The table below looks at the statistics for WebTrends skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
WebTrends
Rank 233 204 214
Rank change year-on-year
-29 +10
Permanent jobs citing WebTrends 6 13 1
As % of all permanent IT jobs located in the South West 0.094% 0.24% 0.018%
As % of the Business Applications category 1.60% 2.95% 0.25%
Number of salaries quoted 6 13 1
Average salary £19,000 £32,500 £28,500
Average salary % change year-on-year
-41.53% +14.03%
UK excluding London average salary £37,000 £30,000 £37,500
% change year-on-year
+23.33% -20.00%
WebTrends
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
374 440 400
As % of all permanent IT jobs located in the South West 5.86% 8.17% 7.35%
Number of salaries quoted 307 348 342
Average salary £45,000 £38,000 £45,000
Average salary % change year-on-year
+18.42% -15.55%
90% offered a salary of more than £27,500 £29,400 £29,800
10% offered a salary of more than £55,000 £57,500 £54,000
UK excluding London average salary £50,000 £50,000 £50,000

WebTrends
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the South West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the South West

WebTrends
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the South West region.

WebTrends Salary Trend in the South West

WebTrends
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing WebTrends across the South West region over the 3 months to 31 October 2014.

WebTrends Salary Histogram in the South West

WebTrends
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the South West region over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 5 £19,000 -
Wiltshire - 1 £47,500 - 3
WebTrends
England

WebTrends
Top 30 Related IT Skills in the South West

For the 6 months to 31 October 2014, IT jobs across the South West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 12 (92.31%) HTML
2 11 (84.62%) CSS
3 7 (53.85%) Degree
4 6 (46.15%) Adobe
4 6 (46.15%) Web Design
4 6 (46.15%) User Experience
5 5 (38.46%) Adobe Creative Suite
5 5 (38.46%) XHTML
5 5 (38.46%) jQuery
5 5 (38.46%) Multimedia
6 4 (30.77%) Marketing
6 4 (30.77%) XML
6 4 (30.77%) Linux
6 4 (30.77%) PHP
6 4 (30.77%) MySQL
6 4 (30.77%) Finance
6 4 (30.77%) New Media
6 4 (30.77%) Product Management
7 2 (15.38%) Social Media
7 2 (15.38%) B2C
7 2 (15.38%) Interactive Media
8 1 (7.69%) Google Analytics
8 1 (7.69%) UX Design
8 1 (7.69%) HTML5
8 1 (7.69%) Web Development
8 1 (7.69%) Animation
8 1 (7.69%) Web Analytics
8 1 (7.69%) Google
8 1 (7.69%) Coremetrics
8 1 (7.69%) Internet

WebTrends
Top Related IT Skills in the South West by Category

For the 6 months to 31 October 2014, IT jobs across the South West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 5 (38.46%) Adobe Creative Suite
2 1 (7.69%) Photoshop
2 1 (7.69%) InDesign
Business Applications
1 1 (7.69%) Google Analytics
1 1 (7.69%) SiteCatalyst
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 4 (30.77%) MySQL
General
1 5 (38.46%) Multimedia
2 4 (30.77%) Marketing
2 4 (30.77%) Finance
3 2 (15.38%) Interactive Media
4 1 (7.69%) Games
Job Titles
1 7 (53.85%) Designer
2 5 (38.46%) Web Designer
3 4 (30.77%) PHP Developer
3 4 (30.77%) Junior Web Designer
3 4 (30.77%) Junior Designer
3 4 (30.77%) Junior
3 4 (30.77%) Developer
4 2 (15.38%) Digital Designer
5 1 (7.69%) Insight Analyst
5 1 (7.69%) Creative Director
5 1 (7.69%) Analyst
Libraries, Frameworks & Software Standards
1 12 (92.31%) HTML
2 11 (84.62%) CSS
3 5 (38.46%) XHTML
3 5 (38.46%) jQuery
4 4 (30.77%) XML
5 1 (7.69%) HTML5
Miscellaneous
1 6 (46.15%) User Experience
2 4 (30.77%) New Media
3 2 (15.38%) Social Media
4 1 (7.69%) Animation
4 1 (7.69%) Visualisation
Operating Systems
1 4 (30.77%) Linux
Processes & Methodologies
1 6 (46.15%) Web Design
2 4 (30.77%) Product Management
3 2 (15.38%) B2C
4 1 (7.69%) Project Management
4 1 (7.69%) Analytics
4 1 (7.69%) Web Analytics
4 1 (7.69%) Web Development
4 1 (7.69%) UX Design
4 1 (7.69%) CRM
Programming Languages
1 4 (30.77%) PHP
Qualifications
1 7 (53.85%) Degree
Vendors
1 6 (46.15%) Adobe
2 1 (7.69%) Google
2 1 (7.69%) Coremetrics