The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / South West
Rank 226 245 234
Rank change year-on-year
+19 -11
Permanent jobs citing Pay per click 15 1 16
As % of all permanent IT jobs located in the South West 0.29% 0.017% 0.27%
As % of the Processes & Methodologies category 0.33% 0.019% 0.31%
Number of salaries quoted 14 1 16
Median salary £34,000 £32,500 £27,500
Median salary % change year-on-year
+4.61% +18.18%
90% offered a salary of more than £32,750 £32,500 £26,750
10% offered a salary of more than £36,000 £32,500 £31,000
UK excluding London median salary £36,000 £30,000 £30,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4572 5166 5241
As % of all permanent IT jobs located in the South West 89.65% 89.25% 87.72%
Number of salaries quoted 3731 4248 4400
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £29,000 £28,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +30 7 £36,000 +10.76%
Gloucestershire - 4 £33,000 - 1
Bristol - 3 £32,500 -
Cornwall - 1 £42,500 - 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 24 February 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Pay per click.

1 27 (100.00%) Marketing
2 26 (96.30%) SEO
3 15 (55.56%) Digital Marketing
4 12 (44.44%) Social Media
5 11 (40.74%) Google
6 10 (37.04%) Analytics
7 8 (29.63%) Search Engine Marketing
7 8 (29.63%) Google Analytics
7 8 (29.63%) Degree
7 8 (29.63%) Analytical Skills
7 8 (29.63%) Affiliate Marketing
8 7 (25.93%) AdWords
8 7 (25.93%) Blog
8 7 (25.93%) B2B
9 6 (22.22%) Web Design
9 6 (22.22%) Marketing Strategy
10 4 (14.81%) CMS
11 3 (11.11%) CSS
11 3 (11.11%) E-Commerce
11 3 (11.11%) HTML
11 3 (11.11%) JavaScript
11 3 (11.11%) Web Development
11 3 (11.11%) jQuery
12 2 (7.41%) Marketing Management
12 2 (7.41%) GIMP
12 2 (7.41%) Photoshop
12 2 (7.41%) Dreamweaver
12 2 (7.41%) Adobe
12 2 (7.41%) Retail
12 2 (7.41%) Web Analytics

Pay per click
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.81%) CMS
2 1 (3.70%) Drupal
2 1 (3.70%) WordPress
Applications
1 2 (7.41%) GIMP
1 2 (7.41%) Photoshop
Cloud Services
1 8 (29.63%) Google Analytics
2 7 (25.93%) AdWords
Communications & Networking
1 1 (3.70%) SSH
Database & Business Intelligence
1 1 (3.70%) MySQL
Development Applications
1 2 (7.41%) Dreamweaver
General
1 27 (100.00%) Marketing
2 2 (7.41%) Retail
3 1 (3.70%) Advertising
3 1 (3.70%) Finance
Job Titles
1 7 (25.93%) Account Manager
1 7 (25.93%) Digital Marketing Manager
1 7 (25.93%) Marketing Manager
1 7 (25.93%) Web Manager
2 4 (14.81%) Account Executive
2 4 (14.81%) Digital Account Manager
2 4 (14.81%) Digital Executive
2 4 (14.81%) SEO Executive
3 2 (7.41%) Developer
3 2 (7.41%) E-Commerce Developer
3 2 (7.41%) E-Commerce Web Developer
3 2 (7.41%) UI Developer
3 2 (7.41%) UI/UX Developer
3 2 (7.41%) UX Developer
3 2 (7.41%) Web Developer
3 2 (7.41%) Web UI Developer
3 2 (7.41%) Web UI/UX Developer
4 1 (3.70%) Analyst
4 1 (3.70%) Development Manager
4 1 (3.70%) Web Development Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) CSS
1 3 (11.11%) HTML
1 3 (11.11%) jQuery
2 1 (3.70%) Ajax
2 1 (3.70%) AngularJS
2 1 (3.70%) CSS3
2 1 (3.70%) HTML5
2 1 (3.70%) Twitter Bootstrap
Miscellaneous
1 12 (44.44%) Social Media
2 8 (29.63%) Analytical Skills
3 7 (25.93%) Blog
4 2 (7.41%) User Experience
5 1 (3.70%) Driving Licence
5 1 (3.70%) Management Information System
Processes & Methodologies
1 26 (96.30%) SEO
2 15 (55.56%) Digital Marketing
3 10 (37.04%) Analytics
4 8 (29.63%) Affiliate Marketing
4 8 (29.63%) Search Engine Marketing
5 7 (25.93%) B2B
6 6 (22.22%) Marketing Strategy
6 6 (22.22%) Web Design
7 3 (11.11%) E-Commerce
7 3 (11.11%) Web Development
8 2 (7.41%) Content Management
8 2 (7.41%) Marketing Management
8 2 (7.41%) Web Analytics
8 2 (7.41%) Wireframes
9 1 (3.70%) Business Development
9 1 (3.70%) Continuous Improvement
9 1 (3.70%) Customer Requirements
9 1 (3.70%) Lead Generation
9 1 (3.70%) People Management
9 1 (3.70%) Technical Architecture
Programming Languages
1 3 (11.11%) JavaScript
Qualifications
1 8 (29.63%) Degree
Quality Assurance & Compliance
1 1 (3.70%) QA
Vendors
1 11 (40.74%) Google
2 2 (7.41%) Adobe
3 1 (3.70%) SAP
3 1 (3.70%) Yahoo!
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