The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 241 245 238
Rank change year-on-year
+4 -7
Permanent jobs citing Direct Marketing 6 4 8
As % of all permanent IT jobs located in the South West 0.11% 0.068% 0.13%
As % of the Processes & Methodologies category 0.12% 0.078% 0.15%
Number of salaries quoted 3 3 5
Median salary £28,500 £32,500 £35,000
Median salary % change year-on-year
-12.30% -7.14%
UK excluding London median salary £35,000 £36,500 £35,000
% change year-on-year
-4.10% +4.28%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4850 5103 5228
As % of all permanent IT jobs located in the South West 87.39% 86.55% 84.93%
Number of salaries quoted 4048 4262 4232
Median salary £42,500 £41,500 £40,000
Median salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £29,500 £28,500 £27,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +14 3 - - 1
Dorset - 3 £28,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 27 August 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Direct Marketing.

1 16 (100.00%) Marketing
2 10 (62.50%) SQL
3 7 (43.75%) Finance
3 7 (43.75%) Customer Insight
4 6 (37.50%) Analytics
4 6 (37.50%) HTML
5 5 (31.25%) JavaScript
5 5 (31.25%) PHP
5 5 (31.25%) CSS
5 5 (31.25%) Manufacturing
5 5 (31.25%) Retail
5 5 (31.25%) Business Development
5 5 (31.25%) GitHub
5 5 (31.25%) Mobile Development
5 5 (31.25%) Front End Development
6 4 (25.00%) Data Security
6 4 (25.00%) Continuous Improvement
6 4 (25.00%) Data Governance
6 4 (25.00%) Analytical Skills
6 4 (25.00%) Agile Software Development
6 4 (25.00%) Banking
6 4 (25.00%) Data Warehouse
7 3 (18.75%) SAS
7 3 (18.75%) Adobe
7 3 (18.75%) Adobe Creative Suite
7 3 (18.75%) AngularJS
7 3 (18.75%) User Experience
7 3 (18.75%) Wireframes
7 3 (18.75%) Prototyping
8 2 (12.50%) Actionable Insight

Direct Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) SAS
2 2 (12.50%) CMS
2 2 (12.50%) WordPress
Applications
1 3 (18.75%) Adobe Creative Suite
2 1 (6.25%) MS Excel
2 1 (6.25%) MS PowerPoint
2 1 (6.25%) SPSS
Business Applications
1 2 (12.50%) Magento
2 1 (6.25%) FastStats
Cloud Services
1 5 (31.25%) GitHub
Communications & Networking
1 1 (6.25%) DAB
1 1 (6.25%) Internet
Database & Business Intelligence
1 4 (25.00%) Data Warehouse
2 1 (6.25%) Data Mining
2 1 (6.25%) SQL Server Integration Services
General
1 16 (100.00%) Marketing
2 7 (43.75%) Finance
3 5 (31.25%) Manufacturing
3 5 (31.25%) Retail
4 4 (25.00%) Banking
5 1 (6.25%) Advertising
Job Titles
1 5 (31.25%) Developer
1 5 (31.25%) Front End Developer (Client-Side Developer)
2 4 (25.00%) Analyst
2 4 (25.00%) Assistant Business Analyst
2 4 (25.00%) Business Analyst
2 4 (25.00%) Data Business Analyst
2 4 (25.00%) Security Manager
3 2 (12.50%) CMS Developer
3 2 (12.50%) Customer Analyst
3 2 (12.50%) Customer Insight Analyst
3 2 (12.50%) Data Analyst
3 2 (12.50%) Insight Analyst
3 2 (12.50%) SAS Analyst
3 2 (12.50%) SQL Analyst
4 1 (6.25%) CRM Database Manager
4 1 (6.25%) Direct Marketing Manager
4 1 (6.25%) Marketing Database Manager
4 1 (6.25%) Senior Database Manager
4 1 (6.25%) Senior Marketing Manager
4 1 (6.25%) SPSS Analyst
Libraries, Frameworks & Software Standards
1 6 (37.50%) HTML
2 5 (31.25%) CSS
3 3 (18.75%) AngularJS
4 2 (12.50%) CSS3
4 2 (12.50%) HTML5
Miscellaneous
1 4 (25.00%) Analytical Skills
2 3 (18.75%) User Experience
3 2 (12.50%) Data Structures
4 1 (6.25%) Statistics
Operating Systems
1 1 (6.25%) Mac OS X
Processes & Methodologies
1 7 (43.75%) Customer Insight
2 6 (37.50%) Analytics
3 5 (31.25%) Business Development
3 5 (31.25%) Front End Development
3 5 (31.25%) Mobile Development
4 4 (25.00%) Agile Software Development
4 4 (25.00%) Continuous Improvement
4 4 (25.00%) Data Governance
4 4 (25.00%) Data Security
5 3 (18.75%) Prototyping
5 3 (18.75%) Wireframes
6 2 (12.50%) Actionable Insight
6 2 (12.50%) CRM
6 2 (12.50%) E-Commerce
6 2 (12.50%) Open Source
6 2 (12.50%) Statistical Modelling
7 1 (6.25%) B2B
7 1 (6.25%) CHAID
7 1 (6.25%) Data Management
7 1 (6.25%) ETL
Programming Languages
1 10 (62.50%) SQL
2 5 (31.25%) JavaScript
2 5 (31.25%) PHP
3 1 (6.25%) VBA
Vendors
1 3 (18.75%) Adobe
2 2 (12.50%) Teradata