The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 238 214 178
Rank change year-on-year
-24 -36
Permanent jobs citing Pay per click 8 17 34
As % of all permanent IT jobs located in the South West 0.13% 0.28% 0.66%
As % of the Processes & Methodologies category 0.16% 0.34% 0.81%
Number of salaries quoted 8 15 30
Average salary £37,500 £28,000 £33,000
Average salary % change year-on-year
+33.92% -15.15%
90% offered a salary of more than £36,000 £24,800 £20,500
10% offered a salary of more than £45,600 £37,500 £35,000
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5152 5070 4218
As % of all permanent IT jobs located in the South West 85.28% 82.52% 82.32%
Number of salaries quoted 4319 4105 3613
Average salary £42,500 £40,000 £37,500
Average salary % change year-on-year
+6.25% +6.66%
90% offered a salary of more than £29,000 £27,500 £27,250
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 2 September 2015.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cornwall - 4 £37,500 -
Somerset - 2 £36,250 -
Wiltshire - 2 £46,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 2 September 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 22 (100.00%) Marketing
2 21 (95.45%) SEO
3 18 (81.82%) Digital Marketing
4 13 (59.09%) Analytical Skills
5 12 (54.55%) Social Media
6 11 (50.00%) E-Commerce
7 10 (45.45%) HTML
8 8 (36.36%) CSS
8 8 (36.36%) Google
8 8 (36.36%) Google Analytics
8 8 (36.36%) Analytics
9 7 (31.82%) Search Engine Marketing
9 7 (31.82%) JavaScript
9 7 (31.82%) Internet
10 6 (27.27%) Finance
11 5 (22.73%) Online Marketing
12 4 (18.18%) People Management
12 4 (18.18%) Advertising
12 4 (18.18%) MS Excel
12 4 (18.18%) Microsoft
12 4 (18.18%) MS PowerPoint
12 4 (18.18%) Workflow
13 3 (13.64%) Copywriting
13 3 (13.64%) Degree
13 3 (13.64%) CRM
13 3 (13.64%) PHP
13 3 (13.64%) JSP
13 3 (13.64%) CMS
13 3 (13.64%) WebTrends
13 3 (13.64%) Project Management

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 2 September 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.64%) CMS
Applications
1 4 (18.18%) MS Excel
1 4 (18.18%) MS PowerPoint
Business Applications
1 3 (13.64%) WebTrends
2 1 (4.55%) Magento
Cloud Services
1 8 (36.36%) Google Analytics
Communications & Networking
1 7 (31.82%) Internet
2 1 (4.55%) HTTP
General
1 22 (100.00%) Marketing
2 6 (27.27%) Finance
3 4 (18.18%) Advertising
4 1 (4.55%) Retail
Job Titles
1 4 (18.18%) SEO Executive
1 4 (18.18%) PPC Specialist
1 4 (18.18%) Account Director
1 4 (18.18%) PPC Manager
1 4 (18.18%) PPC Analyst
1 4 (18.18%) Digital Account Director
1 4 (18.18%) PPC Executive
2 3 (13.64%) Search Manager
2 3 (13.64%) SEO Manager
2 3 (13.64%) Marketing Manager
3 2 (9.09%) Web Editor
3 2 (9.09%) Web Content Editor
3 2 (9.09%) Content Editor
3 2 (9.09%) Online Marketing Manager
4 1 (4.55%) SEO Specialist
4 1 (4.55%) Digital Marketing Manager
4 1 (4.55%) Account Executive
4 1 (4.55%) Social Media Executive
Libraries, Frameworks & Software Standards
1 10 (45.45%) HTML
2 8 (36.36%) CSS
3 3 (13.64%) JSP
4 1 (4.55%) Apache Flex
Miscellaneous
1 13 (59.09%) Analytical Skills
2 12 (54.55%) Social Media
3 3 (13.64%) Copywriting
Processes & Methodologies
1 21 (95.45%) SEO
2 18 (81.82%) Digital Marketing
3 11 (50.00%) E-Commerce
4 8 (36.36%) Analytics
5 7 (31.82%) Search Engine Marketing
6 5 (22.73%) Online Marketing
7 4 (18.18%) Workflow
7 4 (18.18%) People Management
8 3 (13.64%) Project Management
8 3 (13.64%) Change Management
8 3 (13.64%) Website Architecture
8 3 (13.64%) CRM
8 3 (13.64%) Time Management
9 2 (9.09%) Email Marketing
9 2 (9.09%) Channel Management
10 1 (4.55%) Display Advertising
10 1 (4.55%) Agile Software Development
10 1 (4.55%) Web Development
10 1 (4.55%) Performance Testing
10 1 (4.55%) Marketing Strategy
Programming Languages
1 7 (31.82%) JavaScript
2 3 (13.64%) PHP
Qualifications
1 3 (13.64%) Degree
Vendors
1 8 (36.36%) Google
2 4 (18.18%) Microsoft