The table below looks at the statistics for WebTrends skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 6 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 May 2015
Same period 2014 Same period 2013
WebTrends
Rank 232 222 213
Rank change year-on-year
-10 -9
Permanent jobs citing WebTrends 1 4 2
As % of all permanent IT jobs located in the South West 0.017% 0.069% 0.038%
As % of the Business Applications category 0.32% 1.04% 0.44%
Number of salaries quoted 1 3 1
Average salary £47,000 £37,705 £29,000
Average salary % change year-on-year
+24.65% +30.01%
UK excluding London average salary £36,250 £36,250 £31,500
% change year-on-year
- +15.07%
WebTrends
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
308 383 458
As % of all permanent IT jobs located in the South West 5.10% 6.63% 8.61%
Number of salaries quoted 247 303 394
Average salary £47,500 £45,000 £41,500
Average salary % change year-on-year
+5.55% +8.43%
90% offered a salary of more than £32,250 £30,000 £28,088
10% offered a salary of more than £67,500 £50,000 £55,250
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the South West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the South West

WebTrends
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the South West region.

WebTrends Salary Trend in the South West

WebTrends
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the South West region over the 3 months to 6 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +5 1 £47,000 +24.16%
WebTrends
England

WebTrends
Top 30 Related IT Skills in the South West

For the 6 months to 6 May 2015, IT jobs across the South West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 2 (100.00%) CRM
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Analytics
1 2 (100.00%) Google
2 1 (50.00%) Coremetrics
2 1 (50.00%) Pay per click
2 1 (50.00%) Campaign Analysis
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Website Architecture
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Customer Insight
2 1 (50.00%) Copywriting
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Credit Risk
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) SQL
2 1 (50.00%) CSS
2 1 (50.00%) Project Management
2 1 (50.00%) Change Management
2 1 (50.00%) SEO
2 1 (50.00%) Finance
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) CMS
2 1 (50.00%) Data Analysis
2 1 (50.00%) Web Analytics

WebTrends
Top Related IT Skills in the South West by Category

For the 6 months to 6 May 2015, IT jobs across the South West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) CMS
Cloud Services
1 2 (100.00%) Google Analytics
2 1 (50.00%) Adobe Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Finance
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Search Manager
1 1 (50.00%) Insight Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Miscellaneous
1 1 (50.00%) Copywriting
1 1 (50.00%) Credit Risk
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) CRM
1 2 (100.00%) Analytics
2 1 (50.00%) Campaign Analysis
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Project Management
2 1 (50.00%) Change Management
2 1 (50.00%) SEO
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Data Analysis
2 1 (50.00%) Web Analytics
2 1 (50.00%) Pay per click
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Website Architecture
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Customer Insight
Programming Languages
1 1 (50.00%) JavaScript
1 1 (50.00%) SQL
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Coremetrics
2 1 (50.00%) Omniture