The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 228 211 221
Rank change year-on-year
-17 +10
Permanent jobs citing Direct Marketing 8 13 15
As % of all permanent IT jobs located in the South West 0.13% 0.24% 0.27%
As % of the Processes & Methodologies category 0.16% 0.30% 0.34%
Number of salaries quoted 6 12 15
Average salary £47,250 £36,500 £45,000
Average salary % change year-on-year
+29.45% -18.88%
90% offered a salary of more than £32,500 £20,250 £35,000
10% offered a salary of more than £67,500 £50,000 £52,500
UK excluding London average salary £35,000 £38,500 £40,000
% change year-on-year
-9.09% -3.75%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5041 4401 4420
As % of all permanent IT jobs located in the South West 83.45% 81.74% 78.72%
Number of salaries quoted 4244 3715 3901
Average salary £40,000 £39,500 £38,000
Average salary % change year-on-year
+1.26% +3.94%
90% offered a salary of more than £29,000 £26,500 £26,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the South West region.

Direct Marketing Salary Trend in the South West

Direct Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Direct Marketing across the South West region over the 3 months to 30 January 2015.

Direct Marketing Salary Histogram in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol 0 6 £35,250 +2.17% 2
Somerset -1 1 £65,000 +30.00%
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 30 January 2015, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 15 (100.00%) Marketing
2 9 (60.00%) CRM
3 8 (53.33%) SQL
4 6 (40.00%) Customer Insight
4 6 (40.00%) Analytics
4 6 (40.00%) Analytical Skills
5 3 (20.00%) Propensity Modelling
5 3 (20.00%) SAS
5 3 (20.00%) SQL Server Integration Services
6 2 (13.33%) Data Management
6 2 (13.33%) Alterian
6 2 (13.33%) Data Analysis
6 2 (13.33%) Finance
6 2 (13.33%) Unica
6 2 (13.33%) Degree
6 2 (13.33%) FastStats
6 2 (13.33%) Project Management
6 2 (13.33%) B2B
6 2 (13.33%) SPSS
6 2 (13.33%) Chordiant
6 2 (13.33%) Marketing Strategy
6 2 (13.33%) Campaign Analysis
7 1 (6.67%) Campaign Management
7 1 (6.67%) Eloqua
7 1 (6.67%) Responsive Web Design
7 1 (6.67%) Data Analytics
7 1 (6.67%) Customer Segmentation
7 1 (6.67%) Marketo
7 1 (6.67%) Line Management
7 1 (6.67%) User Experience

Direct Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 30 January 2015, IT jobs across the South West region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (20.00%) SAS
2 1 (6.67%) IIS
Applications
1 2 (13.33%) FastStats
1 2 (13.33%) SPSS
2 1 (6.67%) Photoshop
2 1 (6.67%) MS Excel
2 1 (6.67%) Fireworks
2 1 (6.67%) Adobe Illustrator
Business Applications
1 1 (6.67%) Unica Affinium
1 1 (6.67%) SAP CRM
Communications & Networking
1 1 (6.67%) SMS
1 1 (6.67%) Internet
Database & Business Intelligence
1 3 (20.00%) SQL Server Integration Services
2 1 (6.67%) Data Warehouse
2 1 (6.67%) Data Mining
2 1 (6.67%) SQL Server
Development Applications
1 1 (6.67%) Visual Studio
1 1 (6.67%) Team Foundation Server
General
1 15 (100.00%) Marketing
2 2 (13.33%) Finance
3 1 (6.67%) Front Office
3 1 (6.67%) Publishing
Job Titles
1 3 (20.00%) Project Manager
1 3 (20.00%) Analyst
2 2 (13.33%) Campaign Manager
2 2 (13.33%) CRM Developer
2 2 (13.33%) Developer
3 1 (6.67%) Campaign Executive
3 1 (6.67%) Business Analyst
3 1 (6.67%) Consultant
3 1 (6.67%) Business Process Analyst
3 1 (6.67%) Senior Manager
3 1 (6.67%) Process Analyst
3 1 (6.67%) Designer
3 1 (6.67%) Campaign Analyst
3 1 (6.67%) CRM Manager
3 1 (6.67%) Marketing Consultant
3 1 (6.67%) UX Designer
3 1 (6.67%) Data Manager
3 1 (6.67%) CRM Consultant
3 1 (6.67%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (6.67%) HTML
1 1 (6.67%) .NET
1 1 (6.67%) CSS
1 1 (6.67%) Web Services
1 1 (6.67%) Ajax
Miscellaneous
1 6 (40.00%) Analytical Skills
2 1 (6.67%) User Experience
2 1 (6.67%) Client/Server
2 1 (6.67%) Statistics
Processes & Methodologies
1 9 (60.00%) CRM
2 6 (40.00%) Customer Insight
2 6 (40.00%) Analytics
3 3 (20.00%) Propensity Modelling
4 2 (13.33%) Data Management
4 2 (13.33%) Data Analysis
4 2 (13.33%) Project Management
4 2 (13.33%) B2B
4 2 (13.33%) Marketing Strategy
4 2 (13.33%) Campaign Analysis
5 1 (6.67%) Campaign Management
5 1 (6.67%) Responsive Web Design
5 1 (6.67%) Data Analytics
5 1 (6.67%) Customer Segmentation
5 1 (6.67%) Line Management
5 1 (6.67%) E-Commerce
5 1 (6.67%) Service Delivery
5 1 (6.67%) MVC
5 1 (6.67%) Stakeholder Engagement
5 1 (6.67%) Use Case
Programming Languages
1 8 (53.33%) SQL
2 1 (6.67%) Java
2 1 (6.67%) JavaScript
2 1 (6.67%) R
Qualifications
1 2 (13.33%) Degree
Systems Management
1 1 (6.67%) Systems Management Server (SMS)
Vendors
1 2 (13.33%) Alterian
1 2 (13.33%) Unica
1 2 (13.33%) Chordiant
2 1 (6.67%) Eloqua
2 1 (6.67%) Marketo
2 1 (6.67%) Oracle
2 1 (6.67%) SAP
2 1 (6.67%) Salesforce.com
2 1 (6.67%) SmartFocus
2 1 (6.67%) Aprimo
2 1 (6.67%) Epiphany