The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 234 210 164
Rank change year-on-year
-24 -46
Permanent jobs citing Pay per click 6 19 52
As % of all permanent IT jobs located in the South West 0.10% 0.31% 0.99%
As % of the Processes & Methodologies category 0.12% 0.37% 1.22%
Number of salaries quoted 6 17 43
Average salary £29,000 £28,000 £33,000
Average salary % change year-on-year
+3.57% -15.15%
90% offered a salary of more than £28,000 £25,200 £21,100
10% offered a salary of more than £47,000 £37,500 £35,000
UK excluding London average salary £28,000 £26,250 £30,000
% change year-on-year
+6.66% -12.50%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4945 5083 4251
As % of all permanent IT jobs located in the South West 84.16% 82.70% 81.22%
Number of salaries quoted 4176 4141 3657
Average salary £40,000 £41,000 £37,500
Average salary % change year-on-year
-2.43% +9.33%
90% offered a salary of more than £28,000 £28,000 £26,500
10% offered a salary of more than £60,000 £53,250 £60,000
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Pay per click
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South West region.

Pay per click Salary Trend in the South West

Pay per click
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Pay per click across the South West region over the 3 months to 31 July 2015.

Pay per click Salary Histogram in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South West region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -20 3 £28,000 - 1
Wiltshire -4 2 £47,000 +70.90%
Dorset +5 1 £30,000 -20.00%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South West

For the 6 months to 31 July 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 16 (94.12%) SEO
1 16 (94.12%) Marketing
2 11 (64.71%) Digital Marketing
3 10 (58.82%) HTML
4 9 (52.94%) Analytical Skills
5 8 (47.06%) CSS
6 7 (41.18%) Google Analytics
6 7 (41.18%) Google
6 7 (41.18%) Social Media
6 7 (41.18%) Analytics
7 6 (35.29%) JavaScript
7 6 (35.29%) Finance
8 4 (23.53%) E-Commerce
9 3 (17.65%) Internet
9 3 (17.65%) WebTrends
9 3 (17.65%) Project Management
9 3 (17.65%) Change Management
9 3 (17.65%) PHP
9 3 (17.65%) JSP
9 3 (17.65%) CRM
9 3 (17.65%) Advertising
9 3 (17.65%) CMS
9 3 (17.65%) Agile Software Development
9 3 (17.65%) Web Development
9 3 (17.65%) Degree
9 3 (17.65%) Copywriting
9 3 (17.65%) Search Engine Marketing
9 3 (17.65%) Time Management
9 3 (17.65%) Website Architecture
10 2 (11.76%) Online Marketing

Pay per click
Top Related IT Skills in the South West by Category

For the 6 months to 31 July 2015, IT jobs across the South West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (17.65%) CMS
Business Applications
1 3 (17.65%) WebTrends
Cloud Services
1 7 (41.18%) Google Analytics
Communications & Networking
1 3 (17.65%) Internet
General
1 16 (94.12%) Marketing
2 6 (35.29%) Finance
3 3 (17.65%) Advertising
Job Titles
1 5 (29.41%) PPC Specialist
1 5 (29.41%) PPC Manager
1 5 (29.41%) PPC Analyst
1 5 (29.41%) PPC Executive
2 4 (23.53%) SEO Executive
3 3 (17.65%) SEO Specialist
3 3 (17.65%) Search Manager
3 3 (17.65%) SEO Manager
4 2 (11.76%) Web Editor
4 2 (11.76%) Web Content Editor
4 2 (11.76%) Content Editor
5 1 (5.88%) Account Executive
5 1 (5.88%) Social Media Executive
Libraries, Frameworks & Software Standards
1 10 (58.82%) HTML
2 8 (47.06%) CSS
3 3 (17.65%) JSP
Miscellaneous
1 9 (52.94%) Analytical Skills
2 7 (41.18%) Social Media
3 3 (17.65%) Copywriting
Processes & Methodologies
1 16 (94.12%) SEO
2 11 (64.71%) Digital Marketing
3 7 (41.18%) Analytics
4 4 (23.53%) E-Commerce
5 3 (17.65%) Project Management
5 3 (17.65%) Change Management
5 3 (17.65%) Agile Software Development
5 3 (17.65%) Web Development
5 3 (17.65%) Search Engine Marketing
5 3 (17.65%) Time Management
5 3 (17.65%) CRM
5 3 (17.65%) Website Architecture
6 2 (11.76%) Online Marketing
7 1 (5.88%) Performance Testing
Programming Languages
1 6 (35.29%) JavaScript
2 3 (17.65%) PHP
Qualifications
1 3 (17.65%) Degree
Vendors
1 7 (41.18%) Google
Bristol
I4 Recruitment
Salary: £20k - 27k per year
Posted: 25 days ago