The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 430 417 426
Rank change year-on-year
-13 +9
Permanent jobs citing Marketing Analytics 23 20 6
As % of all permanent IT jobs located in the South East 0.11% 0.089% 0.028%
As % of the Processes & Methodologies category 0.13% 0.11% 0.036%
Number of salaries quoted 21 17 6
Average salary £37,500 £27,500 £43,975
Average salary % change year-on-year
+36.36% -37.46%
90% offered a salary of more than £35,000 £22,500 £23,000
10% offered a salary of more than £77,500 £45,000 £47,500
UK excluding London average salary £37,500 £35,000 £37,000
% change year-on-year
+7.14% -5.40%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17568 18231 16807
As % of all permanent IT jobs located in the South East 83.09% 80.95% 78.33%
Number of salaries quoted 14434 14128 13671
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £65,000 £65,000 £67,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the South East

Marketing Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the South East region.

Marketing Analytics Salary Trend in the South East

Marketing Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the South East region over the 3 months to 2 September 2015.

Marketing Analytics Salary Histogram in the South East

Marketing Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the South East region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +19 13 £37,500 +36.36%
Berkshire +9 5 £77,500 +106.66%
Middlesex - 4 £70,000 -
Oxfordshire - 1 £72,500 -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 2 September 2015, IT jobs across the South East region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 44 (100.00%) Marketing
1 44 (100.00%) Analytics
2 36 (81.82%) Digital Marketing
3 21 (47.73%) Online Marketing
4 17 (38.64%) SEO
5 16 (36.36%) Project Management
5 16 (36.36%) Retail
5 16 (36.36%) CRM
5 16 (36.36%) E-Commerce
5 16 (36.36%) SaaS
5 16 (36.36%) Pay per click
6 15 (34.09%) Big Data
7 12 (27.27%) Degree
7 12 (27.27%) Finance
8 11 (25.00%) Direct Marketing
9 10 (22.73%) Service Delivery
10 8 (18.18%) SQL
11 7 (15.91%) JavaScript
11 7 (15.91%) Microsoft
11 7 (15.91%) Analytical Skills
12 6 (13.64%) AngularJS
12 6 (13.64%) Customer Segmentation
12 6 (13.64%) Data-Driven Marketing
12 6 (13.64%) Customer Insight
12 6 (13.64%) Ext JS
12 6 (13.64%) KnockoutJS
12 6 (13.64%) QA
12 6 (13.64%) jQuery
12 6 (13.64%) Unit Testing
12 6 (13.64%) Web Development

Marketing Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 2 September 2015, IT jobs across the South East region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (9.09%) SharePoint
Applications
1 1 (2.27%) MS Excel
1 1 (2.27%) SPSS
Cloud Services
1 16 (36.36%) SaaS
2 1 (2.27%) Google Analytics
Communications & Networking
1 6 (13.64%) Internet
Database & Business Intelligence
1 15 (34.09%) Big Data
2 1 (2.27%) Data Warehouse
2 1 (2.27%) BusinessObjects
General
1 44 (100.00%) Marketing
2 16 (36.36%) Retail
3 12 (27.27%) Finance
4 6 (13.64%) Advertising
5 4 (9.09%) Banking
6 1 (2.27%) Games
Job Titles
1 21 (47.73%) Account Manager
2 8 (18.18%) Analyst
3 7 (15.91%) Senior Manager
4 6 (13.64%) Software Developer
4 6 (13.64%) Marketing Manager
4 6 (13.64%) Developer
5 5 (11.36%) Data Analyst
5 5 (11.36%) Data Manager
6 4 (9.09%) Project Manager
6 4 (9.09%) Marketing Director
7 1 (2.27%) Web Analyst
7 1 (2.27%) Marketing Analyst
7 1 (2.27%) Business Analyst
7 1 (2.27%) Business Systems Analyst
7 1 (2.27%) Systems Analyst
7 1 (2.27%) Process Analyst
Libraries, Frameworks & Software Standards
1 6 (13.64%) .NET
1 6 (13.64%) ASP.NET
1 6 (13.64%) Web Services
1 6 (13.64%) jQuery
1 6 (13.64%) Ext JS
1 6 (13.64%) KnockoutJS
1 6 (13.64%) AngularJS
2 1 (2.27%) HTML
Miscellaneous
1 7 (15.91%) Analytical Skills
2 5 (11.36%) Data Extraction
2 5 (11.36%) FMCG
3 4 (9.09%) Social Media
3 4 (9.09%) User Experience
4 1 (2.27%) Economics
4 1 (2.27%) Statistics
4 1 (2.27%) Computer Science
Processes & Methodologies
1 44 (100.00%) Analytics
2 36 (81.82%) Digital Marketing
3 21 (47.73%) Online Marketing
4 17 (38.64%) SEO
5 16 (36.36%) Project Management
5 16 (36.36%) CRM
5 16 (36.36%) E-Commerce
5 16 (36.36%) Pay per click
6 11 (25.00%) Direct Marketing
7 10 (22.73%) Service Delivery
8 6 (13.64%) B2B
8 6 (13.64%) Strategic Planning
8 6 (13.64%) Agile Software Development
8 6 (13.64%) TDD
8 6 (13.64%) Web Development
8 6 (13.64%) Unit Testing
8 6 (13.64%) Customer Insight
8 6 (13.64%) Customer Segmentation
8 6 (13.64%) Data-Driven Marketing
9 4 (9.09%) Campaign Management
Programming Languages
1 8 (18.18%) SQL
2 7 (15.91%) JavaScript
3 6 (13.64%) C#
4 3 (6.82%) C
Qualifications
1 12 (27.27%) Degree
2 4 (9.09%) MBA
Quality Assurance & Compliance
1 6 (13.64%) QA
Vendors
1 7 (15.91%) Microsoft
2 4 (9.09%) Adobe
2 4 (9.09%) Salesforce.com
3 2 (4.55%) Google
4 1 (2.27%) IBM