The first table below looks at the demand for WebTrends skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South West region.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
WebTrends
Rank 219 223 216
Rank change year-on-year
+4 -7
Permanent jobs citing WebTrends 5 1 2
As % of all permanent IT jobs located in the South West 0.086% 0.019% 0.035%
As % of the Business Applications category 1.20% 0.24% 0.50%
Number of salaries quoted 4 1 2
Average salary £37,853 £29,000 £31,500
Average salary % change year-on-year
+30.52% -7.93%
UK excluding London average salary £38,000 £32,500 £31,500
% change year-on-year
+16.92% +3.17%
Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
416 424 403
As % of all permanent IT jobs located in the South West 7.17% 7.90% 7.12%
Number of salaries quoted 347 379 329
Average salary £42,500 £41,750 £41,000
Average salary % change year-on-year
+1.79% +1.82%
90% offered a salary of more than £28,850 £28,062 £27,500
10% offered a salary of more than £55,000 £60,000 £50,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
WebTrends
England

WebTrends
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the South West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the South West

WebTrends
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the South West region.

WebTrends Salary Trend in the South West

WebTrends
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the South West region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Wiltshire - 5 £37,853 -
WebTrends
England

WebTrends
Top 30 Related IT Skills in the South West

For the 6 months to 17 April 2014, IT jobs across the South West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 13 (81.25%) Marketing
1 13 (81.25%) Analytics
2 12 (75.00%) Digital Marketing
3 11 (68.75%) Web Analytics
4 10 (62.50%) Finance
5 9 (56.25%) Google Analytics
5 9 (56.25%) Google
5 9 (56.25%) SiteCatalyst
5 9 (56.25%) Customer Analytics
5 9 (56.25%) Customer Insight
6 5 (31.25%) Adobe
7 4 (25.00%) Omniture
7 4 (25.00%) Coremetrics
8 3 (18.75%) Retail
8 3 (18.75%) CSS3
8 3 (18.75%) Web Design
8 3 (18.75%) IBM
8 3 (18.75%) CSS
8 3 (18.75%) HTML
9 2 (12.50%) Competitor Analysis
10 1 (6.25%) ActionScript 3.0
10 1 (6.25%) Responsive Web Design
10 1 (6.25%) HTML5
10 1 (6.25%) Social Media
10 1 (6.25%) jQuery
10 1 (6.25%) Graphic Design
10 1 (6.25%) Photography
10 1 (6.25%) Adobe Illustrator
10 1 (6.25%) JavaScript
10 1 (6.25%) ActionScript

WebTrends
Top Related IT Skills in the South West by Category

For the 6 months to 17 April 2014, IT jobs across the South West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 1 (6.25%) Photoshop
1 1 (6.25%) Adobe Illustrator
Business Applications
1 9 (56.25%) Google Analytics
1 9 (56.25%) SiteCatalyst
General
1 13 (81.25%) Marketing
2 10 (62.50%) Finance
3 3 (18.75%) Retail
Job Titles
1 13 (81.25%) Analyst
2 7 (43.75%) Web Analyst
3 4 (25.00%) Insight Analyst
4 3 (18.75%) Designer
5 2 (12.50%) Senior Designer
5 2 (12.50%) Web Designer
5 2 (12.50%) Senior Web Designer
6 1 (6.25%) Digital Designer
Libraries, Frameworks & Software Standards
1 3 (18.75%) HTML
1 3 (18.75%) CSS
1 3 (18.75%) CSS3
2 1 (6.25%) Flash
2 1 (6.25%) jQuery
2 1 (6.25%) HTML5
Miscellaneous
1 1 (6.25%) Graphic Design
1 1 (6.25%) Photography
1 1 (6.25%) Social Media
Processes & Methodologies
1 13 (81.25%) Analytics
2 12 (75.00%) Digital Marketing
3 11 (68.75%) Web Analytics
4 9 (56.25%) Customer Insight
4 9 (56.25%) Customer Analytics
5 3 (18.75%) Web Design
6 2 (12.50%) Competitor Analysis
7 1 (6.25%) Responsive Web Design
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) ActionScript
1 1 (6.25%) ActionScript 3.0
Vendors
1 9 (56.25%) Google
2 5 (31.25%) Adobe
3 4 (25.00%) Omniture
3 4 (25.00%) Coremetrics
4 3 (18.75%) IBM