The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 213 216 222
Rank change year-on-year
+3 +6
Permanent jobs citing Pay per click 25 5 4
As % of all permanent IT jobs located in the South West 0.42% 0.091% 0.070%
As % of the Processes & Methodologies category 0.51% 0.11% 0.089%
Number of salaries quoted 21 5 4
Average salary £27,500 £22,000 £24,500
Average salary % change year-on-year
+25.00% -10.20%
90% offered a salary of more than £25,000 £21,000 £22,950
10% offered a salary of more than £31,000 £34,000 £32,000
UK excluding London average salary £30,000 £30,000 £31,000
% change year-on-year
- -3.22%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4946 4482 4473
As % of all permanent IT jobs located in the South West 83.43% 81.68% 78.82%
Number of salaries quoted 4159 3786 3952
Average salary £40,000 £39,000 £38,000
Average salary % change year-on-year
+2.56% +2.63%
90% offered a salary of more than £29,000 £26,500 £26,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset - 16 £27,500 - 2
Devon - 7 £25,000 - 1
Bristol +1 1 £31,000 - 1
Gloucestershire - 1 £28,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 28 January 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 34 (100.00%) SEO
2 24 (70.59%) Analytics
3 23 (67.65%) Google Analytics
3 23 (67.65%) Google
4 21 (61.76%) Web Development
5 20 (58.82%) Marketing
6 19 (55.88%) HTML
7 13 (38.24%) Social Media
8 12 (35.29%) Agile Software Development
9 11 (32.35%) Email Marketing
9 11 (32.35%) Digital Marketing
10 10 (29.41%) Blog
10 10 (29.41%) Graphic Design
10 10 (29.41%) Online Marketing
10 10 (29.41%) Marketing Strategy
10 10 (29.41%) Social Media Marketing
10 10 (29.41%) Statistics
10 10 (29.41%) Web Design
10 10 (29.41%) Data Management
11 9 (26.47%) CSS
12 5 (14.71%) Internet
12 5 (14.71%) E-Commerce
12 5 (14.71%) FTP
12 5 (14.71%) Web Application Development
13 4 (11.76%) User Experience
14 3 (8.82%) AngularJS
14 3 (8.82%) Magento
14 3 (8.82%) Moodle
14 3 (8.82%) WordPress
14 3 (8.82%) Joomla!

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 28 January 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (8.82%) CMS
1 3 (8.82%) Joomla!
1 3 (8.82%) Drupal
1 3 (8.82%) WordPress
1 3 (8.82%) Moodle
Applications
1 2 (5.88%) MS Project
1 2 (5.88%) MS Office
1 2 (5.88%) MS PowerPoint
Business Applications
1 23 (67.65%) Google Analytics
2 3 (8.82%) Magento
Communications & Networking
1 5 (14.71%) FTP
1 5 (14.71%) Internet
Database & Business Intelligence
1 3 (8.82%) MySQL
Development Applications
1 3 (8.82%) Dreamweaver
General
1 20 (58.82%) Marketing
2 1 (2.94%) Telecoms
2 1 (2.94%) Finance
2 1 (2.94%) Advertising
2 1 (2.94%) Banking
2 1 (2.94%) Retail
2 1 (2.94%) Multimedia
Job Titles
1 12 (35.29%) SEO Specialist
2 10 (29.41%) Marketing Executive
2 10 (29.41%) Digital Marketing Executive
3 8 (23.53%) PPC Executive
3 8 (23.53%) PPC Manager
3 8 (23.53%) PPC Analyst
3 8 (23.53%) PPC Specialist
4 6 (17.65%) Project Manager
5 5 (14.71%) Digital Project Manager
6 3 (8.82%) Junior
6 3 (8.82%) Developer
6 3 (8.82%) Web Developer
6 3 (8.82%) Junior Developer
6 3 (8.82%) Junior Web Developer
7 1 (2.94%) Digital Producer
Libraries, Frameworks & Software Standards
1 19 (55.88%) HTML
2 9 (26.47%) CSS
3 3 (8.82%) CakePHP
3 3 (8.82%) jQuery
3 3 (8.82%) AngularJS
Miscellaneous
1 13 (38.24%) Social Media
2 10 (29.41%) Statistics
2 10 (29.41%) Graphic Design
2 10 (29.41%) Blog
3 4 (11.76%) User Experience
4 1 (2.94%) Analytical Skills
4 1 (2.94%) Algorithms
4 1 (2.94%) Digital Media
4 1 (2.94%) Mobile App
4 1 (2.94%) Taxonomies
Processes & Methodologies
1 34 (100.00%) SEO
2 24 (70.59%) Analytics
3 21 (61.76%) Web Development
4 12 (35.29%) Agile Software Development
5 11 (32.35%) Email Marketing
5 11 (32.35%) Digital Marketing
6 10 (29.41%) Online Marketing
6 10 (29.41%) Marketing Strategy
6 10 (29.41%) Social Media Marketing
6 10 (29.41%) Data Management
6 10 (29.41%) Web Design
7 5 (14.71%) E-Commerce
7 5 (14.71%) Web Application Development
8 3 (8.82%) Project Management
8 3 (8.82%) MVC
9 1 (2.94%) B2B
9 1 (2.94%) PRINCE2
9 1 (2.94%) Scrum
9 1 (2.94%) Web Analytics
9 1 (2.94%) SWOT Analysis
Programming Languages
1 3 (8.82%) JavaScript
1 3 (8.82%) PHP
Vendors
1 23 (67.65%) Google
2 3 (8.82%) Zend
3 2 (5.88%) Microsoft
4 1 (2.94%) Hitwise
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