The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 423 449 430
Rank change year-on-year
+26 -19
Permanent jobs citing Marketing Analytics 21 6 8
As % of all permanent IT jobs located in the South East 0.10% 0.026% 0.036%
As % of the Processes & Methodologies category 0.12% 0.033% 0.047%
Number of salaries quoted 9 5 7
Average salary £35,000 £29,000 £42,500
Average salary % change year-on-year
+20.68% -31.76%
90% offered a salary of more than £30,000 £27,700 £37,200
10% offered a salary of more than £40,000 £43,500 £59,000
UK excluding London average salary £40,000 £33,500 £40,000
% change year-on-year
+19.40% -16.25%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16897 18275 16851
As % of all permanent IT jobs located in the South East 82.61% 80.17% 76.70%
Number of salaries quoted 13434 14589 13755
Average salary £46,000 £45,000 £45,000
Average salary % change year-on-year
+2.22% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Marketing Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the South East

Marketing Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the South East region.

Marketing Analytics Salary Trend in the South East

Marketing Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the South East region over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +20 15 £35,000 +21.73%
Berkshire +4 6 - -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 2 June 2015, IT jobs across the South East region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 44 (100.00%) Marketing
1 44 (100.00%) Analytics
2 34 (77.27%) Digital Marketing
3 28 (63.64%) Online Marketing
4 22 (50.00%) CRM
5 16 (36.36%) E-Commerce
5 16 (36.36%) Project Management
6 15 (34.09%) SEO
6 15 (34.09%) Pay per click
6 15 (34.09%) SaaS
7 13 (29.55%) Finance
8 12 (27.27%) Internet
8 12 (27.27%) Big Data
9 11 (25.00%) Data Extraction
9 11 (25.00%) Retail
10 8 (18.18%) Data Warehouse
10 8 (18.18%) Business Intelligence
10 8 (18.18%) Degree
11 7 (15.91%) QA
12 6 (13.64%) Direct Marketing
12 6 (13.64%) Dimensional Modelling
12 6 (13.64%) Oracle BI EE
12 6 (13.64%) Customer Insight
12 6 (13.64%) Campaign Management
12 6 (13.64%) Customer Segmentation
12 6 (13.64%) Data-Driven Marketing
12 6 (13.64%) B2B
12 6 (13.64%) OLTP
12 6 (13.64%) Microsoft
12 6 (13.64%) Informatica

Marketing Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 2 June 2015, IT jobs across the South East region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.27%) Apache
Applications
1 3 (6.82%) Photoshop
1 3 (6.82%) Adobe Illustrator
Business Applications
1 6 (13.64%) Oracle EBS
2 3 (6.82%) WebTrends
Cloud Services
1 15 (34.09%) SaaS
2 3 (6.82%) Google Analytics
3 1 (2.27%) Cloud Computing
3 1 (2.27%) Amazon AWS
Communications & Networking
1 12 (27.27%) Internet
Database & Business Intelligence
1 12 (27.27%) Big Data
2 8 (18.18%) Data Warehouse
3 6 (13.64%) Oracle BI EE
3 6 (13.64%) OLTP
4 2 (4.55%) SQL Server
4 2 (4.55%) Relational Database
5 1 (2.27%) NoSQL
5 1 (2.27%) SQL Server Analysis Services
5 1 (2.27%) RDBMS
5 1 (2.27%) SQL Server Integration Services
5 1 (2.27%) SQL Server Reporting Services
Development Applications
1 3 (6.82%) Dreamweaver
General
1 44 (100.00%) Marketing
2 13 (29.55%) Finance
3 11 (25.00%) Retail
4 6 (13.64%) Advertising
5 1 (2.27%) Telecoms
5 1 (2.27%) Banking
Job Titles
1 20 (45.45%) Account Manager
2 6 (13.64%) Architect
2 6 (13.64%) Marketing Manager
2 6 (13.64%) Technical Manager
2 6 (13.64%) Senior Manager
3 5 (11.36%) Data Analyst
3 5 (11.36%) Analyst
3 5 (11.36%) Data Manager
4 4 (9.09%) Project Manager
4 4 (9.09%) Client Account Manager
5 3 (6.82%) Designer
5 3 (6.82%) Web Designer
6 2 (4.55%) Developer
6 2 (4.55%) OBIEE Architect
7 1 (2.27%) Junior SQL Server Developer
7 1 (2.27%) Account Director
7 1 (2.27%) Junior
7 1 (2.27%) SQL Developer
7 1 (2.27%) Junior Developer
7 1 (2.27%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 3 (6.82%) jQuery
1 3 (6.82%) HTML5
1 3 (6.82%) CSS3
1 3 (6.82%) HTML
1 3 (6.82%) CSS
1 3 (6.82%) Flash
1 3 (6.82%) XHTML
2 1 (2.27%) Spring
Miscellaneous
1 11 (25.00%) Data Extraction
2 3 (6.82%) Digital Media
2 3 (6.82%) User Experience
2 3 (6.82%) W3C
3 1 (2.27%) Data Integration
3 1 (2.27%) Analytical Skills
3 1 (2.27%) Grid Computing
Processes & Methodologies
1 44 (100.00%) Analytics
2 34 (77.27%) Digital Marketing
3 28 (63.64%) Online Marketing
4 22 (50.00%) CRM
5 16 (36.36%) E-Commerce
5 16 (36.36%) Project Management
6 15 (34.09%) SEO
6 15 (34.09%) Pay per click
7 8 (18.18%) Business Intelligence
8 6 (13.64%) Direct Marketing
8 6 (13.64%) Dimensional Modelling
8 6 (13.64%) Customer Insight
8 6 (13.64%) Campaign Management
8 6 (13.64%) Customer Segmentation
8 6 (13.64%) Data-Driven Marketing
8 6 (13.64%) B2B
8 6 (13.64%) Data Analysis
8 6 (13.64%) Strategic Planning
9 4 (9.09%) Service Delivery
10 3 (6.82%) Responsive Web Design
Programming Languages
1 4 (9.09%) JavaScript
2 1 (2.27%) Bash Shell
2 1 (2.27%) Groovy
2 1 (2.27%) Java
2 1 (2.27%) SQL
2 1 (2.27%) T-SQL
Qualifications
1 8 (18.18%) Degree
Quality Assurance & Compliance
1 7 (15.91%) QA
2 3 (6.82%) WAI
System Software
1 1 (2.27%) Docker
Systems Management
1 1 (2.27%) Ansible
Vendors
1 6 (13.64%) Microsoft
1 6 (13.64%) Informatica
1 6 (13.64%) Siebel
1 6 (13.64%) Oracle
2 3 (6.82%) Google