The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 231 251 223
Rank change year-on-year
+20 -28
Permanent jobs citing Direct Marketing 19 2 10
As % of all permanent IT jobs located in the South West 0.34% 0.033% 0.17%
As % of the Processes & Methodologies category 0.38% 0.038% 0.20%
Number of salaries quoted 13 2 10
Average salary £37,500 £52,500 £38,000
Average salary % change year-on-year
-28.57% +38.15%
90% offered a salary of more than £27,700 £38,500 £34,250
10% offered a salary of more than £70,000 £66,500 £45,825
UK excluding London average salary £38,750 £35,000 £37,500
% change year-on-year
+10.71% -6.66%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4940 5266 5004
As % of all permanent IT jobs located in the South West 87.29% 86.00% 86.04%
Number of salaries quoted 4097 4299 4155
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 30 April 2016.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +8 10 £35,000 -50.00%
Gloucestershire - 4 £36,250 -
Somerset - 3 £70,000 -
Dorset - 2 £28,500 - 1
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 30 April 2016, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 35 (100.00%) Marketing
2 20 (57.14%) CRM
3 18 (51.43%) SQL
4 14 (40.00%) Agile Software Development
5 13 (37.14%) Analytics
6 11 (31.43%) Data Warehouse
6 11 (31.43%) SQL Server Integration Services
7 10 (28.57%) SQL Server Reporting Services
7 10 (28.57%) Analytical Skills
7 10 (28.57%) FastStats
8 9 (25.71%) Customer Insight
9 8 (22.86%) Banking
9 8 (22.86%) Retail
9 8 (22.86%) SQL Server
9 8 (22.86%) Data Security
9 8 (22.86%) Continuous Improvement
9 8 (22.86%) Data Governance
10 7 (20.00%) Campaign Analysis
10 7 (20.00%) SPSS
10 7 (20.00%) SAS
11 5 (14.29%) SQL Server Analysis Services
11 5 (14.29%) Waterfall
11 5 (14.29%) Relational Database
11 5 (14.29%) Microsoft
11 5 (14.29%) Finance
12 4 (11.43%) HTML
12 4 (11.43%) Campaign Management
12 4 (11.43%) SQL Server 2008
13 3 (8.57%) V-Model
13 3 (8.57%) Data-Driven Marketing

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 30 April 2016, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (20.00%) SAS
Applications
1 7 (20.00%) SPSS
2 2 (5.71%) Adobe Creative Suite
3 1 (2.86%) InDesign
3 1 (2.86%) MS Excel
Business Applications
1 10 (28.57%) FastStats
2 2 (5.71%) Adobe Campaign
2 2 (5.71%) Unica
3 1 (2.86%) FastStats PeopleStage
Cloud Services
1 3 (8.57%) Pure360
1 3 (8.57%) Silverpop
2 2 (5.71%) CheetahMail
2 2 (5.71%) GitHub
2 2 (5.71%) SmartFocus
Database & Business Intelligence
1 11 (31.43%) Data Warehouse
1 11 (31.43%) SQL Server Integration Services
2 10 (28.57%) SQL Server Reporting Services
3 8 (22.86%) SQL Server
4 5 (14.29%) Relational Database
4 5 (14.29%) SQL Server Analysis Services
5 4 (11.43%) SQL Server 2008
6 3 (8.57%) PowerCenter
6 3 (8.57%) RDBMS
7 2 (5.71%) MySQL
8 1 (2.86%) Data Mining
8 1 (2.86%) Oracle Reports
8 1 (2.86%) Qlik Sense
8 1 (2.86%) QlikView
Development Applications
1 2 (5.71%) SQL Server Management Studio (SSMS)
General
1 35 (100.00%) Marketing
2 8 (22.86%) Banking
2 8 (22.86%) Retail
3 5 (14.29%) Finance
4 2 (5.71%) Manufacturing
Job Titles
1 12 (34.29%) Analyst
2 9 (25.71%) Marketing Analyst
3 7 (20.00%) Business Analyst
4 6 (17.14%) Assistant Business Analyst
4 6 (17.14%) CRM Manager
4 6 (17.14%) Data Business Analyst
4 6 (17.14%) Security Manager
5 5 (14.29%) Developer
5 5 (14.29%) Report Analyst
6 4 (11.43%) Campaign Analyst
6 4 (11.43%) Marketing Campaign Analyst
6 4 (11.43%) Senior Manager
6 4 (11.43%) SQL Analyst
7 3 (8.57%) Insight Analyst
7 3 (8.57%) Marketing Insight Analyst
7 3 (8.57%) Marketing Manager
7 3 (8.57%) SAS Analyst
7 3 (8.57%) SAS Marketing Analyst
7 3 (8.57%) SPSS Analyst
7 3 (8.57%) SPSS Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (11.43%) HTML
2 3 (8.57%) CSS
2 3 (8.57%) XML
3 2 (5.71%) AngularJS
Miscellaneous
1 10 (28.57%) Analytical Skills
2 3 (8.57%) Statistics
3 2 (5.71%) User Experience
3 2 (5.71%) Visualisation
Processes & Methodologies
1 20 (57.14%) CRM
2 14 (40.00%) Agile Software Development
3 13 (37.14%) Analytics
4 9 (25.71%) Customer Insight
5 8 (22.86%) Continuous Improvement
5 8 (22.86%) Data Governance
5 8 (22.86%) Data Security
6 7 (20.00%) Campaign Analysis
7 5 (14.29%) Waterfall
8 4 (11.43%) Campaign Management
9 3 (8.57%) Business Intelligence
9 3 (8.57%) CHAID
9 3 (8.57%) Cluster Analysis
9 3 (8.57%) Data Management
9 3 (8.57%) Data-Driven Marketing
9 3 (8.57%) ETL
9 3 (8.57%) V-Model
10 2 (5.71%) Business Development
10 2 (5.71%) Scrum
10 2 (5.71%) Service Delivery
Programming Languages
1 18 (51.43%) SQL
2 3 (8.57%) T-SQL
3 2 (5.71%) JavaScript
3 2 (5.71%) PHP
4 1 (2.86%) VBA
Qualifications
1 1 (2.86%) Degree
Quality Assurance & Compliance
1 2 (5.71%) SLA
Vendors
1 5 (14.29%) Microsoft
2 3 (8.57%) Adobe
2 3 (8.57%) Apteco
2 3 (8.57%) Informatica
3 2 (5.71%) Alterian
3 2 (5.71%) IBM
3 2 (5.71%) Oracle
Poole
Hays Specialist Recruitment Ltd
Salary: £25000.00 - £32000.00 per annum
Posted: 25 days ago