The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 222 198 206
Rank change year-on-year
-24 +8
Permanent jobs citing Direct Marketing 6 19 17
As % of all permanent IT jobs located in the South West 0.098% 0.36% 0.31%
As % of the Processes & Methodologies category 0.12% 0.46% 0.40%
Number of salaries quoted 5 18 15
Average salary £35,000 £38,750 £45,000
Average salary % change year-on-year
-9.67% -13.88%
UK excluding London average salary £35,000 £37,500 £32,500
% change year-on-year
-6.66% +15.38%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4919 4164 4268
As % of all permanent IT jobs located in the South West 80.34% 79.36% 77.08%
Number of salaries quoted 3998 3582 3778
Average salary £41,000 £37,500 £40,000
Average salary % change year-on-year
+9.33% -6.25%
90% offered a salary of more than £27,500 £26,000 £27,500
10% offered a salary of more than £60,000 £57,500 £54,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Direct Marketing
England

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 29 July 2014.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset - 4 £35,000 -
Bristol -6 2 £87,500 +75.00%
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 29 July 2014, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 16 (100.00%) Marketing
2 7 (43.75%) PHP
3 6 (37.50%) CRM
4 5 (31.25%) SAS
4 5 (31.25%) SQL
4 5 (31.25%) Retail
5 4 (25.00%) HTML
5 4 (25.00%) JavaScript
5 4 (25.00%) Oracle
5 4 (25.00%) CSS
5 4 (25.00%) Laravel
5 4 (25.00%) AngularJS
6 3 (18.75%) SAP
6 3 (18.75%) E-Commerce
6 3 (18.75%) .NET
6 3 (18.75%) Java
6 3 (18.75%) JD Edwards
6 3 (18.75%) OO
6 3 (18.75%) Publishing
6 3 (18.75%) Oracle CRM
6 3 (18.75%) Magento
6 3 (18.75%) Social Media
6 3 (18.75%) Apple iOS
7 2 (12.50%) Resource Management
7 2 (12.50%) Copywriting
7 2 (12.50%) Email Marketing
7 2 (12.50%) PRINCE2 Practitioner
7 2 (12.50%) Base SAS
7 2 (12.50%) Programme Management
7 2 (12.50%) Data Analysis

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 29 July 2014, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (31.25%) SAS
Applications
1 2 (12.50%) SPSS
1 2 (12.50%) MS PowerPoint
Business Applications
1 3 (18.75%) Oracle CRM
1 3 (18.75%) Magento
Database & Business Intelligence
1 2 (12.50%) Base SAS
1 2 (12.50%) Xcelsius
2 1 (6.25%) SQL Server 2008
2 1 (6.25%) SQL Server
2 1 (6.25%) Data Mining
2 1 (6.25%) SQL Server Reporting Services
2 1 (6.25%) SQL Server Integration Services
General
1 16 (100.00%) Marketing
2 5 (31.25%) Retail
3 3 (18.75%) Publishing
4 2 (12.50%) Finance
Job Titles
1 5 (31.25%) Developer
2 4 (25.00%) Web Developer
3 3 (18.75%) Analyst
3 3 (18.75%) Marketing Manager
4 2 (12.50%) Project Manager
5 1 (6.25%) SQL Database Developer
5 1 (6.25%) Account Director
5 1 (6.25%) Digital Marketing Manager
5 1 (6.25%) Insight Analyst
5 1 (6.25%) Senior Insight Analyst
5 1 (6.25%) Consultant
5 1 (6.25%) Senior Manager
5 1 (6.25%) Senior Analyst
5 1 (6.25%) Data Analyst
5 1 (6.25%) Senior Project Manager
5 1 (6.25%) Database Developer
5 1 (6.25%) IT Project Manager
5 1 (6.25%) SQL Developer
5 1 (6.25%) CRM Consultant
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
1 4 (25.00%) CSS
1 4 (25.00%) Laravel
1 4 (25.00%) AngularJS
2 3 (18.75%) .NET
3 1 (6.25%) ATL
Miscellaneous
1 3 (18.75%) Social Media
2 2 (12.50%) Management Information System
2 2 (12.50%) Copywriting
3 1 (6.25%) RIA
3 1 (6.25%) Statistics
Operating Systems
1 3 (18.75%) Apple iOS
Processes & Methodologies
1 6 (37.50%) CRM
2 3 (18.75%) E-Commerce
2 3 (18.75%) OO
3 2 (12.50%) PRINCE2
3 2 (12.50%) Programme Management
3 2 (12.50%) Data Analysis
3 2 (12.50%) Project Management
3 2 (12.50%) Resource Management
3 2 (12.50%) Email Marketing
4 1 (6.25%) Digital Marketing
4 1 (6.25%) Marketing Management
4 1 (6.25%) Brand Management
4 1 (6.25%) Stakeholder Engagement
4 1 (6.25%) Network Management
4 1 (6.25%) Marketing Strategy
4 1 (6.25%) Social Media Marketing
4 1 (6.25%) Analytics
4 1 (6.25%) Propensity Modelling
4 1 (6.25%) Service Management
4 1 (6.25%) Risk Management
Programming Languages
1 7 (43.75%) PHP
2 5 (31.25%) SQL
3 4 (25.00%) JavaScript
4 3 (18.75%) Java
5 1 (6.25%) T-SQL
5 1 (6.25%) R
Qualifications
1 2 (12.50%) PRINCE2 Practitioner
2 1 (6.25%) Degree
Vendors
1 4 (25.00%) Oracle
2 3 (18.75%) SAP
2 3 (18.75%) JD Edwards