The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 226 183 200
Rank change year-on-year
-43 +17
Permanent jobs citing Pay per click 12 28 19
As % of all permanent IT jobs located in the South West 0.19% 0.55% 0.33%
As % of the Processes & Methodologies category 0.24% 0.67% 0.44%
Number of salaries quoted 10 25 19
Average salary £28,000 £32,500 £23,000
Average salary % change year-on-year
-13.84% +41.30%
90% offered a salary of more than £23,650 £21,700 £17,000
10% offered a salary of more than £37,700 £35,000 £24,000
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5047 4153 4331
As % of all permanent IT jobs located in the South West 81.15% 81.62% 75.66%
Number of salaries quoted 4125 3572 3805
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,100
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 19 September 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -5 9 £28,000 -11.11% 1
Devon - 2 - -
Dorset -4 1 £62,000 +90.76%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 19 September 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 41 (93.18%) SEO
2 40 (90.91%) Marketing
3 28 (63.64%) Digital Marketing
4 22 (50.00%) Analytics
4 22 (50.00%) Google
5 21 (47.73%) Analytical Skills
6 18 (40.91%) Social Media
7 17 (38.64%) Google Analytics
8 16 (36.36%) E-Commerce
9 13 (29.55%) CMS
9 13 (29.55%) HTML
9 13 (29.55%) JavaScript
9 13 (29.55%) CSS
10 10 (22.73%) Link Building
11 8 (18.18%) WordPress
12 7 (15.91%) Mobile App
12 7 (15.91%) Photoshop
12 7 (15.91%) Finance
12 7 (15.91%) Advertising
12 7 (15.91%) Software Engineering
13 6 (13.64%) Web Design
13 6 (13.64%) Email Marketing
13 6 (13.64%) Web Analytics
13 6 (13.64%) Fireworks
13 6 (13.64%) B2B
13 6 (13.64%) Facebook
13 6 (13.64%) Twitter
13 6 (13.64%) CSS3
13 6 (13.64%) Social Media Marketing
13 6 (13.64%) Magento

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 19 September 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 13 (29.55%) CMS
2 8 (18.18%) WordPress
Applications
1 7 (15.91%) Photoshop
2 6 (13.64%) Fireworks
Business Applications
1 17 (38.64%) Google Analytics
2 6 (13.64%) Magento
3 2 (4.55%) Fredhopper
3 2 (4.55%) SAP Oil and Gas
Cloud Services
1 3 (6.82%) Cloud Computing
Communications & Networking
1 2 (4.55%) Internet
Database & Business Intelligence
1 4 (9.09%) MySQL
Development Applications
1 1 (2.27%) Dreamweaver
General
1 40 (90.91%) Marketing
2 7 (15.91%) Advertising
2 7 (15.91%) Finance
3 3 (6.82%) Telecoms
4 2 (4.55%) Manufacturing
4 2 (4.55%) Electronics
5 1 (2.27%) Back Office
5 1 (2.27%) Banking
5 1 (2.27%) Retail
Job Titles
1 15 (34.09%) PPC Specialist
1 15 (34.09%) PPC Manager
1 15 (34.09%) PPC Analyst
1 15 (34.09%) PPC Executive
2 9 (20.45%) SEO Manager
3 7 (15.91%) Marketing Executive
4 6 (13.64%) SEO Executive
5 4 (9.09%) Marketing Manager
6 2 (4.55%) Web Programmer
6 2 (4.55%) Web Analyst
6 2 (4.55%) Online Marketing Manager
6 2 (4.55%) Developer
6 2 (4.55%) Analyst
6 2 (4.55%) Web Developer
6 2 (4.55%) Account Manager
6 2 (4.55%) Senior Manager
6 2 (4.55%) Programmer
6 2 (4.55%) Digital Marketing Executive
7 1 (2.27%) Digital Marketing Specialist
7 1 (2.27%) Project Manager
Libraries, Frameworks & Software Standards
1 13 (29.55%) HTML
1 13 (29.55%) CSS
2 6 (13.64%) HTML5
2 6 (13.64%) CSS3
3 4 (9.09%) CakePHP
3 4 (9.09%) jQuery
Miscellaneous
1 21 (47.73%) Analytical Skills
2 18 (40.91%) Social Media
3 7 (15.91%) Mobile App
4 3 (6.82%) Blog
5 2 (4.55%) DTV
5 2 (4.55%) Statistics
5 2 (4.55%) Graphic Design
5 2 (4.55%) User Experience
6 1 (2.27%) Digital Media
6 1 (2.27%) Podcast
Processes & Methodologies
1 41 (93.18%) SEO
2 28 (63.64%) Digital Marketing
3 22 (50.00%) Analytics
4 16 (36.36%) E-Commerce
5 10 (22.73%) Link Building
6 7 (15.91%) Software Engineering
7 6 (13.64%) Web Design
7 6 (13.64%) B2B
7 6 (13.64%) Online Marketing
7 6 (13.64%) Social Media Marketing
7 6 (13.64%) Email Marketing
7 6 (13.64%) Web Analytics
8 5 (11.36%) Competitor Analysis
8 5 (11.36%) Marketing Strategy
9 3 (6.82%) MVC
9 3 (6.82%) Telemarketing
9 3 (6.82%) Competitive Intelligence
9 3 (6.82%) Agile Software Development
10 2 (4.55%) Data Management
10 2 (4.55%) Content Management
Programming Languages
1 13 (29.55%) JavaScript
2 4 (9.09%) PHP
3 1 (2.27%) SQL
Qualifications
1 3 (6.82%) Degree
Vendors
1 22 (50.00%) Google
2 6 (13.64%) Facebook
2 6 (13.64%) Twitter
3 4 (9.09%) Zend
4 3 (6.82%) Coremetrics
5 2 (4.55%) SAP
5 2 (4.55%) HP
5 2 (4.55%) Dell
5 2 (4.55%) NetApp
5 2 (4.55%) hybris
6 1 (2.27%) HubSpot
6 1 (2.27%) Salesforce.com
6 1 (2.27%) Adobe
Cheltenham
Recruitment Genius
Salary: £16000 - £30000 per annum
Posted: 3 days ago
Wells, Somerset
Genium Selection
Salary: £30,000 per year
Posted: 7 days ago
Bristol
Recruitment Genius
Salary: £20000 - £25000 per annum
Posted: 14 days ago