The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 232 239 225
Rank change year-on-year
+7 -14
Permanent jobs citing Direct Marketing 20 8 13
As % of all permanent IT jobs located in the South West 0.35% 0.14% 0.24%
As % of the Processes & Methodologies category 0.40% 0.16% 0.28%
Number of salaries quoted 16 6 12
Average salary £42,500 £47,250 £36,500
Average salary % change year-on-year
-10.05% +29.45%
90% offered a salary of more than £27,500 £32,500 £20,250
10% offered a salary of more than £55,000 £67,500 £52,250
UK excluding London average salary £40,000 £36,500 £38,500
% change year-on-year
+9.58% -5.19%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4973 5060 4626
As % of all permanent IT jobs located in the South West 87.49% 86.35% 84.82%
Number of salaries quoted 4117 4264 3909
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £29,000 £26,500
10% offered a salary of more than £65,000 £55,500 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 13 February 2016.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol 0 11 £50,000 +41.84% 1
Gloucestershire - 7 £37,500 -
Somerset -4 2 £42,500 -34.61% 1
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 13 February 2016, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 47 (100.00%) Marketing
2 32 (68.09%) SQL
3 28 (59.57%) CRM
4 19 (40.43%) SQL Server
5 15 (31.91%) Data Warehouse
5 15 (31.91%) SAS
6 14 (29.79%) SQL Server Reporting Services
6 14 (29.79%) SQL Server Integration Services
6 14 (29.79%) FastStats
6 14 (29.79%) Analytics
7 12 (25.53%) Agile Software Development
8 10 (21.28%) Business Intelligence
8 10 (21.28%) Microsoft
9 9 (19.15%) SPSS
9 9 (19.15%) Banking
9 9 (19.15%) Retail
9 9 (19.15%) Campaign Analysis
9 9 (19.15%) SQL Server 2008
9 9 (19.15%) SQL Server Analysis Services
10 8 (17.02%) Analytical Skills
11 7 (14.89%) Finance
11 7 (14.89%) Informatica
11 7 (14.89%) PowerCenter
11 7 (14.89%) RDBMS
11 7 (14.89%) XML
11 7 (14.89%) MySQL
11 7 (14.89%) Oracle
11 7 (14.89%) Relational Database
11 7 (14.89%) Waterfall
11 7 (14.89%) V-Model

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 13 February 2016, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (31.91%) SAS
Applications
1 9 (19.15%) SPSS
2 3 (6.38%) MS Excel
3 1 (2.13%) InDesign
3 1 (2.13%) MS Office
Business Applications
1 14 (29.79%) FastStats
2 4 (8.51%) SAP CRM
3 3 (6.38%) FastStats PeopleStage
4 2 (4.26%) Adobe Campaign
4 2 (4.26%) Unica
Cloud Services
1 5 (10.64%) Pure360
1 5 (10.64%) Silverpop
2 2 (4.26%) CheetahMail
2 2 (4.26%) SmartFocus
3 1 (2.13%) AdWords
3 1 (2.13%) Google Analytics
Communications & Networking
1 3 (6.38%) Internet
Database & Business Intelligence
1 19 (40.43%) SQL Server
2 15 (31.91%) Data Warehouse
3 14 (29.79%) SQL Server Integration Services
3 14 (29.79%) SQL Server Reporting Services
4 9 (19.15%) SQL Server 2008
4 9 (19.15%) SQL Server Analysis Services
5 7 (14.89%) MySQL
5 7 (14.89%) PowerCenter
5 7 (14.89%) RDBMS
5 7 (14.89%) Relational Database
6 1 (2.13%) Big Data
6 1 (2.13%) Oracle Reports
6 1 (2.13%) Qlik Sense
6 1 (2.13%) QlikView
Development Applications
1 2 (4.26%) SQL Server Management Studio (SSMS)
General
1 47 (100.00%) Marketing
2 9 (19.15%) Banking
2 9 (19.15%) Retail
3 7 (14.89%) Finance
4 1 (2.13%) Advertising
4 1 (2.13%) Multimedia
Job Titles
1 20 (42.55%) Analyst
2 10 (21.28%) Developer
2 10 (21.28%) SQL Developer
3 9 (19.15%) Marketing Analyst
4 8 (17.02%) Data Analyst
5 7 (14.89%) SAS Analyst
5 7 (14.89%) SQL Analyst
6 6 (12.77%) SPSS Analyst
7 5 (10.64%) CRM Analyst
7 5 (10.64%) CRM Manager
7 5 (10.64%) Insight Analyst
7 5 (10.64%) SAS Data Analyst
7 5 (10.64%) SPSS Data Analyst
8 4 (8.51%) SAS Insight Analyst
8 4 (8.51%) SQL Data Analyst
9 3 (6.38%) Data Insight Analyst
9 3 (6.38%) Insight Data Analyst
9 3 (6.38%) SAP Analyst
9 3 (6.38%) SAS Marketing Analyst
9 3 (6.38%) SPSS Marketing Analyst
Libraries, Frameworks & Software Standards
1 7 (14.89%) XML
2 1 (2.13%) CSS
2 1 (2.13%) HTML
Miscellaneous
1 8 (17.02%) Analytical Skills
2 6 (12.77%) Statistics
3 5 (10.64%) Data Structures
4 3 (6.38%) Client/Server
5 1 (2.13%) Data Protection Act
5 1 (2.13%) Visualisation
Processes & Methodologies
1 28 (59.57%) CRM
2 14 (29.79%) Analytics
3 12 (25.53%) Agile Software Development
4 10 (21.28%) Business Intelligence
5 9 (19.15%) Campaign Analysis
6 7 (14.89%) V-Model
6 7 (14.89%) Waterfall
7 6 (12.77%) CHAID
7 6 (12.77%) Cluster Analysis
7 6 (12.77%) Statistical Modelling
8 4 (8.51%) Campaign Management
8 4 (8.51%) Continuous Improvement
8 4 (8.51%) Customer Insight
8 4 (8.51%) Data Governance
8 4 (8.51%) Data Security
8 4 (8.51%) Marketing Automation
9 3 (6.38%) Data Management
9 3 (6.38%) Digital Marketing
9 3 (6.38%) Open Source
9 3 (6.38%) Use Case
Programming Languages
1 32 (68.09%) SQL
2 4 (8.51%) T-SQL
3 2 (4.26%) R
4 1 (2.13%) Python
Qualifications
1 4 (8.51%) Degree
Quality Assurance & Compliance
1 2 (4.26%) SLA
Vendors
1 10 (21.28%) Microsoft
2 7 (14.89%) Informatica
2 7 (14.89%) Oracle
3 5 (10.64%) Apteco
3 5 (10.64%) Teradata
4 4 (8.51%) SAP
5 2 (4.26%) Alterian
5 2 (4.26%) IBM
6 1 (2.13%) Adobe
6 1 (2.13%) Google
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HAYS INFORMATION TECHNOLOGY
Salary: £25000 - £32000 per annum + Package
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Malmesbury, Wiltshire
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