The table below looks at the statistics for Web Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Web Marketing
Rank 438 434 424
Rank change year-on-year
-4 -10
Permanent jobs citing Web Marketing 4 12 17
As % of all permanent IT jobs located in the South East 0.019% 0.053% 0.078%
As % of the Processes & Methodologies category 0.023% 0.066% 0.100%
Number of salaries quoted 4 2 17
Average salary £33,750 £40,125 £30,000
Average salary % change year-on-year
-15.88% +33.75%
90% offered a salary of more than £32,500 £36,225 £25,500
10% offered a salary of more than £36,750 £44,025 £54,500
UK excluding London average salary £35,000 £45,000 £30,000
% change year-on-year
-22.22% +50.00%
Web Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17156 18056 17036
As % of all permanent IT jobs located in the South East 81.88% 80.49% 78.18%
Number of salaries quoted 13692 14212 13899
Average salary £46,500 £45,000 £44,000
Average salary % change year-on-year
+3.33% +2.27%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £62,500 £65,000
UK excluding London average salary £43,500 £42,500 £40,000
% change year-on-year
+2.35% +6.25%

Web Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Web Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the South East

Web Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing across the South East region.

Web Marketing Salary Trend in the South East

Web Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the South East region over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex - 2 £36,250 -
West Sussex - 2 £32,500 -
Web Marketing
England

Web Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 30 March 2015, IT jobs across the South East region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 10 (100.00%) Marketing
2 5 (50.00%) Analytics
3 4 (40.00%) Digital Marketing
3 4 (40.00%) Web Analytics
3 4 (40.00%) B2B
3 4 (40.00%) SEO
4 3 (30.00%) B2C
4 3 (30.00%) E-Commerce
4 3 (30.00%) Content Management
4 3 (30.00%) Degree
4 3 (30.00%) Retail
4 3 (30.00%) SaaS
4 3 (30.00%) Social Media
4 3 (30.00%) Marketing Strategy
4 3 (30.00%) Customer Insight
5 2 (20.00%) jQuery
5 2 (20.00%) Telemarketing
5 2 (20.00%) Blog
5 2 (20.00%) Search Engine Marketing
5 2 (20.00%) Drupal
5 2 (20.00%) Advertising
5 2 (20.00%) CSS
5 2 (20.00%) HTML
5 2 (20.00%) Telecoms
6 1 (10.00%) Finance
6 1 (10.00%) Automotive
6 1 (10.00%) Systems Management Server (SMS)
6 1 (10.00%) Project Management
6 1 (10.00%) JavaScript
6 1 (10.00%) .NET

Web Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 30 March 2015, IT jobs across the South East region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (20.00%) Drupal
2 1 (10.00%) CMS
Applications
1 1 (10.00%) MS Excel
1 1 (10.00%) MS PowerPoint
Cloud Services
1 3 (30.00%) SaaS
Database & Business Intelligence
1 1 (10.00%) MS Access
General
1 10 (100.00%) Marketing
2 3 (30.00%) Retail
3 2 (20.00%) Advertising
3 2 (20.00%) Telecoms
4 1 (10.00%) Finance
4 1 (10.00%) Automotive
Job Titles
1 4 (40.00%) Web Manager
2 2 (20.00%) Software Manager
2 2 (20.00%) Analyst
2 2 (20.00%) Web Designer
2 2 (20.00%) Marketing Manager
2 2 (20.00%) Web Marketing Manager
2 2 (20.00%) Designer
2 2 (20.00%) Web Analytics Manager
2 2 (20.00%) Digital Marketing Manager
3 1 (10.00%) Business Intelligence Manager
3 1 (10.00%) Software Engineer
3 1 (10.00%) Insight Analyst
3 1 (10.00%) Customer Insight Analyst
3 1 (10.00%) Business Intelligence Analyst
3 1 (10.00%) Web Analyst
3 1 (10.00%) C# Software Engineer
3 1 (10.00%) Customer Analyst
3 1 (10.00%) Marketing Director
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
1 2 (20.00%) CSS
1 2 (20.00%) jQuery
2 1 (10.00%) .NET
2 1 (10.00%) ASP.NET
Miscellaneous
1 3 (30.00%) Social Media
2 2 (20.00%) Blog
3 1 (10.00%) Copywriting
3 1 (10.00%) User Experience
3 1 (10.00%) Analytical Skills
Processes & Methodologies
1 5 (50.00%) Analytics
2 4 (40.00%) B2B
2 4 (40.00%) SEO
2 4 (40.00%) Web Analytics
2 4 (40.00%) Digital Marketing
3 3 (30.00%) B2C
3 3 (30.00%) E-Commerce
3 3 (30.00%) Customer Insight
3 3 (30.00%) Content Management
3 3 (30.00%) Marketing Strategy
4 2 (20.00%) Telemarketing
4 2 (20.00%) Search Engine Marketing
5 1 (10.00%) Email Marketing
5 1 (10.00%) User Acceptance Testing
5 1 (10.00%) Performance Management
5 1 (10.00%) UX Design
5 1 (10.00%) Multivariate Testing
5 1 (10.00%) Customer Engagement
5 1 (10.00%) Business Intelligence
5 1 (10.00%) Project Management
Programming Languages
1 1 (10.00%) C#
1 1 (10.00%) JavaScript
Qualifications
1 3 (30.00%) Degree
Systems Management
1 1 (10.00%) Systems Management Server (SMS)
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