The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
England / South East
Rank 373 437 452
Rank change year-on-year
+64 +15
Permanent jobs citing Marketing Analytics 5 5 18
As % of all permanent IT jobs located in the South East 0.034% 0.026% 0.087%
As % of the Processes & Methodologies category 0.040% 0.030% 0.10%
Number of salaries quoted 3 4 10
Median salary £35,000 £60,000 £35,000
Median salary % change year-on-year
-41.66% +71.42%
UK excluding London median salary £48,500 £60,000 £36,250
% change year-on-year
-19.16% +65.51%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
12474 16706 17717
As % of all permanent IT jobs located in the South East 85.87% 87.12% 85.49%
Number of salaries quoted 10154 14200 14326
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,791 £30,000
10% offered a salary of more than £66,500 £67,500 £67,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the South East

Marketing Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the South East region.

Marketing Analytics Salary Trend in the South East

Marketing Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the South East region over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Buckinghamshire - 3 £35,000 -
Surrey - 2 - -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 25 February 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 7 (77.78%) Digital Marketing
3 4 (44.44%) Tableau
3 4 (44.44%) Degree
3 4 (44.44%) SQL
3 4 (44.44%) Business Intelligence
3 4 (44.44%) Analytical Skills
4 3 (33.33%) Marketing Automation
4 3 (33.33%) Business Analytics
4 3 (33.33%) B2B
4 3 (33.33%) Adobe
4 3 (33.33%) SPSS
4 3 (33.33%) SEO
4 3 (33.33%) Content Management
4 3 (33.33%) Data Analysis
4 3 (33.33%) Social Media
4 3 (33.33%) R
4 3 (33.33%) Data Visualisation
4 3 (33.33%) Adobe Analytics
4 3 (33.33%) Customer Analytics
4 3 (33.33%) Social Media Marketing
4 3 (33.33%) Mathematics
4 3 (33.33%) Search Engine Marketing
4 3 (33.33%) Data Extraction
4 3 (33.33%) Pay per click
4 3 (33.33%) Visualisation
5 2 (22.22%) Hadoop
5 2 (22.22%) QlikView
5 2 (22.22%) Product Marketing

Marketing Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) SAS
Applications
1 3 (33.33%) SPSS
2 2 (22.22%) MS Excel
2 2 (22.22%) MS PowerPoint
Cloud Services
1 3 (33.33%) Adobe Analytics
Communications & Networking
1 1 (11.11%) SMS
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) BusinessObjects
1 2 (22.22%) BusinessObjects Business Intelligence
1 2 (22.22%) Hadoop
1 2 (22.22%) Lumira
1 2 (22.22%) Power BI
1 2 (22.22%) QlikView
1 2 (22.22%) Relational Database
1 2 (22.22%) SQL Server
2 1 (11.11%) Base SAS
2 1 (11.11%) Data Warehouse
2 1 (11.11%) Spotfire
General
1 9 (100.00%) Marketing
2 2 (22.22%) Banking
2 2 (22.22%) Law
2 2 (22.22%) Publishing
3 1 (11.11%) Finance
3 1 (11.11%) Pharmaceutical
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Digital Executive
1 3 (33.33%) Digital Marketing Executive
1 3 (33.33%) Marketing Executive
2 2 (22.22%) Analytics Manager
2 2 (22.22%) Marketing Manager
2 2 (22.22%) Senior Analyst
3 1 (11.11%) Campaign Analyst
3 1 (11.11%) CRM Manager
3 1 (11.11%) Customer Analytics Manager
3 1 (11.11%) Customer Insight Manager
3 1 (11.11%) Insight Manager
3 1 (11.11%) Marketing Analytics Manager
3 1 (11.11%) SAS Analyst
3 1 (11.11%) SAS Campaign Analyst
3 1 (11.11%) Senior Manager
3 1 (11.11%) Senior Marketing Manager
Miscellaneous
1 4 (44.44%) Analytical Skills
2 3 (33.33%) Social Media
3 1 (11.11%) Data Structures
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) Digital Marketing
3 4 (44.44%) Business Intelligence
4 3 (33.33%) B2B
4 3 (33.33%) Business Analytics
4 3 (33.33%) Content Management
4 3 (33.33%) Customer Analytics
4 3 (33.33%) Data Analysis
4 3 (33.33%) Data Extraction
4 3 (33.33%) Data Visualisation
4 3 (33.33%) Marketing Automation
4 3 (33.33%) Mathematics
4 3 (33.33%) Pay per click
4 3 (33.33%) Search Engine Marketing
4 3 (33.33%) SEO
4 3 (33.33%) Social Media Marketing
4 3 (33.33%) Visualisation
5 2 (22.22%) Coaching
5 2 (22.22%) Factor Analysis
5 2 (22.22%) Translating Business Requirements
Programming Languages
1 4 (44.44%) SQL
2 3 (33.33%) R
Qualifications
1 4 (44.44%) Degree
2 1 (11.11%) MBA
Vendors
1 4 (44.44%) Tableau
2 3 (33.33%) Adobe
3 2 (22.22%) Microsoft
3 2 (22.22%) Omniture
3 2 (22.22%) SAP