The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 235 212 216
Rank change year-on-year
-23 +4
Permanent jobs citing Direct Marketing 7 21 14
As % of all permanent IT jobs located in the South West 0.11% 0.37% 0.25%
As % of the Processes & Methodologies category 0.13% 0.45% 0.32%
Number of salaries quoted 7 18 12
Average salary £38,500 £40,000 £35,000
Average salary % change year-on-year
-3.75% +14.28%
90% offered a salary of more than £36,500 £20,000 £32,750
10% offered a salary of more than £53,000 £50,750 £47,250
UK excluding London average salary £38,500 £40,000 £35,000
% change year-on-year
-3.75% +14.28%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5421 4689 4356
As % of all permanent IT jobs located in the South West 82.22% 81.99% 77.50%
Number of salaries quoted 4454 4057 3799
Average salary £40,000 £38,500 £38,500
Average salary % change year-on-year
+3.89% -
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £62,500 £55,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 28 November 2014.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +1 4 £38,250 -17.29% 5
Somerset -11 2 £55,000 +29.41%
Wiltshire -6 1 £35,000 +21.73%
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 28 November 2014, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 15 (100.00%) Marketing
2 6 (40.00%) CRM
3 5 (33.33%) SQL
3 5 (33.33%) CSS
3 5 (33.33%) HTML
3 5 (33.33%) JavaScript
3 5 (33.33%) Analytical Skills
4 4 (26.67%) Laravel
4 4 (26.67%) AngularJS
4 4 (26.67%) Analytics
4 4 (26.67%) Propensity Modelling
4 4 (26.67%) PHP
5 3 (20.00%) SAS
5 3 (20.00%) SPSS
5 3 (20.00%) Degree
6 2 (13.33%) Data Mining
6 2 (13.33%) Statistics
6 2 (13.33%) FastStats
6 2 (13.33%) R
6 2 (13.33%) Customer Insight
6 2 (13.33%) Project Management
6 2 (13.33%) Oracle
7 1 (6.67%) SQL Server
7 1 (6.67%) Photoshop
7 1 (6.67%) IIS
7 1 (6.67%) Visual Studio
7 1 (6.67%) SAP
7 1 (6.67%) ATL
7 1 (6.67%) Java
7 1 (6.67%) Web Services

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 28 November 2014, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (20.00%) SAS
2 1 (6.67%) IIS
Applications
1 3 (20.00%) SPSS
2 2 (13.33%) FastStats
3 1 (6.67%) Fireworks
3 1 (6.67%) Adobe Illustrator
3 1 (6.67%) Photoshop
3 1 (6.67%) MS Excel
Business Applications
1 1 (6.67%) SAP CRM
Communications & Networking
1 1 (6.67%) Internet
Database & Business Intelligence
1 2 (13.33%) Data Mining
2 1 (6.67%) SQL Server Integration Services
2 1 (6.67%) SQL Server
2 1 (6.67%) Data Warehouse
Development Applications
1 1 (6.67%) Visual Studio
1 1 (6.67%) Team Foundation Server
General
1 15 (100.00%) Marketing
2 1 (6.67%) Front Office
2 1 (6.67%) Publishing
Job Titles
1 4 (26.67%) Developer
1 4 (26.67%) Web Developer
2 3 (20.00%) Analyst
3 2 (13.33%) Consultant
3 2 (13.33%) CRM Consultant
4 1 (6.67%) Marketing Analyst
4 1 (6.67%) Campaign Analyst
4 1 (6.67%) Marketing Consultant
4 1 (6.67%) UX Designer
4 1 (6.67%) Designer
4 1 (6.67%) Campaign Executive
4 1 (6.67%) Business Process Analyst
4 1 (6.67%) Process Analyst
4 1 (6.67%) Data Manager
4 1 (6.67%) Project Manager
4 1 (6.67%) Business Analyst
Libraries, Frameworks & Software Standards
1 5 (33.33%) HTML
1 5 (33.33%) CSS
2 4 (26.67%) Laravel
2 4 (26.67%) AngularJS
3 1 (6.67%) Web Services
3 1 (6.67%) Ajax
3 1 (6.67%) .NET
3 1 (6.67%) ATL
Miscellaneous
1 5 (33.33%) Analytical Skills
2 2 (13.33%) Statistics
3 1 (6.67%) RIA
3 1 (6.67%) User Experience
3 1 (6.67%) Client/Server
Processes & Methodologies
1 6 (40.00%) CRM
2 4 (26.67%) Analytics
2 4 (26.67%) Propensity Modelling
3 2 (13.33%) Customer Insight
3 2 (13.33%) Project Management
4 1 (6.67%) Service Delivery
4 1 (6.67%) MVC
4 1 (6.67%) Migration
4 1 (6.67%) Agile Software Development
4 1 (6.67%) Content Management
4 1 (6.67%) Usability Engineering
4 1 (6.67%) Use Case
4 1 (6.67%) Email Marketing
4 1 (6.67%) Time Management
4 1 (6.67%) Data Migration
4 1 (6.67%) Marketing Management
4 1 (6.67%) Brand Management
4 1 (6.67%) Stakeholder Engagement
4 1 (6.67%) Responsive Web Design
4 1 (6.67%) E-Commerce
Programming Languages
1 5 (33.33%) JavaScript
1 5 (33.33%) SQL
2 4 (26.67%) PHP
3 2 (13.33%) R
4 1 (6.67%) Java
Qualifications
1 3 (20.00%) Degree
Systems Management
1 1 (6.67%) Systems Management Server (SMS)
Vendors
1 2 (13.33%) Oracle
2 1 (6.67%) SAP
2 1 (6.67%) Salesforce.com
2 1 (6.67%) Alterian
2 1 (6.67%) Eloqua
2 1 (6.67%) Marketo
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Salary: £250 - £350 per annum + negotiable
Posted: Yesterday
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Salary: £38000 per annum + benefits
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