The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Direct Marketing
Rank 191 187 180
Rank change year-on-year
-4 -7
Permanent jobs citing Direct Marketing 19 24 34
As % of all permanent IT jobs located in the South West 0.360% 0.426% 0.575%
As % of the Processes & Methodologies category 0.477% 0.565% 0.841%
Number of salaries quoted 19 18 34
Average salary £41,625 £45,000 £30,877
Average salary % change year-on-year
-7.50% +45.73%
90% offered a salary of more than £31,300 £28,200 £22,500
10% offered a salary of more than £50,000 £45,000 £60,000
UK excluding London average salary £39,250 £37,500 £35,000
% change year-on-year
+4.66% +7.14%
All Processes & Methodologies
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
3985 4249 4042
As % of all permanent IT jobs located in the South West 75.42% 75.36% 68.39%
Number of salaries quoted 3491 3617 3415
Average salary £37,500 £38,500 £37,500
Average salary % change year-on-year
-2.59% +2.66%
90% offered a salary of more than £27,500 £27,500 £25,500
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Direct Marketing
England

Direct Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West Direct Marketing Jobs Demand Trend

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

South West Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 22 May 2013.

South West Direct Marketing Salary Histogram

Direct Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Somerset 0 9 £41,625 +31.10%
Bristol -13 5 £50,000 +11.11%
Wiltshire +9 2 £35,250 -
Gloucestershire - 2 £29,500 -
Devon - 1 £32,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 38 (100.00%) Marketing
2 18 (47.37%) CRM
3 16 (42.11%) SAP CRM
3 16 (42.11%) SAP
4 15 (39.47%) SQL
5 13 (34.21%) SAS
6 11 (28.95%) SPSS
7 9 (23.68%) Customer Insight
7 9 (23.68%) PMP
7 9 (23.68%) PMI Certification
7 9 (23.68%) PRINCE2
8 8 (21.05%) Project Management
9 6 (15.79%) Finance
9 6 (15.79%) Economics
9 6 (15.79%) HTML
9 6 (15.79%) .NET
9 6 (15.79%) Analytics
9 6 (15.79%) Degree
9 6 (15.79%) Mathematics
10 5 (13.16%) Retail
10 5 (13.16%) Stakeholder Management
11 4 (10.53%) NetWeaver
11 4 (10.53%) CMS
11 4 (10.53%) SAP XI
11 4 (10.53%) SAP PI
11 4 (10.53%) Sitecore CMS
11 4 (10.53%) Sitecore
12 3 (7.895%) Marketing Analytics
12 3 (7.895%) Statistical Analysis
12 3 (7.895%) Statistics

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Development
1 6 (15.79%) HTML
1 6 (15.79%) .NET
2 4 (10.53%) SAP XI
2 4 (10.53%) SAP PI
3 2 (5.263%) CSS
3 2 (5.263%) XML
4 1 (2.632%) Apache Flex
4 1 (2.632%) XHTML
4 1 (2.632%) XSLT
4 1 (2.632%) ASP
4 1 (2.632%) ASP.NET
4 1 (2.632%) LAMP
Application Platforms
1 13 (34.21%) SAS
2 4 (10.53%) NetWeaver
2 4 (10.53%) CMS
2 4 (10.53%) Sitecore CMS
3 1 (2.632%) Apache
Applications
1 11 (28.95%) SPSS
2 2 (5.263%) FastStats
3 1 (2.632%) Photoshop
3 1 (2.632%) MS Office
Business Applications
1 16 (42.11%) SAP CRM
Communications & Networking
1 1 (2.632%) DNS
Database & Business Intelligence
1 2 (5.263%) SQL Server
1 2 (5.263%) Data Mining
2 1 (2.632%) Big Data
2 1 (2.632%) DTS
2 1 (2.632%) MySQL
2 1 (2.632%) SQL Server Reporting Services
Development Applications
1 1 (2.632%) Dreamweaver
General
1 38 (100.00%) Marketing
2 6 (15.79%) Finance
3 5 (13.16%) Retail
4 2 (5.263%) Manufacturing
5 1 (2.632%) Automotive
5 1 (2.632%) Financial Institution
5 1 (2.632%) Front Office
5 1 (2.632%) Telecoms
Job Titles
1 18 (47.37%) Analyst
2 10 (26.32%) Insight Analyst
3 5 (13.16%) Senior Analyst
3 5 (13.16%) Project Manager
4 4 (10.53%) Architect
4 4 (10.53%) Senior Insight Analyst
5 3 (7.895%) Marketing Analyst
5 3 (7.895%) Process Analyst
5 3 (7.895%) Business Analyst
5 3 (7.895%) Developer
5 3 (7.895%) Business Process Analyst
6 2 (5.263%) Delivery Project Manager
6 2 (5.263%) Delivery Manager
6 2 (5.263%) Customer Analyst
6 2 (5.263%) Senior Customer Insight Analyst
6 2 (5.263%) Customer Insight Analyst
6 2 (5.263%) SAS Analyst
6 2 (5.263%) SAS Insight Analyst
7 1 (2.632%) SAP Analyst
7 1 (2.632%) Designer
Miscellaneous
1 6 (15.79%) Economics
1 6 (15.79%) Mathematics
2 3 (7.895%) Statistics
3 1 (2.632%) Data Extraction
3 1 (2.632%) W3C
Operating Systems
1 1 (2.632%) Linux
Processes & Methodologies
1 18 (47.37%) CRM
2 9 (23.68%) Customer Insight
2 9 (23.68%) PRINCE2
3 8 (21.05%) Project Management
4 6 (15.79%) Analytics
5 5 (13.16%) Stakeholder Management
6 3 (7.895%) Marketing Analytics
6 3 (7.895%) Statistical Analysis
7 2 (5.263%) Database Marketing
7 2 (5.263%) Email Marketing
8 1 (2.632%) Predictive Modelling
8 1 (2.632%) Marketing Strategy
8 1 (2.632%) Data Transformation
8 1 (2.632%) Customer Engagement
8 1 (2.632%) Business Intelligence
8 1 (2.632%) B2C
8 1 (2.632%) Operations Research
8 1 (2.632%) Data Management
8 1 (2.632%) Content Management
8 1 (2.632%) Data Analysis
Programming Languages
1 15 (39.47%) SQL
2 2 (5.263%) JavaScript
3 1 (2.632%) C#
3 1 (2.632%) Perl
3 1 (2.632%) PHP
3 1 (2.632%) T-SQL
3 1 (2.632%) VB
3 1 (2.632%) ActionScript
Qualifications
1 9 (23.68%) PMP
1 9 (23.68%) PMI Certification
2 6 (15.79%) Degree
Vendors
1 16 (42.11%) SAP
2 4 (10.53%) Sitecore
3 1 (2.632%) Microsoft
3 1 (2.632%) Adobe
3 1 (2.632%) Alterian