The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 210 171 200
Rank change year-on-year
-39 +29
Permanent jobs citing Pay per click 17 40 17
As % of all permanent IT jobs located in the South West 0.27% 0.77% 0.30%
As % of the Processes & Methodologies category 0.34% 0.96% 0.40%
Number of salaries quoted 15 34 17
Average salary £28,000 £33,000 £23,000
Average salary % change year-on-year
-15.15% +43.47%
90% offered a salary of more than £24,800 £21,400 £21,000
10% offered a salary of more than £37,500 £35,000 £28,000
UK excluding London average salary £28,000 £30,000 £26,000
% change year-on-year
-6.66% +15.38%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4956 4161 4246
As % of all permanent IT jobs located in the South West 79.94% 80.41% 75.34%
Number of salaries quoted 4001 3545 3748
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 22 August 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +2 13 £28,000 -11.11% 1
Dorset -7 4 £37,500 +15.38% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 22 August 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 53 (89.83%) SEO
1 53 (89.83%) Marketing
2 32 (54.24%) Analytics
3 30 (50.85%) Digital Marketing
4 28 (47.46%) Google
5 23 (38.98%) Google Analytics
6 20 (33.90%) E-Commerce
7 19 (32.20%) HTML
7 19 (32.20%) JavaScript
7 19 (32.20%) CSS
7 19 (32.20%) Social Media
8 14 (23.73%) CMS
9 13 (22.03%) Link Building
10 11 (18.64%) B2B
11 10 (16.95%) Advertising
12 9 (15.25%) Web Analytics
12 9 (15.25%) WordPress
13 8 (13.56%) Mobile App
13 8 (13.56%) Competitor Analysis
13 8 (13.56%) Software Engineering
13 8 (13.56%) Web Design
13 8 (13.56%) Photoshop
14 7 (11.86%) HP
14 7 (11.86%) Dell
14 7 (11.86%) NetApp
14 7 (11.86%) Fireworks
14 7 (11.86%) Finance
14 7 (11.86%) CSS3
14 7 (11.86%) Magento
14 7 (11.86%) HTML5

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 22 August 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 14 (23.73%) CMS
2 9 (15.25%) WordPress
Applications
1 8 (13.56%) Photoshop
2 7 (11.86%) Fireworks
Business Applications
1 23 (38.98%) Google Analytics
2 7 (11.86%) Magento
3 5 (8.47%) Fredhopper
4 2 (3.39%) SAP Oil and Gas
Cloud Services
1 3 (5.08%) Cloud Computing
Communications & Networking
1 5 (8.47%) Internet
Database & Business Intelligence
1 4 (6.78%) MySQL
Development Applications
1 1 (1.69%) Dreamweaver
General
1 53 (89.83%) Marketing
2 10 (16.95%) Advertising
3 7 (11.86%) Finance
4 3 (5.08%) Telecoms
5 2 (3.39%) Manufacturing
5 2 (3.39%) Electronics
6 1 (1.69%) Banking
6 1 (1.69%) Retail
6 1 (1.69%) Back Office
Job Titles
1 23 (38.98%) PPC Specialist
1 23 (38.98%) PPC Executive
1 23 (38.98%) PPC Manager
1 23 (38.98%) PPC Analyst
2 12 (20.34%) SEO Manager
3 7 (11.86%) SEO Executive
4 6 (10.17%) Marketing Manager
5 5 (8.47%) Web Analyst
5 5 (8.47%) Senior Manager
5 5 (8.47%) Analyst
5 5 (8.47%) Marketing Executive
6 4 (6.78%) Digital Marketing Specialist
7 2 (3.39%) Developer
7 2 (3.39%) Programmer
7 2 (3.39%) Web Developer
7 2 (3.39%) Account Manager
7 2 (3.39%) Web Programmer
7 2 (3.39%) Online Marketing Manager
8 1 (1.69%) Digital Marketing Manager
8 1 (1.69%) Project Manager
Libraries, Frameworks & Software Standards
1 19 (32.20%) HTML
1 19 (32.20%) CSS
2 7 (11.86%) CSS3
2 7 (11.86%) HTML5
3 4 (6.78%) jQuery
3 4 (6.78%) CakePHP
Miscellaneous
1 19 (32.20%) Social Media
2 8 (13.56%) Mobile App
3 2 (3.39%) DTV
4 1 (1.69%) Blog
4 1 (1.69%) Podcast
4 1 (1.69%) Digital Media
Processes & Methodologies
1 53 (89.83%) SEO
2 32 (54.24%) Analytics
3 30 (50.85%) Digital Marketing
4 20 (33.90%) E-Commerce
5 13 (22.03%) Link Building
6 11 (18.64%) B2B
7 9 (15.25%) Web Analytics
8 8 (13.56%) Competitor Analysis
8 8 (13.56%) Software Engineering
8 8 (13.56%) Web Design
9 6 (10.17%) Social Media Marketing
10 5 (8.47%) Internet Marketing
10 5 (8.47%) Benchmarking
11 4 (6.78%) Online Marketing
11 4 (6.78%) Email Marketing
12 3 (5.08%) Telemarketing
12 3 (5.08%) Competitive Intelligence
12 3 (5.08%) MVC
12 3 (5.08%) Marketing Strategy
13 2 (3.39%) B2C
Programming Languages
1 19 (32.20%) JavaScript
2 4 (6.78%) PHP
3 1 (1.69%) SQL
Qualifications
1 6 (10.17%) Degree
Vendors
1 28 (47.46%) Google
2 7 (11.86%) HP
2 7 (11.86%) Dell
2 7 (11.86%) NetApp
3 6 (10.17%) Facebook
3 6 (10.17%) Twitter
3 6 (10.17%) Coremetrics
4 5 (8.47%) hybris
5 4 (6.78%) Zend
6 2 (3.39%) HubSpot
6 2 (3.39%) SAP
7 1 (1.69%) Salesforce.com
7 1 (1.69%) Adobe
Bristol, Avon
Zetman
Salary: From £24,000 to £27,000 per annum
Posted: 2 days ago
Dorset
The People Network
Salary: £62000 per annum + bens
Posted: 16 days ago