The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 241 226 203
Rank change year-on-year
-15 -23
Permanent jobs citing Direct Marketing 4 2 15
As % of all permanent IT jobs located in the South West 0.067% 0.032% 0.29%
As % of the Processes & Methodologies category 0.081% 0.039% 0.36%
Number of salaries quoted 4 1 15
Average salary £57,500 £35,000 £35,500
Average salary % change year-on-year
+64.28% -1.40%
90% offered a salary of more than £38,000 £35,000 £25,600
10% offered a salary of more than £70,000 £35,000 £50,000
UK excluding London average salary £35,000 £33,500 £37,500
% change year-on-year
+4.47% -10.66%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4936 5093 4221
As % of all permanent IT jobs located in the South West 83.13% 82.54% 80.52%
Number of salaries quoted 4112 4134 3718
Average salary £40,000 £42,500 £37,500
Average salary % change year-on-year
-5.88% +13.33%
90% offered a salary of more than £28,000 £28,000 £27,000
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 2 July 2015.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -19 2 £70,000 -
Somerset - 1 £45,000 -
Wiltshire - 1 £35,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 2 July 2015, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 5 (100.00%) Marketing
2 3 (60.00%) SQL
3 2 (40.00%) T-SQL
3 2 (40.00%) Oracle
3 2 (40.00%) SQL Server
3 2 (40.00%) DataStage
3 2 (40.00%) UNIX
3 2 (40.00%) Linux
3 2 (40.00%) Oracle Database
3 2 (40.00%) Line Management
4 1 (20.00%) Customer Segmentation
4 1 (20.00%) Performance Tuning
4 1 (20.00%) Service Delivery
4 1 (20.00%) Disaster Recovery
4 1 (20.00%) Telecoms
4 1 (20.00%) Finance
4 1 (20.00%) Advertising
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Epiphany
4 1 (20.00%) Banking
4 1 (20.00%) Subversion
4 1 (20.00%) SQL Server 2005
4 1 (20.00%) SQL Server Integration Services
4 1 (20.00%) MS Excel
4 1 (20.00%) CRM
4 1 (20.00%) ETL
4 1 (20.00%) Chordiant
4 1 (20.00%) SMS
4 1 (20.00%) Business Intelligence
4 1 (20.00%) SLA

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 2 July 2015, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Excel
Business Applications
1 1 (20.00%) Unica
Cloud Services
1 1 (20.00%) SmartFocus
Communications & Networking
1 1 (20.00%) SMS
Database & Business Intelligence
1 2 (40.00%) SQL Server
1 2 (40.00%) DataStage
1 2 (40.00%) Oracle Database
2 1 (20.00%) SQL Server 2005
2 1 (20.00%) SQL Server Integration Services
2 1 (20.00%) SQL Server 2008
2 1 (20.00%) SQL Server 2012
Development Applications
1 1 (20.00%) Subversion
1 1 (20.00%) Team Foundation Server
General
1 5 (100.00%) Marketing
2 1 (20.00%) Telecoms
2 1 (20.00%) Finance
2 1 (20.00%) Advertising
2 1 (20.00%) Banking
Job Titles
1 2 (40.00%) Project Leader
2 1 (20.00%) SQL DBA
2 1 (20.00%) Business Intelligence Developer
2 1 (20.00%) Campaign Manager
2 1 (20.00%) Developer
2 1 (20.00%) Business Developer
2 1 (20.00%) DBA
2 1 (20.00%) Administrator
Operating Systems
1 2 (40.00%) UNIX
1 2 (40.00%) Linux
Processes & Methodologies
1 2 (40.00%) Line Management
2 1 (20.00%) PRINCE2
2 1 (20.00%) CRM
2 1 (20.00%) ETL
2 1 (20.00%) Business Intelligence
2 1 (20.00%) Service Delivery
2 1 (20.00%) Disaster Recovery
2 1 (20.00%) Stakeholder Management
2 1 (20.00%) Capacity Planning
2 1 (20.00%) Customer Insight
2 1 (20.00%) Data Analytics
2 1 (20.00%) Analytics
2 1 (20.00%) Campaign Management
2 1 (20.00%) Campaign Analysis
2 1 (20.00%) Customer Segmentation
2 1 (20.00%) Performance Tuning
Programming Languages
1 3 (60.00%) SQL
2 2 (40.00%) T-SQL
Qualifications
1 1 (20.00%) SC Cleared
1 1 (20.00%) Security Cleared
Quality Assurance & Compliance
1 1 (20.00%) SLA
Vendors
1 2 (40.00%) Oracle
2 1 (20.00%) Chordiant
2 1 (20.00%) Microsoft
2 1 (20.00%) Epiphany
2 1 (20.00%) Aprimo