The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 227 191 200
Rank change year-on-year
-36 +9
Permanent jobs citing Pay per click 10 23 22
As % of all permanent IT jobs located in the South West 0.16% 0.45% 0.38%
As % of the Processes & Methodologies category 0.20% 0.55% 0.51%
Number of salaries quoted 7 21 22
Average salary £28,000 £31,500 £23,000
Average salary % change year-on-year
-11.11% +36.95%
90% offered a salary of more than £26,400 £22,500 £17,000
10% offered a salary of more than £45,800 £33,000 £23,900
UK excluding London average salary £28,750 £30,000 £27,000
% change year-on-year
-4.16% +11.11%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4954 4179 4325
As % of all permanent IT jobs located in the South West 81.35% 81.68% 75.59%
Number of salaries quoted 4064 3585 3790
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £61,500 £57,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 30 September 2014.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -13 6 £28,000 +9.80% 1
Devon - 3 - - 1
Dorset -2 1 £62,000 +90.76%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 30 September 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 31 (96.88%) SEO
2 30 (93.75%) Marketing
3 24 (75.00%) Digital Marketing
4 16 (50.00%) Social Media
5 15 (46.88%) Google
6 13 (40.63%) Analytics
7 12 (37.50%) Analytical Skills
7 12 (37.50%) E-Commerce
8 11 (34.38%) Google Analytics
9 9 (28.13%) CMS
10 8 (25.00%) Link Building
10 8 (25.00%) HTML
10 8 (25.00%) JavaScript
10 8 (25.00%) CSS
11 7 (21.88%) Online Marketing
11 7 (21.88%) Finance
11 7 (21.88%) Social Media Marketing
12 6 (18.75%) Marketing Strategy
12 6 (18.75%) WordPress
12 6 (18.75%) Email Marketing
13 5 (15.63%) Software Engineering
13 5 (15.63%) Advertising
13 5 (15.63%) Facebook
13 5 (15.63%) Twitter
13 5 (15.63%) Mobile App
14 4 (12.50%) CSS3
14 4 (12.50%) HTML5
14 4 (12.50%) MySQL
14 4 (12.50%) Photoshop
14 4 (12.50%) PHP

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 30 September 2014, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (28.13%) CMS
2 6 (18.75%) WordPress
Applications
1 4 (12.50%) Photoshop
1 4 (12.50%) Fireworks
Business Applications
1 11 (34.38%) Google Analytics
2 4 (12.50%) Magento
3 2 (6.25%) SAP Oil and Gas
Cloud Services
1 3 (9.38%) Cloud Computing
Database & Business Intelligence
1 4 (12.50%) MySQL
General
1 30 (93.75%) Marketing
2 7 (21.88%) Finance
3 5 (15.63%) Advertising
4 3 (9.38%) Telecoms
5 2 (6.25%) Manufacturing
5 2 (6.25%) Electronics
6 1 (3.13%) Back Office
6 1 (3.13%) Banking
6 1 (3.13%) Retail
Job Titles
1 9 (28.13%) PPC Specialist
1 9 (28.13%) PPC Manager
1 9 (28.13%) PPC Analyst
1 9 (28.13%) PPC Executive
2 8 (25.00%) Marketing Executive
3 7 (21.88%) SEO Manager
4 4 (12.50%) SEO Executive
5 3 (9.38%) Marketing Manager
5 3 (9.38%) Digital Marketing Executive
6 2 (6.25%) Web Programmer
6 2 (6.25%) Online Marketing Manager
6 2 (6.25%) Developer
6 2 (6.25%) Web Developer
6 2 (6.25%) Account Manager
6 2 (6.25%) Programmer
7 1 (3.13%) Project Manager
7 1 (3.13%) Social Media Manager
7 1 (3.13%) Account Executive
7 1 (3.13%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 8 (25.00%) HTML
1 8 (25.00%) CSS
2 4 (12.50%) CakePHP
2 4 (12.50%) jQuery
2 4 (12.50%) HTML5
2 4 (12.50%) CSS3
Miscellaneous
1 16 (50.00%) Social Media
2 12 (37.50%) Analytical Skills
3 5 (15.63%) Mobile App
4 3 (9.38%) Statistics
4 3 (9.38%) Graphic Design
4 3 (9.38%) Blog
5 2 (6.25%) User Experience
5 2 (6.25%) DTV
Processes & Methodologies
1 31 (96.88%) SEO
2 24 (75.00%) Digital Marketing
3 13 (40.63%) Analytics
4 12 (37.50%) E-Commerce
5 8 (25.00%) Link Building
6 7 (21.88%) Social Media Marketing
6 7 (21.88%) Online Marketing
7 6 (18.75%) Marketing Strategy
7 6 (18.75%) Email Marketing
8 5 (15.63%) Software Engineering
9 3 (9.38%) Competitive Intelligence
9 3 (9.38%) Web Design
9 3 (9.38%) Agile Software Development
9 3 (9.38%) Data Management
9 3 (9.38%) MVC
9 3 (9.38%) Telemarketing
10 2 (6.25%) Web Development
10 2 (6.25%) Web Analytics
10 2 (6.25%) Display Advertising
10 2 (6.25%) Mentoring
Programming Languages
1 8 (25.00%) JavaScript
2 4 (12.50%) PHP
3 1 (3.13%) SQL
Vendors
1 15 (46.88%) Google
2 5 (15.63%) Facebook
2 5 (15.63%) Twitter
3 4 (12.50%) Zend
4 2 (6.25%) SAP
5 1 (3.13%) Salesforce.com
5 1 (3.13%) Coremetrics
5 1 (3.13%) HubSpot
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Salary: £16000 - £30000 per annum
Posted: 14 days ago
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Salary: £30,000 per year
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