The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 218 236 236
Rank change year-on-year
+18 0
Permanent jobs citing Pay per click 17 9 21
As % of all permanent IT jobs located in the South West 0.32% 0.16% 0.32%
As % of the Processes & Methodologies category 0.37% 0.18% 0.38%
Number of salaries quoted 14 8 12
Median salary £27,000 £27,500 £26,250
Median salary % change year-on-year
-1.81% +4.76%
90% offered a salary of more than £22,500 £22,500 £21,000
10% offered a salary of more than £34,000 £35,750 £27,950
UK excluding London median salary £33,500 £26,250 £30,000
% change year-on-year
+27.61% -12.50%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4631 5098 5571
As % of all permanent IT jobs located in the South West 87.97% 88.71% 85.96%
Number of salaries quoted 3841 4289 4576
Median salary £42,500 £43,000 £40,000
Median salary % change year-on-year
-1.16% +7.50%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 6 December 2016.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cornwall -5 8 £22,500 -
Gloucestershire - 6 £33,000 -
Wiltshire +17 2 £35,500 +9.23%
Bristol +11 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 6 December 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Pay per click.

1 21 (100.00%) Marketing
2 18 (85.71%) SEO
3 14 (66.67%) Digital Marketing
4 8 (38.10%) Search Engine Marketing
4 8 (38.10%) Google
4 8 (38.10%) Degree
4 8 (38.10%) Social Media
4 8 (38.10%) Affiliate Marketing
5 7 (33.33%) Analytics
6 6 (28.57%) Google Analytics
7 5 (23.81%) Web Design
7 5 (23.81%) B2B
7 5 (23.81%) Analytical Skills
7 5 (23.81%) AdWords
8 3 (14.29%) HTML
9 2 (9.52%) MS Office
9 2 (9.52%) MS Excel
9 2 (9.52%) CRM
9 2 (9.52%) E-Commerce
9 2 (9.52%) Microsoft
9 2 (9.52%) Retail
9 2 (9.52%) Content Management
9 2 (9.52%) Blog
10 1 (4.76%) Drupal
10 1 (4.76%) Email Marketing
10 1 (4.76%) Display Advertising
10 1 (4.76%) Direct Marketing
10 1 (4.76%) QA
10 1 (4.76%) Data Analysis
10 1 (4.76%) Yahoo!

Pay per click
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) CMS
1 1 (4.76%) Drupal
1 1 (4.76%) WordPress
Applications
1 2 (9.52%) MS Excel
1 2 (9.52%) MS Office
Cloud Services
1 6 (28.57%) Google Analytics
2 5 (23.81%) AdWords
General
1 21 (100.00%) Marketing
2 2 (9.52%) Retail
3 1 (4.76%) Advertising
3 1 (4.76%) Finance
Job Titles
1 7 (33.33%) Digital Executive
2 5 (23.81%) Account Manager
2 5 (23.81%) SEO Executive
3 4 (19.05%) Account Executive
3 4 (19.05%) Marketing Executive
3 4 (19.05%) Web Manager
4 3 (14.29%) Digital Marketing Executive
5 2 (9.52%) Digital Account Manager
5 2 (9.52%) Digital Marketing Manager
5 2 (9.52%) E-Commerce Analyst
5 2 (9.52%) E-Commerce Marketing Analyst
5 2 (9.52%) E-Commerce Web Analyst
5 2 (9.52%) Marketing Analyst
5 2 (9.52%) Marketing Manager
5 2 (9.52%) PPC Analyst
5 2 (9.52%) PPC Executive
5 2 (9.52%) SEO Analyst
5 2 (9.52%) Web Analyst
5 2 (9.52%) Web Analytics Analyst
5 2 (9.52%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 3 (14.29%) HTML
Miscellaneous
1 8 (38.10%) Social Media
2 5 (23.81%) Analytical Skills
3 2 (9.52%) Blog
Processes & Methodologies
1 18 (85.71%) SEO
2 14 (66.67%) Digital Marketing
3 8 (38.10%) Affiliate Marketing
3 8 (38.10%) Search Engine Marketing
4 7 (33.33%) Analytics
5 5 (23.81%) B2B
5 5 (23.81%) Web Design
6 2 (9.52%) Content Management
6 2 (9.52%) CRM
6 2 (9.52%) E-Commerce
7 1 (4.76%) Continuous Improvement
7 1 (4.76%) Data Analysis
7 1 (4.76%) Direct Marketing
7 1 (4.76%) Display Advertising
7 1 (4.76%) Email Marketing
7 1 (4.76%) People Management
Qualifications
1 8 (38.10%) Degree
Quality Assurance & Compliance
1 1 (4.76%) QA
Vendors
1 8 (38.10%) Google
2 2 (9.52%) Microsoft
3 1 (4.76%) Yahoo!