The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Staffordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 73 58 61
Rank change year-on-year
-15 +3
Permanent jobs citing Social Media 1 6 5
As % of all permanent IT jobs located in Staffordshire 0.14% 0.95% 0.99%
As % of the Miscellaneous category 0.45% 2.60% 2.69%
Number of salaries quoted 1 6 5
Average salary £17,500 £23,750 £23,000
Average salary % change year-on-year
-26.31% +3.26%
UK excluding London average salary £40,000 £33,000 £35,000
% change year-on-year
+21.21% -5.71%
Social Media
West Midlands

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Staffordshire region.

Miscellaneous Category
Staffordshire
Permanent IT job ads with a match in the
Miscellaneous category
223 231 186
As % of all permanent IT jobs located in Staffordshire 30.59% 36.72% 36.90%
Number of salaries quoted 174 184 149
Average salary £37,500 £32,500 £40,000
Average salary % change year-on-year
+15.38% -18.75%
90% offered a salary of more than £19,900 £20,500 £23,000
10% offered a salary of more than £55,000 £65,000 £57,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Staffordshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Staffordshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Staffordshire

Social Media
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Staffordshire region.

Social Media Salary Trend in Staffordshire

Social Media
Top 13 Related IT Skills in Staffordshire

For the 6 months to 21 October 2014, IT jobs across the Staffordshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 3 (100.00%) Degree
2 2 (66.67%) Advertising
2 2 (66.67%) Adobe Illustrator
2 2 (66.67%) InDesign
2 2 (66.67%) Photoshop
2 2 (66.67%) Windows
2 2 (66.67%) Adobe
2 2 (66.67%) Intranet
3 1 (33.33%) Internet
3 1 (33.33%) MS Excel
3 1 (33.33%) MS Office
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Digital Forensics

Social Media
Top Related IT Skills in Staffordshire by Category

For the 6 months to 21 October 2014, IT jobs across the Staffordshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 2 (66.67%) Adobe Illustrator
1 2 (66.67%) InDesign
1 2 (66.67%) Photoshop
2 1 (33.33%) MS Excel
2 1 (33.33%) MS Office
Communications & Networking
1 2 (66.67%) Intranet
2 1 (33.33%) Internet
General
1 2 (66.67%) Advertising
Job Titles
1 2 (66.67%) Designer
1 2 (66.67%) Web Designer
1 2 (66.67%) Graphic Designer
2 1 (33.33%) Analyst
2 1 (33.33%) Trainee Analyst
2 1 (33.33%) Trainee
2 1 (33.33%) Forensic Analyst
Miscellaneous
1 1 (33.33%) Analytical Skills
Operating Systems
1 2 (66.67%) Windows
Processes & Methodologies
1 1 (33.33%) Digital Forensics
Qualifications
1 3 (100.00%) Degree
Vendors
1 2 (66.67%) Adobe