4 (11.11%) Adobe Campaign

Direct Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.11%) SAS
Business Applications
1 10 (27.78%) Unica
2 4 (11.11%) Adobe Campaign
3 1 (2.78%) Oracle Financials
Cloud Services
1 1 (2.78%) Adobe Analytics
Communications & Networking
1 10 (27.78%) SMS
Database & Business Intelligence
1 8 (22.22%) DB2
2 6 (16.67%) Data Warehouse
3 2 (5.56%) Data Mining
4 1 (2.78%) BusinessObjects
4 1 (2.78%) SAS EBI
General
1 36 (100.00%) Marketing
2 16 (44.44%) Finance
3 4 (11.11%) Banking
3 4 (11.11%) Telecoms
Job Titles
1 22 (61.11%) Analyst
2 19 (52.78%) Business Analyst
3 18 (50.00%) Technical Analyst
3 18 (50.00%) Technical Business Analyst
4 10 (27.78%) Campaign Manager
5 8 (22.22%) CRM Manager
6 7 (19.44%) CRM Campaign Manager
7 6 (16.67%) Operations Manager
8 2 (5.56%) Data Analyst
8 2 (5.56%) Developer
8 2 (5.56%) Junior
8 2 (5.56%) Junior Developer
8 2 (5.56%) Junior Web Developer
8 2 (5.56%) Web Developer
9 1 (2.78%) CRM Analyst
9 1 (2.78%) Insight Analyst
9 1 (2.78%) SAS Analyst
9 1 (2.78%) SAS Data Analyst
9 1 (2.78%) Senior Insight Analyst
9 1 (2.78%) Senior Sales Executive
Libraries, Frameworks & Software Standards
1 14 (38.89%) .NET
2 2 (5.56%) CSS
2 2 (5.56%) HTML
2 2 (5.56%) jQuery
Miscellaneous
1 8 (22.22%) AS400
2 1 (2.78%) Analytical Skills
2 1 (2.78%) Data Extraction
2 1 (2.78%) Statistics
Processes & Methodologies
1 19 (52.78%) Business Analysis
2 16 (44.44%) Translating Business Requirements
3 15 (41.67%) Data Management
4 13 (36.11%) CRM
5 10 (27.78%) Campaign Management
6 7 (19.44%) Re-Platforming
6 7 (19.44%) Stakeholder Management
7 6 (16.67%) Mentoring
7 6 (16.67%) Project Management
8 2 (5.56%) Database Marketing
8 2 (5.56%) E-Commerce
8 2 (5.56%) Factor Analysis
8 2 (5.56%) Financial Analysis
8 2 (5.56%) Predictive Modelling
8 2 (5.56%) Segmentation Analysis
8 2 (5.56%) Validation
8 2 (5.56%) Web Development
9 1 (2.78%) Business Intelligence
9 1 (2.78%) Campaign Analysis
Programming Languages
1 14 (38.89%) C#
2 11 (30.56%) C
3 10 (27.78%) SQL
4 2 (5.56%) JavaScript
5 1 (2.78%) VB
Qualifications
1 11 (30.56%) ISEB
2 1 (2.78%) Degree
Vendors
1 15 (41.67%) Oracle
2 5 (13.89%) Adobe
3 4 (11.11%) Aprimo
3 4 (11.11%) Chordiant
3 4 (11.11%) Pega
4 2 (5.56%) SAP
4 2 (5.56%) Siebel
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