The first table below looks at the demand for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 201 160 196
Rank change year-on-year
-41 +36
Permanent jobs citing Pay per click 21 52 19
As % of all permanent IT jobs located in the South West 0.35% 0.99% 0.34%
As % of the Processes & Methodologies category 0.43% 1.26% 0.44%
Number of salaries quoted 19 43 15
Average salary £28,000 £33,000 £21,000
Average salary % change year-on-year
-15.15% +57.14%
90% offered a salary of more than £25,600 £21,100 £18,700
10% offered a salary of more than £37,500 £35,000 £29,500
UK excluding London average salary £27,250 £30,000 £27,500
% change year-on-year
-9.16% +9.09%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4877 4143 4294
As % of all permanent IT jobs located in the South West 80.48% 79.22% 77.45%
Number of salaries quoted 3965 3587 3803
Average salary £41,500 £37,500 £40,000
Average salary % change year-on-year
+10.66% -6.25%
90% offered a salary of more than £28,000 £26,000 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
England

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 23 July 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -10 12 £28,000 -7.05%
Dorset -11 4 £37,500 +50.00% 1
Somerset -23 3 £37,500 +59.57% 1
Wiltshire -7 2 £27,500 -8.33%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 23 July 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 55 (90.16%) SEO
2 54 (88.52%) Marketing
3 33 (54.10%) Analytics
4 32 (52.46%) Digital Marketing
5 30 (49.18%) Google
6 25 (40.98%) Google Analytics
7 22 (36.07%) Social Media
7 22 (36.07%) JavaScript
7 22 (36.07%) HTML
8 21 (34.43%) CSS
8 21 (34.43%) E-Commerce
9 17 (27.87%) CMS
10 13 (21.31%) Link Building
11 12 (19.67%) WordPress
12 10 (16.39%) Magento
12 10 (16.39%) Mobile App
12 10 (16.39%) Advertising
12 10 (16.39%) Software Engineering
12 10 (16.39%) Photoshop
12 10 (16.39%) B2B
13 9 (14.75%) Fireworks
13 9 (14.75%) CSS3
13 9 (14.75%) HTML5
14 8 (13.11%) Web Design
14 8 (13.11%) Competitor Analysis
14 8 (13.11%) Web Analytics
15 7 (11.48%) HP
15 7 (11.48%) Dell
15 7 (11.48%) NetApp
15 7 (11.48%) Social Media Marketing

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 23 July 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 17 (27.87%) CMS
2 12 (19.67%) WordPress
Applications
1 10 (16.39%) Photoshop
2 9 (14.75%) Fireworks
Business Applications
1 25 (40.98%) Google Analytics
2 10 (16.39%) Magento
3 5 (8.20%) Fredhopper
4 2 (3.28%) SAP Oil and Gas
5 1 (1.64%) Oracle CRM
Cloud Services
1 3 (4.92%) Cloud Computing
Communications & Networking
1 5 (8.20%) Internet
Database & Business Intelligence
1 4 (6.56%) MySQL
Development Applications
1 1 (1.64%) Dreamweaver
General
1 54 (88.52%) Marketing
2 10 (16.39%) Advertising
3 6 (9.84%) Finance
4 2 (3.28%) Manufacturing
4 2 (3.28%) Electronics
4 2 (3.28%) Telecoms
5 1 (1.64%) Publishing
5 1 (1.64%) Retail
5 1 (1.64%) Back Office
Job Titles
1 23 (37.70%) PPC Specialist
1 23 (37.70%) PPC Manager
1 23 (37.70%) PPC Analyst
1 23 (37.70%) PPC Executive
2 12 (19.67%) SEO Manager
3 9 (14.75%) SEO Executive
4 7 (11.48%) Marketing Manager
5 5 (8.20%) Web Analyst
5 5 (8.20%) Analyst
5 5 (8.20%) Senior Manager
5 5 (8.20%) Marketing Executive
6 4 (6.56%) Digital Marketing Specialist
7 3 (4.92%) Developer
8 2 (3.28%) Digital Marketing Manager
8 2 (3.28%) Programmer
8 2 (3.28%) Web Developer
8 2 (3.28%) Account Manager
8 2 (3.28%) Online Marketing Manager
8 2 (3.28%) Web Programmer
9 1 (1.64%) Account Executive
Libraries, Frameworks & Software Standards
1 22 (36.07%) HTML
2 21 (34.43%) CSS
3 9 (14.75%) HTML5
3 9 (14.75%) CSS3
4 4 (6.56%) CakePHP
4 4 (6.56%) jQuery
5 1 (1.64%) .NET
Miscellaneous
1 22 (36.07%) Social Media
2 10 (16.39%) Mobile App
3 2 (3.28%) DTV
3 2 (3.28%) Blog
4 1 (1.64%) Podcast
4 1 (1.64%) Digital Media
Operating Systems
1 1 (1.64%) Apple iOS
Processes & Methodologies
1 55 (90.16%) SEO
2 33 (54.10%) Analytics
3 32 (52.46%) Digital Marketing
4 21 (34.43%) E-Commerce
5 13 (21.31%) Link Building
6 10 (16.39%) B2B
6 10 (16.39%) Software Engineering
7 8 (13.11%) Competitor Analysis
7 8 (13.11%) Web Design
7 8 (13.11%) Web Analytics
8 7 (11.48%) Social Media Marketing
9 5 (8.20%) Internet Marketing
9 5 (8.20%) Benchmarking
10 4 (6.56%) Email Marketing
10 4 (6.56%) Online Marketing
10 4 (6.56%) Marketing Strategy
11 3 (4.92%) Telemarketing
11 3 (4.92%) MVC
11 3 (4.92%) Competitive Intelligence
12 2 (3.28%) Programme Management
Programming Languages
1 22 (36.07%) JavaScript
2 5 (8.20%) PHP
3 2 (3.28%) SQL
4 1 (1.64%) Java
Qualifications
1 6 (9.84%) Degree
Vendors
1 30 (49.18%) Google
2 7 (11.48%) HP
2 7 (11.48%) Dell
2 7 (11.48%) NetApp
2 7 (11.48%) Facebook
2 7 (11.48%) Twitter
3 6 (9.84%) Coremetrics
4 5 (8.20%) hybris
5 4 (6.56%) Zend
6 3 (4.92%) SAP
7 2 (3.28%) HubSpot
8 1 (1.64%) Oracle
8 1 (1.64%) Adobe
8 1 (1.64%) JD Edwards
8 1 (1.64%) Salesforce.com
Christchurch, Dorset
Cotterell-gifford
Salary: From £20,000 to £30,000 per annum
Posted: 2 days ago
South West
Volaris Exec
Salary: £30000 - £40000 per annum + benefits
Posted: 5 days ago
Bath
Blue Town Online
Salary: £22k - 25k per year
Posted: 14 days ago