The first table below looks at the demand for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 185 215 199
Rank change year-on-year
+30 -16
Permanent jobs citing Pay per click 40 5 17
As % of all permanent IT jobs located in the South West 0.69% 0.093% 0.30%
As % of the Processes & Methodologies category 0.86% 0.12% 0.39%
Number of salaries quoted 24 4 9
Average salary £27,500 £25,750 £26,000
Average salary % change year-on-year
+6.79% -0.96%
90% offered a salary of more than £25,000 £18,975 £18,450
10% offered a salary of more than £30,000 £30,250 £38,500
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4638 4189 4365
As % of all permanent IT jobs located in the South West 79.95% 77.85% 77.12%
Number of salaries quoted 3851 3683 3717
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,000 £54,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
England

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 18 April 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Wiltshire - 18 £27,500 -
Bristol +13 16 £30,000 +16.50%
Cornwall - 3 £27,500 -
Devon -8 2 - -
Gloucestershire - 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 18 April 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 38 (86.36%) Marketing
2 36 (81.82%) SEO
3 29 (65.91%) Analytics
4 23 (52.27%) Google
5 22 (50.00%) Google Analytics
6 19 (43.18%) JavaScript
6 19 (43.18%) HTML
7 18 (40.91%) CSS
7 18 (40.91%) Digital Marketing
8 15 (34.09%) Social Media
8 15 (34.09%) E-Commerce
9 11 (25.00%) CMS
10 10 (22.73%) B2B
11 9 (20.45%) Advertising
12 8 (18.18%) WordPress
12 8 (18.18%) Magento
12 8 (18.18%) Degree
12 8 (18.18%) Web Analytics
12 8 (18.18%) Web Design
12 8 (18.18%) Photoshop
13 7 (15.91%) HP
13 7 (15.91%) Dell
13 7 (15.91%) NetApp
13 7 (15.91%) Fireworks
13 7 (15.91%) Internet
13 7 (15.91%) Competitor Analysis
13 7 (15.91%) Software Engineering
13 7 (15.91%) Internet Marketing
13 7 (15.91%) HTML5
13 7 (15.91%) CSS3

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 18 April 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (25.00%) CMS
2 8 (18.18%) WordPress
Applications
1 8 (18.18%) Photoshop
2 7 (15.91%) Fireworks
Business Applications
1 22 (50.00%) Google Analytics
2 8 (18.18%) Magento
3 5 (11.36%) Fredhopper
4 1 (2.27%) Oracle CRM
Communications & Networking
1 7 (15.91%) Internet
Development Applications
1 1 (2.27%) Dreamweaver
General
1 38 (86.36%) Marketing
2 9 (20.45%) Advertising
3 1 (2.27%) Publishing
3 1 (2.27%) Retail
Job Titles
1 16 (36.36%) PPC Specialist
1 16 (36.36%) PPC Manager
1 16 (36.36%) PPC Analyst
1 16 (36.36%) PPC Executive
2 9 (20.45%) SEO Executive
3 7 (15.91%) Marketing Manager
4 6 (13.64%) Senior Manager
4 6 (13.64%) Analyst
5 5 (11.36%) Web Analyst
5 5 (11.36%) SEO Manager
6 4 (9.09%) Digital Marketing Specialist
7 2 (4.55%) Digital Marketing Manager
7 2 (4.55%) Online Marketing Manager
8 1 (2.27%) Senior Account Manager
8 1 (2.27%) Marketing Executive
8 1 (2.27%) Account Executive
8 1 (2.27%) Senior Account Executive
8 1 (2.27%) Developer
8 1 (2.27%) Account Manager
Libraries, Frameworks & Software Standards
1 19 (43.18%) HTML
2 18 (40.91%) CSS
3 7 (15.91%) HTML5
3 7 (15.91%) CSS3
4 2 (4.55%) JSP
5 1 (2.27%) .NET
Miscellaneous
1 15 (34.09%) Social Media
2 7 (15.91%) Mobile App
3 2 (4.55%) Blog
4 1 (2.27%) Digital Media
4 1 (2.27%) Podcast
Operating Systems
1 1 (2.27%) Apple iOS
Processes & Methodologies
1 36 (81.82%) SEO
2 29 (65.91%) Analytics
3 18 (40.91%) Digital Marketing
4 15 (34.09%) E-Commerce
5 10 (22.73%) B2B
6 8 (18.18%) Web Analytics
6 8 (18.18%) Web Design
7 7 (15.91%) Competitor Analysis
7 7 (15.91%) Software Engineering
7 7 (15.91%) Internet Marketing
8 5 (11.36%) Benchmarking
8 5 (11.36%) Link Building
9 4 (9.09%) Social Media Marketing
10 3 (6.82%) Marketing Strategy
11 2 (4.55%) B2C
11 2 (4.55%) Time Management
11 2 (4.55%) Display Advertising
11 2 (4.55%) Email Marketing
11 2 (4.55%) Online Marketing
12 1 (2.27%) Direct Marketing
Programming Languages
1 19 (43.18%) JavaScript
2 3 (6.82%) PHP
3 1 (2.27%) SQL
3 1 (2.27%) Java
Qualifications
1 8 (18.18%) Degree
Vendors
1 23 (52.27%) Google
2 7 (15.91%) HP
2 7 (15.91%) Dell
2 7 (15.91%) NetApp
3 6 (13.64%) Coremetrics
4 5 (11.36%) hybris
5 2 (4.55%) Facebook
5 2 (4.55%) Twitter
5 2 (4.55%) HubSpot
6 1 (2.27%) Adobe
6 1 (2.27%) Oracle
6 1 (2.27%) SAP
6 1 (2.27%) Salesforce.com
6 1 (2.27%) JD Edwards
Poole
Hays IT - Uk Posting account
Salary: £20000.00 - £25000.00 per annum
Posted: 6 days ago
Bournemouth, Dorset
Eligo Recruitment Ltd
Salary: £30000 - £32000 per annum
Posted: 6 days ago