The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 253 222 233
Rank change year-on-year
-31 +11
Permanent jobs citing Pay per click 1 21 5
As % of all permanent IT jobs located in the South West 0.017% 0.35% 0.092%
As % of the Processes & Methodologies category 0.020% 0.40% 0.11%
Number of salaries quoted 1 19 5
Average salary £32,500 £27,500 £22,000
Average salary % change year-on-year
+18.18% +25.00%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5019 5189 4618
As % of all permanent IT jobs located in the South West 87.53% 86.48% 84.63%
Number of salaries quoted 4157 4360 3903
Average salary £42,500 £40,000 £39,500
Average salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £29,750 £29,000 £26,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire - 1 £32,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 12 February 2016, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 12 (85.71%) SEO
2 11 (78.57%) Marketing
3 10 (71.43%) Google
4 9 (64.29%) Digital Marketing
4 9 (64.29%) Google Analytics
4 9 (64.29%) Analytics
5 8 (57.14%) E-Commerce
6 6 (42.86%) Microsoft
6 6 (42.86%) Social Media
7 5 (35.71%) Analytical Skills
7 5 (35.71%) Search Engine Marketing
7 5 (35.71%) HTML
7 5 (35.71%) JavaScript
7 5 (35.71%) CSS
8 4 (28.57%) MS Excel
8 4 (28.57%) Internet
8 4 (28.57%) MS PowerPoint
8 4 (28.57%) Workflow
8 4 (28.57%) People Management
8 4 (28.57%) Online Marketing
9 3 (21.43%) Google Tag Manager
9 3 (21.43%) Data Analysis
9 3 (21.43%) Email Marketing
9 3 (21.43%) Adobe Analytics
9 3 (21.43%) Web Development
9 3 (21.43%) Omniture
9 3 (21.43%) Adobe
9 3 (21.43%) DNA
9 3 (21.43%) PHP
10 2 (14.29%) Finance

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 12 February 2016, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 4 (28.57%) MS Excel
1 4 (28.57%) MS PowerPoint
Business Applications
1 1 (7.14%) Magento
Cloud Services
1 9 (64.29%) Google Analytics
2 3 (21.43%) Adobe Analytics
2 3 (21.43%) Google Tag Manager
3 2 (14.29%) AdWords
Communications & Networking
1 4 (28.57%) Internet
2 1 (7.14%) HTTP
Database & Business Intelligence
1 1 (7.14%) SQL Server
General
1 11 (78.57%) Marketing
2 2 (14.29%) Advertising
2 2 (14.29%) Finance
3 1 (7.14%) Retail
Job Titles
1 4 (28.57%) Account Director
1 4 (28.57%) Digital Account Director
1 4 (28.57%) Digital Director
1 4 (28.57%) E-Commerce Director
1 4 (28.57%) Marketing Director
2 3 (21.43%) Analyst
2 3 (21.43%) Digital Analyst
2 3 (21.43%) Excel Analyst
2 3 (21.43%) Marketing Manager
3 2 (14.29%) Online Marketing Manager
4 1 (7.14%) Business Development Manager
4 1 (7.14%) Business Manager
4 1 (7.14%) C# ASP.NET Developer
4 1 (7.14%) Content Manager
4 1 (7.14%) Data Analyst
4 1 (7.14%) Development Manager
4 1 (7.14%) Digital Marketing Manager
4 1 (7.14%) Marketing Executive
4 1 (7.14%) Online Development Manager
4 1 (7.14%) SEO Manager
Libraries, Frameworks & Software Standards
1 5 (35.71%) CSS
1 5 (35.71%) HTML
2 1 (7.14%) .NET
2 1 (7.14%) .NET Framework
2 1 (7.14%) Apache Flex
2 1 (7.14%) ASP.NET
2 1 (7.14%) ASP.NET MVC
2 1 (7.14%) Entity Framework
2 1 (7.14%) jQuery
2 1 (7.14%) NHibernate
2 1 (7.14%) XML
Miscellaneous
1 6 (42.86%) Social Media
2 5 (35.71%) Analytical Skills
3 1 (7.14%) Copywriting
3 1 (7.14%) Mathematics
3 1 (7.14%) Statistics
Processes & Methodologies
1 12 (85.71%) SEO
2 9 (64.29%) Analytics
2 9 (64.29%) Digital Marketing
3 8 (57.14%) E-Commerce
4 5 (35.71%) Search Engine Marketing
5 4 (28.57%) Online Marketing
5 4 (28.57%) People Management
5 4 (28.57%) Workflow
6 3 (21.43%) Data Analysis
6 3 (21.43%) DNA
6 3 (21.43%) Email Marketing
6 3 (21.43%) Web Development
7 2 (14.29%) Channel Management
8 1 (7.14%) Business Development
8 1 (7.14%) Customer Insight
8 1 (7.14%) Direct Marketing
8 1 (7.14%) Display Advertising
8 1 (7.14%) Marketing Strategy
8 1 (7.14%) MVC
8 1 (7.14%) Responsive Web Design
Programming Languages
1 5 (35.71%) JavaScript
2 3 (21.43%) PHP
3 1 (7.14%) C#
Qualifications
1 1 (7.14%) Degree
Vendors
1 10 (71.43%) Google
2 6 (42.86%) Microsoft
3 3 (21.43%) Adobe
3 3 (21.43%) Omniture