The first table below looks at the demand for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 205 158 200
Rank change year-on-year
-47 +42
Permanent jobs citing Pay per click 19 52 18
As % of all permanent IT jobs located in the South West 0.31% 1.00% 0.32%
As % of the Processes & Methodologies category 0.38% 1.25% 0.42%
Number of salaries quoted 17 44 16
Average salary £28,000 £33,000 £21,000
Average salary % change year-on-year
-15.15% +57.14%
90% offered a salary of more than £25,200 £21,400 £18,750
10% offered a salary of more than £37,500 £35,000 £28,750
UK excluding London average salary £26,000 £30,000 £27,500
% change year-on-year
-13.33% +9.09%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4938 4147 4285
As % of all permanent IT jobs located in the South West 80.29% 79.49% 76.92%
Number of salaries quoted 4016 3557 3787
Average salary £41,000 £37,500 £40,000
Average salary % change year-on-year
+9.33% -6.25%
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
England

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 30 July 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -4 12 £28,000 -7.43%
Dorset -12 3 £37,500 +30.43% 2
Somerset -16 3 £37,500 +59.57% 1
Wiltshire -4 1 £27,500 -8.33%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 30 July 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 54 (90.00%) SEO
1 54 (90.00%) Marketing
2 33 (55.00%) Analytics
3 32 (53.33%) Digital Marketing
4 30 (50.00%) Google
5 25 (41.67%) Google Analytics
6 21 (35.00%) JavaScript
6 21 (35.00%) HTML
6 21 (35.00%) CSS
6 21 (35.00%) E-Commerce
6 21 (35.00%) Social Media
7 16 (26.67%) CMS
8 13 (21.67%) Link Building
9 11 (18.33%) WordPress
10 10 (16.67%) Magento
10 10 (16.67%) Mobile App
10 10 (16.67%) Advertising
10 10 (16.67%) Software Engineering
10 10 (16.67%) Photoshop
10 10 (16.67%) B2B
11 9 (15.00%) Fireworks
11 9 (15.00%) HTML5
11 9 (15.00%) CSS3
12 8 (13.33%) Web Design
12 8 (13.33%) Competitor Analysis
12 8 (13.33%) Web Analytics
13 7 (11.67%) HP
13 7 (11.67%) Dell
13 7 (11.67%) NetApp
13 7 (11.67%) Social Media Marketing

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 30 July 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 16 (26.67%) CMS
2 11 (18.33%) WordPress
Applications
1 10 (16.67%) Photoshop
2 9 (15.00%) Fireworks
Business Applications
1 25 (41.67%) Google Analytics
2 10 (16.67%) Magento
3 5 (8.33%) Fredhopper
4 2 (3.33%) SAP Oil and Gas
5 1 (1.67%) Oracle CRM
Cloud Services
1 3 (5.00%) Cloud Computing
Communications & Networking
1 5 (8.33%) Internet
Database & Business Intelligence
1 4 (6.67%) MySQL
Development Applications
1 1 (1.67%) Dreamweaver
General
1 54 (90.00%) Marketing
2 10 (16.67%) Advertising
3 6 (10.00%) Finance
4 2 (3.33%) Electronics
4 2 (3.33%) Telecoms
4 2 (3.33%) Manufacturing
5 1 (1.67%) Retail
5 1 (1.67%) Publishing
5 1 (1.67%) Back Office
Job Titles
1 23 (38.33%) PPC Manager
1 23 (38.33%) PPC Analyst
1 23 (38.33%) PPC Executive
1 23 (38.33%) PPC Specialist
2 12 (20.00%) SEO Manager
3 9 (15.00%) SEO Executive
4 7 (11.67%) Marketing Manager
5 5 (8.33%) Web Analyst
5 5 (8.33%) Analyst
5 5 (8.33%) Senior Manager
5 5 (8.33%) Marketing Executive
6 4 (6.67%) Digital Marketing Specialist
7 2 (3.33%) Digital Marketing Manager
7 2 (3.33%) Programmer
7 2 (3.33%) Web Developer
7 2 (3.33%) Account Manager
7 2 (3.33%) Developer
7 2 (3.33%) Web Programmer
7 2 (3.33%) Online Marketing Manager
8 1 (1.67%) Social Media Manager
Libraries, Frameworks & Software Standards
1 21 (35.00%) HTML
1 21 (35.00%) CSS
2 9 (15.00%) HTML5
2 9 (15.00%) CSS3
3 4 (6.67%) jQuery
3 4 (6.67%) CakePHP
4 1 (1.67%) .NET
Miscellaneous
1 21 (35.00%) Social Media
2 10 (16.67%) Mobile App
3 2 (3.33%) DTV
4 1 (1.67%) Blog
4 1 (1.67%) Podcast
4 1 (1.67%) Digital Media
Operating Systems
1 1 (1.67%) Apple iOS
Processes & Methodologies
1 54 (90.00%) SEO
2 33 (55.00%) Analytics
3 32 (53.33%) Digital Marketing
4 21 (35.00%) E-Commerce
5 13 (21.67%) Link Building
6 10 (16.67%) Software Engineering
6 10 (16.67%) B2B
7 8 (13.33%) Web Design
7 8 (13.33%) Competitor Analysis
7 8 (13.33%) Web Analytics
8 7 (11.67%) Social Media Marketing
9 5 (8.33%) Benchmarking
9 5 (8.33%) Internet Marketing
10 4 (6.67%) Email Marketing
10 4 (6.67%) Online Marketing
10 4 (6.67%) Marketing Strategy
11 3 (5.00%) Telemarketing
11 3 (5.00%) Competitive Intelligence
11 3 (5.00%) MVC
12 2 (3.33%) Display Advertising
Programming Languages
1 21 (35.00%) JavaScript
2 5 (8.33%) PHP
3 2 (3.33%) SQL
4 1 (1.67%) Java
Qualifications
1 6 (10.00%) Degree
Vendors
1 30 (50.00%) Google
2 7 (11.67%) HP
2 7 (11.67%) Dell
2 7 (11.67%) NetApp
3 6 (10.00%) Facebook
3 6 (10.00%) Twitter
3 6 (10.00%) Coremetrics
4 5 (8.33%) hybris
5 4 (6.67%) Zend
6 3 (5.00%) SAP
7 2 (3.33%) HubSpot
8 1 (1.67%) Adobe
8 1 (1.67%) Salesforce.com
8 1 (1.67%) JD Edwards
8 1 (1.67%) Oracle
Christchurch, Dorset
Cotterell-gifford
Salary: From £20,000 to £30,000 per annum
Posted: 2 days ago
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £18000.00 - £25000.00 per annum + Amazing Benefits
Posted: 5 days ago
Bath
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Salary: £22k - 25k per year
Posted: 20 days ago