The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 220 229 221
Rank change year-on-year
+9 -8
Permanent jobs citing Pay per click 20 7 9
As % of all permanent IT jobs located in the South West 0.32% 0.12% 0.16%
As % of the Processes & Methodologies category 0.38% 0.14% 0.20%
Number of salaries quoted 13 7 9
Average salary £27,500 £24,000 £23,000
Average salary % change year-on-year
+14.58% +4.34%
90% offered a salary of more than £21,000 £22,500 £17,000
10% offered a salary of more than £27,900 £25,000 £31,300
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5223 4869 4410
As % of all permanent IT jobs located in the South West 82.54% 82.19% 77.57%
Number of salaries quoted 4310 4110 3882
Average salary £40,000 £39,000 £38,925
Average salary % change year-on-year
+2.56% +0.19%
90% offered a salary of more than £28,500 £27,500 £26,250
10% offered a salary of more than £62,500 £54,050 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 11 £26,250 -
Dorset - 7 £21,000 - 1
Bristol 0 1 £31,000 +29.16% 3
Gloucestershire - 1 £28,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 19 December 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 32 (100.00%) SEO
2 23 (71.88%) Marketing
3 19 (59.38%) Digital Marketing
4 15 (46.88%) Analytics
4 15 (46.88%) Social Media
5 14 (43.75%) HTML
5 14 (43.75%) Google Analytics
5 14 (43.75%) Google
6 13 (40.63%) Email Marketing
7 12 (37.50%) Online Marketing
8 11 (34.38%) Marketing Strategy
8 11 (34.38%) Web Development
9 10 (31.25%) Web Design
9 10 (31.25%) Data Management
9 10 (31.25%) Social Media Marketing
9 10 (31.25%) Graphic Design
9 10 (31.25%) Blog
9 10 (31.25%) Statistics
10 8 (25.00%) Analytical Skills
11 7 (21.88%) Link Building
12 5 (15.63%) Web Application Development
12 5 (15.63%) E-Commerce
12 5 (15.63%) FTP
12 5 (15.63%) Internet
13 4 (12.50%) CSS
13 4 (12.50%) CMS
13 4 (12.50%) User Experience
14 3 (9.38%) Magento
14 3 (9.38%) Joomla!
14 3 (9.38%) Drupal

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 19 December 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.50%) CMS
2 3 (9.38%) Joomla!
2 3 (9.38%) Drupal
2 3 (9.38%) WordPress
2 3 (9.38%) Moodle
Applications
1 2 (6.25%) MS Project
1 2 (6.25%) MS Office
1 2 (6.25%) MS PowerPoint
Business Applications
1 14 (43.75%) Google Analytics
2 3 (9.38%) Magento
Communications & Networking
1 5 (15.63%) FTP
1 5 (15.63%) Internet
Database & Business Intelligence
1 3 (9.38%) MySQL
Development Applications
1 3 (9.38%) Dreamweaver
General
1 23 (71.88%) Marketing
2 2 (6.25%) Advertising
3 1 (3.13%) Banking
3 1 (3.13%) Retail
3 1 (3.13%) Multimedia
3 1 (3.13%) Back Office
3 1 (3.13%) Telecoms
3 1 (3.13%) Finance
Job Titles
1 11 (34.38%) Marketing Executive
2 10 (31.25%) Digital Marketing Executive
3 9 (28.13%) PPC Executive
3 9 (28.13%) PPC Specialist
3 9 (28.13%) PPC Manager
3 9 (28.13%) PPC Analyst
4 6 (18.75%) SEO Manager
4 6 (18.75%) Project Manager
5 5 (15.63%) Digital Project Manager
6 3 (9.38%) Junior
6 3 (9.38%) Developer
6 3 (9.38%) Web Developer
6 3 (9.38%) Junior Developer
6 3 (9.38%) Junior Web Developer
7 2 (6.25%) SEO Specialist
8 1 (3.13%) Digital Producer
8 1 (3.13%) Account Manager
8 1 (3.13%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 14 (43.75%) HTML
2 4 (12.50%) CSS
3 3 (9.38%) CakePHP
3 3 (9.38%) jQuery
3 3 (9.38%) AngularJS
Miscellaneous
1 15 (46.88%) Social Media
2 10 (31.25%) Statistics
2 10 (31.25%) Graphic Design
2 10 (31.25%) Blog
3 8 (25.00%) Analytical Skills
4 4 (12.50%) User Experience
5 2 (6.25%) Mobile App
6 1 (3.13%) Digital Media
6 1 (3.13%) Taxonomies
6 1 (3.13%) Algorithms
Processes & Methodologies
1 32 (100.00%) SEO
2 19 (59.38%) Digital Marketing
3 15 (46.88%) Analytics
4 13 (40.63%) Email Marketing
5 12 (37.50%) Online Marketing
6 11 (34.38%) Marketing Strategy
6 11 (34.38%) Web Development
7 10 (31.25%) Web Design
7 10 (31.25%) Data Management
7 10 (31.25%) Social Media Marketing
8 7 (21.88%) Link Building
9 5 (15.63%) Web Application Development
9 5 (15.63%) E-Commerce
10 3 (9.38%) Project Management
10 3 (9.38%) MVC
11 2 (6.25%) Agile Software Development
12 1 (3.13%) SWOT Analysis
12 1 (3.13%) Content Management
12 1 (3.13%) Strategic Planning
12 1 (3.13%) Web Analytics
Programming Languages
1 3 (9.38%) JavaScript
1 3 (9.38%) PHP
Vendors
1 14 (43.75%) Google
2 3 (9.38%) Zend
3 2 (6.25%) Microsoft
4 1 (3.13%) Hitwise
4 1 (3.13%) Facebook
4 1 (3.13%) Twitter
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